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Sharnie Jones ‘Contextualise This’ The eras I studied for this project were the 1930’s and 1970’s


Stock Market Crash-The Great Depression 1935Dust bowl- the great Drought (America/ Canada)

Social Security Act

What happened during the 1930’s

1938Yellow River flood (China)

First federal funding for arts

Recession Tax increase 1936

Hitler is appointed Chancellor (by Hinderburg)

Rise of Fascism in Germany, Italy, Spain, Japan

1936Civil War (Spain)

ReaganBush Republican s won 3 straight landslide elections

First Federal funding for theatres

1933- Hitler gains control of Germany

With there now being sound, films became increasingly popular

Comedies, gangster movies, and musicals helped people forget their troubles. Big bands and swing music were popular

Germany Invades what remains of Czechoslovakia

Picasso paints Guernica, memorializing the Spanish town bombed by Germans

1939-Germany invades Poland

Britain and France declare War with Germany (helping Poland)

Influenced by the Great wall street Crash

WW2 The prince of wales (King Edward VIII) Hollywood movie stars; Fred Astaire, Joan Crawford

Picasso paints Guernica memoria lizing the Spanish town bombed by Germans


What happened during the 1970’s?

Creativity

Political

Socially

1973 Oil crisis

1979 Energy crisis 1977 President Carter signs legislation raising the minimum wage to $2.30 an hour

Unemployment rate in December 1977 was 6.4 per cent, the lowest in three years

War (Vietnam)

1979 California institutes gasoline rationing in nine counties.

1978 New England is paralyzed by the worst blizzard in recent history

Film Racism (against black an immigrant workers)

1969-75 Melvin H. Evans is elected the first black governor of the US Virgin Islands

1979 Margret Thatcher is

Music Art A continuation of the post-war changes in music that had brought electric instruments, urban blues and rock

elected the first British Prime minister

rise of the "singer/ songwriter" genre

Fashion

Feminism and neoexpressionism Many kinds of art arose in this era like the Earth art, Land art, Performance art, and Graffiti art.

Hippie Fashion

Women break away from convention and started wearing male clothing

Bras, corsets and mini skirts became less popular


Influential Artists of the 1970’s Artist

Andrew Wyeth

Media

Pencil, Watercolour

Movement Realist

Linda Nochlin Pencil

Lynda Benglis Anita Steckel

Realism

Beeswax, Gold-leaf, Feminism zinc, aluminium

Mixed

Feminism


Customer Profile Moodboard


Muse board Here I have created a board based on my jacket. I have included fabric swatches purposely to enable the viewer to get a brief idea of what materials the jacket will consist of. The image in the top left hand corner is to help envision what the person wearing the jacket would go for. The heavy make up represents the glamorous side to the customer . The oversized sunglasses are to resemble the 70’s era in a modernised way. The sign post of the various high fashion destinations, is situated in the centre of the board to signify the customer love of fashion and travel. The 30’s hair inspired image, bottom left, is to help envision the hair styles the customer tends to have. The catwalk models centre right are to resemble Paris fashion show and again the customers love of fashion . The retro cassette player is to signify the customers love for all things vintage.


Muse Board This muse board is aimed at customers who are more 70’s inspired, hence the bold colours used to show they're fearless of making a statement. The top right image is to point out the customer enjoys travelling and would like to see the world. Again I have included a fabric swatch of the types of fabric that the jacket will consist of. The punk hairstyle, top left and rainbow makeup centre right is to envision the customers style and look they would have. The Aston Powers image is to signify their love for 70’s films and fashion.


This image is based on the surrealism art movement during the 1930’s. The background image I have taken off the internet and edited to make it my own by adding on the rest of the index finger and manipulating it on Photoshop to give the illusion it is made of sand and the wind is blowing it away. The idea of using a mask on my model came from the dream like qualities the art movement acquires. My reasons for specifically picking this particular one were due to the fact the mask was like a black canvas for me which allowed me to edit it anyway I wanted. For example the area in which I have inserted a human eye was previously blank. With closer attention to detail as well it also shows there are fingers coming out of the eye as an attempt to escape. I used this as I felt as though it portrayed the surrealism movement well. The image of the heart in which the face looks as though it is about to drink was to portray the darker side to the surrealist movement. I used an eye in the sky rather than a sun or moon to depict the dream like qualities of the art movement and to connote the message that anything is possible when imagination is involved, which is what


The image I have created here was to implicate the feminist movement in the 1970’s. I thought the idea of using tailors dummy's and attaching images of human heads onto them would help incorporate the surrealism art movement as well. the images of the heads are of women from this decade and the background image is what streets in the 1970s looked like. This image is built up on layers to create the illusion there is a large group of women protesting. The styling of my model was to incorporate the time period the image is set in for example the head scarf, because women tend to wear head scarfs a lot when cleaning and tidying, the fur coat and chiffon maxi skirt again because this was the dress sense during this era. I think this image successfully portrays the feminist movement however, if I were to redo this I would probably spend more time on preparing for the shoot and editing the image so that it was clearer and of a higher creative standard.


This image is based on the surrealism art movement during the 1930’s . When I became aware of what surrealism was I liked the idea of using masks to portray the qualities of the movement clearly. After shooting this image I stumbled across modern day artist Henrik Moses, who’s work I have displayed earlier in this presentation, as he two uses animals and humans combined to interpret the act. I used CAD skills for this image through photo manipulation. I cropped and altered the legs/ feet so they looked like the hooves of a zebra (to link with the mask)I then used the filter gallery and browsed through the styles until I found this however, the image was just black and white at first so I altered my colour swatch to red and white which produced this and automatically turned the background black. I was pleased with this image however, due to me rushing and being time restricted I was not able to spend the time would have liked editing it. Therefore this has made me aware that I need to organise my time more efficiently to produce the creative and high standard work I know I am capable of.


In order to create this image I put my CAD skills into practice by manipulating and experimenting using Adobe Photoshop. The posture of my model was to imitate the magazine which Rosie Boycott founded in1972 . The pose is very well known for the feminist movement which is why I chose to use it. The props I used where simply a head scarf and a picture frame. To create the illusion that my model is in the frame she sat on a table in her pose and someone held the frame a fair way in front of her. I then stood a short distance away and took the photo. From this I uploaded the image onto a computer and began experimenting, changing filters, mixing filters, removing backgrounds, until eventually I was happy with this one. I then inserted the word ‘equality’ into the background to ensure the image was clear to viewers if they where unsure. I then developed this by adding a recognizable logo for gender equality. The overall filter used is called stylize and I altered the brightness to highlight the more important details within the image.


70’s Illustration Illustration based on the 1970’s. I experimented on Photoshop at first which is how I achieved the background effect. I had to use multiple layers to create the splattered ink/paint effect and then I edited and duplicated the images on word to achieve this final image. I deliberately used bright colours and designed the jacket to have an oversized collar, ruffles and button detail to portray the intended era. I also included a bow tie to resemble the how women at that time broke away from convention and started to wear male style clothing.


30’S Illustration This illustration is based on the 1930’s which is why I have deliberately scanned my drawing in and removed the detail. In the 1930’s women's clothing was very feminine an their silhouettes where emphasised. When I was experimenting on Photoshop I accidentally removed the detail but liked the outcome and felt the nipped waist that becomes clear portrayed the era. I then added the background image to ensure the era is obvious.


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FINAL IMAGE



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