Trein’s owners Judy and Eric Brantley have good reason to smile: It’s because they ’ve brought a lot of smiles to customers’ faces through the years. “The jewelry business is one of the happiest businesses to be in,” Eric said. ALE X T. PASCHAL/APASCHAL@ SHAWMEDIA .COM
TREIN’S cont’d from page 15 The business has been putting smiles on people’s faces for generations, since a pair of Amboy merchants took their jewelry business to Dixon shortly after the Civil War. Today, the team at Trein’s is still making people smile, whether customers are looking for a piece of new jewelry or they want to bring new life to a family heirloom. The Trein name became part of the store’s story when William Trein took over the business. After another ownership change, Eric’s father, Gordon, bought the business in 1954 and it’s been in the Brantley Family for nearly 70 years now. Gordon met his wife, Linda, when she was a young employee; they
Established 1975
eventually married and raised Eric, who remembers wandering the shop as a boy, amazed by all of the shiny tiny pieces of steel and stone. “In the 50 years that my father was here, he built a business and a reputation that was all about taking care of the customers and making sure they were happy and satisfied,” Eric said. “It’s been a pleasure to continue his legacy, rather than trying to build one of our own. We’ve, of course, made some changes to keep up with times, economies and lifestyles, but it’s still the same theory: We want our customers to be happy, and when they come back, it’s for something good.”
TREIN’S cont’d to page 17 EstablishEd 1947
F l a v o r s We bring life to products.TM Providing Community Service for 75 years.
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B u s i n e s s
SM-ST1963372
25 E. Main St. • Amboy, IL • 815-857-3691
309 S Galena Ave, Dixon, IL 61021
J o u r n a l | S u m m e r
(815) 284-3371 2 0 2 1
