INNOVATION
MARKETHUB DELIVERS 24/7 SEAMLESS ACCESS SHELL RETAIL BOOSTS BUSINESS WITH ITS NETWORK OF RETAILERS 24/7 USING A ROUND-THE-CLOCK BUSINESS TOOL THAT OFFERS CONVENIENCE AND EFFICIENCY.
Shell Sta Rosa Bel-Air station manager Jimmy Estrada uses MarketHub in running the station.
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s the fuel retailing landscape gets more competitive, employing technological innovation in running the business is vital to achieve operational excellence for better delivery of services to customers. Shell knows the value of giving its network of retailers ease and convenience in transacting business. Four months after the launch of Shell in the Philippines, there have been
462 active retailers or 95% using this world-class digital e-commerce tool. “On behalf of the whole Retail team in the Philippines, I would like to thank our retailers for their unceasing commitment to grow the Shell business by supporting business initiatives designed to sustain efficient business operations and deliver superior customer experience,” said Retail Philippines General Manager Oying Yam. While the high usage
among Shell Retailers is encouraging, Yam is campaigning for 100% registration to MarketHub among retailers nationwide in the 2nd quarter of 2016. Shell Sta Rosa station manager Jimmy Estrada, a MarketHub super user said, “It is easy to use MarketHub application compared to e-serve. I can even access it using my tablet. The advantage of MarketHub is that it is an all-in-one application.”
STEPHANIE CUA IS 2016 PANA PRESIDENT STEPHANIE CUA, SHELL PHILIPPINES MARKETING MANAGER, IS THE NEWLY-INDUCTED PANA PRESIDENT.
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ast January 28, former president of Philippine Association of National Advertisers (PANA) Blen Fernando formally passed the torch to Stephanie Ann Cua, Shell Philippines’ incumbent Marketing Manager, during the organisation’s annual induction of officers. Assuming two roles is a daunting task but Cua accepts the challenge and responsibility in leading the organisation this year in its pursuit to “scale new heights” in advertising and marketing communications. In her keynote address, Cua expresses pride in being given the chance to steer an organisation that has continuously provided “leadership, guidance, and support
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Being in an organisation poised for growth, she enjoins her fellow officers to seize this opportunity to effect change in the marketing industry since she believes that they are in a great position to extend their expertise.
brings great opportunity for us and our advocacy partner, which is PANA Foundation, to help support our partners and members in the industry,” she concludes.
“In the last few years, I learned that every time we impart our talent, knowledge and most especially our time, in our own little way, we are actually contributing to nationbuilding,” she said. “As we start 2016 with renewed excitement, this
PANA is a non-stock, non-profit organisation that has established its name in the marketing landscape and strives to elevate the standards and practices of advertising in the country.
in promoting effective, truthful, and responsible marketing communication, championing self-regulation, consumer protection, values formation and the advancement of practices of marketing communications to a global standard.”