MBA 5501 UNIT IV DISCUSSION BOARD DOWNLOAD
Marketing campaigns sometimes miss the mark. Nivea launched a campaign featuring an African American male that went viral and the company was forced to issue an apology. Fleet Laboratories was forced to do the same when an ad campaign targeting different female segments offended women across the board. Has a marketing campaign ever offended you on any level? Give a specific example. Please include the name of the person or question to which you are replying in the subject line. For example, "Tom's response to Susan's comment."