Get Spiffy taps the on-demand economy by bringing the car wash directly to the customer BY H A N N A H L E E | P H O T O G R A P H Y BY B E T H M A N N
COT WINGO IS like any other parent: Between family and work, he has no time. Especially for errands like washing his car. Even as dirt hardens into crust at the bottom of his candy-red Tesla, he has a daughter to pick up from volleyball camp. The cleaning has to wait. But there is always a volleyball camp, a board meeting, a doctor’s appointment, and he knows he’s not the only one short on time. Wingo said he saw a clear car-related niche in the market for on-demand services, which, aided by ubiquitous app-based technologies, is booming. Consumers have become so used to immediate gratification that it is nearly a sense of entitlement, and this has translated into a desire for an ability to complete errands instantaneously, even in the middle of the work day. Or, better yet, to have someone else do it.
So in 2014, Wingo founded Get Spiffy to help busy customers reclaim at least some of their time. The company sends a technician to users at their home or office – to detail and wash their car, to change the oil and fill up the gas, whatever car service they need – through the Get Spiffy website or mobile app. Young, busy professionals are pouring into our cities and counties, one of the fastest-growing areas in the country, and with plans for a light rail falling through, their cars are pouring in, too. In June, Wingo, the CEO, set up a detailing appointment through the app for 12:30 p.m. on a Friday – because even the boss has to go through the proper process. Get Spiffy Scot Wingo, Get Spiffy’s founder and CEO, used the company technician Alex Gomez arrived app in June to schedule a car wash for his Tesla. on time at Spiffy’s office in Research Triangle Park in one Gomez drove the Tesla next before founding Get Spiffy, of the company’s blue vans, to the Spiffy van, and then got purchasing his first in Cary in and pulled into an empty area out to prepare the wash. Just 2003 and another in Apex in of the parking lot. He met like that. 2005. with Wingo and got the keys Wingo said his experience “Most people wash their car to the Tesla. Wingo smiled in standard car washes helped on the weekends, so it’s 80% and thanked Gomez, and then inform his idea that there weekends, 20% during the walked back into his office to might be a better way to do week,” Wingo said. “When you continue the day’s work. Not a it. He owned two car washes give people a button on their minute to waste.
September 2019 • durhammag.com • 93
The 10th Annual Food & Drink Issue