Marketing channels using Branded YUDU iPad and iPhone Apps for the Travel industry Travel Technology Show London
Feb 2011
I will address the following questions: Why should travel and holiday businesses be on the iPad? What evidence is there that customers are buying from the iPad? What number of App downloads might I reasonably expect? What evidence has YUDU gathered to date Why an App, why not just access the website through a browser? What features are available & makes the YUDU system special? What about Android and all the other Pads?
About YUDU Media
Digital publishing specialists for web, iPad & iPhone formed in 2003
2006/7 investment to develop self-publishing cloud computing system. System publishes up to 1200 publications/day 2010 investment in iPad App software tools: over 60 iPad & iPhone apps live. Winner of 12 technology and service awards over the past 2 years :LQQHU 'HORLWWH¶V Top 50 Fastest Growing Tech Companies in UK & Top 500 in EMEA YUDU.com Top 7.5k sites in world Alexa ranking (top 5k US, top 1k UK) 70k Self Publishing accounts, 1.9m publications.
Selected YUDU Customers & Apps
Why should you be on the iPad? Downloads by Category iOS4 - Top 8 70000 60000
Games Books Ent Education Lifestyle Utilities Travel Music
50000 40000 30000 20000 10000 0
Source: MOBCLIX 1Year analysis
Why should you be on the iPad? Compared to iPhone users, iPad users: ± Engage with their Apps 3 times longer with their iPad equivalents. ± Enjoy 5x higher ECPM (effective cost per thousand)
± Get 10.7x higher click through rates of rich media video ads than on the iPhone
Source: Mobclix information from their installed base.
Why should you be on the iPad? Forecast Sales of devices 2011 Millions of Units
150 375 200 50
40
Source: Deloittes Touche Tomatsu Ltd 2010
Desktop Laptops Netbooks Tablets SmartPhones
What evidence is there that customers are buying from the iPad? Typical Mobile Traffic Report form Retail Site
10.3 45.5
33.1
Source: Site Catalyst via Forrester Research
iPad iPhone iPod Touch Android BB Torch BB Onyx Samsung Other Mob
What makes the YUDU system special? ± Container architecture ± YUDU proven software, your branding. ± Cloud based self publishing ± Delivery - Global Content Delivery network ± Rich media and specialized features ± Package with Web Brochures ± Unique Features
Step 1: YUDU Creates & Publishes to the App store
Step 2: Readers Download the Apps and you can add free content at will
Step 3: YUDU Servers Manage and collect data
Step 4: Publish new Brochures to the App: Login, Upload, Enhance & Publish
What number of installed Apps might I reasonably expect? Niche Branded Travel Apps 2500 first week, 200 a day. In 6 months installed base 20,000 Large Brand Travel Apps 7500 first week, 500 a day thereafter In 6 months installed base 45,000 iPad owners have higher disposable income and therefore attractive to the Travel industry.
Profile of App Downloads of a Strong Brand from launch
GOOD Brand Travel APP. LARGE INITIAL PEEK GOOD BUILD AFTER CHRISTMAS
Note: the weekend spike in downloading.
YUDU Special Features Âą Data Capture
Building an email database of thousands is a powerful marketing tool.
YUDU Special Features ± Multiple Brochures in App $OO ³P\ (GLWLRQV´ VFUHHQV FDQ EH Branded. Users know what Is available for download from the servers. Editions can be cleared from the device and re-downloaded from the cloud to save device memory.
Push notifications alert the user To new catalogues.
Push notifications alert the reader to new catalogues.
YUDU Special Features Âą Search in Brochure
Text predicts as you type, Highlights search term in the text
.
YUDU Special Features Âą Page Sharing by email
Nielson Survey shows the influence of friends .
Special Features ± Triggers for Videos & Slide shows
Trigger Buttons for Video content and Hi-Rez Slideshows
6OLGH VKRZV XVH ³WLOLQJ´ technology to produce Hi-Rez pictures
.
Why an YUDU App, why not just access the website through a browser? Building a captive readership Data collection Pushing offers and new brochures Interfacing with gestures & the touch features Emailing pages for trusted approval Quality of images & Video and extending the experience In-$SS %URZVHU«ZHE DFFHVV ZLWKRXW leaving the brochure.
What about Android and all the other Pads? ‡ Motorola Xoom coming in April in USA ¹ First serious Andriod SRZHUHG SDG 1R 6'. \HW
‡ Samsung Galaxy Pad ¹ ´ WDEOHW PLOOLRQ VKLSSHG EXW QRW VROG XQGHUSRZHUHG IRU
‡ HP ¹ Palm operating system
‡ Dell ¹ Q3 offering
‡ Blackberry ¹ Playbook, dual core device Overall YUDU Strategy is UBIQUITY
Finally Top Tips for a Successful App Content is key. It is a web experience, use it: Video, slideshows, audio. Large click to buy buttons to open the in-App web browser Plan and carry out app marketing PR, review sites, social media, print ads, short burst campaigns to give initial momentum. (Current Apple algorithm = 3 day download growth) It is a circular process: Plan for regular upgrading and improvement based on user feedback and analysis of the reading stats. Talk to us about your plans. We know what works!
Questions? Or come and talk to us on our stand: Stand
YUDU Media www.yudupro.com email: ipad@yudu.com Tel UK: +44 (0) 870 760 9258 Tel US: +1 888 FOR YUDU
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Some Apps from YUDU