BRAND GUIDELINE
CONSISTENCY IS KEY Whether it is our ethos, our products, our performance or our communication, brand TVS Eurogrip is all about consistency. This brand guideline manual has been created to help us stay true to the brand. It establishes the brand guidelines, outlining every aspect of the brand – from visual identity to design language and communication. It provides simple, yet robust guidance that can be easily understood and implemented while leaving room for creative expression.
INTRODUCTION TVS Eurogrip comes from a rich legacy of tyres and the machines that need them. We understand what it means to be a rider. And any true rider knows that the bike is an extension of themselves. We honour this unique relationship between man and machine by creating products that enhance the riding comfort for both rider and machine. Through this brand guideline, we will take you on a journey of discovery: of a brand and its promise of a rich and fulfilling experience.
BRAND ELEMENTS 1.1 Brand Positioning
1.12 Logo Clear Space
1.22 Logo Colours
1.2 Brand Values
1.13 The Tagline
1.23 Brand Associations
1.3 Brand Ethos
1.14 Logo + Tagline Clear space
1.24 Logo Usage on Image Background
1.4 Brand Construct
1.25 Logo Usage on Colour Background
1.5 Brand Pillars
1.15 International Logo + Tagline Clear Space
1.6 Brand Voice and Tonality
1.16 Logo Usage
1.27 Brand Property Logos
1.7 Who are we speaking to
1.17 Logo + Tagline Usage
1.28 Customer Contact Centre / Call Centre
1.8 Our Brand Identity
1.18 Tagline Usage
1.29 Verbal Language
1.9 The Logo Inspiration
1.19 Dos & Dont’s
1.30 SMS
1.10 The Logo Identity
1.20 Logo Vertical Usage
1.11 Logo Mark
1.21 Logo + Tagline Vertical Usage
1.26 Greyscale Logo
BRAND ELEMENTS
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BRAND POSITIONING
TVS Eurogrip is the Bike Tyre Specialist. A claim that stems from over 3 decades of expertise in bike tyre design and manufacturing. Our R&D team’s in-depth knowledge of Indian conditions is complemented by expertise from international specialists and technology that meets European standards. TVS Eurogrip combines the science of performance and technology with the art of comfort. Our global perspective allows us to pre-empt and address issues that most people aren’t even aware of. We are a specialist as we understand the needs and dynamics between a rider and his machine, enabling a satisfying experience.
BRAND ELEMENTS
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BRAND VALUES
Respect for relationships
Innovation
We respect our relationships with
We set higher standards for
all stakeholders who help us bring the
ourselves, be it product
brand alive, be it our trade partners,
development, quality or
influencers, customers, riders or our
performance.
own employees. Flexibility and Agility
Decisiveness and Boldness
Customer Centricity, Technology and
We are decisive in our thoughts
Innovation are the driving forces behind
and bold in our actions.
our brand. We as a brand are flexible and agile to manoeuvre these driving forces with ease.
BRAND ELEMENTS
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BRAND ETHOS
We hold ourselves to a higher standard. Everything we do, we strive to improve upon. Every journey we embark on, pushes us further than we have ever gone before. The TVS Eurogrip brand promise is to:
Outlive
Outperform
Outdo
The road might end, however,
Crafted with engineering precision
Designed to deliver high performance,
with its high performance,
and technological acumen and
TVS Eurogrip is always ready for the
long life and durability,
designed by global research centres,
next trip, the next turn and the next
a TVS Eurogrip tyre
TVS Eurogrip is a specialist tyre
bump. It will empower you to outdo,
will outlive the journey.
that will outperform in any
what was done yesterday.
road condition.
BRAND ELEMENTS
The brand construct helps us understand what the brand’s central idea is and what type of initiatives a business or brand needs to undertake to be able to live up to this idea.
Customer Proposition
Pillar
Pillar
Brand Territory
Pillar
BRAND CONSTRUCT
TVS Eurogrip Brand Manual 2022 | 08
1
2
3
Brand Core
BRAND ELEMENTS
BRAND PILLARS
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The brand is built upon brand pillars. These are salient features that drive the growth of the brand. We use these pillars to support the brand communication and stay true to the brand’s unchanging core.
Tyre technology that makes you the most confident rider on the road Pillar The Bike Tyre Specialist
The brand is always pushing the limits of what is possible and setting new benchmarks in the industry.
Pillar
Pillar
INNOVATION
DIGITAL CUSTOMER EXPERIENCE (TECHNOLOGY)
Pillar
1
Pillar
1
2
3
We hold ourselves to a higher standard
2
Not only does technology enhance our products, we also use it at every customer touchpoint to make their interactions with us easier and more engaging.
Pillar
3
WINNING IN CUSTOMER SEGMENTS Understanding that our offerings transcend the product and revolve around our customers, we strive to enhance their experience through our services.
BRAND ELEMENTS
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BRAND VOICE AND TONALITY
TVS Eurogrip is a Dependable Expert. Our voice is always focussed and confident. Communication is never preachy or tries to stand apart from the consumer. Instead, it is inclusive and delivers the message with assurance, inspiring confidence in our products and the rider’s own ability. The tonality of communication combines expertise with emotion. It is informative, warm and inclusive. Brand Archetype: Hero TVS Eurogrip is a brand that has always risen to the occasion, chased endless dreams and inspired the rest to follow. Passionate riders are our heroes and we are their compass in every journey. Our voice reflects these challenge-seekers whose milestones bear their unmistakable stamp of excellence.
BRAND ELEMENTS
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WHO ARE WE SPEAKING TO?
Our customers believe in changing with the times by constantly exploring opportunities. They are responsible, but also want to make a mark for themselves. They are self-reliant and open to new experiences. These are the qualities that matter to them.
Stability | Dependence | Safety | Being Different Performance | Moving up the Ladder of Life
BRAND ELEMENTS
OUR BRAND IDENTITY
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Cruising into the future requires speed and momentum, as captured in this dynamic logo. The logo’s orientation infuses it with the vibrance and energy of the wind in a rider’s hair. Forward leaning and ever ready for the next big thing.
TVS EUROGRIP in uppercase suggests strength and expertise. We are bold and backed by the strength of our years of experience, our R&D prowess and technological advancements.
BRAND ELEMENTS
THE LOGO INSPIRATION
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The E from Eurogrip is combined with the chequered flag to create an instantly recognisable entity. The chequered flag element represents Consistency | Performance | Achievement Blue represents: Trust, Security, Reliability Red represents: Strength, Energy
+
=
BRAND ELEMENTS
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THE LOGO IDENTITY
IDENTITY that stands for innovation, youthfulness and high performance.
1
The racing flag reference cues out-performance. It is strong and aspirational.
2
3
TVS stands for trust, familiarity with Indian roads, time-tested.
‘Euro’ is spontaneously associated with international and innovative.
4
Grip brings in functional superiority and an association with the tyre category.
5
Italics connote speed and movement.
BRAND ELEMENTS
LOGOMARK
TVS Eurogrip Brand Manual 2022 | 15
The TVS Eurogrip logo is comprised of two parts - the picture mark and the word mark that always appear together as a unit.
The logo exists in 2 versions Primary Logo (with flag and TVS Eurogrip) Monogram (Only E with flag)
Primary Logo
Picture Mark
Word Mark
The TVS Eurogrip Monogram This secondary logo is mainly used in internal communications and digital touchpoints such as apps and social media, where the audience is familiar with the brand. Icon/Secondary Logo
BRAND ELEMENTS
LOGO CLEAR SPACE
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The clear space around the logo should not be less than the height of the letter ‘E’ in Eurogrip. No elements are allowed to invade this space.
BRAND ELEMENTS
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THE TAGLINE
Primary Logo
The BTS tagline appears along with the logo, placed between the ‘U’ and the ‘P’ of Eurogrip.
Picture Mark
Tagline
BRAND ELEMENTS
LOGO + TAGLINE CLEAR SPACE
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As with the standalone logo, the height of the Eurogrip ‘E’ is used to measure the clear space around the logo and tagline combination. No elements are allowed to invade this space.
x x
BRAND ELEMENTS
INTERNATIONAL LOGO + TAGLINE CLEAR SPACE
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The brand is known as Eurogrip, The Bike Tyre Specialist, in the international market. This reflects in the logo. All other brand guidelines mentioned in this manual are to be followed while designing any creative for the global market.
x
BRAND ELEMENTS
LOGO USAGE
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The dimensions of the logo cannot be stretched or skewed. When reproduced in print or digital media, the following scale is recommended.
25% Print: 10mm height (minimum) 100%
Screen: 50 pixels height (minimum)
BRAND ELEMENTS
LOGO + TAGLINE USAGE
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The logo and tagline must always appear as one cohesive unit and cannot be separated, stretched, or skewed in any manner. When reproduced in print or digital media, the following scale is recommended.
25%
Print: 15mm height (minimum) 65% 100%
Screen: 80 pixels height (minimum)
BRAND ELEMENTS
TAGLINE USAGE
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The Bike Tyre Specialist tagline must be used in all external brand communication. This includes but is not limited to:
Print Newspaper/Magazine ads Posters Product brochures Promo flyers
Social Media Facebook/Instagram/Twitter posts WhatsApp communication Dealer and retailer communication Communication for external audiences
Film Television commercials Theatrical releases Digital films
Outdoor Communication
Radio Commercials
Exhibition Stall Design and Panels
BRAND ELEMENTS
DOS & DON’TS
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The integrity of the TVS Eurogrip logo is paramount. It cannot be altered in any way, including and not limited to the following examples.
Do not rotate.
Do not distort.
Do not stretch.
Do not break the logo.
Do not use without the picture mark.
Do not alter the brand colours.
Do not apply shadow.
BRAND ELEMENTS
LOGO VERTICAL USAGE
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When the need arises, the logo can only be rotated 90 degrees to the left with the picture mark at the bottom to maximise readability. No other alterations are permitted.
BRAND ELEMENTS
LOGO + TAGLINE VERTICAL USAGE
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The logo and tagline unit can only be rotated 90 degrees to the left, keeping the picture mark at the bottom to maximise readability. Ensure that the tagline maintains its defined proportion to the logo.
BRAND ELEMENTS
LOGO COLOURS
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The standard logo has the defined brand colours of blue and red. The logo can be used reversed (red + white/full white) on coloured backgrounds.
BRAND ELEMENTS
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BRAND ASSOCIATIONS
When the brand is associated with an external property such as sporting events or other corporate activities, the logo must feature prominently in all communication. The logo `
can be introduced with a prelude such as ‘In Association with/Sponsored by’ or a suitable title such as ‘On-road Partner/High Performance Partner,’ as the occasion demands.
In Association with
Sponsored by
Technical Partner
High Performance Partner
BRAND ELEMENTS
LOGO USAGE ON IMAGE BACKGROUND
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Ensure that the logo is readable on every background. Avoid placing the logo on distracting elements that take away the impact of the logo. This is the order of priority of logo usage: Red and Blue Logo | Red and White Logo
Full White Logo | Red and Blue Logo on a White Patch If the Red and Blue logo is not visible, try the next best option. Below are some pointers to follow when placing the logo on an image.
Place the logo on clear areas.
If blue merges into the background, use red and white.
If both red and blue do not stand out, use the full white logo.
If the logo must be used with the original colours, place it on a white band that runs from end to end of the layout (as shown above).
Avoid placing the logo on areas that contain distracting elements.
Avoid placing the logo on similar coloured backgrounds.
Avoid placing the logo on overpowering backgrounds.
Do not place the coloured logo directly on a vividly coloured background.
BRAND ELEMENTS
LOGO USAGE ON COLOUR BACKGROUND
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It is recommended that the logo be used on a white background to achieve maximum visibility and recognition.
Default Colour
White and Red on Primary Blue
However, when using primary or secondary brand colours, the logo can be used in reverse (Red + White/full White) while ensuring it stands out clearly.
White on Primary Red
BRAND ELEMENTS
GREYSCALE LOGO
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While publishing financial reports, dealer ads and other material that is reproduced in greyscale, the logo can be converted with the below mentioned values.
Logo on White
Logo on 100% Black
Logo on 20% Black
White 10% 20% 30% 40% 50% 60% 70% 80% 90%
BRAND ELEMENTS
BRAND PROPERTY LOGOS
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TVS Eurogrip has developed several brand properties for smooth sales operations and MIS trading. It has also created software and application oriented properties for trade, consumer tools and loyalty programs.
BRAND ELEMENTS
CUSTOMER CONTACT CENTRE/ CALL CENTRE
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Customer Care is the first point of contact for an any consumer. It is very important that every customer leaves this interaction with a positive experience.
Call centre executives should begin a conversation, with the words,
Guidelines for Executives • Language should be clear and simple to understand
We are calling from TVS Eurogrip tyres, Customer Support Centre.
• Tonality should be warm and personal • Manner should be helpful, polite and sincere • Begin every conversation with, “Thank you for calling TVS Eurogrip, how may I help you?” End every conversation with a) Thank you for calling TVS Eurogrip, The Bike Tyre Specialist. b) Thank you for calling TVS Eurogrip. Happy riding!
Call centre executives should conclude every call with the words,
Thank you for calling TVS Eurogrip, The Bike Tyre Specialist.
BRAND ELEMENTS
TVS Eurogrip Brand Manual 2022 | 33
VERBAL LANGUAGE (TV/Radio Commercials and Online Videos)
TV Commercials and Online Videos Every TVS Eurogrip television commercial/online video should end with a frame that has the TVS Eurogrip logo www.tvseurogrip.com
with the tagline, The Bike Tyre Specialist, which is also part of the voiceover. Radio Commercials Every radio commercial should conclude with the words, “TVS Eurogrip, The Bike Tyre Specialist.”
00:50 / 5:00
BRAND ELEMENTS
SMS (SIGN OFF)
TVS Eurogrip Brand Manual 2022 | 34
While sending an SMS, the usage of The Bike Tyre Specialist tagline depends on the number of characters allowed.
Unlimited Characters We should sign off the SMS with the brand name and the tagline.
Limited Characters We should sign off the SMS only with the brand name.
TVS Eurogrip
12 Dec
Thank you for becoming a TVS Eurogrip dealer. It is a pleasure to welcome you to our network. We look forward to a long and prosperous association with you. – TVS Eurogrip Tyres
TVS Eurogrip
12 Dec
Thank you for becoming a TVS Eurogrip dealer. It is a pleasure to welcome you to our network. We look forward to a long and prosperous association with you. Let us journey towards success. – TVS Eurogrip Tyres, The Bike Tyre Specialist
COLOUR PALETTES
2.1 Primary 2.2 Secondary and Tertiary 2.3 Special Colours
COLOUR PALETTES
PRIMARY
TVS Eurogrip Brand Manual 2022 | 36
TVS Eurogrip is recognised by its Red and Blue brand colours that depict trust, reliability, strength and energy – the very values we are committed to.
TRUST RELIABILITY STRENGTH ENERGY EXPERTISE
Blue
Blue HEX: #0054a6 RGB: 0/85/166 CMYK: 100/75/0/0 Pantone: 2935C
Red
Red HEX: #ed1c24 RGB: 237/28/36 CMYK: 0/100/100/0 Pantone: 485C
Salt Box
Salt Box HEX: #615E61 RGB: 97/94/97 CMYK: 60/55/50/25 Pantone: 405C
COLOUR PALETTES
SECONDARY AND TERTIARY
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Deriving from the brand colours and complementary to them is a set of secondary and tertiary colours that can be used for relief in communication elements and collaterals.
Secondary Colours Yellow: Confidence, Energy, Exuberance
Yellow
Yellow HEX: #ffc60b RGB: 255/198/11 CMYK: 0/23/100/0
Green: Growth, Prosperity, Safety, Nature
Green
Green HEX: #4bb749 RGB: 75/183/73 CMYK: 70/0/100/0
Tertiary Colours Brown: Stability, Trust, Earthy, Endurance
Brown
Brown HEX: #662b00 RGB: 100/49/26 CMYK: 34/83/100/47
Orange: Adventurous, Dynamic, Free, Warmth
Orange
Orange HEX: #4f58025 RGB: 245/128/37 CMYK: 0/61/97/0
COLOUR PALETTES
SPECIAL COLOURS
TVS Eurogrip Brand Manual 2022 | 38
When creating special assets such as festive greeting cards, gift packaging or certificates, Gold and Silver can be used.
Special Colours Gold: Festive, Successful, Prosperous
Gold
TVS Eurogrip Gold Pantone: 871C RAL: 1036
Silver: Exclusive, Inspiring, Sophisticated
Silver
TVS Eurogrip Silver Pantone: 877C RAL: 7001
TYPOGRAPHY
3.1 Brand Communication Typeface 3.2 Primary Typeface 3.3 Secondary and Social Media Typeface 3.4 Special Typeface 3.5 Website and App Typeface
TYPOGRAPHY
BRAND COMMUNICATION TYPEFACE
TVS Eurogrip Brand Manual 2022 | 40
Helvetica Neue (Light and Bold variants) is the standard font to be used across TVS Eurogrip brand communication, for it has a strong association with the brand’s personality.
Regular
Helvetica Neue Medium
Helvetica Neue Bold
Helvetica Neue 96 Black Italics
Helvetica Neue
TYPOGRAPHY
PRIMARY TYPEFACE
TVS Eurogrip Brand Manual 2022 | 41
The Helvetica Neue font family is used across communication mediums to ensure uniformity in the brand language.
Headline
96 Black Italics
ABab01
A BCD E FG HIJKLMNO P Q RST U VW X Y Z a b cd e fgh ijklmn op q r stu vwx y z 0123456789!@#$% ^&*()
Subhead/Body Copy
Medium
ABab01 AB C D E FGH IJKL MN OPQR S TU V W XYZ abcdefgh i j kl mn opqr s tu v w xy z 0123456789!@#$% ^& * ()
Usage Stationery Office Documents Merchandise Print Outdoor Digital Imagery Social Media
96 Black Italics
Medium
TYPOGRAPHY
PRIMARY TYPEFACE (Sample)
TVS Eurogrip Brand Manual 2022 | 42
The primary typography of TVS Eurogrip instantly captures the attention of the reader. Its bold, confident and assertive personality helps strengthen trust.
THE BIKE TYRE SPECIALIST
TYPOGRAPHY
SECONDARY AND SOCIAL MEDIA TYPEFACE
TVS Eurogrip Brand Manual 2022 | 43
When you have the reader’s attention only for a few seconds, the typeface needs to complement the message and be easy to read.
With this in mind, we have chosen the following variants of Helvetica Neue as secondary and social media typefaces.
Regular
ABab01 A BC D EF GH IJ KLMN OP QRST U V WX YZ abcdef g hi j k l m no pqrs tuv wx yz 0123456789!@#$% ^& *()
Light
ABab01 ABC DEFGH I J K LMN OPQRS T U VW X Y Z a b c d e fghijk lmnop q rst uvwxy z 0123456789! @#$%^&* ( )
TYPOGRAPHY
TVS Eurogrip Brand Manual 2022 | 44
SPECIAL TYPEFACE
Apart from the defined brand typeface, the following fonts can be used in communication during special occasions.
Bonard
AB01
Rockwell
ABab01
A B C D E F G H IJ K LM N O P QRST UV WXYZ 0 1 2 34 5 6 78 9 !
A B C DEF G H IJ K LMNO P Q RS T U V W X Y Z a bc de f g h ijklm n op q r st u vw xy z 0123456 7 8 9 !@# $% ^&( )
Adam_Gorry_Lights
High Speed Regular
ABab01
ABab01
A B C D EF G H I J K LM NO P Q R ST U VW X Y Z a b cd e f g h i j k lm n o p q r st u vw x y z 012 34567 8 9! @# $% ^ & * ( )
AB CD EF G H IJKL M N O P QR S T U V W X YZ a b cd e f g h ij kl m n o p q rs t u v wx yz 012345 6789 !@ # $ % ^ &*( )
Note: If there’s a necessity to explore a new typeface, it can be done only with the written approval of the brand team.
TYPOGRAPHY
WEBSITE AND APP TYPEFACE
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A good web typeface needs to be legible and comfortable to read. With these factors in mind, we have chosen two web and app-compatible typefaces.
Noto Sans Family for Android applications and San Francisco Regular for the iOS platform.
Noto Sans Family – For Android
ABab01
A B C D EF G HIJKLM NO PQ RST UV WX Y Z a bcde fghijklm nopqrst uv w x yz 0123456789!@# $ %^&*() San Francisco Regular – For iOS
ABab01 ABC DEFGH I J K LMN OPQRS T U VW X Y Z a b c d e fghijk lmnop q rst uvwxy z 0123456789! @#$%^&* ( )
CORPORATE IDENTITY
4.1 Business card
4.7 A4 Envelope
4.2 Distributor card
4.8 Identity Card
4.3 Dealer card
4.9 E-mail signature
4.4 Mechanic card
4.10 Presentation theme
4.5 Letterhead
4.11 Presentation template
4.6 Envelope
CORPORATE IDENTITY
TVS Eurogrip Brand Manual 2022 | 47
BUSINESS CARD
The TVS Eurogrip business card is handed over with pride and warmth. This reflects in the elegantly formal design, with a red strip adding dynamism.
(Corporate)
5.4mm
5.4mm
90mm 90mm
4.3mm
5.4mm
My Name
50mm
Designation – Department
2mm 2.6mm
+91 1234500000 myname.a@tvstyres.com
84mm
6mm
(Front)
90mm 43mm
Person’s Name
: Helvetica Neue 96 Black Italics: 9.5 pt
Designation
: Helvetica Neue Regular: 6 pt
50mm
Company’s Name : Helvetica Neue 96 Black Italics: 6 pt
TVS SRICHAKRA LIMITED,
3mm
No. 2/5, Maharani Chinnamma Road, Teynampet, Chennai – 600 018, Tamil Nadu, India. Web: www.tvseurogrip.com
(Back)
CORPORATE IDENTITY
TVS Eurogrip Brand Manual 2022 | 48
DISTRIBUTOR CARD
The design captures these elements, with equal prominence for the logos of TVS Eurogrip and its partner.
Associating with TVS Eurogrip is a moment of great pride. It creates a bond of trust and respect, which reflects in the co-branded business card.
(Partner)
3mm
31mm
41mm
50mm
3.3mm
Anandhan Designation
+91 88578 01200 anandh_1986@gmail.com
(Front)
5.3mm
30mm 90mm
50mm
Distributor’s Name : Helvetica Neue 96 Black Italics: 6.5 pt
3mm
Designation
: Helvetica Neue Regular: 6.5 pt
Person’s Name
: Helvetica Neue 96 Black Italics: 9.5 pt
17.6mm
Bike Tyre Specialist Shop 1, Building Name, Name of the Road/Street, City – Pincode, State, Country. Web: www.webname.com 84mm
(Back)
CORPORATE IDENTITY
TVS Eurogrip Brand Manual 2022 | 49
DEALER CARD
31mm
23.3mm
3.3mm
MUSKAN TYRE POINT
50mm
12.3mm
5.3mm
Najumuddin Designation
+91 8857 83400 nijamh_576@gmail.com
(Front)
5.3mm
30mm
50mm
90mm
3mm
Dealer’s Name
: Helvetica Neue 96 Black Italics: 6.5 pt
Designation
: Helvetica Neue Regular: 6.5 pt
Person’s Name
: Helvetica Neue 96 Black Italics: 9.5 pt
17.6mm
Tyre Specialist Shop 1, Building Name, Name of the Road/Street, City – Pincode, State, Country. Web: www.webname.com 84mm
(Back)
CORPORATE IDENTITY
TVS Eurogrip Brand Manual 2022 | 50
MECHANIC CARD
42mm
10mm
31mm
50mm
3.3mm
A Madhan +91 88578 00340 madhanmechanic@gmail.com
(Front)
5.3mm
1.1mm
5.4mm
38mm 90mm
2mm 4mm
Mechanic’s Name : Helvetica Neue 96 Black Italics: 6.5 pt
9.3mm
Designation
: Helvetica Neue Regular: 6.5 pt
Person’s Name
: Helvetica Neue 96 Black Italics: 9.5 pt
50mm
18mm
3mm
Mechanic Shop 1, Building Name, Name of the Road/Street, City – Pincode, State, Country. Web: www.webname.com 84mm
(Back) 6mm
CORPORATE IDENTITY
TVS Eurogrip Brand Manual 2022 | 51
LETTERHEAD
The letterhead is a prelude to personalised communication, not only from an individual, but also from the company. The writer’s voice blends with the personality of TVS Eurogrip.
The letterhead design is an elegant canvas for formal communication with a touch of warmth.
60mm
10.5mm
Corporate Size
: h297mm X w210mm
Paper
: White, 150gsm
Font
: Helvetica Neue
Company Address
TVS Srichakra Limited Regd. Office: No. 2/5, Maharani Chinnamma Road, Teynampet, Chennai – 600 018, Tamil Nadu, India | www.tvseurogrip.com Manufacturing Unit: Vellaripatti, Melur Taluk, Madurai – 625 122, Tamil Nadu, India | Phone: +91 452 2443300 CIN: L25111TN1982PLC009414
4.5mm
Helvetica Neue Bold – 9 pt (Blue) Helvetica Neue Regular – 9 pt (Blue) Paragraph Before – 2 pt
CORPORATE IDENTITY
TVS Eurogrip Brand Manual 2022 | 52
ENVELOPE
The envelope design reflects formality and simplicity while staying true to the brand identity.
67mm
(Standard)
67mm
: h267mm X w114mm
Paper
: White, 150gsm
Font
: Helvetica Neue
8mm
TVS Srichakra Limited No. 2/5, Maharani Chinnamma Road, Teynampet, Chennai – 600 018, Tamil Nadu, India. Web: www.tvseurogrip.com
Company Address
57mm
Size
238mm
Corporate
114mm
6.5mm
6.5mm
Helvetica Neue Bold – 9 pt (Black) Helvetica Neue Regular – 9 pt (Black) Paragraph Before – 2 pt
15mm
267mm
307mm 10mm
25mm
CORPORATE IDENTITY
TVS Eurogrip Brand Manual 2022 | 53
ENVELOPE
We have designed a window envelope that eliminates the need to write the recipient’s name and address separately.
67mm
(With window)
67mm
: h267mm X w114mm
Paper
: White, 150gsm
Font
: Helvetica Neue
8mm
33.5mm
TVS Srichakra Limited No. 2/5, Maharani Chinnamma Road, Teynampet, Chennai – 600 018, Tamil Nadu, India. Web: www.tvseurogrip.com
Company Address
57mm
Size
238mm
Corporate
114mm
33.5mm
6.5mm
6.5mm
Helvetica Neue Bold – 9 pt (Black) Helvetica Neue Regular – 9 pt (Black) Paragraph Before – 2 pt
15mm
267mm
307mm 10mm
25mm
CORPORATE IDENTITY
TVS Eurogrip Brand Manual 2022 | 54
A4 ENVELOPE
Corporate : h297mm X w210mm
Paper
: White, 150gsm
Font
: Helvetica Neue
297mm
Size
Company Address TVS Srichakra Limited No. 2/5, Maharani Chinnamma Road, Teynampet, Chennai – 600 018, Tamil Nadu, India. Web: www.tvseurogrip.com
Helvetica Neue Bold – 9 pt (Black) Helvetica Neue Regular – 9 pt (Black) Paragraph Before – 2 pt 210mm
CORPORATE IDENTITY
IDENTITY CARD
Size
: h86mm X w45.2mm
Paper
: White, 150gsm
Font
: Helvetica Neue
TVS Eurogrip Brand Manual 2022 | 55
The design reflects every employee’s pride in belonging to the TVS Eurogrip team. The predominant colour is blue, which symbolises reliability, strength and trust.
TVS SRICHAKRA LIMITED Company’s Name : Helvetica Neue 96 Black Italics: 8.5 pt Size
: h54mm X w86mm
Font
: Helvetica Neue
Name
: Helvetica Neue-Regular: 7 pt
Emp. Code
: Helvetica Neue-Regular: 7 pt
DOB
: Helvetica Neue-Regular: 7 pt
Blood Group
: Helvetica Neue-Regular: 7 pt
Issuing Authority : Helvetica Neue-Italics: 6 pt Instructions
: Helvetica Neue-Bold: 7.5 pt
Copy
: Helvetica Neue-Regular: 6 pt
Company’s Name : Helvetica Neue 96 Black Italics: 9 pt Address
: Helvetica Neue-Regular: 6.5 pt
Phone
: Helvetica Neue-Regular: 6.5 pt
TVS SRICHAKRA LIMITED
CORPORATE IDENTITY
E-MAIL SIGNATURE
TVS Eurogrip Brand Manual 2022 | 56
The TVS Eurogrip e-mail signature reflects the brand’s identity, every time someone receives communication from the company. It is designed to create a lasting impression on the reader.
My Full Name
My Full Name
Designation, Department
Designation, Department
P. 044-123-4567 W. www.tvseurogrip.com
M. 99123 12345 E. myname@tvseurogrip.com
My Full Name Designation, Department P. 044-123-4567 W. www.tvseurogrip.com
M. 99123 12345 E. myname@tvseurogrip.com
P. 044-123-4567 W. www.tvseurogrip.com
M. 99123 12345 E. myname@tvseurogrip.com
CORPORATE IDENTITY
PRESENTATION THEME
Opening Page
TVS Eurogrip Brand Manual 2022 | 57
The language of design complements the spoken word. We have captured this in an elegant presentation theme with a hint of excitement, through the chequered flag element. It is the perfect flag-off to every presentation.
Closing Page
THANK YOU! TITLE SLIDE Subhead
Maximum Font Size Calibri – Regular – 40 pt Arial – Regular – 24 pt
CORPORATE IDENTITY
PRESENTATION TEMPLATE
TVS Eurogrip Brand Manual 2022 | 58
The presentation template is a seamless extension of the theme. It creates an understated impact on the viewers as they journey through the presentation. It is recommended that the brand coloure and elements are used appropriately across the presentation
Slide Template
ADVERTISING COMMUNICATION
5.1 Logo usage
5.8 Dangler
5.2 Newspaper advertisement
5.9 Standee
5.3 B&W newspaper advertisement
5.10 TVS Eurogrip and CSK logo unit usage proportion
5.15 Desktop wallpaper
5.4 Outdoor advertising
5.17 Dealer board
5.5 Brochure template
5.11 TV commercials and digital films
5.6 Leaflet
5.12 Logo usage on CSK jersey
5.19 Activation van
5.7 Poster
5.13 Logo usage without tagline (Occasional)
5.14 TV commercial and digital film end frames 5.16 Media requirements 5.18 Exhibition stall
ADVERTISING COMMUNICATION
TVS Eurogrip Brand Manual 2022 | 60
LOGO USAGE
In a TVS Eurogrip advertisement, the logo needs to establish the brand’s identity, without distracting the reader. This reflects in the below logo usage styles.
WHEN IT COMES TO HIGH SPEEDS TRUST THE SPECIALIST
#TameTheTurns
L
DESIGNED FOR SPEEDS UP TO 270 KM/HR.
www.tvseurogrip.com #TameTheTurns
ADVERTISING COMMUNICATION
NEWSPAPER ADVERTISEMENT
TVS Eurogrip Brand Manual 2022 | 61
The full-page advertisement template gives equal prominence to both the visual and the text, helping create a memorable brand impact.
(Full Page)
Full Page Ad
1/3rd of the width of the ad
Visual
Address band
ADVERTISING COMMUNICATION
NEWSPAPER ADVERTISEMENT (Half page)
TVS Eurogrip Brand Manual 2022 | 62
The half-page template encourages the reader to linger over every TVS Eurogrip advertisement. It gives equal prominence to the visual and the headline.
Half Page Ad 1/3rd of the width of the ad
Company Name / Social Media Icons / Website URL
Visual
Address band
ADVERTISING COMMUNICATION
B&W NEWSPAPER ADVERTISEMENT
TVS Eurogrip Brand Manual 2022 | 63
The black-and-white advertisement template is designed to stand out, with the TVS Eurogrip logo in a position that commands the reader’s glance.
(B&W)
B&W Notice Ad
1/3rd of the width of the ad
DISTRIBUTORS WANTED BANSWARA TVS Eurogrip, India's leading two-wheeler tyre manufacturer is looking for authorised distributors in the district of Banswara. Applicants must be financially strong with excellent background in operations. Prior experience in distribution of automotive spares / tyres / lubricants / batteries will be an added advantage. Those interested may please get in touch with Sanjay Mathur: +91 99296 10004. Or email: sanjay.m@tvstyres.com
ADVERTISING COMMUNICATION
OUTDOOR ADVERTISING (1:1)
TVS Eurogrip Brand Manual 2022 | 64
Outdoor advertising is seen as an important medium to create brand recall among TVS Eurogrip’s target audience. It can also be effectively used in contextual advertising.
1:1 2y
Company Name/Social Media Icons/Website URL
Visual
Address band
For example, hoardings at petrol bunks, two-wheeler parking lots, and similar places. The template is designed to create a powerful impact within the span of a few seconds.
ADVERTISING COMMUNICATION
OUTDOOR ADVERTISING
TVS Eurogrip Brand Manual 2022 | 65
The brand identity, the visual, the text, and the additional elements are perfectly balanced to create an impact on the viewer.
(2:1)
2:1
3y
Company Name/Social Media Icons/Website URL
Visual
Address band
ADVERTISING COMMUNICATION
TVS Eurogrip Brand Manual 2022 | 66
OUTDOOR ADVERTISING
The template is the perfect melange of the brand identity and visual elements.
1:2 4y
Company Name/Social Media Icons/Website URL
Visual
URL Panel
ADVERTISING COMMUNICATION
TVS Eurogrip Brand Manual 2022 | 67
BROCHURE TEMPLATE
The voice of TVS Eurogrip unfolds in the pages of a brochure. This is strengthened by the subtle yet impactful brand identity.
A4 Size
y
3y
Visual
Address
ADVERTISING COMMUNICATION
TVS Eurogrip Brand Manual 2022 | 68
LEAFLET
A4 Size
y
3y
Visual
Address
ADVERTISING COMMUNICATION
POSTER
TVS Eurogrip Brand Manual 2022 | 69
The poster template is designed for minimal copy space and visual highlights.
A3 Size 3y
INTRODUCING
HIGH PERFORMANCE TYRES TO SUIT
EVERY RIDER THE MOST TRUSTED TYRES, NOW IN MORE SIZES.
SPORTORQ-QR 80/100-17 TL 2.75-17 TL
DURAPRO 80/100-18 TL 3.00-17 TL 3.00-18 TL 2.75-18 TL
JUMBO GT 100/90-17 TL 100/90-18 TL
CONTA 725 90/90-12 TL
Engineered for excellent mileage Superior grip in wet and dry conditions Better straight line stability and control Optimised cornering grip
www.tvseurogrip.com
Visual
URL Panel
DURAPRO 90/100-10 TL
ADVERTISING COMMUNICATION
DANGLER
TVS Eurogrip Brand Manual 2022 | 70
The dangler template is designed to emphasise the message effectively, while reflecting the brand identity through the smallest details. The position of the logo can vary, but it must be in adherence to the guideline for placing it in a clear space, as mentioned in page 18.
Size: 7.5” x 10” y
*T&C Apply. See Amazon.in/giftcardtnc
Offer till stocks last
x
To know more, please give a missed call on
73059 87005
www.tvseurogrip.com/tyremela
STANDEE
The standee template is designed with minimal copy space and ample space for visual highlights.
6x3 feet 4y
Visual
Address
ADVERTISING COMMUNICATION
TVS EUROGRIP AND CSK LOGO UNIT USAGE PROPORTION
TVS Eurogrip Brand Manual 2022 | 72
TVS Eurogrip is the principal sponsor of Chennai Super Kings. The TVS Eurogrip logo will always be shown in 100% proportion and the Chennai Super Kings logo will be displayed in 25% proportion when housed together in a boxed logo unit. The two logos will have identical ascent and descent
to maintain uniformity and will be demarcated by a vertical separator line. The term Principal Sponsor will be centred in clear contrast on top of the boxed logo unit across all communications.
PRINCIPAL SPONSOR
100%
25%
ADVERTISING COMMUNICATION
TV COMMERCIALS AND DIGITAL FILMS
TVS Eurogrip Brand Manual 2022 | 73
In TV commercials and digital films, the TVS Eurogrip logo needs to appear at the top left or right corner. The placement may vary depending on the background colours and where the channel’s logo appears.
20%
20% 100%
Against a bright background, the TVS Eurogrip logo can appear in the brand colours of blue and red, at the top left corner. It can occupy 20% of the width of the screen space.
100%
Against a dark background, the TVS Eurogrip logo can appear in white and red, at the top right corner. It can occupy 20% of the width of the screen space.
20% 100%
If the channel’s logo appears at one corner at the top, the TVS Eurogrip logo can appear at the other corner. It can occupy 20% of the width of the screen space.
ADVERTISING COMMUNICATION
LOGO USAGE ON CSK JERSEY
TVS Eurogrip Brand Manual 2022 | 74
TVS Eurogrip is the Principal Sponsor of Chennai Super Kings. The TVS Eurogrip Tyres logo of the CSK jersey occupies a prominent position on the front side. It is designed for maximum utilization of real estate on the jersey (206.45 sq.cm)
25%
28% 100%
If the jersey is yellow, the logo will appear in the brand colours of blue and red. If the jersey is blue, the logo will appear in red and white. To be used under special circumstances only.
ADVERTISING COMMUNICATION
LOGO WITHOUT TAGLINE (SPECIAL CASES)
TVS Eurogrip Brand Manual 2022 | 75
For special circumstances like CSK partnership activations, the TVS Eurogrip Tyres logo can be used in places where the product is not represented visually. It can also be placed in
communications where 'The Bike Tyre Specialist’ tagline will not be legible. For all such cases approvals to be sought from brand marketing team.
ADVERTISING COMMUNICATION
TVS Eurogrip Brand Manual 2022 | 76
TV COMMERCIAL AND DIGITAL FILM END FRAMES
The below designs should be used as the end frames of every TV commercial and digital film.
100%
100%
50%
50%
www.tvseurogrip.com
In a TV commercial, the TVS Eurogrip logo can appear at the top centre of the frame, occupying 50% of its width.
www.tvseurogrip.com
In a digital film, the TVS Eurogrip logo can appear at the centre of the frame, occupying 50% of its width.
ADVERTISING COMMUNICATION
TVS Eurogrip Brand Manual 2022 | 77
DESKTOP WALLPAPER
TVS Eurogrip employees work on a computer all day. When their desktop wallpaper reflects the brand, it brings them pride. The TVS Eurogrip logo needs to appear at the top right corner of the wallpaper, occupying 20% of the width of the screen.
Against a light background, the logo should appear in the brand colours of red and blue. Against a dark background, the logo should appear in red and white.
20% 100%
20% 100%
ADVERTISING COMMUNICATION
MEDIA REQUIREMENTS
TVS Eurogrip Brand Manual 2022 | 78
Media requirements are sujective to each channel and their specifications. We need to ensure that any requirment such as L-band, Aston band, in-feed native ad, sponsored ad, overlay, sticky banners, strips and more is met with
appropriate and prioriotised placment of brand logo, product shot and communication line. The specification received from the media must be strictly adhered.
Ashton Band
L Band
In-feed native ad
#TameTheTurns
ADVERTISING COMMUNICATION
DEALER BOARD
TVS Eurogrip Brand Manual 2022 | 79
The TVS Eurogrip logo, along with The Bike Tyre Specialist tagline, is given greater weightage.
1:1
2:1
x
x
MATHAJI AUTO SPARES
_mWmOr Am°Q mo ñno`g©
MATHAJI AUTO SPARES
_mWmOr Am°Q mo ñno`g© Mathaji Auto Spares
English Name Regional Name
Helvetica Neue – Regular Font to be matched with language
ADVERTISING COMMUNICATION
DEALER BOARD
TVS Eurogrip Brand Manual 2022 | 80
The horizontal dealer board template gives prominence to the logo, placed in reverse against the brand’s signature blue. It creates a striking impact, even from a distance.
3:1
x
MATHAJI AUTO SPARES
_mWmOr Am°Q mo ñno`g©
English Name Regional Name
Helvetica Neue – Regular Font to be matched with language
ADVERTISING COMMUNICATION
DEALER BOARD
TVS Eurogrip Brand Manual 2022 | 81
The dimensions of this dealer board offer room for repeating the TVS Eurogrip logo, which increases its impact.
English Name Regional Name
MATHAJI AUTO SPARES
_mWmOr Am°Q mo ñno`g©
MATHAJI AUTO SPARES
_mWmOr Am°Q mo ñno`g©
Helvetica Neue – Regular Font to be matched with language
ADVERTISING COMMUNICATION
EXHIBITION STALL
TVS Eurogrip Brand Manual 2022 | 82
The stylish stall design reflects the brand values and grabs eyeballs. It ensures that the TVS Eurogrip logo is clearly visible from any direction. The stall creates space for attractive and prominent placement of the products as well.
For two-wheeler tyre display stalls, the brand logo should be used with the tagline, The Bike Tyre Specialist.
ADVERTISING COMMUNICATION
ACTIVATION VAN
TVS Eurogrip Brand Manual 2022 | 83
An activation van is designed for the campaign and adapted as per the specifications of the van available regionally.
IMAGE USAGE
6.1 Images of people 6.2 Environment and terrains 6.3 Image 6.4 Product images 6.5 Product range images
IMAGE USAGE
IMAGES OF PEOPLE
TVS Eurogrip Brand Manual 2022 | 85
TVS Eurogrip is the choice of modern, aspirational men and women. This reflects in the brand communication. Only Indian images should be used. Below are dos and don’ts regarding images of people.
In exceptional circumstances, we can use creative imagery, while adhering to the below guidelines.
Slice-of-life moments that bring a smile to one’s face.
Avoid posed photos. Capture a candid moment, with both the rider and the pillion rider wearing helmets.
The TVS Eurogrip rider is highly driven and full of zest. The image should capture these aspirational qualities.
A photo can show a rider without a helmet only if he is not riding the bike.
Over-the-top excitement, non-usage of helmet and unsafe riding practices should not be depicted.
People sporting tattoos and using gang gestures should not be depicted.
Grunge and distressed elements should be avoided in human imagery.
The imagery should not be negative in any way.
IMAGE USAGE
ENVIRONMENT AND TERRAINS
TVS Eurogrip Brand Manual 2022 | 86
The choice of images should complement the personality of the target audience, echoing their progressive, adventurous spirit. Follow the below dos and don'ts while depicting the riding environment and various terrains.
In exceptional circumstances, we can use creative imagery, while adhering to the below guidelines.
It speaks to the one who’s the first to reach the finish line, in everything.
The TVS Eurogrip rider is not afraid to hit dirty roads. To him, it is an exciting challenge.
A mesmerising sight lures adventurous riders.
An endless highway frees a rider’s soul.
Avoid showing abstract streaks depicting speed.
Abstract imagery cannot replace the real road experience.
The image should not compromise on the riding experience while showcasing the surroundings.
Images with national monuments and landmarks should be avoided, as a mark of respect.
IMAGE USAGE
TVS Eurogrip Brand Manual 2022 | 87
IMAGE (Internal & External Communication)
The TVS Eurogrip visual experience is not complete without showing the tyre in action. The images should reflect this. Below are the dos and don’ts for image usage in external communication.
In exceptional circumstances, we can use creative imagery, while adhering to the below guidelines.
The focus can be on the rear tyre, with the TVS Eurogrip logo clearly visible.
Action shots that capture the thrill of riding with TVS Eurogrip.
A photo can show a rider without a helmet only if he's not riding the bike.
Photos of the beautiful places where TVS Eurogrip takes you.
Avoid silhouettes unless the creative demands it.
Avoid depicting unsafe riding practices.
The rider is incomplete without his bike and TVS Eurogrip. Avoid photos showcasing a part of a bike that’s irrelevant to our brand.
Avoid blurred images.
IMAGE USAGE
PRODUCT IMAGES
TVS Eurogrip Brand Manual 2022 | 88
The purpose of a TVS Eurogrip product image is to highlight its tread patterns and distinguish it from the rest of the range. Below are the dos and don’ts for product images.
The photos should show a side-profile of the product at a 45-degree angle, to highlight the tread pattern and the brand name.
Photos depicting multiple products should show a side-profile of the products at a 90-degree angle.
Other angles can be explored while showcasing the product on the website.
The image should not depict the product at exaggerated angles.
IMAGE USAGE
PRODUCT RANGE IMAGES
TVS Eurogrip Brand Manual 2022 | 89
A product range shot serves its purpose only when each tyre is given equal prominence and the features are clearly highlighted. Below are the visual guidelines for product range shots.
The pattern mix like Radial/Sporty/Block can be showcased respective to the requirement. Any edited range shot has to be approved by the marketing/technical team.
MERCHANDISE
7.1 Formal uniform
7.7 Bus sticker
7.2 Staff apparel
7.8 Diary
7.3 Staff cap
7.9 Calendar
7.4 Pen
7.10 Awards and mementos
7.5 Mug
7.11 Wall painting
7.6 Laptop case
7.12 Metal trophy
MERCHANDISE
FORMAL UNIFORM
Formal Shirt
TVS Eurogrip Brand Manual 2022 | 91
The TVS Eurogrip logo is neatly placed on the pocket of the shirt. It subtly enhances the wearer’s identity and adds a corporate touch. For the correct usage of the logo colours against the background colour, please refer to page 25 (logo colours).
MERCHANDISE
STAFF APPAREL
Polo T-shirts
TVS Eurogrip Brand Manual 2022 | 92
A smart polo T-shirt with the brand marking its presence through different renditions of the logo on the chest and the back. For the correct usage of the logo colours against the background colour, please refer to page 25 (logo colours).
MERCHANDISE
STAFF CAP
TVS Eurogrip Brand Manual 2022 | 93
A branded cap that carries both versions of the TVS Eurogrip logo and sits on the head with pride. For the right usage of the logo colours against the selected background, refer to page 25 (logo colours).
MERCHANDISE
PEN
TVS Eurogrip Brand Manual 2022 | 94
A pen that speaks the language of TVS Eurogrip, even before it is put to paper. For the right usage of the logo colours against the selected background, refer to page 25 (logo colours).
MERCHANDISE
MUG
TVS Eurogrip Brand Manual 2022 | 95
The TVS Eurogrip mug has a trendy depiction of the logo and the chequered flag element. The vibrant energy of the colours encourages one to fill the mug with their favourite beverage.
For the right usage of the logo colours against the selected background, refer to page 25 (logo colours).
MERCHANDISE
LAPTOP CASE
TVS Eurogrip Brand Manual 2022 | 96
A smart blue laptop case complemented by the TVS Eurogrip logo in reverse is placed in an unmissable position. For the right usage of the logo colours against the selected background, refer to page 25 (logo colours).
MERCHANDISE
BUS STICKER
TVS Eurogrip Brand Manual 2022 | 97
The TVS Eurogrip logo is classy, elegant and prominent against white. For the right usage of the logo colours against the selected background, refer to page 25 (logo colours).
MERCHANDISE
DIARY
TVS Eurogrip Brand Manual 2022 | 98
The TVS Eurogrip diary has a touch of formality, with a vivid red strip against a blue background. For the right usage of the logo colours against the selected background, refer to page 25 (logo colours).
MERCHANDISE
CALENDAR
TVS Eurogrip Brand Manual 2022 | 99
Any desk or wall is incomplete without a calendar. This thoughtfully crafted design elevates the TVS Eurogrip calendar beyond the purpose it serves. It establishes our brand presence in offices and homes, all year long.
Image
For the right usage of the logo colours against the selected background, refer to page 25 (logo colours).
2022 Riders today are global citizens, aspiring to a whole new world of riding experiences. At TVS Eurogrip, we help bring these aspirations alive through our tyres. It takes a bike tyre specialist with in-depth understanding of global terrains, an exceptional R&D team and advanced manufacturing capabilities to create the future of riding technology - TVS Eurogrip.
Calendar
So whether it’s racing down tracks or cruising along the highways, there’s a tyre designed for every rider and every adventure.
A NEW YEAR. NEWER ROADS TO EXPLORE.
MERCHANDISE
AWARDS AND MEMENTOS
TVS Eurogrip Brand Manual 2022 | 100
Awards and mementos from TVS Eurogrip occupy a pride of place in one’s home or office. The brand logo enhances their elegance.
Logo on Glass
For the right usage of the logo colours against the selected background, refer to page 25 (logo colours).
MERCHANDISE
AWARDS AND MEMENTOS
TVS Eurogrip Brand Manual 2022 | 101
For the right usage of logo colours against the selected background, refer to page 25 (logo colours).
The logo can be embroidered onto cloth.
The logo can be engraved in wood.
MERCHANDISE
WALL PAINTING
TVS Eurogrip Brand Manual 2022 | 102
A vibrant wall is instantly noticed from a distance, in a flash. The wall painting design gives equal prominence to both the TVS Eurogrip logo and the product.
MERCHANDISE
METAL TROPHY
TVS Eurogrip Brand Manual 2022 | 103
The minimalist version of the TVS Eurogrip logo takes pride of place on metal trophies.
DIGITAL TOUCHPOINTS
8.1 Emailer 8.2 Digital icons 8.3 Logo usage in social media posts
DIGITAL TOUCHPOINTS
TVS Eurogrip Brand Manual 2022 | 105
E-MAILER
The e-mailer template is elegant, formal and classy, with the TVS Eurogrip logo catching the viewer’s attention and leading his/her eye to the content.
(Corporate)
600 px 250 px
Cover Image: 600 x 300 px TVS EUROGRIP LEADERSHIP SESSION
Mailer Topic Dear Mr. Ravichandran Purushothaman, It gives us immense pleasure to invite you to speak at TVS Eurogrip’s Pro Talk Leadership Series.
900 px
Our team looks forward to your insights on Developing an Entrepreneurial Mindset. We are sure this session will open up our minds, as we lend a keen ear to you. We look forward to gaining new perspectives that enrich our performance.
Header: 17 px
We eagerly await an insightful session with you. Date: 27th March, 2021.
Content: 12 px
Time: 10.30 am to 12 noon To join the Zoom meeting, click on the link in the e-mail. Warm regards,
P Madhavan EVP – Sales & Marketing
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DIGITAL TOUCHPOINTS
DIGITAL ICONS
TVS Eurogrip Brand Manual 2022 | 106
The digital icon has been created to establish a strong identity for TVS Eurogrip across Twitter, Instagram, YouTube, Facebook, and WhatsApp.
White background
Blue Background
Monogram in Brand Colours
TVS Eurogrip
Monogram in Red and White
Account Name Format
TVS Eurogrip
Account Name Format
DIGITAL TOUCHPOINTS
TVS Eurogrip Brand Manual 2022 | 107
DIGITAL ICONS (Samples on Facebook, Twitter and Instagram)
TVS Eurogrip
DIGITAL TOUCHPOINTS
TVS Eurogrip Brand Manual 2022 | 108
DIGITAL ICONS (Samples on WhatsApp and YouTube)
TVS Eurogrip last seen today at 13:25
5:20 PM
5:20 PM
5:18 PM
5:18 PM
5:20 PM
5:22 PM
5:18 PM
Type a message
DIGITAL TOUCHPOINTS
TVS Eurogrip Brand Manual 2022 | 109
LOGO USAGE IN SOCIAL MEDIA POSTS
The TVS Eurogrip logo and its minimalist version can be used interchangeably, based on the design. The standard position is at the right hand top corner.
30% 100% 30% 100%
1,920 pixels
100%
30%
Actual logo on a light background
1,080 pixels
Instagram reels
Reverse logo on a dark background
INTERNAL COMMUNICATION
9.1 Emailer 9.2 Notice board 9.3 Wall of fame (pg 113) 9.4 Welcoming new joinees 9.5 Birthdays
INTERNAL COMMUNICATION
TVS Eurogrip Brand Manual 2022 | 111
E-MAILER
Internal e-mailers are used to make announcements to employees. The template is simple yet formal. A cover image outlines the subject of the e-mailer, followed by the body of the e-mail.
(Internal)
600 px
600 px
600 px
250 px
250 px
250 px
Space for content and promo details.
900 px
IMAGE
900 px
IMAGE
900 px
IMAGE
Space for content and promo details. Space for product displays, content and offer details.
Action Button
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Action Button
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You are receiving this mail because you asked us about the regular newsletter. You can unsubscribe from these emails.
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INTERNAL COMMUNICATION
NOTICE BOARD
TVS Eurogrip Brand Manual 2022 | 112
All internal announcements are posted on a notice board and encased in glass. The announcements will be printed on company letterheads. The glass case will be embellished with the TVS Eurogrip logo on brushed metal.
INTERNAL COMMUNICATION
WALL OF FAME
TVS Eurogrip Brand Manual 2022 | 113
INTERNAL COMMUNICATION
WELCOMING NEW JOINEES
TVS Eurogrip Brand Manual 2022 | 114
Joining the TVS Eurogrip family is a moment to be celebrated. An introductory mailer will be sent to the entire company, inducting the new joinee into the team.
It will contain a photograph of the new employee, along with a few lines about them, in the template outlined below.
Lorem ipsum dolor sit ame! Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
Lorem ipsum dolor sit ame!
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor
INTERNAL COMMUNICATION
BIRTHDAYS
TVS Eurogrip Brand Manual 2022 | 115
At TVS Eurogrip, we celebrate our employees. Especially so on their birthdays, with customised greetings that are sent to the entire company.
Wishing you a Happy Birthday!
May this year be filled with abundant joy and success. Warm regards,
Name Designation
PARTNER BRANDING
10.1 Store/shop branding 10.2 Store branding 10.3 Dealer van
PARTNER BRANDING
STORE/SHOP BRANDING
TVS Eurogrip Brand Manual 2022 | 117
Our outlets need to make a strong presence, from the entrance, to the interiors. Every space, including the entrance, pillars and countertops
will feature branding or brand communication. The elements will vary based on the size and layout of the outlet.
PARTNER BRANDING
STORE BRANDING
TVS Eurogrip Brand Manual 2022 | 118
Store branding includes the name board, tyre stand, pillar branding, danglers, communication posters, shutters, and other branding options available.
PARTNER BRANDING
DEALER VAN
TVS Eurogrip Brand Manual 2022 | 119
www.tvseurogrip.com