Issue #2

ART & CULTURE ISSUE

CANADA

FASHION Magazine

GWEN MADIBA

STEVE

A journey of love

JANUARY 2019 / ISSUE 2 / VOLUME 1

OTTAWA'S HOTTEST HUMANITARIAN

HAINING Photographer extraordinaire THE LIFE OF AN AWARD WINNING INTERNATIONAL PHOTOGRAPHER

MICHEL ANTOINE Ottawa's house of fashion Co-creator of the everfabulous VISA dress COUTURE LIKE NO OTHER

SPECIAL THANKS OUR BELOVED PAGE OF CONTRIBUTORS As a community and publication we would have not been able to make it without the following establismets

ON THE COVER VISA DRESS BY ANTOINE & TAILLEFER MICHEL ANTOINE WWW.MICHELANTOINE.CA @MICHELANTOINEDESIGN MODEL GWEN MADIBA WWW.GWENMADIBA.COM @GWENMADIBA

PHOTOGRAPHER STEVE HAINING WWW.CREATEOF.CA @HAININGPHOTO MAKEUP JULIA KRAJEWSKI @JUUU_KRAJ

LOCATION DIEFENBUNKER CANADA'S COLD WAR MUSEUM WWW.DIEENBUNKER.CA @DIEFENBUNKER

APPENDIX TABLE OF CONTENT

PAGE 5 PAGE 7-8

EDITORS NOTES THE PERFECT SHOT

PAGE 10-11

FOR THE REBEL IN YOU

PAGE 12-13

2019 HOTTEST NEW SCENTS

PAGE 15-16

THE ART OF SENSUAL PLEASURE

PAGE 17

FRESH STYLE, FRESH ATITUDE

PAGE 20-21

PERSONAL APPEARANCE AND IMAGE

PAGE 23-24

PROTECTING THE PRINTED WORD

PAGE 25

NETELLO / 3D BODY SCAN

PAGE 26

OTTAWA'S FASHION GURU

PAGE 28

BE RADIANT BY KANIA

PAGE 30

BEING MENTORED AT THE MENTOR’S DINNER

PAGE 32

RUNWAY FOR HOPE

PAGE 34

A SENSE OF STYLE

PAGE 36

ART AT THE HEART OF THE CAPITAL

PAGE 38

HANDMADE CREATIONS MADE WITH LOVE

PINK SAPHIRE NOW AVAILBLE BULGARI.COM

EDITOR'S NOTES MEET THE CEO AND EDITOR-IN-CHIEF OF CANADA FASHION MAGAZINE For the past two centuries, fashion trends have enthralled us with their grace or beauty, shocked us, and beguiled us into following them blindly, or even joining them in social protests expressed as fashion-clad statements. Fashion has changed with times and times have changed with fashion, and those of us who have lived long enough have witnessed utter elegance, unisex styles, bizarre shapes of heels, casual prêt-à-porter clothes, accessories etc.

Recently, at the well-known Alpha art gallery in Ottawa, a new fashion magazine was launched with a big splash. The CEO and Editor-in Chief, Shelby del Franko, a young woman who breathes, walks, and talks fashion, sat down with me at the gallery for a lively chat and an interview, and satisfied my curiosity about this exciting new kid on Canada’s fashion block.

Ever since I can recall, fashion has been my burning passion. I remember the time I would just simply slip into whatever outfit I felt matched my emotions of the day, resulting sometimes in crazy, cute or funny looks.

I started modelling when I was 14. I even organized a runway show in high school, which gave me instant and huge popularity and connections. I have always been artistic as well; I do everything from knitting and sewing to painting and cooking. I consider cooking an art, and I used to be a chef for 10 years before deciding to quit the job to start a fashion magazine. I was also an FTV (fashion television) channel junkie watching it regularly in an almost spellbound state. Nowadays, I do the same but through YouTube.

I have always been fascinated with the way fashion shows speak to all our senses, enlivening them through visual, emotional and auditive stimulation. The message behind the designers’ vision has the power of stirring something deep within us, something aesthetic and almost intangible.

I think that every fashion “scene” is derived from the culture of the people who live in it. I see different styles in every major city in Canada and outside these cities as well.

Canada is actually versatile and colourful for a few reasons stemming from the climate and weather, multi-culturalism and lifestyle. All three facets are great influencers of the fashion trends.

The vision for the magazine is split into the online and offline realms.

The offline realm means having a printed magazine and organizing fashion events (and pop up shops) in every major city around Canada. Since different cities have different vibes, every city will have a magazine printed and tailored for that city in order to capture and reflect the vibe of the people who live in it. We are planning to sell the magazine in Chapters, other bookstores and kiosks.

My goal is to change the fashion industry worldwide, by: Being different; Introducing a new, cutting edge technology in the industry that will make the shopping experience more enjoyable and easier; Uncovering deeper meanings behind the fashion in Canada; Using new marketing techniques to help other businesses grow; Conquering the Canadian fashion scene.

Generally speaking, we are much more than a magazine. We are also a marketing company. We customize the marketing plan of our clients and design a variety of creative ways to promote others. Our main focus is on promoting Canadian products.

I love having the opportunity to connect with different people, to do what I love most and what I am passionate about, which is more than amazing in itself.

I feel blessed to have this opportunity to live out my dreams and be creative, which gives me an ultimate sense of aliveness.

Written by Jana Begovic, Author

"From the vibrant to the warm to the elegantly cool hues." -JANA BEGOVIC

DOMINIK SOKOLOWSKI

531

ALPHA ART GALLERY

SUSSEX DRIVE OTTAWA

If you break it down to its simplest form, all photography can be put into two methods, “capturing the moment," or “creating the moment.” It takes a certain eye, patience, and years of practise to be able to see a moment, and frame it in the perfect way before it ends.

It sounds challenging and full of variables, but what if you had to take a subject, and instead you had to imagine: where that subject belongs, what makes it interesting, what allows it to contrast or compliment its surroundings in an appealing way? This is creating the moment.

It all starts with an idea and grows, even though sometimes it takes a while. In this case, almost a year ago I was introduced to world renowned designer Michel Antoine. I was working on projects in Ottawa and was invited to his studio to chat. Our conversations were almost nothing work related, but we both seemed to click with similar ideas and artistic visions. We kept in touch and after a couple weeks of casually enjoying each-others work, Michel asked me to be the person to photograph the infamous, “Million Dollar Dress” he designed for Visa Card’s 100th anniversary. What an honour to be part of something so iconic!

This is where creating the moment begins. How do you take something coined with the name “Million Dollar Dress”, created by an unbelivable artist, and capture its essence? With the only two photos of the dress sitting on my desk, and a book to sketch in, I started writing down everything, colours, shapes, things that it made me thing of, everything. Eventually it came to me, where would you keep a million dollars? A Vault! Not Just any vault, something impressive that looks like it was built to contain and protect one thing, the dress. Now with the root Idea in mind, I can start building up the concept.

Using easy things like colour wheels (yeah, the one you learned with as a child in school,) I decided that to compliment the dress and to make it pop I would want dark neutral tones and possibly blues. Now we have our colour pallet.

After a couple months of sketching out angles, ideas for the shoot, trying different lighting diagrams for an idea that still just sits in your mind, it gets complicated. To find the “perfect" model is just as challenging. Not only does she have to compliment the look and tones, but she has to fit the already designed dress. I spent days with my team and Michel looking through model portfolios and comp cards, until Canada Fashion Magazine sent us a few models that fit our description.

THE PERFECT SHOT ARTICLE BY STEVE HAINING @HAININGPHOTO CREATEOF.CA

We finally found her, Gwen Madiba! Not only is she famously known as the recent Miss Universe first runner up, and the first black woman to make it past the top 20 in Miss Universe ever, whats arguably more impressive is her outreach work as a public figure and advocate against violence on woman. It was almost like a "Cinderella moment" where Gwen perfectly fit the look, the style of the shoot, but she perfectly fit the dress and her big heart matched the whole team!

Nothing looked right for the shoot except two photos that were pretty low resolution, of a location that looked way better than even our original spot. Unbelievably Perfect. The photos had no information except the word “Diefenbunker.” I searched that, and discovered that the Diefenbunker was the bunker designed during the Cold War. Not only that, but it was also where Canada was supposed to keep all of its gold safe, though no gold ever ended up in the vault….. until Now!

The next step is to take photos of Gwen, and photos of the dress, and sit down with Julia Krajewski, an amazing Makeup Artist and Stylist I've worked with across North America, and discuss what makeup style would best match the dress. With my colour pallets and Julia's knowledge behind the brush, we picked out some amazing gold tones that would really tie Gwen into the dress even more, and finish off with a bold lip and subtle red to pop. Pair all of this with a simple hair style to avoid drawing too much away from the dress, and we've got our look. With the approval of everyone involved, we touch up the minor details.

I called the bunker hoping that it was possible to rent it on such short notice; I explained the situation, who I was, and what we needed, hoping that by some miracle we could be let in. To my surprise the team at the Diefenbunker was as excited about the shoot as us, and offered to open after hours the next day so we could make this whole creation come to life!

Any last minute fine tuning had to be done days before the shoot, as I was on set in the arctic for the entire month prior to this shoot, with limited phone and internet. Luckily, I caught my flight back home before the storm hit. As soon as I got home, I packed up all the equipment from the studio and after a short nap, set off on the 5 hour drive from Hamilton to Ottawa. About an hour out I got a call, “Steve, We've got a big problem.”

Sometimes moments like these are stressful, and sometimes its a blessing in disguise, this time it was both. Our vault location was booked as the Sir John A MacDonald building in Ottawa, a grand architecture with a vault that matched my idea as close as possible.

Unfortunately, due to the renovations in Parliament, they relocated government offices to our shooting location. We could get a permit and security passes to go in and shoot, but that wouldn't be for another week and I had another shoot out of the country at that time. We needed to improvise. Luckily the dress was for Visa, so Michel already had contacts to get me into a couple of banks. I spent a day running around downtown Ottawa checking out bank vaults as possible back up options, but nothing fit the drawings or planning everyone had put into over the year, but we needed a location so we picked one.

I got back to my hotel room and sat down with Julia to go over details. A bit un easy and restless, I couldn't let an entire year of hard work end up rushed in a location because we had no choice. Sitting in the hotel room, I began googling everything related to bank or vault in Ottawa.

The next day I arrived on location early to set up. The location was even better in person! The long elevator rise far underground added to the excitement! One by one each person involved arrived on location and I could see in their eyes how amazed they were. Lighting is perfect, the makeup was being put on and finally Michel arrived with the dress. As he looked around the location and then at me we both smiled. I think we knew we got the perfect shot.

PHOTOGRAPHY STEVE HAINING WWW.CREATEOF.CA @HAININGPHOTO

DRESS BY MICHEL ANTOINE WWW.MICHELANTOINE.CA @MICHELANTOINEDESIGN

LOCATION DIEFENBUNKER CANADA'S COLD WAR MUSEUM WWW.DIEENBUNKER.CA @DIEFENBUNKER

MODEL GWEN MADIBA WWW.GWENMADIBA.COM @GWENMADIBA PHOTOGRAPHER MAKEUP JULIA KRAJEWSKI @JUUU_KRAJ

2019 HOTTEST NEW SCENETS

SID CRATZBARG @CRATZBARG ARISTOCRATOFSCENT.CA

NOW AVAILABLE ACROSS CANADA

PINK SAPHIRE An incredible floral Eau de Toilette which captures the essence of Frangipani, Pink pomelo and vanilla musk. An amazing fresh scent!!

WOOD ESSENCE A Fab new fragrance to help the modern urban man reconnect with Nature.

The fragrance combines an accord of woods- wood barks, resins and essences mixed with Italian Citrus!

ROMAN NIGHT ABSOLUTE This evokes a desire to live a passionate night in Rome.

This fragrance is intoxicating with its notes of black plum,orange blossom, crystal moss, and patchouli.

Photographer SD Debrosse @s.dcapture sdcapture.com Makeup Leslie-Anne Barrett @beautbartender Ellenor Capulus @theartistcapulus Location Grit + Glory Gym Gritandglorysc.com @gritandglorysc

700 SUSSEX DR, OTTAWA CANTAS.CA @CANTASFASHION

FOOD

THE ART OF SENSUAL PLEASURE One of the manifestations of our accelerated lifestyles is the “eating-on-the-run” phenomenon, or using food as a substance to satiate hunger. Working as a culinary expert and “shef” in high-paced hospitality environments, Donna Henhoeffer noticed this tendency around boardroom tables, restaurants, events, and in the family kitchens of her numerous clients. Food was consumed without any noticeable gusto or pause to savour its essence.

Witnessing how the food she prepared was ingested automatically, or semi-consciously, rather than with relish, was a moment of clarity or an epiphany of sorts for Donna. From that initial impression, Donna perched herself as an observer of people in all settings finding confirmation for her belief that food consumption was a mindless process lacking passion.

A series of workshops unfolded with the aim of guiding people toward more mindful and heartful ways of eating; thus allowing them to connect with their inner alchemist and intuitive self.

Chiefly, Donna views food as a vehicle to the inner connection, to the broader perspective of who we are, and how we relate to food and deliver that vision to the world.

Through the pleasure derived from eating, she believes we can bring more harmony to our body, mind and spirit. By engaging with food in this way, we create an interflow between the heart and the mind, we become anchored in the present moment, we begin to relax, have fun and feel the very essence of life.

In her workshops, Donna asks us to pause and contemplate the bite we are about to take. She guides us toward experiencing the various textures, colours and aromas present in the natural state of foods; she invites us to immerse ourselves fully into our five senses, and expose ourselves to the sight, sound, smell, touch and taste of foods.

With multiple applications to help create new foodrelated habits, Donna’s workshops transmute the slow, neutral or indifferent energy of eating into its ecstatic expression. Through the process, we feel a distilled sensual pleasure, not only in a purely hedonistic way, but also one that transcends the physical and merges with the spiritual. Eating becomes an appreciation and a ritual of playfulness during which we connect with ourselves, and others partaking in the experience.

Donna believes that by amplifying our playful engagement with food, we can create an array of moods – a relaxing food mood, a celebratory or a flirtatious one etc. She is a firm believer that to avoid the numbing effects the world can have on us, we must take risks, and one of them is to risk delight. She takes us on a multisensory journey with food giving us license to play and experiment with it.

Aptly named a food-flirt, Donna sets the stage for us to wildly open up our senses and connect with the very essence of life that exists in its raw state. For example, Donna demonstrates how even one piece of lettuce can touch us profoundly. From the moment she opens the fridge door and pulls a single leaf of lettuce from the bag, with sparkling eyes Donna shows us how to look at the leaf colours, absorbing its vibrant green hue reminiscent of a dark woodland, the brush-stroke streaks of purple, and the tiny bursts of muted yellow.

She zooms in even closer, observing the veins on the leaf that remind her of a spreading wildfire. And this flame ignites her own deep within her. She shows us how to inhale the leaf’s scent gently by bringing it to our nostrils, and how to coax out more of its pungent fragrance by rubbing it tenderly. Her appraisal of the leaf continues with her tongue making a twirling motion around its edges. With sparkling eyes, she bites on the leaf, mashes it gently between her teeth and swirls it in her mouth before she swallows it.

Her reaction to the texture and taste is one of utter delight as she makes the pronouncement that the salad would be delicious.

Watching Donna’s own engagement with a vegetable, we become curious and impatient to replicate the experience and test our own senses turning a salad or another dish into a food adventure.

This changed attitude toward eating ensures that every time we bring a fork to our mouth we smile inwardly or outwardly raising thus our energetic vibration a little higher. Taking delight in the foods we eat, we start to appreciate the deliciousness of life itself, embracing its ambiguity and unpredictability and plunging into a new philosophy of eating with the senses wide alert and open. The ordinary becomes the extraordinary.

DONNA HENHOEFFER SHEF, FOOD FLIRT + EDUTAINER (613) 252-3151 DONNA@EDIBLEELIXIRS.ORG EDIBLEELIXIRS.ORG ARTICLE BY JANA BEGOVIC CONTRIBUTING EDITOR/WRITER PHOTOGRAPHY JOHN SMITH @SPIKE112358 DRESS ‘THE BRITTANY’ WITH BLACK BACK OF VEGAN LEATHER AND A FRONT OF BLUE FLORET-LIKE FANCY LACE BY DESIGNER, REBECCA ROWE OF ROWES FASHION, OTTAWA ROWES FASHION @ROWES_FASHION ROWESFASHION.COM LOCATION OTTAWA’S MOST EXCITING NEW VENUE, 50 SUSSEX, HOME OF THE RCGS AND CANADIAN GEOGRAPHIC 50 SUSSEX DRIVE, OTTAWA ON 50SUSSEX.CA

FRESH STYLE

SHOP, UPDATE AND RECEIVE YOUR LOCAL FREKAN'S NEWS @SOFREKAN SOFREKAN.COM

FRESH ATTITUDE What is frekan, you might ask? Well, frekan is a french-kreol dialect that means bold, courageous, daring, not caring, confident and the ability to take the risk. It means to be rude, have an attitude, bold and not being afraid of showing your true self. Stand up, speak up, speak loud, stand proud and don't be afraid to be you. Frekan is everything you wanted to be when you were little.

The frekan brand is created for a consumer that values quality, exclusivity, style, attitude and being fresh. We would love our clients to appreciates the quintessential broad look and timeless classical piece and aspires to be respected and recognized for his or her style and sophistication. "It's nearly impossible to not find somebody wearing the brand without being obvious, outstanding, heroic and definitely fresh says Mr. Calixte, the co-founder."

The frekan apparel hopefully would love to be another symbol of the classical brash lifestyle brand that promotes and delivered 'fresh styles fresh attitude'.

It is clothing that everyone should and would want to wear because It's simple, clean,extremely bold and it makes the perfect fashion statement.

The frekan brands is a mixture of various flavors that combines, art, music, individuality and self expression.

There are various clothing brands in today's market. Some stem from, the elite brands to the not so elite brands, yet designers from each corner of the world are doing their absolute best to make or leave their mark in this rapidly growing fashion industry

ĀNĀYĀ ARTS

anayaarts.ca @anaya.arts

BILLINGS BRIDGE MALL 2277 RIVERSIDE DR, OTTAWA TUNKASFASHION.COM @TUNKASFASHION

Photography by Alan Wainwright @alanwainwrightphotography Hair &Makeup by Carolyn Gln @carolynbeautyandstyle & Dana Danoura @danourabeauty

CONGRATULATIONS

MODEL COMPETITION WINNER CYNTHIA MASTROMATTEI @CYNTHIAMASTROMATTEI

PERSONAL APPEARANCE AND IMAGE

BY LINDA BABULIC How you think, feel, and express yourself has an energetic effect on your physical body. Research shows that your thoughts can change the chemistry in your body.

Mae West, an actress from the 1920’s, was asked why she put so much effort into looking good. Her answer, “I owe it to my public.”

Personal appearance is what you bring into a room; image is what you leave behind.

Personal appearance is how you look. Image is how other people see you and it is how you see yourself. Make a positive impression on yourself first! How you dress matters.

How you dress should always make you feel good about yourself. When you catch a glimpse of yourself in a mirror or shop window, how do you feel about it? Does the voice in your head say, “You look fabulous,” or does the image make you rush past?

What conscious and unconscious message do you receive? s that the message you want to send to yourself and others? Does the way you dress reflect who you are? Is that the energy you want to put out into the world?

Maximize your personal and professional image by developing a sense of style, impact, and identity. Maybe you want to change your hair colour or style, have your ideal weight, and wear a more ZESTY style of clothing.

Perhaps you want to workout to have a healthier body, discover a new relationship, and develop a deeper interest in your career.

Ponder the reasons you want to make these changes.

Delve deep within yourself to consider why making these changes is important to you. Were you bullied in school and don’t feel positive about yourself? Do you believe you can move closer toward the type of life you want if you make the desired changes?

Perhaps you think you’ll be happier or more successful when you take steps to become the person you want to be. Giving some thought to the reasons you want to change these aspects of yourself helps you recognize where you want to be in life. Design a brief plan for each area you want to alter.

What do you want to see in the mirror? Getting a different hair color or cut is as simple as setting an appointment and going to the hairdresser. Doing a wardrobe overhaul doesn’t have to cost a lot of money or you can obtain the clothing you want little by little. Adding a ZESTY scarf or accessory allows you to try different styles. Consult fashion magazines and websites to learn about styles and basic wardrobe pieces.

Achieving an improved body and your ideal weight may take a bit more thought and effort. What are you doing to get started on your plan now? It always helps to reduce the unhealthy stress in your life. You might cut out or reduce soft drinks, alcohol, and fattening, sugary food.

Start by having healthy breakfasts of oatmeal and fruit or a scrambled egg with toast.

You might experience doubt, hesitancy, or procrastination to avoid getting started. Connect with your feelings to be successful in creating a new you. Explore how you feel about working toward the changes. Stop, breathe, and listen to your inner knowing. Do one small thing, one small step in the direction you have targeted. If you have doubts or fears about taking steps toward what you want in life, consider contacting me for a personal one-on-one session to help you move forward in your quest.

Do you feel positive, confident, and pleased that you’re finally going to “do something”? What makes you feel that way? This step is integral to your capacity to continue your path of transformation and self reinvention. Put your plans into action. If all systems are “go,” move forward without delay.

Notice the subtle changes that you achieve along the way.

Develop ways to reinforce your efforts to successfully alter the aspects you wish to change. Take a few pictures of yourself as you notice changes and display them for motivation. After all, you’re doing what you set out to do to ZEST your life!

Creating a new and improved you can be an exciting time in your life. Embrace this phase of life with everything you have.

You’re worth it.

“Zest is the secret of all beauty. There is no beauty that is attractive without zest.”

Christian Dior LINDA BABULIC AUTHOR OF THE AMAZON #1 INTERNATIONAL BESTSELLER: ZEST YOUR LIFE - A TASTE OF INNER WISDOM ONE OF THE TOP 25 PEOPLE IN THE CAPITAL 2015 OTTAWA LIFE MAGAZINE

WOOD ESSENCE AVAILABLE NOW BULGARI.COM

Model Taylor Shaver @tay_shave Photographer Lok Ng @lokng Jewelry by Muriel Henry for Parklane Jewellery @mur_henry parklanejewellery.ca/rep/mhenry

PROTECTING THE PRINTED WORD

WHY IT’S IMPORTANT TO SUPPORT PRINT MEDIA AND LOCAL FASHION MAGAZINE IN THE DIGITAL WORLD

AN OP-ED BY MARILOU MOLES, AKA @20YS - TWENTY YORK STREET MEDIA WWW.TWENTYYORK.COM WWW.INSTAGRAM.COM/20YS I’ve always been deeply in love with fashion and reading.

As little girls, we were obsessed with fashion right from the start.

My sister and I grew with a massive assortment of Barbie Dolls and their corresponding outfits and accessories. And if that was not enough, we would draw elaborate paper dolls with matching intricate dresses that we would collect overtime. Alongside this obsession of playing dress up, we’ve also been known to stage instant fashion shows with grown up garments and shoes “borrowed” from our parents’ closets.

Sometimes, even the living room curtains would double up as Greekinspired one-shoulder gowns like we were Mediterranean Goddesses at 7-10 years old.

Though I don’t think we quite knew where Greece or the Mediterranean was then.

FOR THE LOVE OF THE PRINTED WORD I did know a whole lot of things however, even at a very young age.

As I was also very incredibly obsessed with reading. Thanks to an even bigger collection of books and magazines, I was a voracious reader with my grandmother, the school librarian and my grandfather,

CANADA FASHION MAGAZINE IS A LOVE LETTER TO FASHION AND THE COMMUNITY a certified newsophile, who has long-standing daily subscription to a number of the Philippines’ major newspapers, it was not hard to be.

THE SWIFT AND PAINFUL DEMISE OF PRINT MEDIA Thus, to bear witness to the swift and painful demise of print media is both horrifying and worrying. Fashion magazines, all over the world, were getting axed completely or converted into online only copies only.

With everything now digitized, would books, newspaper and print magazines be driven to extinction?

I fear that one day, just like dinosaurs, we’d only be able to show our children remnants of the printed world in museums and galleries.

Online marketers are always quick to preach the many merits of social media and the internet. Chief amongst them, social media provides better ROI and highly targeted audience.

But does it really?

A U.S. and worldwide industry statistics found out that U.S. advertisers spend an average $167 per person on direct mail to earn $2,095 worth of goods sold.

That is precisely a 1,300% return on investment!

INVESTING AND PARTNERING WITH PRINT MEDIA In a world of Amazon and Instagram, here’s why it’s important to invest in print media, such Canada Fashion Magazine (CFM) print publications offer your customers and sponsors a brand experience that cannot be replicated online, according to Forbes.

From both the readers, sponsors and advertiser’s perspective, printed materials such as CFM, reading the news, articles or any written thoughts on paper is an entirely different experience than browsing or reading it online.

PRINT MEDIA IS TANGIBLE AND CREDIBLE Reading a book or leafing through a magazine is more of a tangible and physical experience,

where the mere presence of a physical object subtly nudges you to be a little bit more present, to give it a little more attention and isn’t that what’s valuable for a marketer?

To be able to capture an audience’ attention and focus it on your featured product be it the latest perfume, the hottest designer label or the must-have make-up palette is marketing gold.

Though the concept of the cloud and internet is as common as ten dollar waffle knit sweater on sale at Zara, unlike the sweater, we cannot see it, we cannot touch it. Print media not only offers tangible, physical real estate, it also comes with a sense of legitimacy.

While it certainly is an accomplishment to be published in any medium, it is even more so when you see the byline on an actual book or a printed sheet of paper.

There’s a reason why brands and PR agencies spend thousands of dollars in wooing journalists, editors and publishers to gain earned media in print, radio or television. And even more so in paid media.

Getting published or featured in a printed publication, versus online, carries an inherent quality of having more legitimacy, authority and credibility.

PRINT MEDIA CAN BE TARGETED AND DYNAMIC Perhaps the biggest reason the art of the print is dying is that it is stale. Books, magazines, newspapers are said to be old and no longer cool.

That may be true at one point but just like anything in fashion, what’s old is new again. Vintage is the cool kid on the block. In the same that vinyl records and turntables are making a comeback, print publication is having its moment as many long to feel the touch of the pages once again.

SUPPORTING PRINT PUBLICATION PROVIDES A SOLID ROI When today’s landscape of fashion is changing dramatically and consumers are empowered by overwhelming amount of choices online, print is well poised to answer the need for more engaging and customized content. Canada Fashion Magazine caters to a niche market and features prominent brands and designers that are local and accessible and gives them unparalleled brand recognition. This is precisely why, brands, sponsors and consumers, should continue to support print publication.

Studies have shown that websites are often skimmed in as little as 15 seconds per visit. In sharp contrast to mindlessly scrolling through your feed, a consumer spends an average of 43 minutes reading a magazine. That’s a sure fire way of establishing your brand and leaving a more lasting impression on existing and potential customers. And that’s a massive window of marketing opportunity to convert into sales.

CANADA FASHION MAGAZINE IS A LOVE LETTER TO FASHION AND THE COMMUNITY When you invest and support print media like your local newspaper and magazine such as Canada Fashion Magazine, whether by placing an ad or buying a subscription, you are not only looking at a solid return of investment but you are, in many ways, supporting the community. You are empowering a group of fashion designers, content creators, photographers, artists, editors and local businesses. You have a direct positive impact on those around you and you get to keep print alive.

In a special way, you are a guardian, a protector of the dying art of the written word.

That, in itself, not only ensures that little girls and little boys who love fashion and reading as much as I did (and I still very much do) get to keep reading fashion magazines but it also safeguard that books, magazines and newspapers get live on today and in the future.

Still the concern is that print publication cannot target audience the way online sites can.

That is simply not true. Print publication has long used a plethora of data on sales and demographics in order to strategically place their content in the right place at the right time and of course, in front of the right audience.

As the market is getting smarter and more sophisticated, so is print. It has evolved from being one-dimensional page to being more dynamic and up to par with the use of technology like incorporating QR Codes. Within pages of Canada Fashion Magazine are well-placed QR codes.

When scanned with a smartphone, these QR codes will take you to a homepage or a special offer page either on the magazine’s website or Facebook page.

This is an excellent way of building synergy between print and online.

ABOUT THE AUTHOR MARILOU MOLES FOUNDER/CREATIVE DIRECTOR, TWENTY YORK STREET MARILOU@TWENTYYORK.COM WWW.TWENTYYORK.COM WWW.INSTAGRAM.COM/20YS HTTPS://WWW.FACEBOOK.COM/TWENTYYORKSTREET HTTPS://TWITTER.COM/20YS RECIPIENT OF THE PARLIAMENT OF CANADA AWARD FOR OUTSTANDING CONTRIBUTION TO THE COMMUNITY IN FASHION AND LIFESTYLE, @20YS, MARILOU MOLES IS AN ACCLAIMED CANADIAN BLOGGER AND DIVERSELY PUBLISHED WRITER AND EDITOR, SEASONED PR EXPERT SPECIALIZING IN FASHION, BEAUTY, TRAVEL, LIFESTYLE AND FITNESS. FOUNDER AND CREATIVE DIRECTOR OF TWENTY YORK STREET MANILA-BORN, ASIA-RAISED AND NOW OTTAWA-BASED, MARILOU GRADUATED CUM LAUDE FROM THE UNIVERSITY OF OTTAWA, SHE IS A TRAINED COMPETITIVE DANCER IN THE PAST AND A CERTIFIED YOGA TEACHER IN THE PRESENT, MARILOU MOLES (OR ML AKA @20YS) IS AN ACCOMPLISHED NATIONAL SECURITY ANALYST BY DAY AND BLOGGER/WRITER/EDITOR AT NIGHT. WITH A LOVE FOR TRAVEL, GOOD FOOD, GOOD WINE, GREAT SHOPPING AND A BIG LAUGH, READERS OF TWENTY YORK STREET GET INFORMATION AND ENTERTAINMENT AT THE SAME TIME.

3D BODY SCAN & ANALYSIS Nettelo 3D Body Scan enables consumers to obtain an accurate 3D digital model of their body with smartphone and provides businesses with both user’s body metrical analysis and product matching solutions. It addresses the root cause of the supply and demand imbalances for the products we wear through sharing economy with the users.

ANYTIME, ANYWHERE

READY TO WEAR Empowering ability to balance supply and demand for ready-to-wear market by utilizing the customer’s body shape knowledge. Cost effective and extensive on-line 3D body shape data collection and analysis creates unlimited potential for better product demand forecasting.

NETTELO.COM @NETTELOAPP

OTTAWA'S FASHION GURU ARTICLE BY SHELBY DEL FRANKO For Martha Poulios, owner and founder of Envied Boutique, fashion has been a life defining event. As her success grew by leaps and bounds for over more than three decades, Martha has used her expertise to style women of an array of ages and body types, and help them look and feel their best. Using a tailored and individualized approach, Martha has raised the bar of masterful styling and outfitting for a variety of occasions.

“The advent of online shopping has propelled us all toward changing with the times and staying on top of fashion trends taking into consideration customer demographics and shifting needs. The beauty of Envied lies in our ability to provide our customers with expert advice on the fashions that are flattering to their particular body type and suitable for the intended occasion. That is a luxury that online shopping does not offer,” says Martha. Commenting on the secret of her success, Martha says that, “In order to succeed one must be ready to change with the times, resiliency, remain positive throughout the challenging process.”

Envied Boutique, located in the heart of Canada’s capital, has been in business for almost twenty years. The Boutique has been welcoming clients from all over the world, as well as locals who are in search of unique, high quality pieces, and who are attracted by the boutique’s wide selection of international designers, exclusive collections and personalized service. By special appointment, Envied offers its VIP clientele styling sessions with its most prestigious collections.

Martha hand picks her clothes in order to create a unique environment for her clientele. Among her collections are the gorgeous pieces from high-end designers, such as Nicole Miller, Paul Brial and Ema Savahl.

ENVIED BOUTIQUE 513 SUSSEX DRIVE Model Martha Poulios ENVIEDBOUTIQUE.CA Photographer @ENVIEDOTTAWA John-Finnigan Lin @_finn (613)241-0003

There is absolutely no doubt that Martha holds the world of fashion in her hands with her ambition, commitment and passion for building women’s self-esteem through impeccable style. Her boundless positive energy and her will to help have taken a deep root and left an indelible imprint in the Ottawa fashion industry and wider

THE DETOX/WEIGHT LOSS TEA THAT EVERYONE IS TALKING ABOUT REMOVES TOXINS ASSISTS IN WEIGHT LOSS IMPROVES SLEEP REDUCES STRESS AND MUCH MORE

Instagram ottawa_slim_tea Facebook Ottawa Slim Tea Webpage www.ottawaslimtea.com

BE RADIANT INTERVIEW BY JANA BEGOVIC Photographer Freshh Anderson

WHEN DID YOU FIRST DISCOVER THE FASHION DESIGNER IN YOU? I have been in love with fashion for as long a I could remember. I was that girl who would watch Fashion File every Saturday morning with my mom. I truly believe that's where my love for fashion was developed.

WHAT INSPIRED YOU TO START THIS PARTICULAR BRAND OF FASHION? I started KANIA while I was living in New York City as a dancer On Broadway. I saw so many women trying to be fashionable but were so uncomfortable. Between my dancing and seeing these ladies I was inspired to develop a line that solves a problem. KANIA allows women to be fashionable and comfortable at the same time.

WHAT WOULD YOU CREDIT YOUR SUCCESS TO? I have come as far as I’ve come from not being afraid to go for it! You really have to know what you want, love it with all your heart and not be afraid to fail.

EVERY BRAND IS UNDER THE PRESSURE TO REINVENT ITSELF AND EVOLVE IN ORDER TO STAY RELEVANT? HOW DO YOU DEAL WITH THAT PRESSURE? It is really important to reinvent yourself but I really don’t feel that pressure! I think as a creative person my creative juices are always flowing so new ideas are always coming to me.

Often times my challenge is streamlining my thoughts.

Makeup Artist Thani Anderson Makeup Orchid Cosmetics

THE FASHION INDUSTRY IS A NOTORIOUSLY HIGHLY COMPETITIVE FIELD. IN YOUR VIEW, WHAT DOES IT TAKE IT TO MAKE IT? The fashion industry is very competitive! The brands that excel the most are the ones that have outstanding brand marketing!

THERE IS A LOT OF RISK-TAKING ASSOCIATED TO STARTING ONE’S OWN BUSINESS. WHAT WAS THE BIGGEST RISK YOU TOOK? There are risks in business everyday, it’s constant. Opening my store, signing up for trade shows across North America. Doing our New York Fashion Week Show the list goes on. You have to get comfortable taking risks. Make them calculated and believe in the results.

THE KANIA CLOTHING LINE CAN BE CHARACTERIZED AS CASUAL CHIC “READY-TO-WEAR” GENRE. DO PLAN TO STAY WITHIN THESE PARAMETERS OR DO YOUR PLANS INCLUDE ANY SIGNIFICANT CHANGES IN THIS RESPECT? Yes KANIA is a Luxury Canadian Sweatshirt Line we plan to keep it that way! Always pushing the envelope, our goal is to have our buyers wearing a luxury sweatshirt everyday of their lives!

WHAT ADVICE WOULD YOU GIVE YOUNG AND ASPIRING FASHION DESIGNERS? I would tell them if you don’t believe in yourself no one else will.

KANIA COUTURE 145 YORK STREET, OTTAWA KANIA.CA @THEKANIALIFE

vivati.shop @vivatisolutions Photography by Lok Ng @lokng Model Anthony LĂŠger @anthony_leger_

VIVATI

BEING MENTORED AT THE MENTOR’S DINNER ARTICLE BY ALANNA FAIREY @ALANNAFAIREY When I found out that I was going to be having dinner with Entertainment Tonight’s Cheryl Hickey at the Fashion Group International (FGI) Mentor’s Dinner, I was hoping to get some advice on how to advance in my journalism career. What I didn’t expect, was gaining a whole new appreciation for the journey of getting to where I want to be.

FGI is a global, non-profit organization of over 6,000 executives representing all areas of fashion, beauty & design. They create opportunities for likeminded individuals in the fashion industry to connect and network.

One of their most successful events is the Mentor’s Dinner, where members will have dinner with an industry expert and learn how they do what they do at the Thompson Hotel.

Asides from Hickey, mentors for that night included Aluad Anei, Angela Phung, Douglas Mandel, Evelyn Reynolds, George Pimentel, Hayley Elsaesser, Jessica Mulroney, Kyriako Caras and Sophie Theallet.

It was easy for me to decide that Hickey needed to be my mentor.

She was everything I wanted to be: glamourous, professionalism, and a girl next-door personality that drew so much energy and drive.

For me, trying to find stable work in journalism hasn’t been the most positive experience.

It had been a lot of free work, a lot of rejections and a lot of wishing I had the answers of what to do next, of how to be someone like Hickey.

Conversation with Hickey was easy, especially since we were so similar.

We were both supporting the Canadian fashion industry – Hickey in Velvet Ave, myself in Alton Gray – sharing a similar passion for an industry that has become increasingly harder and harder to break into.

When I asked her what I should do differently in my job search, Hickey suggested looking for jobs outside of Toronto, and applying for jobs that weren’t just journalist jobs. She started out as a Production Assistant, and then as a videographer and she worked and worked until she became the host of ET. As I jotted these mental notes down, it was what she said after that really struck a chord with me.

“DON’T JUST FOCUS ON THE DESTINATION. YOU NEED TO ENJOY THE JOURNEY” -CHERYL HICKEY

FGITORONTO.ORG @FGITORONTO

“Don’t just focus on the destination.

You need to enjoy the journey”, Hickey told me. “You are so smart and beautiful, there’s not a doubt you’re going to make it. Don’t give up.”

When you’re expecting to be mentored by someone, people think that the purpose is to be told what they need to do to be successful, what they need to change. And to a degree, that is true. However, I think that part of the mentoring process that I think people forget is that sometimes, all you need is for someone to tell you that you’re being too hard on yourself and it’s okay to take the time you need to get to where you want to go. Take your time with the process, and never lose sight of your goals.

Before the night was over, Hickey said to me, “one day we will work together.” One day, I know that will be true.

AGESELAO

Wardrobe by ageselao.com @ageselao Photographer Taylor Neal @Tnzzl Models @macrotomicro & @fuegomodel

RUNWAY FOR HOPE

THE CAPITAL’S DEVOTION FOR FASHION AND GIVING BACK

Canada’s brightest designers took to the runway to raise $4,500 for Children’s Hospital of Eastern Ontario (CHEO). This was the 9th semi-annual Runway for Hope in which sixteen upcoming designers presented their latest fashion trends in the nation's capital. Over the course of nine different shows, nearly $25,000 has been raised for CHEO. “We support CHEO because it is a charity that touches a lot of people as everyone is related to a child somehow,” said Maryse Seguin, Runway for Hope event coordinator.

For Andre Rodrigues, event coordinator of Runway for Hope, this show is close to heart. “Everything started when I was a student at Carleton University. We started a fashion club called Fashion 613 Discover Ottawa. My first friends in Canada were into fashion and we believed there was so much talent in the fashion industry in Ottawa that we could make Ottawa the fashion capital .” Each show takes five months of preparation from designers, models, volunteers, and media and yearly average $8.5-$9000 in funds. This show is embedding the spotlight into Ottawa’s fashion industry and recognizing its potential.

The backstage atmosphere was amped with models from all ages and diverse backgrounds, professional makeup artists,and designers while the runway was surrounded by nearly 400 spectators. Local businesses, entrepreneurs, vendors represented various trends, local cuisine, and fashion as well.

Diversity in fashion ranged from formal attire, kids fashion, streetwear, Middle Eastern flair was embellished with jewels and lively colours with the brand Soucamelias while Narcisse Palace focused on exclusive prints of floral and Spring. We sat down for some exclusive interviews with designers to find out more about their collections.

Narcissé Palace by Narcissé Nguyen presented an exclusive floral and vibrant haute couture presence on the runway. Narcisse said his inspirations derive from nature, “Celestial palace and celestial garden it’s all about herbalism, urbanism, aromatherapy, flowers, and really all about nature.” To view more of Narcisse Palace visit his website at www.narcisse.london.

Bella Design by Claudine Bellamy expressed a mix of African traditional bold patterns complemented with fabrics like denim. This was Bellamy’s first Runaway for Hope and she looks forward to having her online boutique open in the near future. For more on Bella Design visit @BellaDesignBellaDesign on Facebook.

Violette exalts unique and artistic montages that focus on floral and feminine, yet dark and daring. The inspiring element behind this collection combines the Viking age and gently shows the changing seasons from winds, ice, to beginnings of spring. The meaning behind the brand captures the V as a feminine symbol and the O symbolizing the menstrual cycle. For more on Violette visit: www.violettemode.com/me-rejoindre.

Runway for Hope is continuing to enhance the audacity for fashion and giving back to local charities in the nation’s capital. We look forward to seeing upcoming trends and unique personas of fashion in future shows.

Get runway ready Ottawa!

WRITTEN BY SARAH-DIVINE KALUNGA-TSHIBAOBIA SUSAN AGOBIA.

AVENIR

avenirdesigns.com @avenir_designs Photography by Lok Ng @lokng Model @anderson.osha Location Ottawa Art Gallery oaggao.ca @ottawaartgallery

A SENSE OF STYLE EXPRESSION OF INNER SELF WRITTEN BY JANA BEGOVIC At first glance one might find it difficult to associate Dr. Renu Persaud's style with that of an academic and a scholar as her trendy elegance seems to be more reflective of a woman belonging to the world of arts than that of the academia. And she would smilingly agree with that assessment, as she herself has often stated that if she were not a university professor and a researcher in the field of social sciences, she would mostly likely be a full-time writer and poet, or a fashion designer.

To Renu a sense of fashion is just another manifestation of our inner selves, because through our outward appearance we tend to project our interiority achieving thereby another form of harmony. But because Renu represents so much more than meets the eye based on her chic appearance, not only does she inspire women toward discovering, embracing and celebrating their own sense of style, but also she gives them guidance on how to build confidence and self-esteem, pursue their dreams and become who they were meant to be.

Renu firmly believes that a strong sense of self that springs from within brings forward the confidence to express ourselves outwards. Whether it is the way we dress or carry ourselves, we cannot have an outward style without recognizing our unique inner landscape.

That sense of self requires that we be true to ourselves. The greatest form of betrayal according to Renu is self-betrayal, and it is imperative that we listen to our inner voices and give ourselves license to realize our full potentials and never leave our passions in dormant. There are truths about us harboured in our hearts that clamour to be heard and lived out, and according to Renu, these voices must not be ignored or silenced.

A world-renowned professor and popular lecturer at the University of Windsor, Renu generously shares with her students and public at large the wisdom she has acquired about the complexities of the social world. Her lectures brim with practical advice on how to negotiate these intricacies and develop a strong sense of self as one’s most valuable asset.

The exquisite elegance of her fashion style is perfectly matched with the singular simplicity of her lecturing style, and a clear articulation of the steps one should take to cultivate and fortify this sense of self.

Renu’s greatest gift is her potential to dissect the densest social ideologies and make them understandable and applicable to our lives. As one of her students said, “We want knowledge we can use in the real world, and Renu is the custodian of a wealth of practical knowledge."

Renu's passion and creative flair is what makes her so unique. Her students perceive her as a professor who on the superficial level looks like a beautifully dressed woman and that, at first glance makes them uncertain as to what to expect. This initial impression quickly turns into a delight over her depth, sagacity and knowledge, and especially over the pointers she gives her students and others on how to pursue what is right for them. They learn from her that what may seem impossible may only require more persistence, patience and time. This is her ultimate message in her highly acclaimed book “The Mastery of You”, which was nominated for a prestigious RBC Taylor Prize. Renu insists that it is our penultimate duty to connect with our interior self, to nurture, strengthen and actualize it fully. In other words, mastery of oneself paves the road to fulfillment and a purposeful life.

Renu’s book delivers fully what it promises, a trove of practical wisdom. A google search of this elegantly written and inspiring work leads the reader toward multiple pages of additional information, interviews with Renu about her book and her scholarly work.

In addition to her research, Renu is currently focused on publication of a collection of poetry.

CONNECT WITH RENU FACEBOOK: @RENUPERSAUD TWITTER: @PERSAUDRENU AND INSTAGRAM: @RENU.PERSAUD

ART AT THE HEART OF THE CAPITAL WRITTEN BY JANA BEGOVIC, CONTRIBUTING EDITOR/WRITER Culture and art are two inextricable threads in the tapestry of the spirit of every city, and in Ottawa, one gallery exemplifies both by showcasing impressive contemporary art, some of which is reflective of the museum quality standards, and by embracing and promoting a whole array of cultural events. Thanks to its owner Edith Betkowski-Sokolowski, an entrepreneur, a woman of a strong sense of fashion and a firm believer that art and other forms of creative expression are a uniquely important facet of soul nourishment, the gallery has risen to the top of Ottawa’s must-see landmarks, and has become a beehive of memorable happenings.

Situated in the heart of the city, on Sussex Avenue, the three-story gallery extends its continual welcome to the new artistic talent, as well as the famous local and international artists. Under Edith’s patronage and forward-thinking, the ever-expanding content within the resplendent gallery walls has featured fashion shows, a boutique of high-end designer clothes and fine jewelry, jazz and classical music concerts, gourmet culinary evenings, book and magazine launches, poetry readings etc.

In addition, the gallery has supported charities and foundations through concerts and galas, as well as initiated and sponsored the first Christmas Market in the Ottawa downtown infusing Canada’s capital with the wintertime magic seen at Christmastime in New York and European metropolises.

Among the most prominent artists exhibited at the Alpha Gallery is Edith’s husband Dominik Sokolowski, an artist whose fame has transcended the borders of Canada and reached some of Europe’s capitals. The textures, shapes and colours in his monumental paintings stir in the spectator feelings of awe mixed with the thrill and desire to penetrate the artist’s moods and intents behind the bewitching abstract forms. The colours in Sokolowski’s works range from the vibrantly warm to the elegantly cool hues.

ALPHAARTGALLEY.CA @ALPHA_ART_GALLERY

EDITH BETKOWSKI OWNER & DIRECTOR ALPHA ART GALLERY Some of the colours emanate so much intensity that gazing at them the spectator almost expects to hear a sound, or catch a tang of a fragrance.

Especially the colours in his signature hearts produce a strong seductive impact on the admirers of his art, and it is no surprise that the paintings with this motif have become the gallery’s bestselling pieces, which the artist keeps creating in different variants to sate the ever-increasing demand.

In addition to Sokolowski’s works, the gallery has displayed the works of the magnificent DEGO, Michel Rombeau, Dominique Chauvaux, MJ Roy, Marc Leger, Christina Lovisa, Vladimir Velickovic and has catapulted less known artists into the orbit of local fame. With its ever-growing presence, the gallery continually enriches the city’s cultural life by inspiring reverence for all forms of artistic expression and by giving constant impetus to the city’s creative fecundity.

SILVIA

handmade creations made with love My journey Started several years ago when my beloved mother was diagnosed with breast cancer, along with her sisters, cousins and some of my closest friends since university. I was devastated, my creative soul needed to heal and I made me feel compelled to help. Today, I am blessed to say due to prevention and great treatments offered to my mother she has survived cancer, however, cancer sadly claimed several members of my family and some of my closest friends. My journey changed me forever.

That is the main goal behind my passion and I am proud to be an advocate for breast cancer and other forms of cancer. Growing up in many countries around the world, I was fascinated by discovering the beauty and natural power of pearls and semi-precious stones, hence my love for creating jewlery.

While my loved ones where having chemotherapy or radiation, I was creating personalized jewlery by choosing the right stone with my knowledge and intuition, to brighten their day, healing their souls in honour of the amazing woman who was facing this difficult and frightening life changing illness for over 10 years.

I have offered my jewlery to many charitable organisation to raise funds during silent auctions, also give a percentage of my sales to the Breast Cancer Society. I am grateful and so honoured to live in beautiful Ottawa and my great country, Canada!

Silvia Généreux

SILVIA'S CREATIONS

Jewelry by Silvia's Creations Wardribe by Isabelle Boutique isabelleboutique.com @isabelleboutiquemode Photography by Lok Ng @lokng Model @heyitsreece Location Alpha Art Gallery alphaartgallery.ca @alpha_art_gallery

VIVATI SOLUTIONS

vivati.shop @vivatisolutions Photography by Lok Ng @lokng Model Anthony Léger @anthony_leger_

VIVATI SOLUTIONS

vivati.shop @vivatisolutions Photography by Lok Ng @lokng Model Anthony Léger @anthony_leger_

UN SENS DU STYLE EN TANT QU'EXPRESSION DU SOI INTÉRIEUR ÉCRIT PAR JANA BEGOVIC

À première vue, on pourrait avoir du mal à associer le style du Dr Renu Persaud à celui d'une universitaire et d’un érudit, car son élégance tendance semble davantage refléter une femme appartenant au monde des arts qu'à celle du monde universitaire. Elle est d'accord avec cette évaluation, car ellemême a souvent déclaré que si elle n'était pas professeur d'université et chercheuse dans le domaine des sciences sociales, elle serait probablement écrivaine et poète à plein temps, ou bien créatrice de mode.

Pour Renu, le sens de la mode n'est qu'une autre manifestation de notre être intérieur, car à travers notre apparence extérieure, nous avons tendance à projeter notre intériorité en créant ainsi une autre forme d'harmonie. Mais parce que Renu représente bien plus que ce que l’on perçoit de par son apparence chic, elle inspire non seulement les femmes à découvrir, embrasser et célébrer leur propre style, mais elle leur donne également des conseils pour renforcer leur confiance en elles et leur estime de soi et la poursuite de leurs rêves afin qu’elles deviennent ce qu’elle sont censés être.

Renu croit fermement qu'un sens profond de soi qui naît de l'intérieur crée la confiance en soi nécessaire pour s'exprimer vers l'extérieur. Que ce soit la façon dont nous nous habillons ou nous portons nous-mêmes, nous ne pouvons pas avoir un style extérieur sans reconnaître notre paysage intérieur unique.

Ce sens de soi exige que nous soyons fidèles à nous-mêmes. La plus grande forme de trahison selon Renu est l'auto-trahison. Il est impératif d'écouter nos voix intérieures et de nous donner la permission de réaliser notre plein potentiel et de ne jamais laisser nos passions endormies. Il existe dans nos cœurs des vérités qui réclament d'être entendues et vécues et elon Renu, ces voix ne doivent pas être ignorées ou réduites au silence.

Professeure de renommée mondiale et conférencière populaire à l'Université de Windsor, Renu partage généreusement avec ses étudiants et le grand public la sagesse qu'elle a acquise sur les complexités du monde social. Ses conférences regorgent de conseils pratiques sur la façon de négocier ces subtilités et de développer un sens aigu de soi comme l’atout le plus précieux.

L'élégance exquise de son style est parfaitement assortie à la simplicité singulière de son style de conférencière et à une articulation claire des étapes à suivre pour cultiver et fortifier ce sens de soi.

Le plus grand cadeau de Renu est son potentiel à disséquer les idéologies sociales les plus denses et à les rendre compréhensibles et applicables à nos vies. Comme l’a déclaré l’un de ses étudiants : «Nous voulons des connaissances que nous pouvons utiliser dans le monde réel, et Renu est le dépositaire d’une mine de connaissances pratiques."

La passion et le talent créatif de Renu sont ce qui la rend si unique.

Ses étudiants la perçoivent comme une professeure qui ressemble à une femme magnifiquement vêtue et qui, à première vue, leur procure une incertitude quant à ce qui les attend. Cette impression initiale se transforme rapidement en un plaisir pour sa profondeur, sa sagacité et ses connaissances, et en particulier pour les indications qu’elle donne à ses étudiants et à d’autres personnes sur la façon de rechercher ce qui leur convient le mieux. Ils apprennent d'elle que ce qui peut sembler impossible peut ne demander que plus de persévérance, de patience et de temps. C'est son message ultime dans son livre très acclamé « The Mastery of You», nominé pour un prestigieux prix RBC Taylor. Renu insiste sur le fait que notre avant-dernier devoir est de communiquer avec notre moi intérieur, de le nourrir, de le renforcer et de l'actualiser pleinement.

En d'autres termes, la maîtrise de soi ouvre la voie à l'épanouissement et à une vie utile.

Le livre de Renu délivre pleinement ce qu’il promet, un trésor de sagesse pratique. Une recherche google de ce travail élégant et inspirant amène le lecteur vers de multiples pages d'informations supplémentaires, des interviews de Renu au sujet de son livre et de son travail scientifique.

En plus de ses recherches, Renu se concentre actuellement sur la publication d'un recueil de poèmes.

CONNEXION AVEC RENU FACEBOOK: @RENUPERSAUD TWITTER: @PERSAUDRENU AND INSTAGRAM: @RENU.PERSAUD

@SOFREKAN

@SOFREKAN SOFREKAN.COM

@ZARGARALABEL ZARGARA.COM

LA GOUROU DE LA MODE D’OTTAWA ÉCRIT PAR SHELBY DEL FRANKO Pour Martha Poulios, propriétaire et fondatrice de la boutique Envied, la mode a été un moment déterminante de sa vie. A mesure que son succès grandissait a pas de géant pour plus de trois décennies, Martha a utilise son expertise pour styler des femmes de différent âge et de corpulence, et les a aider à avoir bonne mine et se sentir mieux. En utilisant une approche personnalisée et individualisée, Martha a relevé la barre de stylisme et pourvoirie pour une variété d’occasion.

L’avènement du magasinage en ligne nous a tous propulsé à changer avec la tendance et rester à l’afflux des tendances en prenant en considération la démographie et les besoins changeants des clients. La beauté d’Envied se trouve dans sa capacité de donner aux clients des conseils d’expert sur le style de vêtements qui flattent leur physionomie et s’adaptent des occasions précises. Ceci est un luxe qu’un achat en ligne ne peut pas offrir.’’ dit Martha. En commentant sur le secret de son succès, elle ajoute, ‘’Pour réussir, nous devons être prêt à changer avec le temps, être résiliant, et rester positif durant ce processus difficile.’’

La boutique Envied, située dans le cœur de la capitale canadienne, est en affaire depuis près de vingt ans. La boutique a accueilli des clients de partout dans le monde, ainsi que les locaux qui sont à la recherche de pièces unique, de haute qualité et qui sont attirés par la grande sélection de designers de renommés international, de collections exclusive et le service personnalisé offert. Par rendez-vous spécial, Envied offre à ses clients VIP des séances de styling avec ses collections les plus prestigieuses.

Martha choisi personnellement les vêtements pour créer un environnement unique pour sa clientèle. Parmi ses collections sont de magnifiques pièces par des designers de haute gamme comme Nicole Miller, Paul Brier et Ema Savahi.

Il n’y a absolument aucun doute que Martha tient le monde de la mode entre ses mains avec ses ambitions, son engagement et sa passion pour bâtir l’estime de soi des femmes à travers un style impeccable. Son énergie positive et sa volonté d’aider ont planté des racines profondes et ont laissé une empreinte indéniable dans l’industrie de la mode à Model Ottawa et ailleurs.

Martha Poulios Photographer John-Finnigan Lin @_finn

ENVIED BOUTIQUE 513 SUSSEX DRIVE ENVIEDBOUTIQUE.CA @ENVIEDOTTAWA (613)241-0003

Model Harry Westby @barrywestby Photographer Lok Ng @lokng Jewelry by Muriel Henry for Parklane Jewellery @mur_henry parklanejewellery.ca/rep/mhenry

Garde-robe ageselao.com @ageselao Photographe Taylor Neal @Tnzzl Modèles @macrotomicro & @fuegomodel

J’ai aussi admiré l’ouverture d’esprit du public face à Rory Gabriel qui a porté et défilé avec témérité quelque pièce de sa propre collection.

La collection qui m’a le plus intrigué et qui m’a donné le plus envie était celle de Orphane Beaulière, une jeune haïtienne de dernière année. J’ai adoré l’esthétique géométrique des tenues qui peuvent facilement se porter pour des évènements importants ou pour sortir dans un contexte plus casuel. Sa collection s’appuie sur le style streetwear, la simplicité et un aspect scintillant.

Canada Fashion Magazine a brièvement parlé avec Beaulière et celle-ci nous a expliqué la manière dont elle utilisait l’architecture et les bâtiments comme base pour ses designs. Les lignes, les couleurs, le minimalisme et les lignes symétriques. Quand nous lui avons demandé quels étaient ses challenges en tant qu’étudiante à l’Académie Richard Robinson, elle nous a répondu que la couture était son challenge numéro un car elle manquait

d’expérience mais Orphane s’est dépassée et a appris de ses erreurs pour créer sa collection finale.

L’évènement a mis en lumière différentes culture, la culture historique, l’Histoire du costume et la présentation des bustiers.

En effet, la culture africaine a été présentée par la designer de de 2e année, Birba Mulumba qui a créé sa collection complétée sur les vibrantes tonalités et formes africaines. Les cultures pop, le classique, et du Moyen Orient étaient présentées lors du spectacle. La révolution Russe de 1917 était le thème dans le cadre du cours histoire de la mode.

Le spectacle qui nous a été offert par l’Académie de design et de mode de Richard Robinson était de qualité, cela m’a fait oublier que des étudiants et nouveaux designers étaient aux reines de ce défilé. ÉCRIT PAR SARAH-DIVINE KALUNGA & SUSAN AGOBIA

BOUTIQUE IMPECCABLE EUROPEAN AND CANADIAN FASHION MODE EUROPEENEE ET CANADIENNE 260 ST PATRICK ST SUITE 201, OTTAWA, ON K1N 5K5

(613) 668-74741

BOUTIQUEIMPECCABLE.COM @BOUTIQUEIMPECCABLE INFO@BOUTIQUEIMPECCABLE.COM

EDITH

MICHEL ANTOINE BETKOWSKI LUISA CERANO JUDITH AND CHARLES

OWNER & DIRECTOR ALPHA ART GALLERY

RICHARD ROBINSON

GRANDE PREMIÈRE DE L’ACADÉMIE DE DESIGN Le 12 mai 2018, L’académie de design et de mode Richard robinson a présenté sa grande première 2018 annuelle au palais des congrès dans le cadre d’un défilé de mode. J’ai eu la chance de découvrir les chefs d’œuvres des étudiants de 1e et 2ème année.

Vingt étudiants talentueux de première année Jenny Acosta, Emily Ashmore, Renee Berezowski, Jafari Burrell, Andy Byers, Zoe Cooper,Marie-Claire Dabrowski, Weicheng Dai, Aminata Dioum, Adeline Emile,Erik Freundorfer,Gabrielle Groulx,Djenaba Haidara,Hiên-Minh Lêi, Gloria Malaba, Samantha Moreno, Aramis Mortezaei, Rory Pozzolo, Anna Richichi et Marie-Gabrielle Robichaud ont présenté trois tenues.

Treize étudiants de 2e année Lee Ann, Deschamps Paquin, Maya Abou Sleiman, Orphane Beaulière, Morgan Finn, Olga Pstiga, Taylor MacGillivray, AndréeAnne Carrière, Birba Mulumba, Asma Aljutaili et Elisa Kairouz-Montoya ont eu la chance de présenter une collection entière.

Cet évènement était une opportunité pour les étudiants de l’académie de pratiquer ce qu’ils avaient appris pendant leurs années d’étude. J’ai été aussi profondément honorée d’assister au défilé d’haute couture de la collection de Richard Robinson, directeur de l’académie. Voir le travail d’un designer et couturier de renommer international était pour moi une expérience formidable.

Un des points fort du spectacle était la collection Rescue to Runway présentée par All Paws Matter une association Canadienne s’occupant de l’adoption de chiens dans le monde. Les mannequins ont défilé aux côtés d’adorables petits chiots. Un kiosque était installé pour permettre au public d’entamer des procédures d’adoptions.

EDITH

Durant l’évènement, le public était enthousiaste et a chaleureusement accueilli chaque collection et chaque œuvre avec des toners d’applaudissements. Chaque aspect de l'événement a réhaussé l’ambiance, particulièrement les musiques choisies par les OWNER & avec DIRECTOR designers qui étaient en parfaite combinaison le AL P H A avec A Rl’audience.

T GALLERY style et l’atmosphère partagée

BETKOWSKI

avenirdesigns.com @avenir_designs Photographe Lok Ng @lokng Modèle @_13kaleria13_ Emplacement Ottawa Art Gallery oaggao.ca @ottawaartgallery

MAGASINER, ACTUALISER ET RECEVER VOS NOUVELLES RÉGIONALE DE FREKAN @SOFREKAN SOFREKAN.COM

STYLE FRESH ATTITUDE FRESH Qu’est-ce que Frekan, vous vous demander? Bien Frekan est un mot en créole haïtien qui veut dire audacieux, courageux, ne pas se soucier, confiant et l’habilité de prendre des risques. Ce terme peut aussi dire être grossier, avoir de l’attitude et de ne pas avoir peur de montrer son identité. Se tenir debout, parler haut et fort et ne pas avoir la crainte d’être soi-même. Frekan est tout ce que vous auriez aimé être quand vous étiez jeune.

La marque Frekan a été crée pour les consommateurs qui mettent en valeur la qualité, l’exclusivité, l’attitude et être fresh. Nous aimerions que notre clientèle apprécie les caractéristiques de nos pièces intemporelles et qu’elle soit reconnue pour leur style et leur sophistication. ‘’Il est presqu’impossible de trouver quelqu’un qui porte cette marque sans être évidemment exceptionnel, héroïque et absolument fresh.’’ dit le cofondateur Mr Calixte.

La ligne Frekan aimerait être un autre symbole de style de mode de vie qui livre et fait la promotion d’un ‘style et une attitude fresh’. Ce sont des vêtements que tout le monde pourrait et devrait vouloir porter car ils sont simples, extrêmement audacieux et font de parfaite déclaration de votre habillement.

La marque Frekan est un mélange de saveurs qui combine l’art, la musique, l’individualité et l’expression de soi.

IIl y a une variété de lignes de vêtement sur le marché.

Certaines sont poussées par des marques très connues et d’autres par des marques moins populaire, mais chaque designers à travers le monde fait de son mieux faire ou laisser leur empreinte dans la grandissante industrie de la mode. Frekan est sur la voie de faire sa marque!

VENAOSWIMWEAR.COM @VENAOSWIMWEAR MODÈLE TAMARA JEMUOVIC (MISS EARTH CANADA 2016) @TAMARAJEM PHOTOGRAPHE PATRICK DAVIS @ALOHAWEDDINGPHOTOGRAPHY ALOHAPHOTOGRAPHYPROFESSIONALS.COM/

BELLE CONFORTABLE VÊTEMENTS 145 RUE YORK, OTTAWA KANIA.CA @THEKANIALIFE

Photographe Freshh Anderson Maquilleur Thani Anderson Maquillage Orchid Cosmetics

OMAN NIGHT ABSOLUTE MAINTENANT DISPONIBLE BULGARI.COM

LE SHELBY DE MON CŒUR AUX VÔTRES Bienvenue à la deuxième édition de Canada Fashion Magazine, Je me sens extrêmement bénie et reconnaissante envers vous tous d’avoir tenu mon esprit dans vos mains, d’avoir écouté les messages derrière les images dans le magazine, et d’avoir lu les mots qui reflètent la richesse de la créativité dans ses pages.

En tant que PDG et rédactrice en chef d’un nouveau magazine, on me demande souvent s’il est nécessaire d’avoir un nouveau magazine imprimé dans un monde d’Instagram, de Pinterest et de frénésie en ligne. « Hell Yes », je dis, vous en êtes ma preuve. Sérieusement, en tant que mannequin et maintenant rédacteur en chef, je me suis posé la même question. Durant ma carrière comme modèle, j’ai fait l’objet de jugement très difficile des autres et je me suis souvent sentie appauvrie par la négativité. Je me suis rendu compte par la suite que la plupart des gens, surtout les femmes, souffrent d’un manque de confiance.

Il n’y a pas longtemps, j’ai été accueillie dans un nouvel environnement de femmes de force et de pouvoir personnel. Elles m’ont accueilli les bras ouverts; ne me voyaient pas comme une menace, et me demandèrent seulement que j’apporte mon authenticité que et moi toute entière à chaque rencontre. « La fraternité », comme on l’appelle, est devenue un oasis de réconfort pour moi, un rituel qui m’aide à trouver une ancre dans le monde.

Il y a des gens qui pendant des années ont vécu leurs vies en croyant fermement qu’ils faisaient les choses correctement seulement pour découvrir que leurs méthodes

étaient des variations sur ce qui leurs étaient imposés.

Cette reproduction a volé leur désir et les a empêchés d’avancé. J’ai été cette personne, mais la fraternité m’a apprise à laisser aller le blâme et embrasser ce qui était vraiment juste dans la vie.

Je suis venu à la belle réalisation de la puissance qui réside en moi, et quand Je me présente à table, ma créativité de base elle ne peut plus être nié. Ce magazine est mon essence. C’est ma précieuse plateforme pour mettre en valeur les gens brillants qui entourent ma vie bénie. Nous sommes tous créatifs. Notre quête est choisir un débouché prêt et disposé à amplifier la lumière des talents testés.

Je suis parfaitement imparfait et mon âme en quête d’avenir est le reflet de la croissance et du changement. Ce magazine est ma création, ma danse avec la vie, une racine plantée il y a longtemps qui pousse maintenant sous mes yeux.

Alors qu’il se développe et se réalise, je cultive son essence avec une joie extrême en sachant que je partage avec vous les meilleures parties de mon être.

Avec Amour à toutes mes sœurs et mes frères qui avec force et grâce font de ce monde un endroit plus brillant.

BRACELET: ‘LA SHELBY’ PARLE DROIT AU CŒUR DE CHAQUE FEMME QUI A DES RÊVES PLUS GRANDS QU’ELLEMÊME. ENCOURAGEZ-LA À PHOTOGRAPHIER POUR LA LUNE ET À DANSER PARMI LES ÉTOILES. UN BRAS ORNÉ DE "THE SHELBY" SERA SON RAPPEL CONSTANT QU'ELLE EST CAPABLE D'ATTEINDRE LA GRANDEUR MAGIKMALA.COM

APPENDICE TABLE DES MATIÈRES

PAGE 5 PAGE 10 PAGE 12-13

LE SHELBY STYLE FRESH, ATTITUDE FRESH RICHARD ROBINSON

PAGE 16

LA GOUROU DE LA MODE D’OTTAWA

PAGE 18

UN SENS DE STYLE

REMERCIEMENT SPÉCIAL NOS CONTRIBUTEURS AIMÉS En tant que communauté et publication, nous n'aurions pas pu le faire sans les établissements suivants

CREADITS VÊTEMENT KANIA COUTURE KANIA.CA @THEKANIALIFE MODÈLE JESSICA SZCZESNY

PHOTOGRAPHE LOK NG @LOKNG MAQUILLEUR LESLIE-ANNE BARRETT @BEAUTYBARTENDER

LOCATION OTTAWA ART GALLERY OTTAWAARTGALLERY.CA @OTTAWAARTGALLERY

NUMÉRO D'ART ET CULTURE

CANADA

MODE Magazine

KANIA PREMIER REPRÉSENTANT DE LA SEMAINE DE LA MODE À NEW YORK

JANVIER 2019 / NUMÉRO 2 / VOLUME 1

entretien exclusif avec les femmes derrière la conception

LESLIEANNE MAQUILLAGE POUR TOUJOURS

Rencontre avec le gourou du maquillage et la patronne de la télévision en prime-time

THE LOFT ALLER LOCAL

Venir avec une nouvelle ligne de maquillage passionnante