FKP school branding case study

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Introduction To understand the project I began my researched. I concentrated my research in three parts, so as to get optimum results: • What kind of school is it? • Which schools is it competing with? • What kind of people do you attract? This would help in jotting down keywords for the school in terms of demographics, attitudes, values and beliefs and anything else that affects the image of the school.

Graphic Design, Semester 6

National Institute of Design

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