Dispatches
Signs Now Goes “All32in17” for a Plymouth, Michigan—When Simon and Gretchen Nussbaum, co-owners of full-service Signs Now South Elgin (www.signsnowsouthelgin.com) in Elgin, Illinois, were approached last year by St. Charles Toyota to donate a vehicle wrap for use in the “All32in17 Ultimate Football Journey for Wounded Warriors,” they jumped at the chance to be a part of such a special project. The father-and-son team of Craig and Matt Steichen created “All32in17” as a unique way to honor the nation’s military heroes. This project traveled across the country over seventeen weeks (the length of the National Football League's regular season) taking two different local Wounded Warrior Veterans to each of the NFL’s thirty-two stadiums for a home game. As part of the project, the Steichens planned to drive to at least ten of the stadiums and worked with St. Charles Toyota for a donation of the use of a 2012 Toyota Sienna. St. Charles Toyota Business Development and Marketing Manager Keith Lanzara then contacted Signs Now to see if they would be interested in donating the wrap materials and installation. “Without hesitation, Simon agreed and wanted to be part of it,” explained Lanzara. “The vehicle wrap looked amazing! Since partnering with Signs Now, they now handle all of our dealerships’ projects as well.” “I was excited to do the project because I felt like our soldiers coming home weren’t getting a lot of visibility,” remarked Simon. “Anything we could do
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Sign Builder Illustrated // February 2013
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all photos courtesy of signs now south elgin.
Special Project