The Designs Effective coordination between Studio Dzo and Wrap Nation proved vital on this project. Everything began with on-site meetings and surveys at the still-vacant Scottsdale office to get a better understanding of the project from all three parties. According to Arenella, deciding how the design would flow through the space and how they lined up played a huge part in this project’s success. “Product types, matching patterns, and coordinating schedules were all part of the pro-
cess,” he says. It was determined that dividing the project into two phases would work best. Phase I would be ready in time for the grand opening. It would feature a dozen large wall graphics that had to be measured, formatted, printed, transported, and installed. Phase II would commence a few months later and include over fourteen fully covered walls, cut decals, and etched glass materials. When it comes to artwork for walls, Lujano says that he notices that, com-
pared to typical designers, wrap designers better understand appropriate resolution and file size. “When designing a business card or a Web image, images can be small and even choppy yet still look great,” he says. “But printing a file that’s over 300,000 pixels or over 10 feet in size is going to show every little detail.” Studio Dzo flawlessly put together all the artwork and provided it to Wrap Nation as vector-based files. “This made them easy to handle,” says Lujano, “and kept the resolution for
Get Empowered
Find freedom in functionality
Inspire your Business www.troteclaser.com www.engraving-supplies.com
Laser Systems
signshop.com
Materials
Expertise
October 2017
Sign Builder Illustrated
33