@sierrat_arts
Sierra Thomas
illustrator + designer + fine artist
contents
1 2 Yeti Pops
Bone to Pick
Branding& Packaging
Branding& Web
5 6 Rythmos
Gramagic
App
Education App
3 4 7
Blume
Mom Jeans
Branding& Packaging
Branding& Packaging
Tallahassee Museum Branding& Wayfinding
8
WildAid Ad Campaign
Yeti Pops Challenge Yeti Pops is an organic and allergen friendly popsicle brand designed specifically for young children with dietary restrictions. The brand should be bright, fun, and friendly and feature a cartoon style that appeals to the target auidence.
Solution The solution is a brand identity that is illustration based, featuring a friendly Yeti character as the main component. The brand is easily recognizable and can be translated across multiple formats.
Hi, I’m Yowie the Yeti!
Project 1 | Yeti Pops | Branding & Packaging
Bone to Pick Challenge The challenge is to create a brand that reflects the cruelty free mission, while also incorporating traditional tattoo symbols and style.
Solution The solution is a light hearted and modern style that includes ink drop imagery and traditional scripts with a contrasting color palette.
Cruelty Free
Vegan
for Life
Cruelty Free
All Natural Ingredients: vegetable glycerine, distilled water, plant based pigments
Black Cat
Project 2 | Bone to Pick | Branding & Web
BLUME
eco friendly house plant delivery
Blume Challenge The challenge is to create a brand that reflects an ethical lifestyle choice with the aim of bringing nature into the home as a sorce of comfort.
Solution The solution is a bright and earth friendly option for plant lovers that wish to be closer to nature.
Plant Soil Cover
Palm husk shell
Compostable bag
Project 3 | Blume | Branding, Packaging, Web
Mom Jeans Challenge The goal was to create a more cohesive brand. The band’s social media and tour posters boast a pastel hand drawn theme, while their album artwork is more photo based. Making the brand more fluid will make them in turn more easily recognizable by their distinct style.
Solution The solution was to create a logo, album cover, poster, and merch that all fit together as a series. They match the band’s pastel illustrative aesthetic, and better descibe the band as a whole.
Project 4 | Mom Jeans. | Music Branding & Merch
Rythmos Challenge The challenge was to create a location based running app that takes the mood of its user into account and uses it to inspire and encourage them in their fitness goals.
Solution The solution was to create an app that takes the guess work out of finding a running route and music to workout to.
Project 5 | Rythmos | Location Based App
Project 5 | Rythmos | Location Based App
Gramagic Challenge The challenge was to create a edutainment app for 3rd and 4th grade children that focuses on grammar and sentence structure. At that age, children are learning to write short stories and are strengthening their spelling and sentence building techniques.
Solution The solution was to create an app that disguises a familiar grammar quiz structure into three mini games within the app.
Gramagic is a magical world where children learn about grammar and language comprehension. This app is best suited for children ages 8-9 and is used as a secondary tool to strenghten their language skills that they are already learning within the classroom. Step into the magical world of Gramagic!
Project 6 | Gramagic | Edutainment App
Project 6 | Gramagic | Edutainment App
Tallahassee Museum Challenge The challenge was to create a unique way finding system for the Tallahassee Museum. Their branding and signs have remained mostly unchanged in the last few years and are in need of a more contemporary update.
Solution The solution was to create a series of signs that are easy to read and convey a style that appeals to all age groups.
Project 7 | Tallahassee Museum | Branding & Wayfinding
I am not medicine.
1,028 Rhinos were poached in 2017 alone. wildaid.org
Wild Aid Challenge The challenge was to create a edutainment app for 3rd and 4th grade children that focuses on grammar and sentence structure. At that age, children are learning to write short stories and are strengthening their spelling and sentence building techniques.
Solution The solution was to create an app that disguises a familiar grammar quiz structure into three mini games within the app.
I am not medicine.
1,028 Rhinos were poached in 2017 alone. wildaid.org
Project 8 | Wildaid | Ad Campaign