for creative ways to motivate Affiliates. The differences between the two are vast, though, both features have great benefits. One of the main benefits (in terms of motivating Affiliates) of groups is the efficiency of setting up bonus campaigns. Here, a Merchant can set bonus campaigns based on performance metrics. When the bonus is issued, a separate transaction is created in the Transaction Detail report. From there, a Merchant is able to sort the transactions and easily find all bonus transactions. Additionally, Merchants are able to set Group-Level commission rates that will supersede the default commission rate. Tags, on the other hand, offer more depth and may at times require assistance from our Client Services team. In a ShareASale post from last month, Building Blocks to Motivate Affiliates, Merchants can learn the different ways that Tags can be used to motivate Affiliates. One of the features mentioned there are the Advanced Commission rules. Unlike “Groups�, tags can be implemented in all of the various commission rule options. A merchant can set a rule that, for example, doubles a commission when a tagged Affiliate sends a customer to the site to purchase X item in the month of December. Currently, 21 conditions can be combined, tweaked, and implemented with the assigned Tag for an Affiliate. Advanced Commission rules are the highest level of authority in a program’s commission structure.
As a program manager, are you using tags, groups, or both? Feel free to share how they have helped!
6
Blog.ShareASale.com for More...