entire world has a heightened I As amthethrilled to announce thatawareness as part ofofthea importance landmark of health and wellness during the ongoing pandemic, several partnership, Dixie State University and the Greater Zion entrepreneurs working with Dixie State University’s Atwood Convention & are Tourism entered into stay a strategic Innovation Plaza helpingOffice peoplehave all across the nation healthy marketing agreement that will result in Greater Zion receiving and safe. more than $2ofmillion in annual marketing exposure and With the help the business and incubation resources available at Innovation Steribin developed theGreater first UV disinfection device TrailblazerPlaza, Stadium being renamed Zion Stadium. for airport security trays in 2018 to help eliminate the spread of contaminants airport security bins. While workingrevenue to gain The 20-year,through $10 million agreement maximizes approval from Transportation Security Administration, Steribin generated bythe visitors—not Washington County taxpayers—to has usedaitssuperior technology in other applications, such as food create experience for both visitors and processing residents. and laboratories. The partnership is truly a win-win-win situation for everyone; it In January, Steribin announced its merger with Vioguard, a leading promotes area nationally, builds the community, and fuels provider of the hospital-grade UV disinfection solutions. Together as economic growth by bringing more people to our gorgeous UV360, the two companies will offer a wide range of UV disinfection corner of thebring world. solutions and new jobs to Washington County. Another medical technology company incubated in Innovation As part of this effort, the has Tourism Office will establish a visitor Plaza is MedLite ID, which created technology that illuminates at main the stadium andtoinformation at other key acenter patient’s infusion line help medical kiosks professionals quickly identify theoncorrect IV toline. Often, visitor patientsactivities in ICUs,tooperating locations campus showcase all those rooms, and COVID-19 units have fourcampus. to twentyAdditionally, IV lines. By who attend events on thecan Dixie State lighting the “safe line” through which life-saving medications can be Dixie State will better be able to tell prospective students administered, medical professionals can easily identify the right line what an amazing backyard full of abundant recreational to use, especially during a medical emergency. MedLite ID helps opportunities they will have they attend prevent complications caused bywhen adverse drug eventsDSU. and helps care providers work quickly and effectively. The timing of this partnership couldn’t be more perfect, as it will assist Dixie State during our transition to NCAA Division I status through opportunities to expand athletic facilities. The university plans on adding state-of-the-art press boxes and comfortable event space to the existing
Housed inAthletic InnovationConference Plaza on the Western DSU campus, Soft Cell Laboratories starting this July, Dixie State has partnered with the Utah will take onofcompetitors based Department Health to offer the everywhere from Washington, entire southern Utah community California, and New free COVID-19Arizona, testing that does not require doctor’s order. By hosting Mexicoa to Illinois, Missouri, anda much-needed COVID site in a Texas. This will give testing Greater Zion centrally located area of St. George, access to audiences it would Soft Cell and DSU are helping remove otherwise leave unreached. barriers to accessing testing. It really is great to see how Plus, entrepreneurs partnering with Greatera local are making Zion is a natural fit for difference throughout the Dixie entire State with University. TheDixie Tourism nation help from State University’s Atwood Innovation Plaza. Office’s vision to “Inspire Greater. As southern Greater. Utah’s premier business Experience Live Greater.” Richard “Biff” Williams development pipeline, Innovation aligns perfectly with Dixie State’s “active learning. active life.” Plaza offers no-cost consultations and incubatorPresident workspaceofthrough approach to Resource education. Both philosophies take advantage ofand the Dixie State University the Business Center; resources to create prototypes beautiful, world-renowned destination we Makerspace; live in by encouraging perform small-run manufacturing though the assistance with research, patents, trademarks, copyrights through students, visitors, and residents alikeand to learn by exploring. Innovation Guidance & Solutions; and help getting businesses up Here at the University, we recognize that valuable learning and running through the Startup Incubator. experiences take place inside and outside of the classroom. By Learn how you can innovate, launch, and grow at innovation. taking advantage of experiences available in Greater Zion, we dixie.edu. all can grow academically, actively, and holistically. This unique, trailblazing partnership certainly will enhance our community for years to come. I can’t wait to see you at St. George Health & Wellness Magazine | March/April 2022 11 upcoming games, concerts, and community events in Greater
