WRITTEN BY AMY JONES PHOTOS CONTRIBUTED
O
n the website for Blu Spero — a women’s fashion boutique and brand — one of the first things a customer sees is the quote, “We strive to empower women to express themselves through fashion.”
Blu Spero recently brought that mission to Hoover’s Riverchase Galleria, opening a location there in April 2015. Marketing Director Kelsey Fasic says Blu Spero’s mission extends both to customers and employees. “Our mission is to create and grow a national fashion retail brand built on a shared vision of personal service, fresh merchandise and customer-friendly pricing.
ABOVE: The boutique has an open, welcoming design to make shopping enjoyable.
March 2016 | Hoover’s Magazine •
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