CNCBUSINESS ROUTER
BY BYBRAD JEFF WOOTEN BURNETT
Working on vinyl decals in the shop’s production area.
Photos: FASTSIGNS of Beckley, WV.
IT ST STILL LL RUNS IN THE FAMILY
B
A family-run shop gets a new name and new projects.
illie Jackson had already been running her small sign and graphics shop Daddy Rabbit Graphics in Beckley, West Virginia for eleven years when, two years ago, she made a big decision that would change not only the direction of her business but also open up a better way to manage the challenges that were coming her way. Daddy Rabbit Graphics had been quite a family affair—Billie owned and oper-
signshop.com
ated the mom-and-pop business with her husband Joe and her son working parttime. (Note: Joe has also served as a fulltime West Virginia state trooper for the past twenty-three years.) Attending a tradeshow a couple of years ago, Billie and her husband took advantage of the FASTSIGNS discounted franchise fee for first responders and decided to convert their existing Daddy Rabbit Graphics business into a franchise loca-
tion in order to provide additional products and services to clients in their area. But let’s rewind for a moment here: Billie initially moved into the sign and graphics industry thanks to her family being into dirt track racecars. Her son was one such racer. “On these racecars, you have to have sponsors on them,” she says, “and we needed to find a way to add these sponsors and other graphics to his vehicle.”
December 2020
Sign Builder Illustrated
31
