Daily brief wednesday june13 sm by Shanna Green

WEDNESDAY, JUNE 13, 2012 @promaxbda #promaxbdaus

SETTING THE BEAT

2012 CONFERENCE OPEN SPEAKS TO INDUSTRY CONNECTION By Eunice Roh

Joe Earley and Lisa Gregorian

The PromaxBDA 2012 Conference started on an energetic beat – literally. Dropping the bass and pumping up the audience, world-renowned beatboxer Reeps One opened up the Conference Welcome with a laudable set. After the upbeat intro, the PromaxBDA Board of Directors co-chairs took the stage to kick off the event. Joining Lisa Gregorian, EVP and CMO of Warner Bros. Television Group this year, was incoming co-chair Joe Earley, president of marketing and communications at Fox Broadcasting Company. As a prelude not only to the rest of The Conference, but also as a nod to the state of the entertainment marketing industry, Earley started off by announcing, “Change is happening faster than ever, and there are major conversions on the horizon.”

Denise Martin and Ryan Murphy

A SHOWRUNNER’S STORY

RYAN MURPHY TALKS CAREER ADVICE By Justin W. Sanders

Writer, director and showrunner extraordinaire Ryan Murphy took the Diamond Ballroom stage yesterday for a fun, casual conversation with Vulture senior editor Denise Martin. Soft-spoken and calm, Murphy reflected on his life andcreations such as Glee, American Horror Story and Nip/Tuck with a wry wit. When asked about the fundraiser he recently held for President Obama at his house, Murphy said he was

“struck by how many of his neighbors put out Mitt Romney signs after I screwed up their traffic for two days.” On beginning his writing career as a young journalist in Indiana, Murphy told the story of traveling with one of the photographers to report on a grisly murder scene, and realizing the crime beat wasn’t for him. He moved onto an internship at the Washington Post, then worked Continued on p.5

Continued on p.4

BREAKING NEWS & NOTES

INSIDE

SESSION AND SPEAKER UPDATES Please note the following session updates for Wednesday, June 13: Andy Lyon, 3D lead/3G supervisor at Royale, has been added to the list of participants of “Videophonic” at 11:45 a.m. Ann Marie Granite, senior director of consumer marketing at Lifetime Networks; will speak at “Brand/Rebrand Highlights from 20112012: NBC Sports Network & Lifetime” at 3:30 p.m. Also at 3:30, John Priday has been added to “The Art of Title Design” in Salon D. Be sure to check the agenda on page 16 and 18 for any schedule updates.

Jonah Lehrer kick-started attendees’ creative engines with an inspiring session on what it means to Imagine. p.4

See what five of today’s most influential media executives had to say about the role of technology in viewership. p.6

Don’t miss the latest trends and insights applicable to your company’s success. p.10

NEWS and EVENTS LEHRER IMAGINES NEW POSSIBILITIES By Danae Young

Jonah Lehrer, author of the recent book Imagine, started off The Conference with a courageous bang yesterday, giving insight into the creative process to a room full of creatives. Among other interesting tales of “moments of insight,” Lehrer, contributing editor for Wired, recalled the story of the building of Pixar headquarters. The original plan, to separate animators, writers and business departments into separate buildings, was, on the advice of Steve Jobs, scrapped. The ensuing building put everyone in the same space and sported only two bathrooms, forcing people to run into each other constantly on the way to the toilet. These five-minute trips to the bathroom sparked conversations between people of differing backgrounds who might not have talked otherwise – animators talking to writers, directors chatting up administrative staff while standing side by side at the sink. Lehrer attributes these “bathroom breakthroughs,” in part, to Pixar’s unprecedented string of animated masterpieces. Forcing people together of different talents and different backgrounds, even by limiting bathrooms, is part of what makes Pixar thrive, and as Lehrer pointed out, shows us how important “connecting together” (the theme of this year’s Conference, lest you forget) really is.

Jonah Lehrer

“We have to learn to work together or we fail alone,” Lehrer said. According to Lehrer, it is important in today’s world of detached communication that people from all different backgrounds can still be brought together in the flesh. “It is still human friction that makes the sparks,” he told the crowd. When people of varying talents come together to innovate and create, the results

are astounding. When the same people from the same departments come together, you get the same results. For this reason, Lehrer is a firm denouncer of brainstorming, which he claims only pushes out bad ideas. Lehrer also discussed at length the “feeling of knowing,” that rushing moment when an idea is on the tip of your brain, but it’s not quite there yet. The feeling can be frustrating, but it is a positive sign – inspira-

Setting The Beat continued from p.1

tion, creative services, design and publicity industries represented here today so that they can better understand and connect with transitioning viewers. The opening continued with PromaxBDA president and CEO Jonathan Block-Verk taking the stage, and noting that PromaxBDA is continuously striving to create more education-based events, and networking and professional development opportunities for members, including the upcoming Station Summit, June 26-29 in Las Vegas and this fall’s Sports Media Marketing Summit and Awards on November 13 in New York. Reeps One

One of the most impactful changes looming, Earley said, is the Millennial generation, which is quickly emerging as the new media target audience. An audience of younger viewers who expect to experience all content on every device, Millennials are dictating how media is consumed as well. Gregorian expanded on this, saying, “Our industry is in a state of constant and rapid evolution. We are in a world where viewers expect convenience and portability as part of their viewing experience.” Tying in with this year’s theme “Connecting. Together,” Earley explained that the main goal of The Conference is to connect the diverse groups within the marketing, promo-

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Block-Verk also discussed the association’s current role in the entertainment industry and encouraged attendees to get involved in industry development initiatives, including the recently launched Executive Mentorship Program, which matches industry leaders with high-potential managers and directors and the Promo Pathway Program, which aims to fast-track diverse talent into the entertainment marketing industry. “I encourage you to get involved with your organization,” Block-Verk said. “PromaxBDA is your organization – the more you get involved, the stronger and more relevant our industry becomes.” ●

DAILY BRIEF STAFF JONATHAN BLOCK-VERK Publisher SHANNA GREEN Editor ANGELIKA GARTNER Designer JUSTIN W. SANDERS Assistant Editor JENNIFER KONERMAN Editorial Assistant JENNIFER ROPER, TRACY KUMONO Conference Photography Team EUNICE ROH, DANAE YOUNG Interns

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A Showrunner’s Story continued from p.1

tion is on its way, though pushing too hard to try and squeeze it out can backfire “When we are not relaxed, we are really focused, but that means we are focused on the problem,” Lehrer said. “We are hopelessly stuck and stumped and that is when getting away from your desk is so important.” Lehrer thinks that sometimes the best way to get creative is to just stop trying for a while. He advised attendees to do something they would feel relaxed doing, like taking a warm shower, and letting the creativity follow. But, he added, that doesn’t mean creativity is easy and can be achieved through showers and vacations to Hawaii. According to Lehrer, there is one character trait in recent years that has set certain people apart from the rest of us, and it is not their IQ score, but their grit. If you are persistent, full of single-mindedness and never willing to quit, then you have grit. No matter what field you are in, Lehrer said, levels of grit are what determine how successful you will be. “Even the world’s most creative people still need to work damn hard,” he said. ●

for the Miami Herald. Interviewing and reporting on celebrities brought him to Los Angeles, where “after interviewing Cher five times, I decided it was time to try something new,” he said. He sold the first screenplay he wrote. As a journalist cranking out two or three stories a day to earn his paycheck, Murphy learned a sense of discipline that has served him well in the fastpaced television industry. “I never have writer’s block,” he said. When pitching his shows, he said he “never says what it’s about. I talk about the theme first… The best thing you can do is write from a place of theme, and personal stuff.” The hallmark of any Ryan Murphy show? “Transformation,” he said.

of red wine and Twitter is not a good idea… I would abuse it,” he said. The best piece of advice Murphy ever received was “Don’t give up” from screenwriter Callie Khouri, fresh off her stunning debut with Thelma And Louise. The worst piece of advice? After a modicum of success with his first original TV show, Popular, the higher-ups “decided they wanted to turn it into Dawson’s Creek,” he said. An executive suggested giving one of the characters cancer. Too young and nervous to profess he didn’t like the idea of bringing a terminal disease into his comedic series about cheerleaders, Murphy incorporated the note. The show was canceled the next season. ●

On dealing with the stress of having three shows on the air this coming season, Murphy said, “I’m not very good at it, honestly,” but “the older I get the lower testosterone gets and it kind of stops mattering so much… nature kind of takes care of you in that way.” One thing Murphy won’t be doing is promoting the shows himself on social media. “Me and two glasses

GET YOUR FINGERS ON THE PROMAXBDA APP The official app for the PromaxBDA conference was lovingly created by Click 3X. To find the PromaxBDA app for iPhone and iPad, search "PromaxBDA" on the Apple iTunes App Store. For Android, search "PromaxBDA" on Google Play. We are a full-service creative group with powerful capabilities. From development through execution, we specialize in promotion, branding and marketing of on-air, off-air and digital components. Our clients include MTV, VH1, PBS, CBS, EPIX, HBO, Discovery, Lifetime, A&E, CMT and BET.

NEWS and EVENTS

(Clockwise from left) Michael Wright, John Landgraf, Paula Kerger, moderator Joe Flint and Allen DeBevoise

MEDIA LEADERS DISRUPT TRADITIONAL TV ASSUMPTIONS By Jennifer Konerman

Five of the entertainment industry’s top executives gathered at today’s session, “Media Leaders’ Summit,” to discuss the changing role of technology in media marketing and how linear television programming is evolving into a new model, and how marketers are dealing with it. They began by screening a vintage clip from the PromaxBDA archives of the very first “Media Leaders’ Summit” from 1996, introduced by former president of NBC Entertainment Brandon Tartikoff and presenting leaders from the big six at the time: ABC, CBS, Fox, NBC, UPN and The WB. This year’s moderator, Joe Flint, staff writer at the Los Angeles Times, started off the session by asking the panelists about their biggest challenges in a rapidly evolving TV environment, and how those same challenges can also bring about new opportunities for their companies. Allen DeBevoise, chairman and CEO of Machinima, Inc., seemed optimistic. “We think of ourselves as the third wave of broadcasters,” he said. “We keep seeing companies like [Machinima, Inc.] emerge, using the Internet as a delivery platform, and it’s all changing the model of what it means to be a programmer.” DeBevoise, who Flint called out as the “disruptor” of the panel, heads the No. 1 entertainment channel on YouTube, in an industry that, he told the crowd, “didn’t even exist 10 years ago,” pointing to the everevolving nature of media consumption.

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For panelist Paula Kerger, president and CEO of PBS, the challenge her fellow media leaders face lies in an advertiser-free world where media consumers expect their content anywhere and everywhere. “We have the same financial challenges that we had when we started, but there are so many more opportunities and platforms now,” she said. “[PBS was also] created in a space that no one else occupied, but that was in an age when there were only the four networks… and us.”

“WE KEEP SEEING COMPANIES LIKE (MACHINIMA, INC.) EMERGE, USING THE INTERNET AS A DELIVERY PLATFORM, AND IT’S ALL CHANGING THE MODEL OF WHAT IT MEANS TO BE A PROGRAMMER.” When Flint touched on the topic of competition in the marketplace, panelist John Landgraf, president and GM of FX Networks, pointed out that “there are 42 new original series premiering this summer, and if there wasn’t that kind of competitiveness we wouldn’t make ourselves take as many risks.” “You just have to always be thinking of new ways to get attention,” said Landgraf, who also created FX Productions, which produces It’s Always Sunny in Philadelphia, Louie and Wilfred. He credited Hulu for gaining an audience for Sunny and other FX hits.

Panelist Michael Wright, president, head of programming at TBS, TNT & Turner Classic Movies (TCM), agreed that the biggest challenge is that “the rate of change keeps changing. But what remains constant is the content,” he told the crowd. As technology rapidly progresses, viewers’ consumption habits change along with it. Wright added that media companies like FX (whose much-anticipated reboot of Dallas premieres June 13) need to address viewers’ needs by addressing their demand to time-shift, following new distribution models and new technology. Kerger chimed in with the example of Downton Abbey, explaining that PBS was able to build an audience by providing past episodes on Netflix and its own sites. When moderator Flint suggested a future with less set programming and purely curated models, the panelists suggested instead a combination model that seems to be working well for viewers and TV programming alike. While viewers take advantage of recommendations and options for nonlinear viewing, traditional TV schedules are still going strong because, as Kerger pointed out, “there is still an impact of feeling you’re a part of an event, of wanting to be there for it.” ●

ten

matthew rolston jill greenberg kevin lynch michael muller art streiber brian bowen smith yu tsai matthias clamer alex stoddard jc dhien

ten photographers showcase their ar twork in a one of a kind silent auction exclusively at the 2012 PromaxBDA conference. All of these rare prints are signed editions. Silent auction ends June 14th at 7pm. All proceeds go to the Promo Pathway Program. Presented and curated by

NEWS and EVENTS

The Ambassadors Luncheon

THE RESEARCH AND INSIGHTS COMMITTEE ON WHAT’S NEXT By Shanna Green

No one wants to get left behind in a rapidly evolving media marketplace, and to address this fear, the theme of this Thursday’s “Top 5 Insights You Need to Know… or Perish” session is “POOF’D” – as in, you don’t want to miss it and go POOF’D. The term also serves as an acronym speaking to these five insights: Promotion ROI; Optimize Transmedia; Online and OTT TV Growth; The F Factor and Data Data Data.

2. OPTIMIZE TRANSMEDIA

Presented by the PromaxBDA Research and Insights Committee, and moderated by Gordon Ho, CEO of GKH Media and Chair of the PromaxBDA Research & Insights Committee, with panelists Liz Huszarik, EVP of media research, Warner Bros. Domestic Television Distribution; Mike Quigley, director of consumer marketing at YouTube/Google; Howard Shimmel, EVP and chief revenue officer of media & advertising analytics at Nielsen, the session will offer best examples as well as a discussion of the major issues facing marketers today, including how to allocate their time and money across the many fragmented ad vehicles, decide on a strategy for new distribution platforms and best harness social media.

As consumers have more and more options to watch TV shows, this is going to cause a shift in the web video market with MSOs seeking TV Everywhere and VOD rights for their platforms.

“As media marketers, we must be mindful of how these emerging technologies are changing our viewers’ habits and be sure that we’re on top of those habits, reaching viewers on their own terms,” said Ho. With this in mind, these are the five insights every marketer needs to know.

1. PROMOTION ROI Markers know that frequency, recency and messaging all matter, but in order to maximize campaigns, marketers need to take advantage of multiple screens, which studies show drive tune-in and brand recall.

Creatives aren’t just working across multiple media platforms, they must optimize these platforms to deliver viewers the most engaged and richest media experience possible.

3. ONLINE AND OTT GROWTH ARE THE NEW “TV” CONTENT

PROMAXBDA AMBASSADORS REPRESENT AT CONFERENCE SESSIONS, LUNCHEON By Danae Young A crucial part of PromaxBDA’s membership initiatives, Ambassadors provide a bridge between the association and their companies, and are involved at every level. The PromaxBDA Ambassador Program connects its membership with the organization and aims to grow the community from the inside out, as well as the individual professionals involved. Ambassadors are appointed by their network to represent their company within PromaxBDA. Their efforts over the past year were honored yesterday with a special luncheon featuring a Q & A with Lisa Gregorian, EVP and CMO of Warner Bros. Television Group and PromaxBDA Board co-chair. In conversation with Borden Media Consulting’s Steven Borden, Gregorian spoke on the theme of “YOU As a Brand.”

4. THE F FACTOR

“To think of yourself as a brand is a little too much because I think we are always evolving,” Gregorian said. “Reputation IS a personal brand.” Several Ambassadors will be taking this advice to heart as they participate in Conference sessions today and tomorrow.

As important as what media consumers are watching and purchasing is the how and why behind that consumption. From word of mouth to incentive-based content and exclusive experiences, the panel will look at the sites and apps providing this insight.

On Wednesday, Ambassador Rick Dascher, executive director of The Sponsor Shop at Turner Entertainment Networks, will be executing a session he designed himself: “The Best of Brand Integration,” in which he and The Sponsor Shop’s SVP of creative, Matt Bunting, consider some excellent recent spots that juggled limited budgets, frantic timelines and client/network management to great success. (Wednesday, 11:45 a.m., Salon E).

5. DATA DATA DATA As there’s an increased demand for performance-based and measured results, marketers must utilize every resource available to them to maximize data. This includes truly understanding your specific viewer to hyper-target ads. Don’t miss the “The 2012 Top 5 Media Insights You Need to Know… Or Perish” tomorrow at 9:00 a.m. in Salon F. ●

Also on Wednesday, Ambassador Chris Donovan, SVP of creative on-air and online at The CW, presents the winning entries from PromaxBDA’s annual Making the Cut competition, joined by Seth Berkowitz, executive producer for Workshop Creative. You won’t want to miss checking out this winning creative talent. (Wednesday, 4:45 p.m., Salon F). Then, on Thursday, mun2 VP of marketing Alex Alonso joins a panel of speakers to sound off on “Transformative Approaches to Understanding Audience Engagement.” (Thursday, 2:00 p.m., Salon A). This will be immediately followed by a final Ambassador appearance when Jeff Blackman, VP of Nickelodeon’s Preschool Brand Creative team, hosts, with Black Spot creative director Farrel Allen, this year’s Promo Boot Camp session “The Top 10 Things You Need to Know About Making Promos.” (Thursday, 3:15 p.m., Plaza 1,2,3) This session is part of Promo Boot Camp and is open to all Conference attendees on a first-come, first-serve basis. All of these Ambassadors remain passionate about their work and this industry, and PromaxBDA salutes them. ●

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SPONSORS and PARTNERS PROMAXBDA THANKS THE FOLLOWING COMPANIES FOR THEIR SUPPORT OF THE CONFERENCE: 2012

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THE CONFERENCE 2013 June 18-20 JW Marriott Los Angeles at L.A. LIVE Special limited rates will be announced on Monday, October 1, 2012 at PROMAXBDA.ORG. Be sure to include this line item in your 2013 budgets!

CLICKS and QUOTE S

Clare Gillmore and Gerald Richard David Saphirstein

Elite Member Party attendees

Rob Battles

Chris Hannan

Vicky Free, Kay Madati and guest

Chuck Carey

Markus Schmidt and Jeff Boortz

Attendees enjoy the Elite Member Party

Michael and Dounia Turrill

Chris Stonich and Lynne Lussier

Attendees at the Elite Member Party

“AT FOX SPORTS, EDUCATION IS

“A FRESH PERSPECTIVE. A OUR PRIORITY, ON THE GRASSROOTS NEW SET OF EYES. THE NEXT LEVEL, IN THE COMMUNITY AND AT THE HIGHER LEVEL.” GENERATION. I WANT TO BE —CHRIS HANNAN, INSPIRED BY THE RAW ENSVP ERGY AND IDEAS THAT THESE Fox Sports Media Group CREATIVE MINDS BRING TO “WHEN I LOOK AT THE WHOLE TV THE TABLE.” LANDSCAPE, I’M CONSTANTLY SEE—HEATHER GELTZER Executive Producer Play Creative TV

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ING NEW OPPORTUNITIES.”

—PAULA KERGER President & CEO PBS

“THERE’S A LOT OF PROGRAMMING THAT IS SIMULTANEOUSLY EVERYWHERE, SO EXCLUSIVITY GETS HARDER AND HARDER TO COME BY.” —JOHN LANDGRAF President & GM FX Networks

Attendees at the Elite Member Party

Craig Silverstein and Jason Joly Brett Ashy and Steph Sebbag

Attendees at the Elite Member Party

Steven Ciccarelli and Jennifer Mercer Robert Gottlieb

Holger Zeh and Alex Hefter

Richard Schweiger and Neils Müller

Bruce Mau

“THE ANSWER SOMETIMES WILL ONLY ARRIVE AFTER WE’VE STOPPED LOOKING FOR IT.” —JONAH LEHRER Contributing Editor Wired

“ONE THING I LOVE ABOUT PROMAXBDA IS THAT THIS FORWARD-LOOKING CONFERENCE IS TRULY WHERE THE FUTURE COMES TO REHEARSE.” —CHRIS SLOAN President & Executive Creative Director 2C Media

James Booth and Keith Woodmass

Attendees at the Opening Night Party

“RYAN MURPHY, BETTY WHITE, CHARLIE SHEEN - THIS IS PROBABLY THE ONLY PLACE YOU’LL HEAR THOSE NAMES TOGETHER.” —JONATHAN BLOCK-VERK President & CEO PromaxBDA

“FOR THE FIRST TIME IN MY LIFE, I AM VERY CURIOUS ABOUT ADDERALL.”

“PEOPLE WON’T GO BACKWARDS, THEY WON’T SIGN UP FOR A FUTURE THAT’S LESS THAN THEIR PRESENT. BUT THEY WILL SIGN UP FOR A FUTURE THAT’S MORE INTELLIGENT AND MORE BEAUTIFUL.”

—BRUCE MAU Co-Founder Massive Change Network

—RYAN MURPHY Writer, Director

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AGENDA

WEDNESDAY, JUNE 13, 2012

DEB ROY

DONNY MAKOWER

PLATINUM FOYER SALON D

SALON E

ELLEN STONE

2:00PM

9:00AM

ATRIUM 2 SALON F

8:00AM

REGISTRATION & EXHIBITS OPEN

ELITE MEMBER LOUNGE OPENS Elite Members Only

OLYMPIC 3

2:00PM

GEORGIA 1 & 2

PLAZA 1,2,3

DIAMOND BALLROOM

Registration Sponsored By Brought to You By

THE PROMAXBDA HOT SPOTS SHOWCASE SPEAKERS: Dan Bragg, VP, Marketing, science Mark Valentine, Co-Founder & Creative Director, ANATOMY BUILD YOUR BRAND AND ACTIVATE FANS WITH INNOVATIVE DIGITAL AND SOCIAL MEDIA STRATEGIES SPEAKER: Donny Makower, President, RED Interactive Agency NAVIGATING THE TOUGHEST MOMENTS EVERY MANAGER FACES SPEAKERS: Janet Kestin, Co-Founder, Swim Nancy Vonk, Co-Founder, Swim PROMO BOOT CAMP: THE ANATOMY OF PROMOS SPEAKER: Lee Hunt, Principal, Lee Hunt LLC

9:10AM

2012 MEMBERSHIP MEETING SPEAKERS: Jonathan Block-Verk, President & CEO, PromaxBDA Lisa Gregorian, EVP & CMO, Warner Bros. Television Group Joe Earley, President, Marketing & Communications, Fox Broadcasting Company

10:15AM

Q&A WITH CHARLIE SHEEN SPEAKER: Charlie Sheen INTERVIEWED BY: Billy Bush, Anchor, Access Hollywood & Co-Host, Access Hollywood Live AROUND THE WORLD IN 45 MINUTES: GLOBAL GOLD-WINNING WORK FROM THE PAST YEAR SPEAKERS: Jeff Conrad, Managing Director, The Council Kevin Hill, Creative Director, The Council MAKING THE MOST OF A 50 MILLION MARKETPLACE MODERATOR: Leon Krauze, Mexican Journalist PANELISTS: Pedro Blanco, CCO, Blanco-Lorenz Mauricio Carrandi, General Director of Image and Advertising, Televisa Chiqui Cartagena, VP, Corporate Marketing, Univision Communications, Inc. John Piccone, SVP, Sales, Simulmedia

PROMO BOOT CAMP: THE SECRET TO FUNNY PROMOS SPEAKER: Graeme Newell, President, 602 Communications

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3:30PM/4:45PM

SALON A

ION (JW Marriott Pool)

9:00AM

10:30AM

ROY SPENCE

11:15AM

NETWORKING BREAK

11:45AM

VIDEOPHONIC MODERATOR: Sean Owolo, Executive Producer, Big Machine PARTICIPANTS: Mike Beaumont, Creative Director, Spacejunk Jeff Boddy, Creative Director, Spacejunk Ryan Bosworth, Creative Director, Pistolera Scott Friedman, Creative Director, Wildlife Manny Gonzalez, Creative Director, Thirdeye Design Group Jonathan Kim, Art Director, Royale Terence Lee, Creative Director, Roger Andy Lyon, 3D Lead/3G Supervisor, Royale Steve Petersen, Creative Director, Big Machine Kurt Spenser, Creative Director, RADLEY RE-THINKING THE EPISODIC PROMO SPEAKER: Graeme Newell, President, 602 Communications THE BEST OF BRAND INTEGRATION SPEAKERS: Matt Bunting, SVP Creative, The Sponsor Shop, Turner Entertainment Networks Rick Dascher, Executive Director, The Sponsor Shop, Turner Entertainment Networks MILLENNIAL MOMENTUM SPEAKERS: Mike Hais, Partner, Mike & Morley, LLC Morley Winograd, Partner, Mike & Morley, LLC PROMO BOOT CAMP: DIRECTING TALENT 2012 SPEAKER: Marice Tobias, Director, Tobias Entertainment Group

12:30PM

LUNCH BREAK

2:00PM

NEW BEST PRACTICES 2012 SPEAKER: Lee Hunt, Principal, Lee Hunt LLC

HARNESSING THE POWER OF SOCIAL TV: NEW MEASUREMENT MECHANISMS FOR A SOCIAL MEDIA-ENABLED AUDIENCE SPEAKER: Deb Roy, Co-Founder, Chariman & CEO, Bluefin Labs HOW INTEGRATED IS YOUR CAMPAIGN? MODERATOR: Steph Sebbag, President & Chief Creative Officer, bpg PANELISTS: Kim Rosenblum, EVP, Marketing & Creative, TV Land Linda Schupack, EVP, Marketing, AMC Guy Slattery, EVP, Marketing, A&E Network Ellen Stone, SVP, Marketing, Bravo Media PROMO BOOT CAMP: COPY CHOPS: UNLEASHING YOUR WRITING GENIUS SPEAKERS: Linda Button, Brand Personality Expert, Tooth+Nail Marilyn Kass, Brand Personality Expert, Tooth+Nail

We applaud groundbreaking mobile apps… …such as HBO GO®, TVplus and Draw Something. Together with IP delivery and iTV, mobile apps are driving transformation in the TV industry. Mobile’s power comes from our smartphones and tablets never being more than a “touch” away. Apps not only influence advertising but also content creation and delivery. Content can now appear on many screens simultaneously (second screens) and in sequence (multiple screens). And that content is effective when it is relevant, interactive, intuitive and socialized. Apps come in all shapes and sizes across many platforms – social apps, gaming apps, Facebook apps, Xbox apps, multi-touch eBooks, viral videos and more. They allow our clients to touch audiences and connect them on a whole new level. At Bemis Balkind, our experienced, highly creative and advanced technology teams work seamlessly alongside our stellar advertising creatives in theatrical and TV. Let’s app and applaud together. Contact: Digital@BemisBalkind.com

Visit: BemisBalkind.com

LA 323.965.4800

NY 212.965.0099

The iOS and iBooks are registered trademarks of Apple Inc. © 2010 Google Inc. All rights reserved. The Android logo is a trademark of Google Inc. Availability of Google applications, services, and features may vary by country, carrier, phone model, and manufacturer. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. © 2009 Barnes & Noble, Inc. All rights reserved. nook and the nook logo are trademarks of Barnes & Noble, Inc. or its affiliates. Patent pending. The Amazon Kindle logo is a trademark of Amazon.com, Inc. or its affiliates. HTML5 logo by “World Wide Web Consortium” W3C. © 2012 Bemis Balkind, LLC. All rights reserved.

AGENDA

WEDNESDAY, JUNE 13, 2012

TARA MAITRA

ANGUS WALL

PLATINUM FOYER SALON D

JUSTIN CONE

3:30PM

ATRIUM 2

SALON E

SALON F

OLYMPIC 3

GEORGIA 1 & 2

PLAZA 1,2,3

DIAMOND BALLROOM

4:45PM

SALON A

ION (JW Marriott Pool)

3:00PM NETWORKING BREAK

3:30PM STANDING TALL FOR SMALL: THE MIRACLE OF AMERICA SPEAKER: Roy Spence, Chairman & Co-Founder, GSD&M; CEO & CoFounder, The Purpose Institute THE ART OF TITLE DESIGN MODERATORS: Ellen Kahn, Co-Founder & Partner, TWINART, Inc. Lynda Kahn, Co-Founder & Partner, TWINART, Inc. SPEAKERS: Veva Burns, Designer, Framework LA Kyle Cooper, Director Designer, Prologue Michelle Dougherty, Director, Imaginary Forces John Priday, Creative Director, Framework LA Michael Riley, Creative Director, Shine Angus Wall, Creative Director, Elastic BRAND/REBRAND HIGHLIGHTS FROM 2011-2012: NBC SPORTS NETWORK & LIFETIME SPEAKERS: Bill Bergofin, SVP, Marketing, NBC Sports/NBC Sports Network Tripp Dixon, VP, Creative Services, NBC Sports Ryan Donovan, VP, Marketing & Operations, NBC Sports/NBC Sports Network Ann Marie Granite, Senior Director, Consumer Marketing, Lifetime Tim Nolan, SVP, Marketing Creative & Brand Strategy, Lifetime Networks TV EVERYWHERE AND ANYWHERE – HOW THE CONTENT INDUSTRY IS BUILDING A NEW MOUSETRAP MODERATOR: Andrew Rosenman, President, Arise Communications SPEAKERS: Tara Maitra, SVP & GM, Content and Media Sales, TiVo Inc. Diane Robina, President, Robina Consulting Richard Shirley, VP, Distribution Business Development, A+E Networks Michael Wolfson, Co-Founder & President, Rocket Fuel Studios PROMO BOOT CAMP: THE ART OF PROMO DESIGN SPEAKER: Andy Baker, SVP/Group Creative Director, National Geographic Channels

4:15PM

NETWORKING BREAK

4:45PM

STATE OF DESIGN SPEAKER: Justin Cone, Founder & Editor-in-Chief, Motionographer.com; Director of Special Operations, Psyop

COPY CHOPS: UNLEASHING YOUR WRITING GENIUS SPEAKERS: Linda Button, Brand Personality Expert, Tooth+Nail Marilyn Kass, Brand Personality Expert, Tooth+Nail

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MARYAM BANIKARIM

4:45PM

THE PURPOSE-BASED ORGANIZATION: FROM CONCEPT TO PRACTICE MODERATOR: Roy Spence, Chairman & Co-Founder, GSD&M; CEO & Co-Founder, The Purpose Institute SPEAKERS: Maryam Banikarim, SVP & CMO, Gannett Co., Inc. Tony Rogers, SVP, Brand Marketing & Advertising, Walmart Haley Rushing, Co-Founder/Chief Purposologist, The Purpose Institute; SVP, Chief Planning Officer, GSD&M MAKING THE CUT SPEAKERS: Seth Berkowitz, Executive Producer, Workshop Creative Chris Donovan, SVP, Creative, On-Air & Online, The CW PROMO BOOT CAMP: ANALYZING THE APPROVAL PROCESS MODERATOR: Joe Tamanini, President, Studio City SPEAKERS: Matt Bunting, SVP Creative, The Sponsor Shop, Turner Entertainment Networks Heidi Morton, Director of Marketing, CBS Television Distribution J.A.S. Sustrich, VP, Creative, Lifetime Networks

6:00PM

EXHIBITS CLOSE

ELITE MEMBER LOUNGE CLOSES

Brought to You By

STUDENT PORTFOLIO NIGHT–Invitation Only BRAND BUILDER AWARDS & RECEPTION–Invitation Only Presented By

7:00PM REGISTRATION CLOSES