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The summer in New York City (!!) blew my mind more than I had ever imagined. The city is transfixing - never felt more at home. The incredible opportunity to intern at a luxury brand, Sergio Rossi, taught me the ins and outs of the ‘glamorous’ fashion world. The internship was dead opposite of every fashion internship myth we have ever heard (no picking up dry-cleaning!). The bustle and energy of the city is creatively intoxicating - has definitely influenced this issue and future prospects.

This issue meets more inspirational students and recent graduates who are working hard to make their passions come true. I am stoked for y’all to meet entrepreneurs and bloggers who wake up everyday and work hard to persevere. Our entrepreneur friends share their insights into being 20-something CEO’s of their small business - the highs & lows, the learning, and the future. Exponential number of fashion bloggers (#FLOGGERS) seem to be popping up everyday, but these ladies and this gentleman show us exactly how fashion blogging is done. They expertly show us how to rock the top Fall 2014 trends (listen up!). All these contributors have found enough will power to like crazy to get exactly what they want - a quality only few have. It was exciting to welcome more contributors and open more facets of CHICSHA-THEMAGAZINE. A huge thank you to all who believed in me and become a part of CHICSHA. As always, I leave you with the promise that there will be more to come. Stay tuned!




WELCOME BACK to the third issue of CHICSHA-THEMAGAZINE. The Summer/Fall issue is here to plug you into the talent + trends right before we get back to school. Can you believe that summer is almost over? A halt to travels, adventures, yummy food, reading books we actually wanna read, and sleeping in till late. Many of you are excited and some are nervous (I’m on both the boats!). A new academic year means new possibilities and new aspirations. Allow this issue of the magazine to be an encouragement to blow your passion and dreams to cosmic proportions!
















COMING to you in

FALL 2014








and maintaining it is defiantly a challenge, but I enjoy a good challenge so all in all its turning out to be a lot of fun to me and it feels great giving back to my skateboarding community. Balancing school and expanding the business has been going stellar, I am a graphic design major with a business minor and seeing as this is what I am going to school for it really doesn’t feel like I have worked a day because this is so enjoyable to me. I have always enjoyed putting together skateboard graphics and clothing designs and it feels stupendous to finally get the ball rolling on my own company and get my graphics/artwork out there in the world. It feels so good to say that the best skateboard I have skated is the one that I have created, and all my customers are more than happy with the skateboards too and that’s exactly how I wanted them to feel. They are 100% made in the USA up in New York where as I am hoping to expand LADAT, LLC to next year. It feels so good to say that they are made in the USA because a handful of skateboarding companies are outsourcing the production jobs to china and the quality of their wood is horrible which means the boards break very easily and they barely last a month. The best thing a skateboarder is going to get with a LADAT, LLC skateboard is it is going to last longer than the rest and it is at the most affordable price. I am in this for the love of skateboarding and not as a get quick rich scheme like most companies are in the skateboarding business world are.


How LADAT, LLC skateboards and clothing came to be is I have been skateboarding for the past 12 years and I have always wanted to start my own skateboard company. Unfortunately I lost a friend to suicide a year ago and I was doing a lot of reading and writing to help cope with my loss and I came up with the motto “Live A Day Atta Time” aka LADAT to help me stay positive thinking and help people stay positive thinking as well. What LADAT (Live A Day Atta Time) signifies is to help people stay positive whatever they are doing in life, not to stress out over the little things, and plan for your future but take it a day at a time. The idea of creating came about as soon as I came up with the acronym “LADAT” from the motto “Live A Day Atta Time” thought it would be the best name for my company because I want to share this positive message to the rest of the world and hopefully it does save all the lives it can from suicide. I started it now at 21 years old because I am now old enough and mature enough to get into the business world as whereas when I was 1619 years old I was just learning how the skateboarding business world works and finding out what distribution companies I can go through to get skateboards and clothing made for retail. I’m glad I started it now because I feel the more you wait on starting your own company the less likely it will succeed but that is just my opinion. I wish I could have started it at earliest 16 years old now knowing how simple it is to start up your own company but innovating

a t h e m n u j r a y h p a r g o t o h p


largely unnoticed. I recently worked Camera in hand, the otherwise on photo essay based around differI’m-too-shy-to-survive Arjun turns ent modes of transport: it included into a confident smooth talker. In pictures of the iconic hand-pulled other words, a camera, a device that rickshaws of Calcutta, the cyotherwise freezes time into either cle-rickshaw, and the motorbike, ones and zeros or then something among others (i.e. pictures of staple you can physically touch, has that urban Indian transport). effect on me that alcohol has on others. Obviously, this doesn’t mean But soon I plan to use this very that I lug my camera around to language to make a social statement every social event… but you get the about the way we treat women in point. our so-called egalitarian society, My interest in photography a message that will be conveyed sprung from the simple want to through a series of poignant and dehave the perfect laptop wallpaper… tailed portraits. A work-in-progress, oh the humble beginnings. But if I use a series of frames (one held by I were to trace this interest further the subject) as a secondary object to back, it could have all started when bring closer attention to the subject. film ak Kod a me ght bou s ent par my And just to get the message across¬, camera when I was in grade 6, as an before the picture is composed and opportunity for me to photograph clicked, the subject gets to draw or my travels during a school trip. write something about them or on topics related on the frame. Fast-forward to having found the Thus far, two such images have perfect laptop wallpaper for now, been composed. Although they photography to me is a language, comprise the same subject, these a language that only comprises the were test shots that work towards trademark ‘click’ of the camera, the final refinement of the above then followed by everything you idea. You can find these images on see, crystallized in that perfectly my Instagram account, the handle composed picture. for which is detailed below. I usually use this language to bring attention to objects secondary or things that otherwise goISSUE III | CHICSHA - THE MAGAZINE | 09

s i h t e “use g a u g n a l very a e k to ma l a i c so ” t n e m state



I don’t have to tell you that you lose that wonderment and innocence early these days, and feelings that my life could be more than just ordinary faded with that

innocence for me. That was until I started watching movies. I mean really watching them. Not just sitting around watching Lion King (no disrespect Simba) sipping on juice boxes and playing with my sick Hot Wheels collection. I remember watching Saving Private Ryan when I was still in middle school and shaking with fear in bed that night because of how real that movie felt. After years of watching

more and more films, coming out of theaters and not being able to shake these insane emotions of happiness, sadness, fear, love, guilt, I realized I’d found the wonder of that little kid in me again. Magic was real. It was on the screen. I loved it like I loved my own parents. So then I go to college and make the painful discovery that making movies is hard as shit. Not just movies, making ANY kind of visual storytelling, and doing

because all we are is what leave behind. it well, is a master craft. And I still see people frustrated and confused because their iPhone 5 footage doesn’t look like 4K. But that’s just another thing I enjoy about making videos; the challenge. Seeing the vaguest picture of an idea in your head, developing it onto paper, writing out a script, storyboarding it, casting it, organiz-

ing it, lighting it, shooting it, editing it, and having it come out to be something you can be remotely happy with for a few minutes before loathing it for an eternity afterwards is so incredibly gratifying. I guess it’s a bit like having a child in that respect. I’m pretty sure the goal here is to do what makes you happy while somehow managing to

make a living off of it. That’s what pretty much everyone aims for, right? Obviously it’s not quite that easy. After three years of college I’ve had the opportunity to shoot a wide variety of awesome stuff. From interviews with my hungover roommates to interviews with Cosmos host Dr. Neil DeGrasse Tyson. From zany drunken local bands to The

Pixies. And here I am now, chasing dreams in Los Angeles, working two internships, neither of which pay me, to try and weasel my way into the filmmaking industry. But whatever, I’ve never had a video with a budget (apart from a case or two of PBR for the cast), so even if I’m out of college and just as broke, I’ll keep making videos.

Not for the sole purpose of scoring a job in Hollywood, or even Bollywood for that matter. But because all we are is what leave behind. I’m just hoping they’ll be able to embed youtube videos on gravestones by the time I’m dead.


Not necessarily because your life seems like an abyss of unes-

capable unhappiness that forces you to detach from the real world. But maybe more because your every day life just isn’t quite as exciting as it was when you had those fleeting feelings of wonder as a kid where you thought that, just for a second, fucking magic was real.


As a kid who habitually found myself daydreaming my way out of any given situation in the boredom stricken streets of midwest suburbia, I think it may only have been natural that I came to be and do exactly what I’m doing right now. For me, that’s one of the best qualities of visual storytelling; the escape from reality into, well, whatever you want it to be.




Hey y’all! Let’s start off with some intros! Could you give us some background about your education, your skills and your life up till The Window Pillow?

Bharath: Sure. Shawn and I went to high school together in Chantilly, VA. We became really close because we were always getting in trouble together, but we ended up going to different colleges, mainly because I actually got in a lot more trouble than him. We both decided to study economics though, almost entirely as a result of this great econ teacher, Mr. Clement, who taught us both junior year. Shawn: Yeah, I was actually planning on studying medicine until we took econ that year. After that, I completely changed tracks and ended up studying economics, finance, and entrepreneurship at UVA. Bharath: I was planning on working after I graduated from JMU, but my parents really wanted me to take the LSATs. To everyone’s surprise, I didn’t bomb it, and that’s how I ended up studying law at Columbia. Right now, I’m working for Gibson Dunn in NYC, but I’ll be starting at a different firm, Boies Schiller, in a few weeks. Shawn: It was super convenient that Bharath got into Columbia because I was deciding between job offers in DC and NY at the time. That made my decision way easier: I accepted the offer at Barclays, and now we’re neighbors again - except in Manhattan! Both of us have known for a while that we wanted to start businesses, so we were talking earlier this year and decided we should just take the plunge and do something before we got caught up in the corporate lifestyle.

Great! What are both your positions in the company? How did the work camaraderie between y’all carryover from being friends

to being partners?

Bharath: Hustler 1 and Hustler 2. Shawn: I’m Hustler 1. Bharath: Really though, at this point the company is still so small that each of us has to be able to do a million different things to keep it moving forward. We divide up the big tasks as necessary, but we rely on each other to double check things and to pick up the slack when one of us gets too busy. Shawn: Being good friends with your business partner is really valuable because starting a company can be extremely lonely. When the rest of your buddies are out drinking on a Saturday night and you’re staying in to work on something that may or may not pan out, it helps having your best friend in the trenches with you.

We all have died on flights with neck aches. What made you guys tackle the issue and go with neck pillows? How did the idea come about?

Shawn: If you think flights are bad, try taking the bus from NYC to DC! We’ve both had to make that trip many times to visit our family and friends in Virginia, and it’s never been a pleasant experience. It’s supposed to be a 5-hour ride, but it usually takes longer, and the seats can be painfully uncomfortable. Bharath: Last summer I was on the bus for 9 hours with no A/C, and the driver wouldn’t even pull over until someone fainted! That was definitely an extreme case, but even otherwise, we’ve both had enough bad travel experiences to last us a lifetime. The problem is that its so expensive to upgrade from the bus, and even if you do, the seats on trains and airplanes aren’t much more comfortable. Shawn: We thought of the Window Pillow because both of us sleep more comfortably against the window than

we do with traditional neck pillows, and we figured there must be other people who feel the same. The bus is a great place to use it since the windows are huge and you can make sure to get a window seat every time by just getting to the line early enough, but we’ve also received great feedback from customers who have used it in other settings.

What is one of the important solutions you are trying to provide that will differentiate you from your competitors?

Bharath: We offer a more natural way to sleep while travelling. If you walk down the aisle on a bus or train, you’ll see a bunch of people using rolled up sweatshirts and lumpy backpacks to sleep against the window. We took that concept and developed a product around it. Shawn: We wanted to make sure it was usable even without the window seat; that’s why it also functions as a neck pillow. We’re basically offering the same product as our competitors, but better.

When did you start and what some of the highs and lows you have seen since then?

Bharath: The highs are virtually endless. We get to build something we care about, which isn’t really something we get a chance to do while working our corporate jobs. We’re responsible for everything that goes right or wrong with it, so we know that without us, this thing wouldn’t exist. We make all the decisions because no one is telling us what to do. Well, sometimes people tell us what to do, but no one can tell us how to do it, and that’s equally important. I think the coolest part is that we learn something new every day, whether it’s how to sew a ladder stitch or how to write a

Shawn: Mentors are invaluable. We’re thankful to have so many different people that we can look to for advice, from old professors to industry leaders that we’ve managed to befriend through some seriously targeted networking. Bharath: We’ve talked to a venture capital firm generally about the process of getting funding, but this isn’t really a priority for us at the moment. One of the reasons we settled on the Window Pillow idea is because it’s not very capital intensive. We’ll need a bunch of money to outsource production to China, but we can probably get it through Kickstarter.

Bharath: Our biggest highlight was when we were able to get the Window Pillow manufactured for less than strangers were willing to pay for it. This was proof that we’d built a viable product and that there was value in what we we were offering. The pillow isn’t perfect yet, but from here, our design will only get better, our costs will only fall, and we’ll only get better at marketing and selling the product.

How are you working to achieve the tougher goals faster? Shawn: Our biggest challenge is finding the time to do everything we set out to do. Moving faster is tough, especially over the summer, since I already work pretty long hours at the bank, and now Bharath’s working the same kind of schedule at his firm.

What are some of your goals for the company, if not further, in the 5 years? 10 years?

Bharath: It’s hard to predict how the business will be doing even a year from now, but hopefully we’ll continue to see the kind of growth we’re seeing now. We’d like to scale up the size of our business as much as possible, then sell it, so we can get started on a new venture. Shawn: Whether The Window Pillow ends up being a huge success or not, we know it’s only the going to be the first of our many endeavors. It would be great to see our company stand the test of time, even if we’re not actively managing it, but if it doesn’t, I know we’ll still make use of all the things we learned from building it.

Finally! What is are some important lessons you have learned in the initial few years of The Window Pillow and forming/ functioning a company that you would like to share with prospective entrepreneurs?

Shawn: Nothing that you did yesterday matters today. Even if you got 100 sales yesterday, you should be focused on getting 200 today. Secondly, ideas are worthless on their own. You have to execute every day. You’ll never be able to plan everything out. The important thing is doing it and you’ll figure out what you need along the way. Bharath: You have to talk to your customers. We thought our initial design for the Window Pillow was perfect, and we could easily have started getting it manufactured right away. Fortunately, we spent a few hours showing our prototype to strangers at Penn Station and realized that we still had a lot of work to do. We saved hundreds, if not thousands, of dollars by iterating that process because we didn’t end up spending any serious money until we knew we had a product people would buy. Also, words don’t matter and friends don’t count. You can sell to your friends all day, and if people see you putting yourself out there, and you’re upbeat and charismatic, even strangers will tell you your product is great no matter what. Everybody wants to encourage that type of energy, but you can’t let it get to your head. There’s a long way to go from getting excellent feedback on your concept to actually scoring a real sale from a stranger. When you finally get there though, the feeling is incredible. Shawn: It definitely makes it all worth it.



Do you have mentors or investors who are assisting you? If not, are you working towards finding angel investors who will support you and how?

What are some of The Window Pillow and your team’s highlights so far and what are some of the things you had hoped to achieve that happened as fast or swiftly as you had hoped?


patent. It also gives us something cool to talk about when we need to make small talk! Shawn: Thanks for leaving me with the lows, Bharath… I guess the most obvious thing is that running a company takes an incredible amount of time. There have been so many weekends where we’ve had to stay in and work instead of going out with our friends. But you go in knowing this. What they don’t really tell you is that every day you’ll have to deal with failure. When you’re in school, failure was always avoidable, because you could always just study harder, reach out for help, or take easier classes. When you start a company, failure is sometimes the only to way to learn. It takes so many nights, handsewing different pillow designs, to find one that actually works. There’s always that moment at 3 AM when you’re sewing your 7th design that you really start questioning what you’re doing with your life.

Bryn I have since expanded my vintage collection my whole life, and by the middle of college, almost my entire wardrobe was vintage. Not only is vintage clothing unique, but also better made, and you never run the risk of someone wearing the same piece as you. Yet by my junior year of college, I realized I had simply had too much of it – I had enough items to open a small store. I decided to open an online shop on, a website which allows people from around the world to sell handmade and vintage items. It’s very simple – all you need to do

is photograph your item, describe it, list it, and then ship it off to the buyer once it is purchased.

Initially, I listed about 15 items that had been hanging unwanted in my closest. They sold quite quickly, and the comments that buyers left in my shop’s feedback section were very positive. It was really encouraging to hear customers say how much they loved the items and how many compliments they had gotten on them. This, as well as the profit and sheer interest of learning the strategies of selling online drove me to continue to list items. Soon I started purchasing things at thrift stores with the intention of reselling them on Etsy. That is when my hobby became a part-time job. Selling vintage on Etsy is quite profitable, if you know what sells well. Initially, I sold almost anything that was vintage, but then I started hunting for specific, trendy vintage items. I became more invested in learning about trends online and in magazines, and I browsed Etsy to pick up

popular buzzwords. I ended up focusing primarily on ‘90s items, or anything that I thought was especially unique. Customers who shop on Etsy are generally quite fashion-forward, since they make an effort to seek out specific, fashionable

never completely mastered establishing a cohesive brand image or logo. Customers need to think they are buying from a cool store, and on the Internet, image is everything. Eventually, I became tired

it’s really hard to look “fierce” without looking too fiercly pretentious items, and during that time period, I learned invaluable lessons about trends and trend spotting. Once I discovered what sold well, I could generally buy an item for around $3-$6 and resell it for around $25-$40. I think self-teaching is one of the best ways of learning. When you don’t have anyone telling you how to do something, you have to work hard to understand and master it, but you learn it really well. Not only did I learn about trends and demand but also styling, modeling, and photography. I modeled the items myself and set the camera on self-timer. I found that it’s really hard to look “fierce” without looking too fiercly pretentious. I also tried really hard to improve the lighting in my photos. I

of selling on Etsy. It’s a lot of work, and once I’d learned how to do it well, I became less interested in it. I’d rather move on to new things, and during the last year, I’ve had hardly anytime to update my shop. Still, I learned invaluable lessons, interacted with customers around the world, sold more than 300 items, and made more than $7000 – not bad for a hobby-turned-job! I think that’s the best thing about the Internet: it provides an equal opportunity for everyone to establish something of their own, participate in a worldwide community, and become an entrepreneur.



I’ve always liked the unusual things in life. I grew up being dragged to yard sales and resale stores by my thrift-o-holic mom, and I quickly learned to enjoy the hunt for discarded treasures. I loved rummaging through pre-owned items, imagining where they had been, and getting to own something that came with a history. I began collecting vintage clothing at an early age, intrigued by the colors, patterns, and cuts of bygone eras.

The success and reality of Etsy



exciting to own! The plan is to expand and sell other vintage and upcycled items along with the shorts, but right now they are the most adored item and deserve the most attention. The process for design can be so random and varies with each idea. I love seeing what is currently trending and coming across new ideas that blend with these trends. I believe a huge part of creativity is being inspired by others and incorporating that into our own vision. Being able to execute new ideas can often be stressful and requires dedication. Sometimes having a vision for a design means putting a lot of time and effort in. I have learned new techniques this way, and while it can be frustrating, I am always glad to have broadened my skills in the end.

It’s funny how sometimes when you think you have nothing figured out, everything happens to fall into place. As young adults, we feel this huge pressure to have our lives planned out by the time we graduate. At times, many of us even feel that our chosen path was a mistake or a waste of time. I questioned the fact that I solely studied photography, but now am grateful for those skills because I can incorporate them into the store. From this whole process, I have learned that sometimes you just need to accept that things will work out the way they’re supposed to. It is not worth stressing about before it happens! I am beyond excited about the opening of the store and can’t wait to see where it goes.



turning that interest into a reality. After working up the confidence, I decided to start my own online store. My boyfriend offered to build my website and help with the business aspects, as well as marketing the product. I created social media accounts for Golden Garb and started becoming active on these to promote the store. Right now, the store consists mostly of vintage high waisted shorts. I am a huge fan of these, as I know many other young ladies are as well! They can be dressed up or down and have the potential to be extremely flattering. Because of this, I predict that they will be in style for many more years to come. Unlike other stores, Golden Garb’s shorts are true vintage and the customer knows exactly what they are getting. Every piece is unique, which makes them even more


Golden Garb merely started as an idea for a fashion blog, but has turned into an online store featuring upcycled vintage and high waisted shorts. When I was 12, I dreamed of owning my own clothing store. As the years passed, that dream seemed unattainable and unrealistic. My love for fashion continued, but I considered other options as career paths. After graduating from IU last year with a Fine Arts degree, I felt completely lost and unsure of what I wanted to do. In my spare time after college, I sold vintage items (mostly high waisted shorts) on eBay for extra money. It was a fun hobby and made me feel less guilty about putting off my life plan. After months of doing this, it finally occurred to me that there was a reason for this. Working in the fashion industry had always intrigued me, and I was subconsciously

“What a perfect piece for summer. Been dying to try out bright crop tops and this is the perfect botton. Can’t wait to get one!”

“I’m all about the hipster and grunge style and this piece is essential for it all.” “At 5’4” I need to show as much of my legs in the classies-casual way possible and these shorts allow for that. Can pair with anything but wish for more embellishment next time.”



jordan harris


JAH designs

Photo by @flowerchildstyle How did they idea of creating your own flowercrowns and selling them online come about? Jordan Harris: Music festivals played a huge role in my flower crown business. My first festival I attended was in June 2010, and after that festivals made up my summer. Summer of 2012 was when I began making flower crowns to wear to music festivals; they were and still are a fun accessory for music fests. I noticed them at every festival I went to, but they always had a very high price tag, so I thought.. Why not make your own? When I started making them I only made a few for friends, and myself but that same summer I ended up attending 7 different music festivals around the north and south. Needless to say money was a little tight so I de-

cided to make a few extra per festival and selling them at the festivals! Did not have a booth or anything, just selling them in the huge crowds at the concerts. Also, my friends and I that summer got coined the “flower crown mafia.” Haha Why flowercrowns and not anything else? JH: I actually do make some jewelry (bullet necklaces, crystal necklaces), but just have not had the time to work on jewels with festival season and summer being here. The flower crowns are a hit! What makes your flowercrowns more unique than others sold? JH: I believe my flower crowns are more unique than others because

they are handmade. Which, yes, a lot of the flower crowns you probably see are handmade, but I find mine more unique because it is just me in this JAH Designs business, coming up with my own designs, etc. It’s fun. What is the process you go through from when creating a flower crown? JH: I can’t reveal my actual process of how I make them can I? Haha then they would not be so unique! But let’s just say lots of ribbon, leather, flowers (obviously), and hot glue and sticky fingers are involved! How did you keep your creativity going and make sure each one is unique? JH: My creativity stems from all kinds of things… What colors would look

good with this outfit? Also, other high-end flower crowns are very inspiring to me. Stone Cold Fox Bride makes GORGEOUS flower crowns, and uses real flowers. How did you decide to become an entrepreneur and start selling them? JH: May 2012 is when the entrepreneurship took me by surprise. One of my favorite stores, Miss Behavin’, in Oxford, MS, had the theme “flower power” for the festival Double Decker, which happens every year in Oxford. By this time I had an Etsy shop, but had maybe sold one or two, so it was nothing too time consuming or large amount of income. A girl from Miss Behavin’ approached me in class one day and asked me to come to the store with some sample flower crowns and told me about their theme and everything. I was thrilled! Not too sure what I was going to walk into but knew it had to be good. So I go to the store and they immediately place an order for 40 flower crowns!!! That they needed in 2 weeks. I was ecstatic, and even more ecstatic when the owner of the store called me that Friday (right when the festival began) and asked if I could make 20 as soon as possible because they were flying off the shelves! That is definitely where it started, and I now sell in six different boutiques around MS. How do you manage school and work? JH: Managing school and work was never too hard. I mainly had most classes on Tuesday/ Thursday so I could get the work done on the other weekdays. That never seemed an issue! Making

a flower crown was a great study break as well! Let’s talk fashion! We have been seeing a lot flower crowns lately thanks to the whole Coachella and boho scene. What are your thoughts on the popularity of the trend? JH: I love how popular they have become! I feel like I stepped into the scene of them in the perfect time! Trends don’t last forever, but it has and definitely is fun to be a part of something that is so trendy for the time. Especially since I love music festivals myself, it’s cool to see your products on people’s heads you don’t know haha What is an advice you would to other girls who wanna start their own business? JH: My advice would be (even if it’s cliché it’s true)- if you have a dream, chase it! Your teen years are the perfect times to take those risks and see what you can do with your dreams. I never knew that making flower crowns at a music festival would turn into this, but it did because I went after it and marketed it with confidence. Confidence is key in whatever you are trying to do. What are you plans for the future? JH: Since graduation, I have been sending out look books to places around the country to get my flower crowns into more stores. Ultimately in the future I would like to work with music… I am a production assistant with a music production company right now, but it is only part time.. For the time being that is!

“The quality of these are impeccable. They are strong enough to withstand rain and still look great”

“These just gave me an excuse to run to Coachella!!”

“My hipster style just got more femine thanks to these”


Paige Jordan, 21 year-old Fashion Design major at Alabama A&M University, starts to build her collection ISSUE III | CHICSHA - THE MAGAZINE | 33





I have a very funky, eclectic style that I pour into my designs. I came up with the idea of The Golden Rose about 3 years ago. My inspiration for The Golden Rose was for the unique person that always stands out. Because I am from Maryland, my aesthetic comes from the art and culture I grew up around from living on the east coast. Being a broke college student, I had to start my

business out small, only selling vintage items until I earned money for fabric. I decided to continue with it because people love it. My decisions on which vintage pieces I choose to sell depends on the brand, and overall quality. Now I have an online store,, which launched May 10th, 2014. I began painting on the clothes as an idea for me to combine two

things I love to do; sew and paint. After coming up with the idea, I practiced different techniques on old t-shirts until it came out the way I liked. Now when I make an item for an individual, I let my mood determine how it comes out. Some designs may flow like a print and some turn out wild and crazy. I just have fun with it! I named the style Nebula Haze because they resemble the beau-

“Not one for skirts, but the handpainted print-like technique on the fabric is subtle and impactful” “Black suits and pencil skirts gets boring after a while, this is a relief from that. Wore it to work and everyone asked where I got it” “Midi length skirts and dresses are making a come back and this is a perfect addition for you closet” “BRIGHT. STYLISH & WORK APPROPRIATE - what more can you want” ty seen in our Milky Way. Turns out that it became my best seller for both men and women! My customers love the idea of having their own personalized item that is nothing like what anyone else will have. In the Fall, I plan on adding accessories and more menswear to my collection. The person who wears The Golden Rose can feel confident in themselves wherever they go, whether

it’s school, a date, an entertaining event, or a fashion job. Having fun, unique, and stylish clothes for work and internships are great for showing your personality and can even help you stand out when it comes to getting noticed by your employers. I encourage young people to thrive in what they love to do. Finding the time to focus on your gifts and to find your niche will lead to a happi-

er life. I’ve learned to set a little bit of time daily to focus on my brand; even if it’s a quick 5 minute sketch. I’ve gotten a lot further with that than putting things off until tomorrow. I decided to use my talents in my career path, and I wouldn’t have it any other way.



anusha jiandani photography photography

jiandani anusha

The human condition is is art. art. condition human The I am inspired by animals, nature, surrealism, just life in a nutshell. I am obsessed with elephants. When I visited Rajasthan, India for the first time with my parents, I was about six years old. I was afraid to ride on the elephant. I observed him for a while from a distance, consequently finding an immensity of kindness in his eyes. As I got closer to him, he raised his trunk above me and layed it on top of my head. I reacted just as kindly, clasping my hands in prayer with my head looking down. Ever since then, I have deemed this encounter as a blessing, a blessing of life and luck. There is not always a story linked towards my subjects. I leave the deciphering to others. I believe that the media that I use is a reflection of my simplicity for life. I utlize ink and paper. Majority of the time, my work is never planned. It is merely a spontaneous reflex of inspiration. I feed off of positive energy, intel-


all the same because we are all alive, we are all surviving, and one day we will disappear into the abyss.

quickly. Growing up on the Island of St.Vincent & the Grenadines, I am accustomed to seeing a distinct genre of the human condition. I see that condensed way of living that tells me when to click, and let my shutter go, creating a moment of clarity, but only for a moment. When a picture is taken, it is only at that moment that clarity seeps through the subject. A second later, that moment will have passed. I do not understand the human condition, therefore I photograph it.


lectual conversation. I day dream of a world where we can all accept that even though we as humans consider ourselves different from animals, we are all the same. The concept of lines in my work symbolize that we are all connected. We are

Throughout the past two significant years of my budding compassion for photography, I have learned the beauty in travel. We do not need to cross oceans and continents to travel. It is the zest for allowing your surroundings to consume you, to be vulnerable yet in control of every moment that your eyes capture. When I capture these moments, I am traveling. A street photographer, my first and foremost priority is be invisible, yet still be able to smell the scent of their subject. I have learned not to only see with my two dominant eyes, but with my third eye, quietly yet




These days the number one question I get is, “What kind of music do you do?” The truth is, it’s hard to put my music in a box. I use instruments from around the world and attempt to blend them together in a contemporary setting, but it isn’t exactly rock or pop or jazz or any of the other predetermined categories. I have always been the one who ends up doing something different from the norm, even if I don’t intend to. That’s just how I think. There are no words in my music. I use human voices from time to time (usually to create a specific effect) but without lyrics: only as another instrument. That’s why I usually describe my music as “instrumental pop.” It’s not entirely accurate, but neither is anything else I’ve come up with. This is both a blessing and a curse in the industry today: there are musicians out there in every imaginable genre, and then some. This brings with it a certain kind of freedom, but that can be intimidating too. The biggest lesson I’ve learned after so many years of nonstop music-making of all sorts—performing, composing, arranging, directing—is that everybody has the power to create an audience for themselves. When I first started producing the music that I now consider my “home base”—instrumental pop—I was 17 with no experience of staging a concert on my own. I had performed in 70 or 80 concerts by that point, but they were always events where I had been asked to come in as an accompanist and play covers or standards. Nothing original. When I began recording the music that I heard in my head, I asked myself what it would take to stage it live. What would I need? Which instruments, and how many people to play them? Where would I get lights for the stage and microphones to amplify the sound? What venue would be able to accommodate the seemingly impossible vision I had? And above all, would anyone else want to hear it? As it would turn out, all my questions

were answered once I began conceptualizing my project. I was able to recruit musicians, book a venue, bring in lighting and sound equipment, and begin rehearsing with my unique orchestra—a combination of a string quintet, horn section, woodwinds, piano, electronic keyboards, guitars, drums, hand percussion, and various other ethnic instruments. Finally, it seemed my dream might come true. Ticket sales began in earnest and eventually album sales rose with them. To my delight, not only did people flock to the venue to watch us perform and contribute generously to our charitable cause... but they loved the music! With my spirits lifted, I pressed on. I composed pieces that were more complex than anything I had written in the past and staged productions more ambitious than anything I had previously envisioned. I refused to fail. And so I didn’t. The fall of 2013 brought a major breakthrough. I got connected with a composer and music producer whose music I had been listening to for a few years, and he discovered my music. One thing led to another, and he asked me to join him in Los Angeles this summer so he could produce an album for me and sign me to his label. It will be my first nationwide commercial release, and I couldn’t be more excited. I had never imagined that I would be able to say that before I turned 21. These experiences have convinced me that anything done honestly will end up being successful. People notice and recognize honest art. So what if hearing an Indian tabla, a Celtic hammered dulcimer, a classical cello, an Australian didgeridoo, and a cinematic French horn ensemble together isn’t what you would expect in a pop-sounding track? If it sounds good, it’s music. That’s the one guiding principle I’ve followed through the years. That’s the beauty of doing what I do. I hope that someday when someone asks me, “So, what do you do?” I’ll be able to simply say, “I just make music.”

“Anything done honestly will end up being successful”

New Album Coming Soon! @KULKARNINITISH


THE IT LIST The top 10 things the cool + stylish you needS for Fall 2014

STATEMENT ACCESSORIES Let your phone do the talking! Zara, $15.90 Casually exclaim your skills! Zara, $29.90

Enough said! TopShop, $20

ANKLE STRAPS Double Strap it! Urban Outfitters, $135 Add a bit of casual height! American Apparel, $105


Celebrating floral! TopShop, $35

TIGHTEN IT UP 90s has come running back! TopShop, $9 Boho is calling! Choker, TopShop, $30

GRAPHIC CROPTOPS Bling out! H&M, $49.95




The 6AM Monday - Friday wake-up call with all the current events for you to stay updated in 10 mins or less with colloquial language. No more excuses to remain ignorant!

Night Owl, huh? Corkscrew, Kikkerland, $12

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You don’t have to enroll in Photography classes to learn all about the camera and photography. This app allows you to have a photography academy right in your pocket current obsession! ISSUE III | CHICSHA - THE MAGAZINE | 45


top fashion bloggers take


e on Summer/Fall trends


Nothing quite as predictable as florals for spring huh? Well think again! Because we are going to take this forever trend and kick it up a notch, or twenty. I honestly have an unhealthy amount of floral items in my closet, but when knew flower covered items come out, I can’t seem to help but gravitate to them. There is just something about an item of clothing covered in crazy blooms that calls my name year round. I dare you to put on some floral and have a bad day, I daaare you. I think the stereotype comes from the fact that people tend to get in a floral rut. They wear it in the spring as a cotton t-shirt dress and wedges... and I’m super over that. Let’s take this classic style and make it fashionable and fresh.

Don’t be afraid to pair a loud print with a graphic printed tee instead of a I’ve found that a flower This first look is great print is by far the simplest boring plain color. This tank and wide leg pants for a long day of work to play with when print from Forever 21 plus just and school, and can mixing and puts a nice easily take you comfortmodern spin on this style scream effortless summer style. I put the look ably through your day staple. I also love to add together with my bold and even a night out some edge with someafterward. I’m not usually thing as sweet as a floral, Betsy Johnson striped one for the jersey dress, and this cream motorcy- bag which was a steal fro $25 from TJ Maxx and but this one from INC cle vest from Kohl’s is a these super comfy Steve at Macy’s is something I piece that will take you Madden lace-up boots just couldn’t pass up. The from season to season. I from Norstrom Rack. skater skirt is super flatkept with this theme by tering and fun, and the adding my trustee old Here in Dallas, everyvibrant blue flower print pair of fringe boots from is so unique, making for a DSW and this cross-body one looks dressed to the nines and on point for all lasting impression among clutch from Francesca’s occasions, even going out your coworkers. I paired (on sale now!). to run errands or go to this outfit with my favorthe mall. It’s easy to take ite cut-out booties from I am all about the a casual look and make ASOS, whit stone earpajama trend in fashion ring from Lucky Brand, right now, but sometime’s it special with accesories. I took my favorite go-to and this amaaazing Kate it come off as a little jeans from Forever 21 Spade book clutch. sloppy. There’s nothing plus and this chic light wrong with embracing weight sweater from If you’re hesitant to you inner hipster, but JCPennys and made it try out mixing prints for adding an element of instantly fancier with your next look, start out dressy-ness to the look my new favorite 14th by pairing a great floral will take you from bed & Union booties from with a stripe or polka dot. bum to high style chic. Nordstrom Rack. They


are so unbelievably comfortable, it’s like they hug my feet all day long (not to mention they velcro!). The blush studs and floral leather satchel or both amazing finds from TJ Maxx. I love this floral purse because it is not only stylishly practical, but is a great way to wear an understated and more natural floral, and I got it for the low low clearance price of $40.

My name is Madison, and I am a kimono addict.

Long or short, colorful or subdued, fancy or casual, I love (and need) them ALL. But being a tall girl, it’s not always easy finding a kimono that is as long and flowing as I would like. This baby was another Nordstrom Rack find at only $32 and is a great deep navy with bright floral hues. I paired this statement item with some Forever 21 plus denim cut-offs and these white and silver patent Isola sandals from Nordstrom Rack. For some added interest, I added an amazing chain bib from Dillards. Its not online,

but it is in stores and is $20 cheaper than the ever popular Bauble Bar version. For my last look I had to show of some floral footwear. These oxfords are an older find, but this style seems to be popping up everywhere this season, and I am on board. In keeping with this more polished and put together look, I let the shoes be the star and mixed in another floral element with this great crop top from Target. I love a good midi skirt and this chiffon version from ASOS is no exception, and was an old

clearance find for a mere $12. I added a metallic clutch from TJ Maxx perfect for going out on a date or to a fashion event, and the color really accents the grey skirt while picking up the pink tones from the flowers on my shoes. Don’t be afraid to go for some unique florals this summer and put your own spin on this trend. Now, go forth and

floral on!


Images by Madison Hunnicutt ISSUE III | CHICSHA - THE MAGAZINE | 51

Animal Prints Happy Summer! I’ve teamed up with CHICSHA – LOVE AGAIN to bring six different ways to style animal print this spring/summer season. The idea of animal print pieces often sits on the fence with me when it comes to finding a balance between tasteful inclusion. However, it’s safe to say that too much is entirely too much, less will always be more and I have wayyyy too much jungle cat print in my

closet than previously thought. Never fear kittens, because working animal print in the right places can actually be the perfect pop of visual stimulation for your outfit. Below are looks one through six on a scale of casual day to night. The goal of this post is to encourage you to try a new incorporation of a notorious pattern that feels comfortable and works with your style.

By pairing animal print up with neutrals — while exploiting the use of white in the process — you can find yourself with a variety of outfits that are cute, approachable and fun to wear. In my case, I think it’s time to let go of the secret kitty obsession I subconsciously shop for and move on to other animals.

Details: Forever 21 tee & hat | Urban Outfitters skirt | Aldo sandals

#FLOGGERS Details: Sheinside jacket | Urban Outfitters crop | Hudson jeans | Steve Madden sneaks

Details: Forever 21 jeans & button down | Anthropologie top | Dolce Vita loafers ISSUE III | CHICSHA - THE MAGAZINE | 53

Details: H&M clutch | Zara pants – similar | Old Navy top | Tods loafers

Details: Aldo booties | Zara shorts – similar | Madewell top

Details: Francesca’s dress | Forever 21 vest | DSW heels | gifted Susu clutch ISSUE III | CHICSHA - THE MAGAZINE | 55


When I was in fifth grade, my teacher wore a vintage 70’s fringe jacket for our hippie-themed field day. We were running around the blacktop, and the only thing I could think about was why I couldn’t have it. It was straight out of the 70’s. She had stolen it from her brother, and I wanted to steal it from her. Even then I could see the headline: “Runaway in fringe.” Unfortunately, finding good vintage fringe jackets like hers is actually quite difficult. I never find the right material for the right price or the right price for the right material. That’s why I lean towards frills more than fringe. My style is influenced by balancing the masculine with the feminine. I like to simplify the battle by looking toward Winona Ryder’s character in Heather’s. She starts out so feminine, moves to edgier pieces, and by the

end, her clothes are burnt and torn. I’m somewhere in the middle. Personally, pairing feminine pieces such as lace with more structured masculine pieces just feels natural to me. Ultimately, I tried to enhance both the masculine and the feminine side of frills. The fringe and frills trend is not only fabulous, but it’s also relatively simple! Sometimes you just need one or two good pieces to do all the work. When getting ready for a night out, choosing a frills piece makes your choices a little easier because you’ve already got texture on the dress and don’t necessarily need to glam up your look more with accessories. So you can either downplay or accentuate your fringe and frill piece, which I did. I think the hardest part is understanding your level of comfort when it comes to fringe and frill; what

is too much? So start small with a lace dress or a fringe bag and build from there. (You wouldn’t rock a trend you felt lukewarm about.) Ultimately, I think the easiest and best way to rock frills is with a good solid piece that you can dress up and down with classic items such as: pearls, a leather jacket, staple purse, and flats.

For my first look, I chose a slip from Free People ($138) to really illustrate my take on frills. Since this piece is definitely one-of-a-kind, I didn’t want to overshadow it with accessories. Instead, I wanted to make sure that my accessories accentuated the frilly slip. I complemented my slip with an Indiana Jones-esque hat from Target ($16.99). An easy transition to my second look can be done with a statement necklace that wasn’t oh-so-statement. I fished out a dreamcatcher necklace ($5.80) I bought from Forever 21 in New York quite some time ago. A third way I chose to style this piece was with a statement bag from Trendy Blendy ($40) which was the perfect summer piece that evens out the frills of this slip. My second lace look was inspired by soft lilac. I


chose Free People’s vintage lace dress ($133.95) tucked from Bib + Tuck as my frill piece. I then decided to strew my leather jacket over my shoulders (very blogger-y), keeping my satchel from the Cambridge Satchel Co. ($155) close, and my kindle covered in Marc by Marc Jacobs ($52) even closer. I thought flats would be a nice way to keep the focus on the frills so I opted for Tommy Hilfiger flats ($59.99)

instead of sandals. A few of my bracelets and watch linger on my arm. Another way I styled this piece was trading my leather jacket (easier said than done) for a thrift-shop, nude blazer and cateye sunglasses to keep the edge alive. For my last styling of this frilly lavender dress, I chose a pair of pearls and a holographic clutch originally from Urban Outfitters ($17). I usually am not all about buying

“in trend” pieces but I’ve proven to myself that I can carry a holographic clutch through each season. All in all, for me frills was all about accentuation. “How do I want this piece to be translated?”

Enhance both the masculine and the feminine side of ISSUE III | CHICSHA - THE MAGAZINE | 57


denim on denim Let me start by saying, I LOVE DENIM-ON-DENIM. Very much of my everyday looks are, or end up being denim on denim and here’s why; 1. Simplicity: Denim-on-denim is so simple and you can put virtually any shade of denim together in a

look, it works like a charmed uniform, and out the door you go with a simply cool look. 2. Comfort: Who isn’t comfortable in jeans/denim? Double the denim, double the comfort! 3. Never worry about which shoe

is the right shoe: Most denim-on-denim looks are/end up being quite simple visually. (#1 Simplicity) With that in mind, all shoes are at your disposal. Those crazy shoes that you have and don’t quite know what to do with? Denim. On. Denim. (This same theory applies to accessorizing. Go wild!)

LOOK #1: Long Sleeve Denim Western Shirt - Aeropostale; Dark Wash Denim- H&M ($39.99); GUESS Combat Boots- Nordstrom Rack ($60)



LOOK #2: Rocco Slim Fit Jean w/Patching from Express (ON SALE NOW *$39.99); Light Wash Denim Jacket- Thrifted ($5); Red Sleeveless Tee- American Apparel ($5); Red Farli Walk Shoe from Clark’s (ON SALE NOW $99.99)

LOOK #3: Long Sleeve Denim Dip-Dye Woven Shirt from Aeropostale (ON SALE NOW $19.80); Tahiti Le New Big Tee from American Apparel ($30); Black Skinny Jeans from Gap ($69.95); Patent Leather Doc Martens ($65)


LOOK #4: Long Sleeve Denim Dip-Dye Woven Shirt from Aeropostale; Black Skinny Jeans from Gap; Garnet Hi Chelsea Boot from Clark’s (ON SALE NOW $84.99 Brown only)

Denim-on-denim is such an easy, always cool look that you can create day after day. The best part about it is that in this day in age of

so many different textiles and fabric combinations, you can create some many different types of looks with denim-on-denim.

DENIM TIPS ON DENIM 1. Spot the chambray: Chambray has made a splash in recent years as a great summer way to wear denim. Chambray and other lightweight denim-look materials mixed with a chambray type jogger pant will keep you cool in even the cruelest summer.

2. Light/Medium wash + Dark wash: And if you don’t know, now you know. Light on dark denim will never do you wrong. This also applies to colored denim. Mix light on top,

3. Don’t be afraid of the many forms denim may come in: From micro-dots & tiny tribal prints in a button-up shirt to a mixed media piece, your options for 5. Retro: Any retro takes on denim will out-of-the-box D-on-D looks are out there. Someone set you apart from the stream. Comis tempting your inner creative stylist, nurture it! mon retro denim qualities are dip dye (featured in 2 of my looks) & acid wash 4. Denim Destroyer: A little destruction in your den(A personal fav). Patches, Custom im can go a long way to add edge to your everyday hems, and other DIY endeavors are look. It may not be for everyone, but the right ones also encouraged. know who they are and just what to do with this tip.

LOOK #5: Denim Jacket w/ Hood- Thrifted (Similar style found online at Forever 21 for $37.80); Light wash denim Express; Patent Leather Doc Martens ($65)

LOOK #6: Floral 5-panel and Denim Jacket from Gap; Denim Drawstring Pants- Thrifted (Achieve similar look with Joggers from Pacsun; Gladiator Sandals from Asos (A great similar style found on Asos for $51.45) ISSUE III | CHICSHA - THE MAGAZINE | 63 What better way to stay cool and on trend this summer than by showing off just a little bit of skin? Cut outs and peekaboos are a perfect way to spice up your warm weather wardrobe

and add some layering pieces to your fall essentials without breaking the bank. Luckily, these small but very powerful outfit enhancers can be found in all of our favorite stores that keep our

hardworking college gal budgets in mind. What’s best about this trend is how easy it is to create an outfit for just about any situation the world may throw at us this upcoming summer and fall..

For a grad party: A flirty floral fit and flare dress with cut out sides and a pointed toe heel is a perfect way to mix a casual and dressy look at the same time.

#FLOGGERS For an outdoor concert: Pair your favorite high waisted denim shorts with a white cut out bralette top to keep cool and fashionable on a hot summer day.

For a “girls night out�: A black bralette with side cut outs paired with a plain pencil skirt will give it the look of a one piece dress. Finish it off with a pair of spiked, strappy heels to give it a little more edge. ISSUE III | CHICSHA - THE MAGAZINE | 65

For a casual dinner-date: Try a more colorful cut out crop with a solid pair of high waisted trousers and a solid nude pump to keep the focus on your top half.

For a birthday celebration: A solid white high low dress will give you a look that will be sure to leave a lasting impression, since mixing different shades of whites together is also a hot summer trend, what better way to finish off your dress than with a strappy nude heel?



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CHICSHA - LOVE AGAIN THE MAGAZINE | ISSUE 3 Editor-in-Chief: Shona Sinha

Cover+Back Sketches by Anusha Jiandani

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