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2013

SpeechLessVehicles M2M PLATFORM SOLUTION MATEJ BAKŠIĆ


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Contents Abstract ...................................................................................................................................... 3 1. Introduction ............................................................................................................................ 4 2. Strategic background .............................................................................................................. 5 3. Business Model ...................................................................................................................... 6 4. Innovation............................................................................................................................... 8 5. Revenue Model .................................................................................................................... 10 6. Clients................................................................................................................................... 10 7. Partners ................................................................................................................................. 12 8. Competition .......................................................................................................................... 12 9. Webhosting and domain ....................................................................................................... 13 10. Content Management System............................................................................................. 14 11. Marketing plan ................................................................................................................... 15 13. WEB 2.0 TECHNOLOGIES.............................................................................................. 19 14. Project SWOT Analysis ..................................................................................................... 23 15. Project Starting Costs ......................................................................................................... 23 16. Conclusion .......................................................................................................................... 24 17. List of web links ................................................................................................................. 25 18. List of figures ..................................................................................................................... 25 19. Website prototypes ............................................................................................................. 26 20. Mobile application – prototype .......................................................................................... 27

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Abstract The SpeechLessVehicles or SLVs project is an e-business model based on cutting edge mobile, M2M technology, developed around unique IT platform. The platform includes number of web based IT applications and solutions particularly designed for transportation and vehicle management industry. This paper covers and deals with number of issues regarding the project development. In particular, it visualizes the project architecture, which is mainly based on a EDCP platform, while at the same time describing the entire solution to a such integrated platform development. Furthermore, the paper summarizes main clients and partners, but also discusses all other stakeholders taking part in the business model. As being e-business model, the paper includes number of Web 2.0 technology usage descriptions, supported by visuals. In conclusion, the paper summarizes all the costs associated for starting of a project, and discusses several important environment factors, such as negation power and contract conclusion, especially on Croatian market.

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1. Introduction 1.1. Essay Scope and Purpose The purpose of this essay is to present the idea named SLVs – Speechless Vehicles. The scope of this essay is to structurally describe the project in details covering following topics; Firstly strategic background of the project including mission, vision and project goals. Secondly, a detailed description of the e-business model, its values and organization of the project. Thirdly, the essay will cover detailed analysis of innovations that the project will contain, and revenue models. Furthermore, the analysis of potential clients, partners and competitors will give clear picture of the situation of domestic, but also foreign, worldwide markets. The second part of the essay will put more attention on cutting edge technology and state of the art processes in the IT business. This certainly corresponds to a WEB 2.0 technologies, mobile technologies and current marketing innovations.

1.2. Data Sources and Collection Methods The data sources regarding technology and promotion materials are gathered from potential partners of SLVs project. These mainly include software developers for business processes such as SAP or Ericson, and on the other hand Google Ad sense and ad words as top promotional company. The list of data sources is sized up in the appendix under “List of Web links�

1.3. Essay Content and Structure The introduction to the essay consist of basic description and topics covered by the e-business model, and the strategic vision of the project itself. In particular, introduction consists of essay scope and purpose description, sources to data used in describing the project and collection methods used in that respect. The main part of the structure is the detailed analysis of strategic background including mission, vision and goals, values of the business model and the project organization. Once the basis for the project is prepared, innovations which are used in the project are

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2. Strategic background 2.1. Mission SLVs mission is to make vehicle operators and owners less occupied with vehicles using cutting edge M2M technology and at the same time reducing cost, saving time, while building interconnected community.

2.2. Vision “To be more interconnected with vehicles, feel much safer, and spend less�

2.3. Project Goals The project has several clear goals to accomplish. First of all, the aim is to create a platform which will enable client communication or non-stop connectivity between partners offering services and end users. Once the platform is established and all precondition are satisfied, the second goal is to ensure as wide number of partners as possible, to be able to offer services to as many end users as possible. This entails, number of customers or end-user suitable for relevant customer feedback. Other goals to be met and run simultaneously include building customer awareness of services offered, branding and promotion, in other words marketing activities. In addition, the mobile application intended for end users usage would be a vital part of these marketing activities, ensuring hands-on driven experience by end user, therefore enabling easier market entry. In following years after project establishment goals would include, expanding to new geographical markets, enriching client base, better customer awareness and customer response through quality CRM, building representative client base for better negotiation skills (references). Very important milestone is to reach brake-even point around 7th year of operation since this is somewhat average in which start up projects start making, rather than producing loss.

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3. Business Model 3.1. E-business Model The business model is composed of three integrated parts:   

Hardware (cutting age computer technology based in a vehicle) Web platform Mobile application

3.1.1. Hardware The hardware or IT computer system based in a vehicle is the essential part of the project. Equipped with the state of the art technology in acquiring, processing and disseminating crucial information of the state (condition) of vehicle. It is based on wireless communication technology and near field communication (NFC) where individual parts of the vehicle communicate their condition to a computer installed into a vehicle IT system. The computer records data, processes the data gathered and then by cutting edge technology disseminates it to a desired party (or end user). 3.1.2. Web platform Web platform is the second most crucial part in the e-business model. It is composed of number of web applications used to create a continuous communication between end-users and service providers. The device connectivity platform is presented on the following figure:

Figure 1. EDCP 6


The architecture of the entire platform consists of four main building blocks. 1. First of all the core of the platform based on integrated IT systems, including database applications, servers, ERP, CRM and like applications, Furthermore, necessary analytics applications, and all other applications to serve both enterprise and customer side. 2. The second building block is the enterprise based applications, which allow the service providers to manage and execute customer requests, and answer to all necessary administration requests. 3. The third build block is a mobile network operator (MNO)/mobile virtual network operator (MVNO) responsible for providing sustainable and ongoing connection via its mobile network. As such, it is mainly involved into CRM and billing activities. 4. The fourth building block is the customer block, which is taking part in the entire model thorough several mobile applications developed for non-stop communications with service providers on the other side. The main hardware for such communication are consumer mobile devices (gadgets) and built-in vehicle devices. 3.1.3. Mobile application 12.1. Mobile application for SLVs project is designed for several purposes. First of all ERP solutions for transportation companies which will allow them to constantly see and update the information of their fleet, and to be arranged with the schedule of service providers, such as mechanics and maintenance companies. Secondly, the app will be used for CRM solutions mainly for services provider, which will be able to track data by of their customers, therefore use it primarily for business process purposes such as sales, customer contact, finance and billing. Apart from those, the idea is to use the app for advertising by service provides, transportation and fleet owners, but also the customer of theirs. Along with those, the review and feedback section which will allow user to see ranking of the service providers, therefore being able to have all information at hand, before choosing or changing the service provider.

3.2. E-business Model Values The SLVs project involves number of benefits to all three groups of users involved; that is service providers, MNO/MVNO and customer/end-users. Service providers The benefits related to service providers include following:        

The unique space with direct access to customers 24/7, real-time data available for monitoring customer status Enterprise resource planning on demand Business intelligence on demand Cloud business management suite Information interchange - Integrate and network with trading partners, clients, and suppliers – and exchange data electronically with any business partner, regardless of their technical capability. State-of-the-art procurement solutions Supplier analytics - real-time, predictive insight into supplier performance – to proactively mitigate risk, manage suppliers more effectively, and improve supply continuity. 7


   

Increased market share Increased efficiency of sales and delivery Improving customer service …

MNO/MVNO      

Cloud based financial services E-invoicing and billing Increased customer base and market share Availability of big data ( customers' information) Increased marketing capabilities New revenue sources

Customers          

Service on demand – constant connection to a server of the service provider enabling automatic response in any situation Leveraging the cloud service for unprecedented speed and flexibility anytime, and anywhere Better customer service and support Social collaboration Cloud based financial services E-invoicing Reducing cost of maintenance Constant vehicle diagnostics Considerable time saving in vehicle management …

4. Innovation 4.1. Innovation List The SLVs business model takes into considerations following innovations:    

Machine-to-machine communication Web based applications Cloud computing Mobile applications

4.1.1. Machine –to-machine communication In the essence, the innovation covers the idea of connected things, whereas here it is meant vehicles with IT systems of service providers. This is cutting edge technology enabling number of business opportunities. M2M solution can be deployed at an enterprise or consumed as a cloud service (which is the case in SLVs), therefore must include the following: 8


    

Connected end points (sensors, devices, machines) for transmitting and consuming data A device connectivity platform such as Ericsson’s Device Connectivity Platform (EDCP) enabling machines to communicate over cellular networks A mobile network operator providing the backbone and value added services making wireless connectivity possible A device management platform to provide the infrastructure, agents and tools required to securely connect and control the end points A data management platform such as SAP HANA that provides the big data infrastructure to handle large volumes of data that are rapidly streamed from the end points and allows intelligent decision making through the use of analytics

4.1.2. Web based applications The web based applications are the key for the model to function. These application enable all the stakeholders to interact between each other, that is they enable people integration, information integration, process integration, and application integration themselves. The applications used range from customer relationship management, enterprise asset management, enterprise resource planning, financial management, to supply chain management and procurement. 4.1.3. Cloud computing Cloud computing technology involves analyzing data at the speed necessary to sense and respond to changes in the business network, but also to benefit from highly secure environments and cloud economic advantages using a wide choice of hosting capabilities. Some of the cloud solutions used in the SLV project would be analytics, collaboration and virtualization. 4.1.4. Mobile applications Mobile applications would cover several solutions to the project. First of all data management, for constant access to your data via any connected gadget. Then CRM solutions, such as reviews, feedbacks and customer support. The mobile apps would be based on all major OS systems, such as iOS, Android and Windows phone systems.

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5. Revenue Model 5.1. Revenue Model List    

Subscription Affiliate revenue CPM display advertising on site Sale of mobile application

5.1.1. Subscription revenue model The model presumes that every customer of SLVs would have to pay a subscription fee (year, 2 years, 3 years) for an access to the entire platform of services offered. However, to have access to several applications such as big data analytics would have to be additionally funded. 5.1.2 Affiliate business Affiliate business takes into consideration all service providers, in SLVs case these are primarily mechanic shops. In order to become a part of the business model, every mechanic shops would have to sing agreement stating the predetermined percentage of every transaction/service delivered or accomplished thorough SLVs platform. 5.1.3. CPM advertising CPM advertising would be carried out in the manner of random CPM website advertising, meaning that when the advertisement is served N number of time (or 1000), the cost of the advertising is simply straightforward. 5.1.4. Sale of mobile application Due to the fact that SLVs project expects to have relevant customer base, the idea is to have free access to first hand data. However, in case the end-user wants to have deeper access, such access would be allowed only to premium clients, therefore the premium part of the mobile application would be the fourth revenue stream.

6. Clients 6.1. Main Clients    

Transportation/ logistics companies Leasing houses Big retailers General public

6.2. Main Client – detailed description 6.2.1. Transportation /logistics Transportation and logistics companies are at the top of the client list. Since they are in need of constant fleet management, the SLVs’ state of the art technology would simply be a perfect 10


solutions. Uniquely designed features for constant monitoring and support, data management, and billing services would bring transportation and logistics services to a new level. Examples include: RALU, City EX, DHL, ect… 6.2.2 Leasing houses Leasing houses nowadays are constantly encouraging their customers to use the services of specific, “leasing approved” mechanics, for better customer support and services. Therefore, to increase such value-drive philosophy, SLVs’ platform would enable even deeper understanding of each customer, and first and foremost it vehicle. Example: Porsche Leasing 6.2.3. Big retailer Big retailer usually have wide array of transportation vehicles at disposal. Therefore to have perfect, real-time fleet management in order to maximize SCM, ERP and other crucial IT related operations, it is vitally important to have such platform as SLVs. Example: Konzum, Tesco, Plodine, etc. 6.2.4. General public Last but not least is the general public on the client list. The segment includes every individual possessing a vehicle ( or any vehicle possessed by an individual) At this stage, it would not be very large segment of the clientele, however, with the rise of customer awareness and the benefits derived from usage of platform, this segment would certainly grow.

6.3. Markets and Website Language At the first stage, the project would cover markets where there is no established competition, such as Croatian market. However, with the project development, the idea is to grow on the international markets, mainly Europe, but also Far East and Americas. The website language, at the first stage would be in three languages, Croatian, German and English. With the development of the project, as the markets would grow the language base would follow such growth.

6.4. Client Registration The registration would be relatively similar for every client, with only difference in fleet management options or difficulties, meaning the larger the fleet, the more comprehensive the client. Apart from that, other services offered are at the pick by the client, in which the client is offered several packages to purchase (as subscription), and is therefore served. The registration itself would be conducted mainly electronically. However, in case there is some kind of situation, the registration can be handled in person as well.

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7. Partners 7.1. Main Associates  

Mechanic shops Private/ public hospitals

7.1.1 Mechanic shops At the top of main associates are mechanic shops, or provider of services ranging from vehicle repair, maintenance, to diagnostics, and warehousing. Such partners could be big auto repair companies such as AAMCO transmission or AMS, to local mechanic shops. 7.1.2. Private/public hospitals Since the platform itself is connected to a vehicle-based device reporting accidents, the private or public hospitals are in the line as partners to serve end-users in faster reaction in case of road accidents, heavy, life-threating injuries, and alike. These are primarily intuitions for first aid delivery, or paramedics acting as a road assistance.

8. Competition As regards to the potential competition on the market, there are few remarks to be made. First of all, in case of domestic market, meaning Croatian market, there have be no such project undertaken which comprises all solutions offered by SLVs. Therefore, SLVs would have monopolistic power on Croatian market. In case we size up European markets, predominantly Croatia’s neighboring markets including Western European markets, such as France, Spain, Benelux countries, and others; the situation is relatively similar, without already present e-business model as SLVs are

8.1. Similarities and Differences with Existing Projects in the Market SLVs idea as such is organized and based on already existing technologies, including some which are still in very high development stage. In particular, the web application technologies and solutions such as SAP ERP systems, CRM applications, SCM applications, mobile data applications and cloud computing are already present, therefore being able to act as the closest competition to SLVs. The difference with existing projects in the market is clear. The possibility of having several web applications including cutting edge M2M technology backed up by offered services at one place, or in the single platform is the most crucial difference.

8.3. Project Competitive Advantage As pointed above in the previous section, the main competitive advantage of SLVs project is to have complete IT web application platform including number of IT related business process applications, state –of- the- art M2M communication technology, and range of services offered in affiliate business. Such integration would lead in cost reduction in fleet management, and considerable time saving since the system runs diagnostics automatically 24/7 using M2M technology. 12


9. Webhosting and domain 9.1. Project Web Hosting For the purpose of the SLVs project, the solution to a web hosting would be a dedicating web hosting server. Dedicated hosting is generally considered to be one of the most reliable forms of web hosting around. Unlike shared or VPS environments, the dedicated variety does not require you to share physical or virtual resources with any other parties. Instead, you receive your own server and all the resources that come with it. This is a tremendous luxury that gives you the ability to allocate resources, plan for traffic spikes, and manage your online presence accordingly. Some unique advantages that come along with dedicated hosting include following: 

Complete administrative control – one of the main perks of dedicated hosting is the level of control it gives you. Whereas a shared account limits you to managing your website, a dedicated environment allows you to administer the entire server. This means you can make special configurations, set up multiple websites, incorporate your own custom applications, and much more Higher security - by nature, a dedicated server is more secure than a shared one, simply because the potential security risks brought on by neighbors is a non-factor. With the ability to add your own firewall, anti-malware, and DdoS protection software, the dedicated environment can essentially be as secure as you make it. Highly scalable - dedicated hosting is also known for its scalability. In many cases, this not only refers to being able to add more hardware resources, but also to deploy more servers should the need arise

The cost associated to a web hosting service for a dedicated web hosting server ranges from a provider to a provider. For the purpose of SLVs project, the suggestion is to take a web hosting service of Inmotion hosting company, which has been nominated as the best dedicated server hosting. The cost of dedicated server is 199.99 USD per month.

9.2. Project Web Domain As the SLVs or SpeechLessVehicles is fairly unique project, therefore there are number of domains available. For the purpose of the project, and all possible stakeholders involved to a project, one would assume that the most reasonable domain would be one that is mostly used, that is .com. Therefore, the suggestion for the project web domain is SpeechLessVehicles.com. The cost associated to that domain is 9.99 USD.

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10. Content Management System 10.1. Possible CMS for Project Today, there are number of CMS with wide array of scope services and range of possibilities offered. In case of SLVs CMS, one would argue that such project needs very smooth and functional website, but with relatively good visuals. As all of CMS providers or applications offer number of themes for visualization, I would suggest that list of possible SLVs CMS is concluded by functionality. Following such argument there are several solutions:   

Joomla! – free, PHP based Drupal – free, PHP based Expression engine - $100 – $300, PHP based

10.2. Best CMS for Project - Description One would argue that for the start of the project Joomla! would be a perfect solution to a CMS question. Why? Joomla! is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone. It is the perfect match of pricing and functionality. While there are plenty of themes out there for Joomla!, the quality for many doesn’t compare to what’s available for WordPress. There are some great themes, available, though, if you’re willing to look for them. However, as we pointed out before, we are particularly interested in functionality rather than visualization. But what better client to have than Ebay! Joomla! Strenghts 

User authentication can be done with OpenID, Google, and LDAP, among others

More than 7000 extensions Very active user community and tons of documentation available

Joomla! weaknesses 

Back-end isn’t as user-friendly as some CMSs, though it’s still very usable

Lack of high-quality themes when compared to some other CMSs Can be overkill for simple sites

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11. Marketing plan 11.1. Project Marketing Plan The promotion plan for SLVs project will consider online promotion methods due to cost saving plan, and greater chance for reaching higher percentage of customers in short period of time. The methods for promotion will include following:     

Web banners Mailing lists Link strategies Blogs Search engine optimization

Apart from the online promotion, the project aims to get word of mouth marketing/promotion as being currently a unique of such kind. The advertising period for the project will depend on the performance of the project itself. Currently, the plan is to advertise as frequently as possible for one year. If the project goals/objective for that year are met, then the second part of advertising will be conducted, aimed at general public. However, in case the project objective are not met within the first year, then the marketing plan will be revised, with emphasis on directing all forces to the top of client lists, which are high volume fleet companies. The budget is of course limited, due to high costs of building the platform, and it is somewhat standing around 15000 euros for the first year. The budget will cover all online promotion methods, including web banners, blog writing, SEO, mailing lists, and others.

11.2. Project Key words As the project consist of already existing technology, the plan is not to use too many generic words it IT business today, since it would spoil entire advertising campaign. However, as it would considered for Croatian market, it would encompass both Croatian and English language keywords. The keywords would be as follows:             

Komunikacija vozila Tiha vozila Mehaničar I vozila iMehaničar Brzi popravak vozila SLV mehaničar Automatizirani mehaničar Pomoć na cesti Automatiziran pomoć na cesti Iskren mehaničar Mehaničar ne laže Upravljanje flotom vozila E- flota vozila

              

SpeechLessVehicles Vehicle communication Mechanic to vehicle Automated vehicle service SLVs M2M SLV mechanic Mobile mechanic Fleet management E-fleet Mobile quick fix Non-stop vehicle assistance Quiet vehicles Automated road assistance Honest mechanic

11.3. Google AdWords ad 15


Figure.2: Google Adwords ad

Figure3.: Google Adwords account

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Figure 4.: Google Adwords keywords

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11.4. Social Networks Advertising The SLVs project will be promoted on two main social networks, Facebook and LinkedIn. The reason for that is simple and straightforward: the most customers are constantly using those two social networks by far. However, there is also a second reason to that, and it is that main clients, apart from general public, are being mainly present on those two social networks. For the start of the project, only so- called fun pages, or promotional pages will be created, without excessive marketing campaigns, since major funds will go to SEO and Google Ad words. As the project develops, the marketing and promotional campaign will be more tailored for general public, therefore fostering market share increase. Once at that stage, marketing campaigns will be created to target such audience by a professional social marketing company/studio.

11.5. Marketing Plan Table No. 1.

Promotion type Banner ads

Promotion web address Autoklub.jutarnji.hr

Promotion period May 13’May14’ May13 - ∞

Costs

Promotion description

500 E/mo.

Visual ads on website

2.

Mailing lists

-

100 E/mo.

Distribution of email newsletter to potential clients emails

3.

Link strategies

www.ak-dojkic.hr

May 13’ – May14’

200E/mo.

Blog

www.blog.slvs.com

May13’ - ∞ 0E/mo.

Google Ad words

-

May13’ – May14’

Appearance in partnering brochures and websites Self-prepared articles about M2M market, side technologies, market trends, innovations SEO optimization, keywords optimization,

4.

5.

50E/day

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13. WEB 2.0 TECHNOLOGIES 13.1. Project Facebook Profile

13.2. Author LinkedIn profile

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14. Project SWOT Analysis 14.1. SLVs Strengths        

Unique business model Monopolistic power At least four revenue streams Cutting edge fleet management technology Synergy of several web application at one platform Access to economies of scale Very high potential of market share increase Clear strategic vision

14.2. SLVs Weaknesses      

No customer awareness/ customer feedback Still in developmental stage Lack of financial resources No clear defense mechanism against rising price of partner’ services Lack of negotiation power Ease of project copy-paste

14.3. SLVs Opportunities    

Booming IT technology and related markets Market share increase – new geo markets Potential new customers – other than Fleet companies Increasing social collaboration of general public in Web 2.0 technologies

14.4. SLVs Threats    

Difficulty of negotiation of institutional contracts Threats of new entrants due to ease of copy-pasting project Potential clients underdevelopment Higher bargain power of partners/suppliers/ service provides

15. Project Starting Costs Item: 1. 2. 3. 4. 5. 6. 7.

Hosting Domain Promotion CMS Hardware Software Mobile app TOTAL

Cost/year $2400 $10 $20 000 $0 Included in hosting $30 000 $5000 -$10000 $60 000 -$70 000 23


16. Conclusion SpeechLessVehicles or SLVs project is a unique IT solution based platform which integrates number of cutting edge technologies into single platform, including state of the art machine to machine communication, particularly in vehicle management. The project is considered as an e-business model with the aim of improving ERP, CRM and cloud business processes within transportation and vehicle industry, and health industry As such the project contains following features: First of all, the technological architecture of the project is though around three integrated parts. In particular, the hardware based devices including server, data centers, and alike. The second part is the web platform consisted on web application tool to support number of business process functions, such as CRM, ERP, or cloud based services such as billing. Apart from those, very important aspect of web application is the big data analytics, mainly derived from the mobile part of the project. The third part of the project is mobile technology architecture, which will allow clients to stay connected 24/7, and simultaneously being able to have access to all services offered by the business model. As far as viability of the project is concerned, one must note that such project has not been undertaken so far. However, there are number of IT companies and providers of already existing IT solutions, namely present it this business model as well. Considering such circumstances, and ease of copy-pasting the idea, it is reasonable to expect that competition would be fierce in the future. Despite all possible issues arising from market environment, and all the costs associated to a starting of the project, roughly $60 000 to $70 000, the argument that the project is viable lies in, at least four revenue sources. As discussed in the paper, those would include subscription model, affiliate revenue model, CPM display advertising on site, and sale of mobile application. Everything being said, one would argue that such complex project from the aspect of contract negotiations could have number of obstacles, especially in Croatian market, due to the fact on several large institutions taking part in it. Those “hard to negotiate� intuitions include health care system institutions (hospitals and clinics), which would handle primarily first aid services, and telecom operators (MNOs and MVNOs), particularly in providing wide area network infrastructure and technology, but also billing services. Finally, as technology evolves on a daily basis, the projects such as SLVs will for sure take part in business environments, helping people save time, money and feel more safe and connected.

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17. List of web links 1. 2. 3. 4. 5.

Adwords.google.com http://www.joomla.org/ http://www.sap.com/platform/netweaver/brochures/index.epx http://www.ericsson.com/res/images/2011/edcp455x327.jpg http://www.forbes.com/fdc/welcome_mjx.shtml

18. List of figures         

Figure 1. EDPC Figure 2. Google ad words ad Figure 3. Google ad words account Figure 4.Google ad words keywords Figure 5.SLVs Facebook profile Figure6. SLVs Author profile Figure.7 SLVs Twitter profile Figure 8. Website homepage Figure 9. Website homepage

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19. Website prototypes 21.1. Website description The website prototype can be seen on following figures 8. and 9. The website includes 6 pages: Home, Company, Solutions, Clients, Blog and Support. At the home page all relevant, at hand available information regarding companies products and services, namely IT solutions. Apart from that newly published blog entries and news regarding M2M solutions are published to be at hand to clients and potential customers. On the rest of the pages issues such as company’s management, headquarters, detailed products description, client support application. The unique feature of the page would be Blog page. It will contain the newest projects and research activities regarding cutting edge technologies, M2M solutions, and web and mobile applications mainly for transportation industry. 21.2. Website screenshots

Figure 8. Website homepage

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Figure 9. Website homepage

20. Mobile application – prototype

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The primary purpose of the mobile app is to make SLVs users easy connection to ordinary reports and scans, which are to be submitted to car service providers. As such, the prototype of the mobile app would consist of following features:  Log In – for subscribed user to enter SLVs multifunction application  Contact – contact form, for non-subscribed users to become a subscribed members of SLVs  Services – detailed description of all offered possibilities provided by SLVs platform  Scan - once logged in, the scan function “scans” the vehicle on users’ demand, with possibility of further info dissemination  Report – once the info is retrieved, report function enables user to disseminate it to service providers, or forum discussion.  Feedback – provides info on all feedback given by service provider to users

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SLV - SpeechLess Vehicles