close & pe r sonal
Q. Was there a specific reason to choose WATER as a subject?
Q. Can you take us through the process of developing the total concept?
Enzler: ‘Water is an important travel reason to Switzerland, for example Switzerland has 7.000 lakes. Switzerland offers numerous possibilities to experience water in different ways, also for groups. Additionally this topic stresses our positioning as a sustainable destination.’ www.myswitzerland.com/en/destinations/ waterland-switzerland.html
‘Of course I can. It is not that difficult, we just follow these steps: 1. Define the overall topic 2. Define the key messages 3. Create the campaign tools 4. Define the marketing-mix 5. Make a planning of the implementation in the target markets
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