edited by john burgman
Bits & Pieces
Brunton Named as Mathews Official Optics Licensing Partner Brunton has been selected as the official licensing partner of mathews, inc., for the optics category. select models of Brunton binoculars will now be available in mathews’ Lost camo pattern. the relationship will provide mathews’ dealers with a select line of optics for today’s hunter. “Brunton’s core beliefs revolve around our commitment not only to producing the finest products in the world, but also to the specialty dealer and, ultimately, the end user,” said ceo John smithbaker. “we are proud to be selected as a part of such an exclusive arrangement with a company that shares similar ideologies in growing the sport of hunting for many generations to come.” Charter Selects PMI and W.L. Carter to Rep Line charter arms recently named professional marketing inc. and w.L. carter company as its manufacturer’s representatives serving dealers and distributors. nick ecker, president of charter arms, said, “charter arms has always had a very strong following in the southeast states, and this will broaden our reach to bring charter arms directly to neighborhood shooting sports distributors in the southeast.” tom wiley, president of professional marketing, said, “in visiting the charter arms factory, i was impressed by how the employees take great pride in their work. ‘whatever it takes’ is our company philosophy, and with that approach we will grow profits for our clients while maintaining ethical principles.”
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Mossberg’s New MVP No doubt about it, the development and consumer acceptance of Mossberg’s 4x4 centerfire rifle created some serious sparks at the Connecticut headquarters of this venerable firearms manufacturer. The creative fire that resulted has led to another new product that should help ignite a revival of the boltaction market. The MVP (Mossberg Varmint Predator) Series, based on the 4x4 platform, is aimed squarely at predator and varmint hunters, a fastgrowing market for many retailers. Indeed, one of the rifle’s key components—the ability to accept and reliably feed from AR-15-style magazines—has been designed expressly for this group of hunters. The first rifle in the series, the MVP Varmint, is chambered in 5.56mm NATO (.223 Rem.). Two initial offerings will be available this summer: a standard rifle package with a 10-round magazine and factory-installed, Weaver-style bases (7.5 pounds); and a convenient combo package that includes the rifle (pre-mounted and bore-sighted with a 4–16x50mm variable riflescope), a bipod and a 10-round magazine (10 pounds). The 24-inch button-rifled medium-bull barrel (with a 1-in-9 twist) is fluted to reduce weight and give it a distinctive look. In addition, the helically fluted bolt further reduces the rifle’s overall weight. The gray-laminate benchrest-style stock has an ergonomically designed pistol grip with a palm swell and is pillar-bedded to improve accuracy. Stippling on the forend and pistol grip allow for positive hand placement in foul weather, and the wide, flat-bottom forend easily accommodates sandbag rests or bipods. Other standard features of Mossberg’s MVP include sling-swivel studs as well as Mossberg’s creep-free Lightning Bolt-Action (LBA) Adjustable Trigger System, which helps deliver enhanced accuracy and shot consistency. SRP: $649, rifle; $796, package.
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Mossberg’s MVP is specifically designed for varmint hunters. It features a pistol grip with a palm swell as well as a Lightning Bolt-Action Adjustable Trigger System.
(203-230-5300; mossberg.com)
This product is from sustainably managed forests and controlled sources.
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