Wraps By Jeff Wooten
A sign studio finds a big niche with fleet graphics.
WRAPPED
W
hen it comes to vehicle graphics, Darin Schneider, owner of SpeedPro Imaging in Denver, Colorado, has learned from first-hand experience that fleet wraps are a worthy investment for his studio to pursue. Schneider’s team most recently worked on two very successful, very big fleet projects in the Denver area: (1.) wrapping 800 Denver Comcast vehicles with a rebranded NBC peacock logo, and (2.) wrapping the Colorado Department 32
Sign Builder Illustrated
of Transportation (CDOT)’s Bustang public transportation fleet. Fleet graphics act as a moving billboard. Companies not only benefit by building up their own brand recognition, but the wraps also help identify the vehicles (particularly when it comes to bus routes), as well as help protect paint and increase the later resale value of the vehicle. When it comes to wraps for fleets, it’s important that they effectively portray their company’s message. Because most people are going to see
December 2016
a vehicle wrap while it’s moving on the highway, Schneider advises not to overload the wrap with information. “You want to keep [the design] pretty simple,” he says. “Doing a flashy background that catches attention is pretty effective, but as far as actual information you want to convey, your client should make sure their name and logo, services they provide, phone number, and URL address are [included]. “The more information you’re throwing at the public, the less they’re going to signshop.com
All Photos: SpeedPro Imaging of Denver, Colorado.
FLEET-