t h eme s o f 201 2-1 3: l e a der s at a g l a nce
It’s clear that Italy’s iconic collection of luxury, heritage brands are still considered among the world’s most valuable, with demand growing quickly in Chinese and Indian markets. Photo: Exclusive boutiques in Piazza Filippo Meda, Milan, Italy.
HIERARCHICAL DECISION MODEL (HDM)
COUNTRY
Rank
ASSOCIATION DIMENSIONS VALUE SYSTEM
ITAly
6
‘09
12
‘10
10
‘11
15
Rank
23
QUALITY OF LIFE
Rank
21
GOOD FOR BUSINESS
Rank
Rank
HERITAGE 1 AND CULTURE
23
TOURISM
1
AWARENESS
8
Political Freedom
21
Education System
23 Investment
38
History
1
Value for Money
FAMILIARITY
5
Environ. Friendly
35
Healthcare System
28 Advanced
23
Art and Culture
1
Attractions
3
Stable Legal Environ.
25
Standard of Living
22 Regulatory
23
Authentic
19
Resort and Lodging
15
22
Natural Beauty
11
Food
ASSOCIATIONS RANKINGS
Rank
Climate Tech.
Environ.
PREFERENCE
4
Tolerance
22
Safety
33 Skilled
CONSIDERATION
4
Freedom of Speech
18
Job Opp.
39
DECISION/VISIT
5
Most Like to Live In
19
ADVOCACY
5
‘12
Country Brand Index 2012–13
118th
Top 60
1st
Top 60
1st
Workforce
Top 60
1st
Top 60
1st
Top 60
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1st
28
1
Top 60
1st
25