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REAL ESTATE’S RESPONSE TO STAY-AT-HOME ORDERS Residential and commercial real estate brokers share the many changes and challenges to their businesses since the pandemic began

How are you conducting your business? Desiree Goldman I am completing the transactions in process but have stopped all new business. I believe flattening the curve takes precedent to business at this time. My mantra is, “I can dig out of debt. I cannot dig out of the grave.”

Desiree goldman Broker RE/MAX United

Lori Golden Broker/Owner, Real Living Real Estate


Lori Golden Virtual tours as first policy… Seth Jernigan While our office remains closed to the public, we are fully operational and continue to meet the needs of our owners and residents on the property management side of our business. Our office staff comes into the office only occasionally to perform essential/critical functions that cannot be performed at home. Tenants can pay rent online and make online service requests. Our maintenance teams continue to perform emergency service work, but with added precautions. Fortunately, our web-based phone and property management systems allow us to be functional with minimal time in the office. On the sales and leasing side of our business, we continue to aggressively market our listings online and to search online

for clients who are looking for property. We conduct business over the phone. We are getting our team together via Zoom calls and hosting calls with clients as needed. How can you continue to serve your clients? DG I have always maintained great communication with my clients and make myself available by phone, text, email. FaceTime and Skype are also options. SJ We can consult with anyone who is thinking of listing a property for sale or lease. We can provide opinions of market value, market lease rates and information on available property. If enough information is available (i.e. pictures and floor plans), we can begin marketing a property without violating any stay-at-home orders. While COVID-19 has affected our ability to visit people and properties in person, it has not affected our deep local market knowledge and the online research tools available to us. The maintenance aspect of property management has been deemed an essential function, so we continue to be responsive to certain maintenance requests, but with added precautions.

Seth jernigan President, Real Estate Associates

patrick serkedakis Realtor, Coldwell Banker Howard Perry & Walston

Profile for Shannon Media

Chapel Hill Magazine May/June 2020  

How We Live Now / Women of Achievement

Chapel Hill Magazine May/June 2020  

How We Live Now / Women of Achievement