Vs
Take a look at these facts:
75+ 86% 58+% 92+% 75+ of
of
twice 65-74 75 year olds are
as likely to see buying seasonal produce as environmentally friendly behaviour vs
year olds describe themselves as environmentally friendly vs
year olds will try to choose products packaged in an environmentally friendly way vs
of
75
year olds would like to see paper bags replace plastic for fresh produce vs
year olds recycle
7.9
product types on average, vs only
80% 40% 71% 5.9 18-24 18-24 18-24 18-24 18-24 year olds
of
year olds
of
year olds
All these points of difference demonstrate that older shoppers are quietly drawing from their experiences in the past, in contrast to the more vocal call for change among the younger generation. Whilst the media regularly talk up the more thoughtful GenZ/ Millenials, perhaps it’s time to also consider the thoughts of those in the UK who grew up in the post war era of real austerity, when there literally were no options but to buy seasonal, wonky produce; before plastic became mainstream; and before it was cheaper to throw away fashion than mend it.
of
year olds
types among vs year olds
We’re not talking about the backward-looking nostalgia that seemingly influenced a proportion of voting decisions on Brexit. Instead we are talking about real experience of the shopping and consumption habits that better reflect the natural cycles of our environment. Applying some of the simplicity and common sense of those days to the frenetic world that is 2019 would be of real value. There’s nothing better than mixing up a bit of real-life experience with youthful aspirations to find a solution – now there’s a challenge!
WO Issue 33 | Shoppers & Sustainability
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