G R APHI C GUI DELI NES
TABLE OF CONTENTS 1.
MK CHARM PERFORATED MONOGRAM
4
2.
MK PERFORATED MONOGRAM
8
3.
MK MONOGRAM
10
4.
MK OFFICIAL
14
5.
MK OFFICIAL PERFORATED MONOGRAM
18
6.
MK CHARM SOLID AND FILLED IN CHARM MONOGRAM
22
7.
MK CHARM SOLID MONOGRAM
26
8.
MK CHARM
32
9.
MK ESTABLISHED
36
10.
JET SET PLAQUE
40
11.
LOGO PLAQUE
44
mk charm perforated monogram LIFESTYLE
4 | GRAPHIC GUIDELINES
mk charm perforated monogram LIFESTYLE
GRAPHIC GUIDELINES | 5
mk charm perforated monogram LIFESTYLE 20.5MM
46MM CENTER TO CENTER
6 | GRAPHIC GUIDELINES
mk charm perforated monogram LIFESTYLE
GRAPHIC GUIDELINES | 7
mk perforated monogram LIFESTYLE & COLLECTION
8 | GRAPHIC GUIDELINES
mk perforated monogram LIFESTYLE & COLLECTION
NO IMAGE PREVIOUSLY USED FOR TISSUE PAPER
GRAPHIC GUIDELINES | 9
mk monogram LIFESTYLE
10 | GRAPHIC GUIDELINES
mk monogram LIFESTYLE
GRAPHIC GUIDELINES | 11
mk monogram / TECH SPECS / SLG LIFESTYLE
4.2 MM
4.7 MM
4.5 MM
4MM
19.8MM
8 4. M M
25MM
35.5MM
4.5 M M
35.5MM
39.6MM
5MM
MMK HAND BAGS: MMK-HB-053-”MK SLG JACQUARD” WITH SPECS SPECS ADD DATE: 9/28/2011 ORIGINALLY CREATED: 10/22/08
12 | GRAPHIC GUIDELINES
mk monogram / TECH SPECS / HANDBAG LIFESTYLE
45.5MM
1 6. M M
25.4MM 5.4 MM
6 MM 5.8 MM
5.8 MM
30.4MM
5MM
45.5MM
5MM
50.6MM
MMK HAND BAGS: MMK-HB-054-”MK HANDBAG JACQUARD” WITH SPECS SPECS ADD DATE: 9/28/2011 ORIGINALLY CREATED: 10/22/08
GRAPHIC GUIDELINES | 13
mk official LIFESTYLE & collection
14 | GRAPHIC GUIDELINES
mk official LIFESTYLE & collection
GRAPHIC GUIDELINES | 15
mk official LIFESTYLE & collection
5.6MM
12.3MM
10MM 22MM
6.7MM 13.4MM
12MM
24MM 7.8MM 14MM 14.5MM
8.9MM
26MM
16MM 15.6MM
10MM 28MM 18MM
16.8MM 11.2MM
20MM
16 | GRAPHIC GUIDELINES
30MM
mk official LIFESTYLE & collection
17.9MM
23.5MM
32MM 42MM
19MM 24.6MM 34MM 44MM
20MM
25.7MM 36MM
46MM 21.2MM
38MM
26.8MM
22.4MM
48MM
40MM
GRAPHIC GUIDELINES | 17
mk official perforated monogram LIFESTYLE
18 | GRAPHIC GUIDELINES
mk official perforated monogram LIFESTYLE
GRAPHIC GUIDELINES | 19
mk official perforated monogram
26MM
LIFESTYLE
45.3MM
3MM
2.4MM
49.7MM
26MM 5.6 MM
5.6 MM
2.4MM
28.4MM
47MM
MMK HAND BAGS-MMK-HB-093 “JETSET PVC” WITH SPECS SPECS ADD DATE: 9/28/2011 ORIGINALLY CREATED: 12/06/2007
20 | GRAPHIC GUIDELINES
mk official perforated monogram LIFESTYLE
GRAPHIC GUIDELINES | 21
mk charm solid and filled in charm monogram LIFESTYLE
22 | GRAPHIC GUIDELINES
mk charm solid and filled in charm monogram LIFESTYLE
GRAPHIC GUIDELINES | 23
mk charm solid and filled in charm monogram LIFESTYLE
TECH SPECS TK
24 | GRAPHIC GUIDELINES
mk charm solid and filled in charm monogram LIFESTYLE
GRAPHIC GUIDELINES | 25
mk charm solid monogram LIFESTYLE
26 | GRAPHIC GUIDELINES
mk charm solid monogram LIFESTYLE
GRAPHIC GUIDELINES | 27
mk charm solid monogram / tech specs / JACQUARD 18.5MM FOOTWEAR LIFESTYLE
18.5MM
1.3 MM
5.5MM
27MM
45.5MM
1.8 MM
24MM
7.8 MM
28 | GRAPHIC GUIDELINES
mk charm solid monogram / tech specs / jacquard 7.5mm footwear LIFESTYLE
CHARM MEASUREMENTS 7.5MM 3.1MM
6MM
0.73 MM
18.4MM
2.2MM
0.73 MM
11MM
9.7MM
GRAPHIC GUIDELINES | 29
mk charm solid monogram / tech specs / JACQUARD 26mm handbag LIFESTYLE
26 MM
21 MM
11 MM
67 MM 8 MM
34 MM
30 | GRAPHIC GUIDELINES
mk charm solid monogram / tech specs / jacquard 23mm slg LIFESTYLE
23M
1.7 MM
7MM
35MM
58MM
2.2 MM
30MM
9.2 MM
GRAPHIC GUIDELINES | 31
mk charm LIFESTYLE & hybrid store logos
32 | GRAPHIC GUIDELINES
mk charm LIFESTYLE & hybrid store logos
GRAPHIC GUIDELINES | 33
mk charm LIFESTYLE & hybrid store logos
OUTER CIRCLE: 22MM INNER CIRCLE: 17.7MM
OUTER CIRCLE: 10MM INNER CIRCLE: 8.1MM
2.1MM
1MM 8.1MM
4.2 MM
10MM
9.3 MM
17.7MM
22MM
OUTER CIRCLE: 12MM INNER CIRCLE: 9.7MM
OUTER CIRCLE: 24MM INNER CIRCLE: 19.3MM
1.2MM 5.1 MM
9.7MM
12MM
OUTER CIRCLE: 14MM INNER CIRCLE: 11.3MM
2.3MM
10 MM
19.3MM
24MM
1.4MM 5.9 MM
11.3MM
14MM
OUTER CIRCLE: 26MM INNER CIRCLE: 21MM 2.5MM
OUTER CIRCLE: 16MM INNER CIRCLE: 12.9MM 1.6MM 6.7 MM
21MM
10.9 MM
12.9MM
26MM
16MM
OUTER CIRCLE: 28MM INNER CIRCLE: 22.6MM
OUTER CIRCLE: 18MM INNER CIRCLE: 14.5MM
2.7MM
1.7MM
7.6 MM
14.5MM
18MM
OUTER CIRCLE: 20MM INNER CIRCLE: 16MM 1.9MM
8.4 MM
34 | GRAPHIC GUIDELINES
16MM
20MM
11.8 MM
22.6MM
28MM
mk charm LIFESTYLE & hybrid store logos
OUTER CIRCLE: 30MM INNER CIRCLE: 24.2MM
OUTER CIRCLE: 38MM INNER CIRCLE: 30.6MM 3.7MM
2.9MM
24.2MM
12.6 MM
30MM
OUTER CIRCLE: 32MM INNER CIRCLE: 25.8MM
38MM
OUTER CIRCLE: 40MM INNER CIRCLE: 32.2MM 3.9MM
3.1MM
25.8MM
13.5 MM
30.6MM
16 MM
32MM
16.8 MM
OUTER CIRCLE: 34MM INNER CIRCLE: 27.4MM
32.2MM
40MM
33.8MM
42MM
OUTER CIRCLE: 42MM INNER CIRCLE: 33.8MM
3.3MM
4.1MM
27.4MM
14.3 MM
34MM
17.7 MM
OUTER CIRCLE: 36MM INNER CIRCLE: 29MM 3.5MM
15 MM
29MM
OUTER CIRCLE: 42MM INNER CIRCLE: 38.2MM
36MM
4.6MM
20 MM
38.2MM
47.5MM
GRAPHIC GUIDELINES | 35
mk established LIFESTYLE, ESTEE LAUDER, ECOM PACKAGING (TBD)
36 | GRAPHIC GUIDELINES
mk established LIFESTYLE, ESTEE LAUDER, ECOM PACKAGING (TBD)
GRAPHIC GUIDELINES | 37
mk established LIFESTYLE, ESTEE LAUDER, ECOM PACKAGING (TBD)
53mm 4.7mm
4.7mm
4.7mm 28.7 mm
38 | GRAPHIC GUIDELINES
mk established LIFESTYLE, ESTEE LAUDER, ECOM PACKAGING (TBD)
GRAPHIC GUIDELINES | 39
jet set plaque LIFESTYLE
40 | GRAPHIC GUIDELINES
jet set plaque LIFESTYLE
GRAPHIC GUIDELINES | 41
jet set plaque LIFESTYLE
FRONT JETSET PLATE VIEW (USE EXISTING JETSET PLATE) 1.9 mm
5mm
1.9 mm
28.9mm
46.3mm
42 | GRAPHIC GUIDELINES
jet set plaque LIFESTYLE
GRAPHIC GUIDELINES | 43
logo plaque collection
ARTWORK N/A
44 | GRAPHIC GUIDELINES
logo plaque collection
GRAPHIC GUIDELINES | 45