Marketing Simply by SGBA

Marketing Simply

Marketing-Simply essentially the first impression you will make yet so often subject lines are so uninspiring and emails end up getting deleted. The best subject lines will include your brand's name and create interest in the enclosed content with some sort of catchy saying. Make sure the subject is not too long either; it is amazing how quickly readers lose interest. This line should also let the potential customer what you have to offer them and why they should spend a bit of time and open the email. Once you have convinced your reader to actually open the email, your content must do the rest of the work. It is essential that the content speaks directly to the reader and addresses their needs. I often find myself reading emails thinking, "What's in it for me?" This question needs to continually be addressed to assure the customer that what they are reading is worth their time. It is easy to want to put loads of information into an email, but don't expect anyone to actually read it all. The best email campaigns are short and to the point. By keeping it short the reader is more inclined to quickly read what you have to say instead of losing interest and hitting delete. If you truly have a lot of information to send out, then just offer a quick overview and some key points with links back to the full version on your website. Before wrapping up your email give the reader a call to action. You should have a specific goal that your email marketing campaign is trying to accomplish. Most often you will want the reader to do something; include this opportunity before ending the email. Most of your email list have either already made a purchase before or have shown interest in your product. The mere fact that they have shown interest makes it more likely that they will take a look at what you have to offer. If you can keep the email interesting they are bound to continue their business with you, making your email marketing campaign highly successful.