Assessment and grading criteria In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria for a pass grade describe the level of achievement required to pass this unit. Assessment and grading criteria To achieve a pass grade the evidence must show that the learner is able to:
To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:
P1
describe three different types of customers and their needs and expectations
M1 explain how different customers’ needs and expectations can differ
P2
outline the benefits of good customer service in a selected organisation
P3
demonstrate presentation, M2 display confident communication and presentation, communication interpersonal skills in different and interpersonal skills when customer service situations demonstrating customer [TW] service in a range of customer service situations
P4
explain what contributes to consistent and reliable customer service [IE]
M3 analyse the importance of customer service to different businesses
P5
describe how customer service can be monitored and evaluated
M4 explain how monitoring and evaluating can improve customer service for the customer, the organisation and the employee.
P6
outline how improvements to the customer service in an organisation could be made.
To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:
D1
anticipate and meet the needs of different customers in three contrasting situations [TW4/5]
D2
analyse how monitoring and evaluating can improve customer service for the customer, the organisation and the employee.
PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.
Key
IE – independent enquirers
RL – reflective learners
SM – self-managers
CT – creative thinkers
TW – team workers
EP – effective participators
(Web only) Edexcel BTEC Level 2 Firsts specification in Business – Issue 1 – February 2010 © Edexcel Limited 2009
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