Page 1


TYPE

Web Design FORMAT

Website CLIENT

Taylor & Company ROLE

Freelance Front-End Designer, Consultant DESCRIPTION

Proposed website redesign for architecture and design public relations firm, Taylor & Company. Used transparency overlay and photography to create a more modern and dynamic interface. This is a freelance collaboration with the Brand Natives.


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TYPE

Integrated Brand Development FORMAT

Web, Print, Digital CLIENT

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Jasmin Shokrian

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Graphic Designer DESCRIPTION

The Jasmin Shokrian fashion house needed a overall brand refresh. Collaborated closely with digital design agency, Lemonade to come up with new ideas for Jasmin’s web and social media presence. Designed new email marketing campaigns, press kit, look book and stationary for the fashion label.

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TYPE

Integrated Brand Development FORMAT

Web, Print, Digital CLIENT

Jasmin Shokrian ROLE

Graphic Designer DESCRIPTION

The Jasmin Shokrian fashion house needed a overall brand refresh. Collaborated closely with digital design agency, Lemonade to come up with new ideas for Jasmin’s web and social media presence. Designed new email marketing campaigns, press kit, look book and stationary for the fashion label.


TYPE

Print FORMAT

36”x 48” Poster CLIENT

Gensler ROLE

Graphic Designer DESCRIPTION

Now in its 16th year, the Gensler Design Excellence Awards (GDEA) program helps set a standard to which all Gensler’s design teams can aspire. Within Gensler, it creates a buzz about design, raises awareness of our top projects, and generates conversations about design in dozens of Gensler offices around the world. Designed three different poster options for the 2015 GDEA. All three posters utilized typography and photography to create graphic contrast and impact. Red wash gradient overlay is used as a general theme across all three mock ups to align with the firm’s 50th anniversary campaign, “fifty On: Shaping the future of design.”


TYPE

Print, Interactive PDF FORMAT

48”x 36” Poster CLIENT

Gensler ROLE

Graphic Designer DESCRIPTION

The Gensler Research+Innovation Awards (GRIA) program, through an external jury, evaluates and celebrates firmwide and project based research and innovation projects. The program sparks discourse and debate about research and innovation, while serving as a forum to engage our industry colleagues in dialogue to develop a more focused point of view that better serves our clients’ needs. An infographic flowchart graphic design was used to create a visually compelling and interactive poster that fits the poster’s theme and purpose, call-for-entries. Information regarding the award program is hierarchically organized in various pathways in order of interest and importance. Yellow color boxes call out pertinent information regarding the awards and also doubles as clickable hyperlinks that link to the award entry web page and past winner submissions. The cluster of arrows and boxes are laid out to outline and form the award acronym, “GRIA”.


TYPE

Digital, Interactive FORMAT

PDF Presentations, Broadcasts CLIENT

Gensler ROLE

Graphic Designer DESCRIPTION

Various in-house presentation design support for the Internal Communications studio. Clients include Co-CEOs, Board of Directors, Management Committee, global marketing, communications, public relations, human resources, talent development, finance, research and legal teams.


TYPE

Award Branding System FORMAT

Interactive PDF, Presentation CLIENT

American Institute of Architects, Los Angeles Chapter ROLE

Graphic Designer, Design Awards Committee Member DESCRIPTION

Designed logo and graphics for the 2013 American Institute of Architects, Los Angeles Chapter (AIA|LA) Design Awards. Led the creative direction of the Callfor-Entries and Save-the-Date graphics used in emails and online promotion. Produced presentation and wayfinding for the award ceremony held at The Broad Stage at Santa Monica, CA. .


TYPE

Identity Competition FORMAT

Print, Digital CLIENT

Center for Architecture and Urban Design Los Angeles ROLE

Graphic Designer DESCRIPTION

Proposed logo for the new Center for Architecture and Urban Design Los Angeles (CALA). CALA is a non-profit organization established to bring together artists, architects, engineers, planners, developers, builders, designers, politicians and the public in a discourse about urban life. In 2016, CALA will be a physical space in downtown Los Angeles. CALA will house the American Institute of Architects and A+D Museum along with lecture, exhibition and other support spaces to engage the public. The proposed CALA logo exemplifies the idea of convergence and exchange. The vibrant octagon pattern signifies the diverse Los Angeles architecture and urban design community. Feature-like strokes weave through to embody the notion of collaboration and coming together. The Forum typeface adds a contemparary yet classic style to the logo.


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R

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Portfolio / Bro Perfect Binding

P A T E

R

R

A

P

TYPE

Identity System FORMAT

Print, Digital CLIENT

Paterra ROLE

Freelance P A Graphic T E R Designer R A

P A T

DESCRIPTION

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Paterra is a start-up custom design and sourcing firm that specializes in hospitality interior design and furniture. With numerous manufacturer relationships in China, the firm wanted a strong and unique branding to represent their growing global reach. The torn tissue paper like effect in Paterra’s “P” represents the firm’s modern yet edgy style. Hues of purple, pink and orange overlay to give the logo a classy and elegant quality. Created logo system, stationary design and marketing collateral for the firm.

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2.5”

P A T P EA RT RE AR

2.5”

2.5” 2.5”

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2.5” 2.5”

A

Sharlene Sharlene Chang Chang (402)(402) 985-0683 985-0683 sharlene.chang@paterra.com sharlene.chang@paterra.com 1700 1700 Sycamore Sycamore Ave Ave Rocan, Rocan, CA 90245 CA 90245

Letterhead Print & Digital FRONTFRONT

BACK BACK

Business Card

ochure g Booklet

8.5”

5”

11” P

8”

1700 Sycamore Ave Rocan, CA 90245 (402) 985-0683

8.5” P A T

E

R

R

FRONT

A

Envelope

FRONT

BACK

BACK

Portfolio

Digital Letterhead

1700 Sycamore Ave Rocan, CA 90245


TYPE

Print FORMAT

Photography CLIENT

Self Exploration ROLE

Photographer, Graphic Designer DESCRIPTION

Hand holding has long been perceived as a symbol of official love and commitment between a couple. But what about the other stages of love? Do they also have their own hand gesture? Photographed hand gestures made by real-life couples and re-imagined the normal love story through the perspective of hands. “When Hands Fall in Love...� is a six piece photo collection that chronicles the different stages of a relationship through detail black and white photography of hands.


TYPE

Photo Compendium FORMAT

24 – 8”x 8” Photo Squares CLIENT

Self Exploration ROLE

Photographer DESCRIPTION

“Pattern, Form, Surface” was a three month long photography study on shapes and textures that were found in nature. These findings were then re-created with artificial objects ( i.e., spin top, light bulb, wire cable) to represent a collage of “nature vs. fabrication” juxtaposition. 3D typography of the word, radiation was created to represent the overarching theme discovered during the previous two months of exploration and research. All image effects were created through the camera.


TYPE

Environmental Graphics FORMAT

Signage, Wayfinding CLIENT

City of Davis, CA ROLE

Graphic Designer DESCRIPTION

Created a signage system that complements the new landscape of Third Street in Davis. An identity was developed to improve wayfinding on Third Street. “The Bridge at Davis” symbolized the main function of Third Street – a connective passageway between downtown Davis and the UC Davis campus. The logo consisted of a sideways letter B and letter D taken from the B of Bridge and D of Davis. Encasing B inside the D formed the arches of a bridge. Signage system included Entry / Interpretive Signs, Orientational / Information Signs, Directional, Regulatory and Celebratory Signs.


1ʼ - 9”

B D

1ʼ - 6”

1ʼ - 3”

D B 6” 4.5”

T H E B R I D G E AT D A V I S

11ʼ

3”

W elcome!Third Street is veray impo rtant st reet in Davis becausects it as aconne a cti ve g atew ay

betw een UC avis D and owdntown Davis. Like an actualridg b e,Third Street can take you to major

loc ations like the avis UC M emor D ial Union rom f dow town or the U.S. cycle Bi Hall Fame of r fom

campus. Check out the cent adja map and

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3’

Front

10”

3”

2ʼ - 6”

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Side


4636 Cahuenga Blvd. Apartment #200 Toluca Lake, CA 91602 626-283-8722 schang102@gmail.com stevechang.carbonmade.com linkedin.com/in/ steveshihchang facebook.com/ steveshihchang instagram.com/ ss.chang

Š 2016 STEVE CHANG All of the materials and content contained in this document are owned by Steve Chang and cannot be used or reproduced without the express written permission of Steve Chang.

Steve Chang  

© 2011 – 2016

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