A Word From the CEO

Deidre Peterson, Chamber President & CEO

As we dig into spring—a season all about growth, renewal, and fresh starts—I’m reminded of the exciting momentum building across our community and within the Chamber itself.

Our Board of Directors recently outlined our annual goals, which will guide our efforts in the months ahead. These include strengthening strategic partnerships, expanding member and board engagement, and enhancing our leadership in public policy and tourism. Each of these priorities is designed to keep us focused on what matters most: success for our businesses & nonprofits and the long-term health of our local economy.

To support that mission, I had the opportunity to attend the Western Association of Chamber Executives Conference earlier this year. I came back energized by the ideas and insights shared by chamber professionals from across the West. Topics ranged from workforce housing and advocacy communication to artificial intelligence and member engagement. Attending events like this as well as serving on the board at the state and regional associations helps ensure our Chamber remains innovative, connected, and ready to serve the evolving needs of our community.

Back at home, I’ve been honored to serve as a member of the City of Shelton’s Comprehensive Plan Committee. I encourage you to participate in the City and the County Comprehensive Plan process. These plans guide how we grow over the next 20 years—impacting everything from zoning and housing to infrastructure, transportation, and economic development. Whether you're a business owner, property manager, or engaged resident, I encourage you to make sure your voice is heard as these plans will shape the future of our community.

We’re also excited to relaunch our flower basket beautification campaign. These baskets do more than add a pop of color—they help create a welcoming and vibrant environment that enhances quality of life and supports local businesses. See the back cover of this issue for how you or your business can help by sponsoring a basket or making a gift to contribute to our community’s curb appeal.

As always, thank you for your continued support of the Chamber. Your engagement, ideas, and leadership are what make this organization—and our community—thrive.