Research Questions
1) Two forms of research that is undertaken by the media industry are Market research and Production research. Market research is collecting information about the market and products they are competing with. They use qualitative and quantitative questions to get thoughts and statistics to then focus the product to the intended audience. An example of this is E4, a channel that is aimed at teens, they have aimed programming towards this target audience compared to a channel like BBC1 that is aimed at families showing shows like Doctor Who and Eastenders. Production research is researching about what may be required to make the programme like budgets, risk assessments and Location Recce. 2) a +b) NRS – National readership survey – they look at newspapers and magazines and find out their audience, by interview.
ABC: Audit Bureau of Circulation -‐ ABC provides circulation information to the newspaper and magazine industry. Best-‐selling papers as of January, 2011, according to the Audit Bureau of Circulations, are The Sun, 3,001,822, the Daily Mail, 2,136,568 and the Daily Mirror 1,194,097 BARB – British audience research board – is an organisation that looks into the UK audience watching TV, and finds how the popularity of certain TV shows. They have a panel reviewing the viewing behaviour of 26 million people in UK RAJAR – Radio joint audience research – finds out the popularity of radio shows and finds out the audience groups. They use a survey to find out their information. 3) The media industry segments audiences into different categories like: age, gender, culture and ethnicity, income and social class. For example, most Media organizations use groups A, B, C1, C2, D and E to identify and describe different audiences according to social class A is Upper middle class: High manager, administrative or professional. B is Middle class: Middle manageer, administrative or professional. C1 is Lower Middle Class: Supervisory or Junior manager, administrative or professional. C2 is skilled working class: Skilled manual workers D is working class: Semi-‐skilled and unskilled manual workers. E is State pensioners or widows (No other earner), casual or lowest grade workers and students. 4) Advertising is very important in the media industry because its where the media earn most of their money, advertisers pay money to newspapers/TV/radio to advertise their product on their show/paper. For example the free news paper “the metro” only makes its money by advertisers advertising their products in that news paper. 5) The role of a researcher is someone who researches things that are vital to make the show work. For example a documentary about animals, a researcher would find out information about all kinds of animals and the lifestyle they live in. 6) Viability means weighing up how much your product will cost to make compared to how much it could earn in order to decide whether to invest in. For example, News of the world was an international selling news paper, after scandals and bad press have lead to advertisers pulling out and forcing the price
of the news paper going up, which they could not do as no one wanted to buy it after the bad press. It therefore went out of business. 7) A swot analysis is a graph where you find out the strengths (for example what things are popular about this brand or show) weaknesses (the bad press or negative feedback to your product or show) and opportunities (for example getting sponsorships etc) and threats (what things could damage the sales or reputation of your show or product) 8) Copyright means owning the right to the product or show you’ve made and making sure no one can steal your ideas, it also means tv/radio stations have to have permission to transmit your content on their show. 9) the 4 forms of research are Primary research – research to optain original data using such methods as interviews, questionnaire, focus groups and observation. Secondary research – research based on the use of pre-‐existing data and Information that has already been gathered by other people or organisations. It is often avalible in books, journals or via internet. Quantitative research – type of research that is based on measurable quantifiable facts and information, producing numerical and statistical data. Qualitative research – Type of research that is based on options, attitudes And preferences rather that hard facts. 10) if you are going to send your questionnaire to the Respondents for them to fill in, it is important that the questionnaire itself looks attractive and professional and does not put people off. For example for my questionnaire i didn’t put many questions and i made sure the questions didn’t repeat themselves. And and you should include a brief introduction so that people are clear about who you are, what the purpose of the survey is and what the results will be used for. 11) A focus group is a form of qualitative research where a group of people are asked about their perceptions and opinions towards a product, service, concept,
advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. 12) The issues you need to consider when undertaking your own secondary research is to make sure that the research you have found is completely genuine, for example using a site like Wikipedia can be useless at times because people can edit the information on it, which may be incorrect and therefore it can could be the wrong information, or untrue. 13) The key areas of a presentation that I included was my pre production which included the swot anaylsis, and analysing adverts, qualitive and quantative research I form of questionnaires, my proposals and my finished advert. 14) intrapersonal communication – Refers to communication within you, and has all of the thoughts, fears and anxieties that you may have about your presentation. Control these and your presentation is more likely to go well. Interpersonal communication – means communication between a group of people and includes verbal and non-‐verbal communication. NVC – Non verbal communication is the use of body language, physical expression or about the type of clothes you wear that display meaning without the use of words. Paralanguage – Paralanguage is speaking in different tones to indicate different attitudes to what you are trying to say aka ‘its not what you say, it’s the way you say it. Such as changing your speaking tempo, vocal pitch, and tone, that can be used to communicate attitudes or other shades of meaning. Visual aids – a visual aid is something you bring to support whatever project or report you are discussing. It gives the listener something to look at to enable a better understanding of what you are saying. It can be an actual object or a graph or pie chart, whatever you feel will support your work. 15) To make you presentation look more professional you should consider dressing smart, having all your Powerpoint and information planned and ready, but not to much written information, creating the right impression, good non-‐ verbal communication and planning what you have to say. 16) To make your written report look more professional you should make sure your spelling and punctuation and grammar are correct and make sure you have structured your written work appropriately for example an introduction, an explanation of what you’re talking about, evidence to back that up aka research data, an analysis of that research and conclusion. Be sure to include any proposals made.