Shubhechha Dhar | Social Media Portfolio

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Social Media Portfolio SHUBHECHHA DHAR


Skills & Softwares

Adobe Photoshop SEO Techniques PowToons HootSuite Content Creation WordPress Mail Chimp Asana Photography


Rutgers' International Student Campaign I worked as the Social Media & Multimedia Content Production Intern at Rutgers University's Communications & Marketing department. I was responsible for managing Rutgers' official Instagram account of 32K+ followers.

OVERVIEW

STRATEGIES

I photographed and interviewed the international students at Rutgers University to post their stories on Rutgers' official Instagram and Facebook. The goal was to provide recognition to the international student community and share their unique experiences.

-Used relevant hashtags to promote the post -Asked unique questions to students during interviews to gather interesting stories -Selected students with different backgrounds to represent all communities -Wrote call-to-action phrases on posts to encourage more students to share their stories

OUTCOME -Generated a total of 75,710 impressions Average # likes per post: 741 likes -Average # of comments per post: 10 comments


Social Media Copies for Rutgers'Campaign


Other Social Media Copies for Rutgers University


Special Occasion Social Media Content for Rutgers University OVERVIEW -Created a BuzzFeed quiz titled "Where Is Your Perfect Rutgers Date Spot?" for Valentine's Day -Promoted the quiz to Rutgers' Instagram audience through stories.

OVERVIEW -Wrote a BuzzFeed article titled "10 Books By Rutgers Alumni That Should Be On Your Reading List" for World Book Day -Researched books by Rutgers' alumni -Promoted the article on Rutgers' InstagramÂ


Social Media Copies for Rutgers Learning Center


Social Media Graphics for Rutgers Learning Center


Thank you!

Get in touch with me! spd104@scarletmail.rutgers.edu