For NMIMS Customized Assignments, Plagiarized Assignments solutions contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Consumer Behavior
1. What is Consumer Personality? Take any 5 consumer personality traits of your choice and explain how they affect consumer behavior. (10 Marks) 2. Take an innovative product of your choice. How has it been adopted by consumers? What is Innovation Adoption? Who are the different adopter categories as per the Innovation Adoption Curve? (10 Marks) 3. In context of Consumer Learning, explain the following behavioral theories: a. Classical Conditioning (5 Marks) b. Instrumental Conditioning (5 Marks)
For NMIMS Customized Assignments, Plagiarized Assignments solutions contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224