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The Shelby Report of the West • OCTOBER 2015
2015 Retailer of the Year From page 25
want at a price that they believe is fair is really important to how we serve. And there are many forms of marketing and advertising that help us connect who we are and what we do to the customer.” The company’s loyalty and rewards program, “Something Extra,” for example, is “very important in our ability to know what our customer expects of us and how to serve that customer and their family,” according to Knopf. Additionally, the company is actively involved on Facebook, Twitter and other social media channels. “Every one of our stores has and supports a Facebook page that is locally driven by the store team leader and members within the store,” says Knopf, who’s experienced in omnichannel retail. “We, of course, have our company-wide digital campaigns, but more and more of those are becoming personalized to the individual and not just general in nature so that we meet that customer’s expectation of us. And then we have our more traditional messaging that helps people understand who we are, why our people are so important to us, why the communities we serve and the neighborhoods we operate in are so important to Raley’s as a family-owned business. That is very much about our brand and who we are, as much as it is about how we do business.”
Father
Joyce Raley Teel has always been a caring supporter of Raley’s employees and regularly toured stores to keep in touch with them.
In 1979, Tom Raley received the Grocer’s Hall of Fame Award. Pictured are Mike Teel, Joyce Raley Teel, Tom Raley, Frank McMinn, Chuck Collings and Jim Teel.
Tom Raley in the mid-1930s, shortly before opening his first store.
Here’s to you
A 1980s groundbreaking ceremony for a new Raley’s location; Jim Teel and Tom Raley are pictured.
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