ARTICLES Another career coach kept hearing, “I don't know what I want to be when I grow up!” She resisted using the phrase at first because her clients WERE grown up and she thought it might offend them. However, once she added it to the top of her website, she immediately experienced a dramatic increase in inquiries. Two young software designers were showing a venture capitalist how their software worked. The investor suddenly exclaimed, “That's so simple, my mother could do it!” Bingo! Their tagline was born. An author wanted to write and speak about male-female communications. With the room full of people, she laid out a scenario in which they were all trying to communicate with the opposite sex but having difficulties. One gentlemen yelled out, “Can't she see I'm watching the game?” And her tagline was born. If your tagline captures exactly how your ideal customer feels, you've got it right. As you can see, you don't need to place pressure on yourself to find the perfect tagline – instead, simply listen to your customers. To learn more, read the book: “POP! Create the Perfect Pitch, Title and Tagline” by Sam Horn.
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