Portfolio (cultural studies)

PORTFOLIO’16 CONCEPTS OF FASHION STYLING 2

SHREYA JAIN

ABOUT THE BOOK THROUGHOUT THE COURSE OF OUR SECOND SEMESTER, THERE WERE LEARNING INPUTS GIVEN. BASED ON SOME OF THE SELECTED INPUTS, WE WERE ASKED TO RESEARCH AND PERFORM SHOOTS AS OUTPUT. THIS BOOK IS THE COMPILATION OF THE SHOOTS PERFORMED IN CONCEPTS OF FASHION STYLING 2.

01

JEWELLERY SHOOT

ARABIC GYPSY

STORYLINE The concept of the shoot is Arabic Gypsy . The story revolves around an Islamic girl who has a lot of restrictions and wants freedom in life . However there is another side to her personality which is bold and fierce. She is tired of the restrictions imposed by the society and wants to come out of her shell and explore the world.

MOOD BOARD

TRENDBOARD

FINAL SHOOT PICTURES

02

BEAUTY SHOOT

MAKEUP TREND FROM SS’16

MAKEUP BRAND PRADA

Wealth is often defined with gold color. Using it as makeup trend gives a very futuristic appeal, as well as the eyes of creatures of the wind, really adding to the bold and beautiful look.

Legendry makeup artist Pat McGrath was the mastermind behind the striking golden lips that appears on the Prada runway, bringing in the futuristic design.

RUNWAY IMAGES

EDITORIAL IMAGES

POSE REFERENCE IMAGES

FINAL SHOOT PICTURES

03

SAREE SHOOT

STYLES OF DRAPING

SABYASACHI Sabyasachi has created a brand that has represented a comfort zone to global Indians and remained undestroyed through major socio-economical-political changes. Sabyasachi’s design philosophy is very simple and clear- ‘Personalized imperfection of the human hand’. Deserts, gypsies, prostitutes, antique textiles and cultural traditions of his home town, Kolkata have been a lifelong inspiration for this designer who believes that “clothes should just be an extension of one’s intellect”. He uses unusual fabrics, texturing and detailing, ‘fusion’ of styles, ‘patchworked’ with gorgeous embellishments in a vibrant diverse color palette to make the feeling of going back to the ‘soul’. His creations evoke images of ancient and medieval ages. He describes his own collections as ‘an International styling with an Indian soul’.

HAIR, MAKEUP AND LOOK REFERENCE

POSE REFERENCE

FINAL SHOOT PICTURES

04

GET THE LOOK PAGE

COMBINING FOUR MICRO TREND EACH WITH ONE MACRO TREND

MAGAZINE FEMINA FEMINA IS INDIA’S LARGEST SELLING WOMEN MAGAZINE. IT’S PRIMARY AUDIENCE COMPRISES WELL-EDUCATED, AWARE AND CAREER CONSCIOUS WOMEN FROM THE UPPER LEVEL OF INDIAN SOCIETY. THE FEMINA WOMAN IS POISED, CONFIDENT AND SELF-ASSURED. SHE IS WILLING TO EXPERIMENT WITH THE UNTRIED. A DECISION MAKER IN HER OWN, SHE PLAYS AN IMPORTANT INFLUENCE ON HER FAMILY PURCHASE DECISIONS.