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PSYCHO-CYBERNETICS
Your Built-in Guidance System Every living thing has a built-in guidance system or goal-striving device, put there by its Creator to help it achieve its goal—which is, in broad terms—to "live." In the simpler forms of life the goal "to live" simply means physical survival for both the individual and the species. The built-in mechanism in animals is limited to finding food and shelter, avoiding or overcoming enemies and hazards, and procreation to insure the survival of the species. In man, the goal "to live" means more than mere survival. For an animal to "live" simply means that certain physical needs must be met. Man has certain emotional and spiritual needs which animals do not have. Consequently for man to "live" encompasses more than physical survival and procreation of the species. It requires certain emotional and spiritual satisfactions as well. Man's builtin "Success Mechanism" also is much broader in scope than an animal's. In addition to helping man avoid or overcome danger, and the "sexual instinct" which helps keep the race alive, the Success Mechanism in man can help him get answers to problems, invent, write poetry, run a business, sell merchandise, explore new horizons in science, attain more peace of mind, develop a better personality, or achieve success in any other activity which is intimately tied in to his "living" or makes for a fuller life. The Success "Instinct' A squirrel does not have to be taught how to gather nuts. Nor does it need to learn that it should store them for winter. A squirrel born in the spring has never experienced winter. Yet in the fall of the year it can be observed busily storing nuts to be eaten during the winter months