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Participate How to enter • The Call for Entries is announced in May each year. • News of this appears on our SUN web site, and in various publications and online media. • Categories include Best Image, Best Use of Image and Best Promotion of a Photographer. • Details and Entry Forms appear on the web site once the call is announced. Call for Entries - Podcasts Features and Interviews with Photographers, Designers are available as Audio or Image Enhanced Podcasts to download and listen or watch on your computer or iPod. Available FREE - from the SUN Awards web site – - search the iTunes store for SUN AWARDS (automatically updated when a new podcast becomes available) Buy the SUN book Published each year to coincide with the presentation of the SUN Awards. You can purchase the book online via our web site. Online Book sales - Book subscription service If you would like to be sent a copy of the book each year, please use the alternative Subscription Service. Each year you will automatically be invoiced and your book will be dispatched on publication. Online Book Subscriptions - Buy SUN ‘Special Edition’ prints Specially selected by our guest curators from all the submissions for that year and printed on the best archival materials in strictly limited numbers. Prints can be purchased from our Online Gallery and from selected exhibition venues. Online Print sales -

The SUN Awards showcases and rewards the best photography produced each year by professional photographers based in the Northern regions of the UK. The awards are a not-for-profit event run by photographers for all those who work with, purchase or commission photography. find SUN online... WEBSITE SUN BOOKS PODCASTS VIDEO FACEBOOK

ISBN 978-0-9563170-0-1 Published by SUN EXPO LIMITED Copyright Š SUN EXPO LIMITED




How to enter, buy the book






Best image


Best use of image


Best promotion of a photographer


Social media for photographers


SUN Special Editions


SUN Podcasts


Photographer index



Welcome The past year has seen a roller coaster in the fortunes of photographers during the economic downturn. But this merely comes on top of the shifting sands that we’ve had to get used to as the industry changes to meet new challenges. A key challenge for Shot Up North is to get the SUN Awards showcase seen by a bigger and more diverse audience. The book and the exhibition continue to be loved and we look to innovate each year in each format. But now we also seek to reach the audience wherever they are by the new channels like YouTube, Twitter and Facebook. No doubt these services may change names over the coming years, but having established the principle the SUN Awards will continue to use new formats and channels as they become available. And as Shot Up North matures into its 21st year, another challenge is to provide avenues for the emerging professional talent of tomorrow. Our new SUNRISE showcase will do just this. Ed Horwich and Doug Currie

Advisory Board The board exists to review and provide feedback, ideas and additional expertise to assist SUN in its tasks. It consists of an invited panel of volunteers, drawn from the photographic and commissioning world. The board meets at least twice a year and its members serve a term of twenty-four months. Ady Bibby - Andy Cheetham - Jon Cohen - Peter Davies - Bill Halford - Paul Herrmann - Geoff Smith - Rob Walker


Jon Cohen

Lottie Davies

Lorentz Gullachsen

Andy Irvine

Rick Ward

Judges “We’ve seen some excellent work this year and from the outset some images were immediate contenders. Shot Up North gives us a huge variety of work to select from and a real sense of “life” leaps out of the submissions. Agreeing on some of the images has been very easy, but when push came to shove each judge has been more than prepared to fight their corner to advocate particular images. Ultimately the images are there because they are just great photographs.” To view the individual judges talking about SUN go to Chair of Judges - Jon Cohen


Best Image


Best Image Winner Jonathan Oakes


Best Image Winner Jonathan Oakes 0161 236 9045


Kate Abbey 0777 599 3005


Mark Adams 0161 831 9234


Tim Ainsworth 0161 866 8803


Steve Aland 0151 625 0919


Michael Baister 0191 385 7700


Michael Baister 0191 385 7700


Merit Martin Brent 01527 879 567


Merit Darren Burdell 0113 391 0000


Darren Burdell 0113 391 0000


Sharon Crowley 0845 490 4903


Guy Farrow 01924 444


Mike Ford 0776 650 3143


Mike Ford 0776 650 3143


Mike Ford 0776 650 3143


Mike Ford 0776 650 3143


Richard Freestone 01332 364 439


Richard Freestone 01332 364 439


Andy Gallacher 0114 262 0032


Andy Gallacher 0114 262 0032


Andy Gallacher 0114 262 0032


Tim Hetherington 0161 273 6989


Best Image Third Nigel Hillier 07836 650 053


Nigel Hillier 07836 650 053


Mark Jobson 0191 216 9616


Gwen Jones 07940 969 713


Chris Leah 0113 256 5439


Christian McGowan 07979 690 629


Paul Moffat 01625 430 315


Richard Moran 0113 293 6671


Richard Moran 0113 293 6671


Sally Ann Norman 0191 491 1553


Jonathan Oakes 0161 236 9045


Jonathan Oakes 0161 236 9045


Darby Sawchuk 0791 957 3250


Best Image Second Rii Schroer 07986 000 000


Rii Schroer 07986 000 000


David Short 07973 249 454


David Short 07973 249 454


David Short 07973 249 454


David Short 07973 249 454


Mike Slawski 0191 264 8888


Mike Slawski 0191 264 8888


Michael Swallow 07710 030 877


Michael Swallow 07710 030 877


Mark Taylor 07906 080 815


Derek Trillo 0161 374 5072


David Ward 07867 557 990


Andrew Whitton 07747 634 290


McCoy Wynne 0151 932 1540


Best Use of Image


Best Use of Image Second Paul Moffat

Best Use of Image Third Richard Moran

Best Use of Image


Best Use of Image Winner Christian McGowan


Best Promotion of a Photographer


Best Promotion of a Photographer Second Henry Iddon - Stationary

Best Promotion of a Photographer Third David Short - Promotional Portfolio Box

Best Promotion of a Photographer


Best Promotion of a Photographer Winner Chris Leah - Cook with Ken


socialfor photographers media Does a photographer need to bother with social networking – Blogs, Twitter, Flickr, YouTube, yada yada yada – ?… Don’t we have enough to do with sourcing work, keeping up with cameras, software, client relationships, tax returns and the whole schlemiel?




blah blah

Art Directors love to know what you’re up to, what’s in development and how your creative juices are flowing. A portfolio needs to be carefully organised and grouped, it’s not really a good place for the single great photo or an idea in development. But a blog can do just that… and of course you can put down your thoughts and talk about incidental details about production and concepts. We all know that a working relationship with your art director can make or break a shoot and the possibility of future work. So your blog can act like a art-director/photographer ‘dating agency’, introducing you to new clients and letting them discover your ‘feel-good factor’. Blogs can be easy to set up either on your own web site, or by using one of the many free or cheap services...,,


If they don’t know about you they ain’t going to commission you… if you’re the one they remember then it’s you who’s in with a chance at the job before anyone else… and to do that you need to place your marker on the landscape. YouTube can be an effective way to do that, sometimes in a spectacular way. Two very good examples are Chase Jarvis and Melissa Rodwell. Chase Melissa


With HD video built in to our regular pro cameras these days, there’s hardly an excuse for not doing video. It can be almost as simple as clicking Record, trimming the beginning and end in iMovie, and then uploading to YouTube... bob’s your uncle! YouTube gets more visitors than most, but services like maybe look better.


But isn’t Flickr for amateurs? No not really, in the eyes of today’s ‘Generation Y’ designers it’s an image source like any other, with a rich and varied amount of content. It’s also another channel for instant publishing, note-booking, and developing ideas. You can even upload to Flickr via your Eye-fi memory card from anywhere there’s WiFi connectivity.


The aforementioned ‘Generation Y’ are in touch with ‘the conversation’ all the time via their iPhones. And the place the conversation is happening is on Twitter. For some people it’s even superseding email. Digital media is like mother’s milk to Gen Y, it’s always been around since they were born so it’s the natural place to be. Twitter’s brevity of only 140 characters means that people don’t waste their words. It also has the ability to link in to images, video and even short voice recordings. All linked together it becomes an astonishingly simple but rich resource.

Why 140 characters? Research in the 1980’s determined the shortest single sentence capable of making sense was 160 characters in length. That was adopted for the length of SMS texts on mobile phones. Twitter adopted the same principle but reserves 20 characters for the user’s name. Don’t use Twitter’s own web site, instead use applications like Tweetdeck or Twitterfox to get the most out of Twitter. Tweetdeck allows you to filter your messages, whilst Twitterfox is a simple plugin for your browser that pops up a little window to see your tweets. Powerful search tools, like and can enable you to take part on live conferences and other events you’d never get to go to otherwise. If Twitter brings you one important contact or one new commission, its been worth using it.


Up until recently Facebook had been battling to be more than a family network for social interaction. But with the advent of its PAGES feature, businesses are now queuing up to give themselves a presence there. Its increasing ability to integrate with Twitter has been a factor. Facebook is a place where people can read more about your ‘message’ and add themselves to your list of associates and friends. They can be quite passive and they will automatically receive the messages you push towards them in a way that is less invasive than email.


Linked In

Is your business contact network. Put your details there and your colleagues, past and present, can find and link with you. The idea is that their wider network of associates will also then find you and present the ability to do business.


tweet tweet

Priorities & Schedules Like all parts of your business, it’s important to plan and segregate the time you spend on social networks, otherwise it can become a tangled mess that undermines your core activity. Tweeting three or four times a week, with similarly three or four Tweets in a day should be enough. After a while you’ll find your own particular voice – your writing style, what you tweet about – and people will come to know the type of things to expect from you. Find you’re own slant on the world and you’ll soon build a following. If your tweets are banal, devoid of content or you’re simply saying what everyone else is then your followers are likely to drop away. Blog when there’s an interesting project to talk about or a great picture you want to share. A blog post every 10-14 days keeps things fresh. And of course tell people to read it by putting a link on Twitter. But do designers and photography commissioners look at this stuff? Like I said, it’s like a right arm to Gen Y. For the rest of them… well it’s the same as when the interweb and email first started to take off, many poo pooed it in public, but surreptitiously were using it all the time. And even the die hards will get to hear about the buzz you are creating via word of mouth. Author Ed Horwich. find SUN online... WEBSITE SUN BOOKS PODCASTS VIDEO FACEBOOK


Selected by Claire Turner (Comme Ça Art, Manchester) and Sam Knowles (The Biscuit Factory, Newcastle) and chosen from the entire entry submission to this year’s SUN Awards. The SUN Special Edition is the only annual exhibition of its kind where you can pick up original, often personal work by professional, commercial photographers that is rarely displayed publicly, let alone available to buy and take home.

Kate Abbey Pool Landscape

Andrew Brooks Angelic View

Mark Adams Diner, Theme Park

Darren Burdell Child’s Play

Steve Aland One Tree

Doug Currie The Trevi

Steve Aland Winter Trees

John Donaghue Hotel

Harry Archer Couple - In the evening

Mike Ford Together


Mike Ford Watching

Paul Fosbury Money for Old Rope

Nigel Hillier Trees

Carl Hodgson NY Seagull

Richard Freestone Lawrencefield

Richard Freestone Passing Storm on the Thames

Ed Horwich Yellow Daisy

Ed Horwich Yellow Dahlia

Tim Hetherington Elephant

Martin Hunter Granary


Edition: Limited to a maximum of 25 from each image Size: Overall print size including border approx 50 x 40cm

Buy from gallery venues:

Exhibition venues and dates: Manchester Matt & Phred’s Jazz Bar, 64 Tib Street, Manchester.

The Biscuit Factory

Matt & Phred’s (Comme Ça Art Buy online:

Newcastle upon Tyne The Biscuit Factory, Stoddart Street, Newcastle upon Tyne. Visit for dates and times.

Paul Moffat Crane

Michael Swallow Whistler, Sky

Sally Ann Norman Road to Nowhere

Michael Swallow Man with Dogs, Conway

Rii Schroer Fishermen

Mark Westerby The Boy in the Lillies

Rii Schroer Skipping Girl

Mark Westerby Light Room

Mike Slawski Sulphur

Mark Westerby Beach Swings

72 Shot Up North’s YouTube channel is the place to look behind the scenes and catch up on SUN events you might have missed. In conversation with Richard Moran Richard talks about his success and the influences on his career.

SUN Awards exhibition Video of the SUN Awards and Special Edition at the Biscuit Factory March 2006.

SUN interviews Andy Cheetham An interview with Andy Cheetham, Creative Director of Cheetham Bell JWT Manchester.

Location Finding The ins and outs of photographers using location finders. Nick Jones and Jonathan Oakes in conversation.

SUN interview with Paul Wenham-Clarke Is undertaking an MA in photography a way of moving your career to a new level ?

Guy Farrow about Locations Guy talks about his work and what it’s like to work on location.

Overview Call for Entries A 10 minute summary of how to enter the SUN Awards. SUN Awards interviews Ady Bibby Ady Bibby picks his favourites images from SUN 2007. SUN Awards Jon Boyes talks about being Best Image winner 2005.

John Baxter – SUN winner 2007 John talks about his rise to commercial success through a series of photographic books looking at different people’s unique occupations and activities. McCoy Wynne – Quiescence Photographic partnership Steve McCoy and Stephanie Wynne talk about their recent exhibition Quiescence and how they manage to merge personal projects with their full time commercial work.


Kate Abbey Mark Adams Tim Ainsworth Steve Aland Michael Baister Martin Brent Darren Burdell Sharon Crowley Guy Farrow Mike Ford Richard Freestone Andy Gallacher Tim Hetherington Nigel Hillier Mark Jobson Gwen Jones

10 11 12 13 14 16 17 19 20 21 25 27 30 31 33 34

Chris Leah Christian McGowan Paul Moffat Richard Moran Sally Ann Norman Jonathan Oakes Darby Sawchuk Rii Schroer David Short Mike Slawski Michael Swallow Mark Taylor Derek Trillo David Ward Andrew Whitton McCoy Wynne

35 36 37 38 40 9, 41 43 44 46 50 52 54 55 56 57 58


Copyright Š Sun Expo Limited 2009 All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means electronic, mechanical. Including photocopying, recording or otherwise, or stored on a retrieval system of any nature, without the written permission of the photographer. The copyright of the individual photographs remains with the photographers or clients credited unless otherwise shown. The compilation of the photographs remains with Sun Expo Limited.


This is the 21st anniversary year for Shot Up North's SUN Awards, which celebrate and reward the best commercial photography in the UK regio...