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The speed at which the hierarchy of information needs to be delivered can vary depending upon product. Where stir in sauces and general necessities will be chosen quickly, more luxurious items such as alcohol and chocolate will be given more time. In cases like this what stands out on shelf is a bigger factor, what design appeals to the right audience.
The beer designs on this page don’t necessarily show a clear and obvious hierarchy, but the information isn’t necessarily important as the buyer already knows what the product is and visual attraction and ‘eye candy’ is more important.
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Beercelona Alex Trochut Bohemian Pilsner Quaker City Mercantile 3 (overleaf) Devil’s Peak Beer Rudi De Wet
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