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WayFIndInG Helps TransFOrM a COlleGe InTO a unIversITy.
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or any wayfinding project, “transformation� is a key word. Often the goals of the project include implementing a new architecture and visual communications strategy or upgrading an existing one.
But once in a while, wayfinding is needed for when the organization is rebuilt or
restructured, as one company found out when called to create a campus system. The Baldus Company (www.balduscompany.com), based in Fort Wayne, Indiana, has been working on a range of visual communications and displays since its founding in 1950, with extensive experience designing and fabricating campus wayfinding systems for universities. Founder George H. Baldus was at the helm for several decades, transferring ownership to his son Hugh and daughter-in-law Mary in 1970. They sold the
all photos: the baldus company.
business to their sons (and current owners) George and Hugh in 1999.
Brothers George (right) and Hugh Baldus have owned The Baldus Company since purchasing it in 1999.
signshop.com
December 2013 // Sign Builder Illustrated
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