Instagram for SCAD Faculty
A proposal to adopt the New Innovation for professional use
By - Krati Bangard, Parina Vaghani, Shaily Parikh
For DMGT 702 History and Interpretation of Innovation
Phase 1: Introduction
The ‘New’ Target Audience
The Problem
Rationale Behind This
Benefits
Adoption Tools
Attributes of Innovation
Contents
Phase 2: Framing Key Stakeholders
Diffusion Network
Existing v/s Network
Metaphors & Mantras
Mapping the Actors
Interviews and Surveys
Existing Examples
Phase 3: Expanding
Plan of Action
Proposed Bridge
Prototype of Handle
Prototype of User Manual
Phase 1 Introduction
What is The ‘New’?
The idea is to introduce a social media platform, Instagram, for the purpose of teaching and learning through new and relatable content posted on the platform.
Phase 1: Introduction
Target Audience
Aged 45+
SCAD DMGT Faculty
Don’t use Instagram regularly
Motive: To bridge the communication gap between faculty and students, with context to social media.
Phase 1: Introduction
What is the problem?
While Blackboard offers multiple features to create & post information online, it is time and effort consuming for certain activities. For example - while introducing an industry specialist to the students, the faculty needs to provide them with some background, work samples, etc. Instagram could do this in a few seconds as opposed to Blackboard.
Not just this, Blackboard doesn’t provide real time notifications & updates and requires regular check ins for announcements, creating a communication gap.
Note: For now, the idea is to add on to Blackboard and not substitute it.
Phase 1: Introduction
Why do we want to introduce this?
Instagram is a platform which is widely used by university students globally and hence will allow opportunities for collaboration & exchanging information with one another.
With the various features offered by Instagram (live, stories, bio link, highlights, etc.), professors will be able to share latest work of industry mentors, brands and even alums with minimal clicks.
Phase 1: Introduction
Benefits
● This innovation is directed towards improving communication between students and faculty and making them more interactive, engaging and collaborative in nature.
● It will be a new tool which will update and alert the parties involved instantly.
● Instagram will promote visual literacy via pictures, videos, reels, etc. The Instagram account proposed will not be anyone’s personal handle. The professors and the students will have a new handle FOR PROFESSIONAL PURPOSES ONLY which will be provided to them via SCAD, just like their Outlook accounts.
Example: In the class you discussed topic 'x' today and the professor shares a reel about it. This would help building a conversation around it hopefully, supporting collaboration & communication between classmates and professors. Not just the professor but the students could share things too if they find it helpful for the course.
Phase 1: Introduction
How will they adopt the ‘new’?
Network
Static
Instagram
Interactive
ideos across SCAD community Audiovisual Phase 1: Introduction
From younger cro d in their personal/professional life
A handbook hich ans ers all their questions
An
training set-up at SCAD
Tutorial
Attributes of Innovation
Phase 1: Introduction
Since all the students use Instagram, study material posted online will not go unnoticed. Additionally it will provide an instant contact between the two parties.
Relative Advantage(s)
Instagram has a more convenient and accessible interface than Blackboard (current platform in use). The new features and updates make the dynamic more interesting.
They say a picture is worth a thousand words and Instagram runs on this principle. It supports visual literacy via not just images but videos as well, making teaching & learning easier.
Instagram’s algorithm eventually will suggest content based on the professor’s liking, making it simpler and more efficient to share content effortlessly.
Phase 1: Introduction
Trialability
The idea is experimentable and can be easily tested with one cohort of students to begin with.
The students can be asked to follow the professors ‘educator’ account and the professors can share information via group chats, stories, posts, reels, etc.
Phase 1: Introduction
Compatibility
Existing Knowledge Notions and Perceptions Need and Betterment
The use Blackboard Learning will help them understand the basic features of the innovation
Perceived as both a positive and negative platform at times, when used for a good cause, can bring impact
Because their is a need for such a platform, it will improve the overall working of the SCAD system
Phase 1: Introduction
The ‘new’ is fairly observable as the success story of one faculty using the platform can easily be seen and shared with others in the system.
Observability
Phase 1: Introduction
Complexity
Instagram’s Interface is user - friendly but on the contrary it is bombarded with features so could feel a little overwhelming for first time users.
Phase 1: Introduction
Phase 2 Framing
DMGT Professors
They will be the adopters of the platform and hence are one of the key stakeholders. While they will have help, from the TAs, they will still be the key decision makers.
Key Stakeholders
DMGT Students
They will be one of the early adopters of the innovation. While they wouldn’t be decision makers, all decisions made will affect them directly.
Social Media Bridges
The bridge between the professors and the students - the Teaching Assistantis going to be the working hand on the Instagram channel and hence makes up to be a key piece.
The key pieces which will tie all the links together - the faculty, students and the TAs is the Instagram handle / page which will be separate for all given courses.
Course Specific Page
Phase 2: Framing
Diffusion Network
Phase 2: Framing
Blackboard
The Existing System
Outlook
An academic tool for submissions, grading, course contents and announcements
An email platform for direct conversation, updates and invites
Phase 2: Framing
Blackboard
The Existing System
Complex interface
Limited media type
Not engaging
Lacks Notification features
Outlook
Can be used only for Conversations
Limited media type
Not engaging
Lacks Notification features
Phase 2: Framing
The Proposed Innovation
Blackboard
An academic tool for submissions, grading, course contents and announcements
Instagram
A tool to expand communication and engagement between faculty and students
Outlook
An email platform for direct conversation, updates and invites
Phase 2: Framing
The Proposed Innovation
Instant Notifications
Plethora of Useful Features
Connections with Alumni
Connections with Design Community
Phase 2: Framing
Instagram Features
Phase 2: Framing
Metaphors & Mantras
Metaphor
The library of visuals
Catchphrase
Updates at a lightning speed
Stories
Stories and experiences from previous projects will contribute with the development of trust and education. This will be an important part of observability.
Images
Images and screenshots of Instagram will be part of the framing, helping to visualize the prototype for all the stakeholders
Phase 2: Framing
Our Process: Step 01
Mapping the actors
(human & non-human)
2: Framing
Phase
Phase 2: Framing
Our Process: Step 02
Interviews and Surveys
(Faculty and Students)
Phase 2: Framing
Inferences From Interviews
Time
There is already so much going on with every professor taking at least 4 classes per quarter, learning and then keeping a new platform up to date will be a huge task.
Existing System
The combination of Blackboard and Outlook work extremely well for the professors as they have been acquainted and used to using them for years now.
Privacy
While it was made clear during the interview that this platform will strictly be used for professional purposes only, professors believe that this may make things informal.
01 02 03
Phase 2: Framing
Results Of Survey
Upon asking which platform did they use the most, almost 80% students mentioned that its Instagram.
Also notice that 10% use LinkedIn which probably means that they’re looking for a job. (This gave us an insight for our solution)
79.8% 10.5% Phase 2: Framing
Results Of Survey
As per our hypothesis, close to 80% students check their for notifications
Hence using Instagram as the channel will really help collaborate and connect and improve knowledge sharing beyond classrooms.
79.8% 10.5%
Phase 2: Framing
Our Process: Step 03
Giving Examples
(Existing Instagram Profiles)
Phase 2: Framing
Existing Examples
Instagram Profile of Course named “Celebrating Craft” from CEPT University, India.
Profile Bio
A Detailed description of the course
Story Highlights
Used to keep a record for all the Instagram StoriesUpdates, Announcements, Quiz, Information, etc.
Instagram Posts
Used to share information about Field Trips, Submission Deadlines, Lecture notes, etc.
Instagram Posts
Used to share student work, Guest Lecture details, etc.
Phase 2: Framing
Existing Examples
Instagram Profile of Course named “Brand building through Spatial Design” from CEPT University, India.
Profile Bio
A Detailed description of the course
Instagram Posts
Used to share student work, submission deadlines, etc.
Instagram Posts
Used to share information about Guest Lectures, Field Trips, Lecture notes, etc.
Phase 2: Framing
Phase 3 Expanding
Appointment of TAs A Training Program One for each professor 20 working hours per week 2 week training program For basics of Instagram Plan of Action A Printed Manual For each professor to reinforce important content 01 02 03 Phase 3: Expanding
Appointment of TAs
One for each professor
20 working hours per week
Proposed Bridge
As lots of SCAD students are constantly looking for on-campus job opportunities, we are proposing Appointment of Assistants who will act as Social Media Bridges between faculty and students.
Each faculty will have one student working under them for every course and the student can handle the entire social media for all the courses of the respective faculty.
01
Phase 3: Expanding
Prototype of Instagram Handle
Phase 3: Expanding
DMGT_702
History and Interpretation of Innovation
profile Phase 3: Expanding
Instagram
DMGT_702 Instagram History Class Group
Sharing appropriate post and making interactive discussions
Phase 3: Expanding
Sharing Details about Guest Speaker
DMGT_702 Instagram Story
Phase 3: Expanding
DMGT_702 Instagram Story Making Discussions Interactive Phase 3: Expanding
Prototype of User Manual
Phase 3: Expanding
Phase 3: Expanding
Thank you!
