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The Quarterly Tech Magazine

Edition 2.3


Tech Crewsaders Magazine A Seoul foreign school publication






— ED


16 AGE —P ER
















THE PUBLICATIONS TEAM Dhira Web Khewsubtrakool

Seongwoo Choi


SENIOR EDITORS & WRITERS Patrick TomHon James Yuh Lillian Sheng Ian Kim Alex Byun Andrey Ten Andy Cho



Ashton Le Cornu Celine Meylemans Yoonjie Park Nathan Cheung

CONTRIBUTING WRITERS Anno Chang Jackie Bharwaney

Christopher Yoonjae Kim Justin Kae Steven Paik Stian Mikalsen

Jinwook Lee Lucas Hong

TEAM UPDATES to us in their interest to start their own student led technology support and innovation team. We were then also featured in the Learning 2.013 Conference held at the United World College of South East Asia in Singapore, where the Tech Crewsader team gained further in the region.

There have been many changes in the Tech Crewsaders since the fall issue released in 2013. After the Google Summit at SFS, it became clear for the Tech Crewsaders there was potential expand into other schools, not only locally with other international schools here in Korea, but also outside the peninsula. One of the first schools that had contacted us was the American International of Guangzhou, who initially reached out

Moving back to local news, recently with the APAC Forensics event held at SFS, the Tech Crewsaders, in conjunction with the Activities Director’s office and the Photography Team, have launched the official website for all things APAC at Seoul Foreign School at, sfsapac. com. There you will be able to find pictures of past events, game rosters, livestreams and much much more. In the future we hope that this will become your main center of content with any APAC sports and activities, and with this initiative we will also be partnering with other teams at Seoul Foreign High School to bring more content to the website. On the other hand, going forward, the Tech Crewsader, in addition to the services we presently provide at our physical location in the library, for the rest of the year we aim to


further diversify our services. In the coming weeks and months, the Tech Crewsaders team will be launching the e-textbook service, which allows students to borrow an iPad with digital versions of their textbooks for a day so that they will not have to carry their heavy textbooks to class every day. Furthermore, we are now beginning to roll out our club services endeavors starting with Phase 1—Web Development. With Phase 1 of our club services project we aim to give every club at SFS a free website, built and designed by Tech Crewsaders, to tell the world of their accomplishments, and connect with other schools elsewhere. We hope that you are excited as we are in the launch of these two new products, stay tuned for more launches coming soon.

Christopher Yoonjae Kim A Tech Crewsader Leader Contributing Editor/Advisor

In memory of Mr. Hamm’s time at Seoul Foreign School’s Tech Crewsaders Team


EDITOR’S NOTES As I lay down the final touches to this 7th issue of this publication, I had an opportunity to look back at some notes that were written in the early days of the magazine. From the very first issue I had promised that we as the Tech Crewsader Magazine will always seek to improve and improved we have. Looking back at the growth of our work, we have never faltered on that promise to always deliver better.

After two years of leading this publication and two years after its founding, I must say that we truly had come a long way since our early and humble beginnings as one of the smallest publications at Seoul Foreign School.

With every new iteration we have solidified our identity, our style and most importantly our design language. There is a profound level of consistency from one page to the next and from issue to issue. However, after two years of existence I am begining to see that our design philosophy of minimalism with complexity has also began to seep into other places around Seoul Foreign School from our work with the multitudes of publications, departments and devisions.


In the end, I am truly thankful for the responses and the continual support of our Seoul Foreign School community. Without the trust and the faith that the community has had in us since the beginning we would never been here today. For the next year to come, I truly hope that we as the Tech Crewsader teamcan continue to make a difference in our community and push forward the publications at this school together as one with unity and the focus to innovate and be better as a whole .

Dhira Web Khewsubtrakool Editor in Chief Leader of the Tech Crewsaders

STARTERS NEWS OPINIONS SHORTS LIFEHACKS SNIPPETS AND RAMBLINGS GOOGLE ANDROID WATCHES ARE COMING BY ANDY CHO Technology is developing at a rapid speed and before we even knew it, the curtains closed on the age of 2G flip and slide phones as they were replaced with the smartphones. Today, Google has taken a further step towards technological development with their new revolutionary invention, the Android Wear, an operating system designed for wearable devices, especially for their new “Smartwatch” technology which is currently under production with their android partners like Motorola and LG.


, but it is presumed that the Google Smartwatches will be the first of its kind to set a new trend and gain success. In addition to the classy watch design, the Google Smartwatches also have a transflective bimodal display (bright and grey scale mode) along with an interface based on Google now, a voice recognition command system. The Smartwatch aims to help the user by giving him/her the information they need, without even having them to ask for it. Example would be how the navigation system pops up when you may be riding a bike and heading to your destination. On top of navigation, the Smartwatch includes functions like text messaging, setting reminders and, of course, telling the time.

With their Smartwatch and glasses, Google stated that they will further expand their Android Wear to other wearable devices. Think about all the endless possibilities, like how your accessories suddenly becoming technological devices, which lead you to a better, advanced lifestyle. As for other various services that do not come with the Smartwatch, Google will be opening the Android Wear to developers to jump in and present applications that have never existed before.


There is still a lot of murkiness surrounding the Google Smartwatch, especially about the release date, as only two videos have been officially released by the company. Rumors say that shipment was supposed to start in mid-late March, but it seems like a few more months will be required until it is released to the public. Despite all this limited information, the Google Smartwatch is becoming a center of public attention and many are fascinated by its innovative invention.


This was not the first time someone ever tried to revolutionize watches,

An important element needed for the Google Smartwatch was simplicity, as a complex screen display with all sorts of information can baffle the user. To accomplish this, the Google Smartwatch has been designed to only keep information that is considered useful and essential to the user, like the temperature and the date. It is also said that the Google watch can be detached from the wrist and connect to other devices for various purposes.


My phone’s cracked. It has broken glass running along the top lefthand corner. I hate it. Phones these days are getting thinner than ever, and sure it does feel pretty darn good in hand but is it anymore stronger?



The iPhone, when first launched, was 11.6 millimeters thick. Now? A mere 7.6. Manufacturers are designing smartphones with better structure and materials to create thinner devices that are just as strong... But is that good enough? The outer casing, for one, can be fairly decisive in a phone’s structural rigidity. The back plate is not only important to resist scratches, but also to keep the phone from bending- a crucial weakness in cracking devices. The iPhone 4 adopted an attractive glass sheet to cover the back- which not only didn’t help the rigidity, but also made it double as likely to crack. Its successor fixed this problem by adding a classy hard-aluminum backing. The Droid Razr, by Motorola, utilized Kevlar to make the phone thinner yet just as strong. The Blackberry Z30 boasts a shock-absorbing carbon fiber plate, but the vast majority of phones cover the back with plastic. Sure, there are exceptions to these phones that have surprisingly rigid build qualitynamely the Nokia Lumia series- but the others, like Samsung’s Galaxies or LG’s flagships, all adopt thin plastic cases that add nothing to the rigidity. For them, what matters is the internals. According to UC Berkeley, Metal alloys are the best back plates, followed by wood and then plastic. So how do these Galaxies toughen up to the others? The Galaxy S4 does just as well in break


tests as iPhones, and it’s because of the internals. Samsung’s phones have a plastic frame that runs around the internals, protecting and keeping the circuit boards from falling apart. This allows the phone to stay solid and stiff, and thus the glass unbreakable. The iPhone 5C has a similar design, using an internal steel frame -that doubles as an antenna- to reinforce the stiff plastic. But there’s one other popular material for adding strength to a phone: glue. Motorola’s popular Moto X doesn’t depend on hard back plates or frames, but rather applies a lot of glue to keep itself from bending. But the most important component in keeping the glass safe is the glass itself. Most modern phones use Corning’s scratch-&-shatter-resistant Gorilla Glass 3. It’s been designed to be thinner, but the problem is that it’s only as strong as the first-gen that got released 5 years ago. If the 3rd-gen was as thick as the 1st-gen, it would be indestructible. But whatever the case, just buy yourself a bumper case if you hate shattering glass.



BY ALEXANDER SOHN There are many great apps dedicated for streaming music, such as Songza and Spotify. But sometimes there’s that one song that we want to listen to, and the fastest way is to listen to the song is finding it on YouTube.


Its great to be able to listen to music on YouTube, but listening to music on YouTube means that you can’t do anything else or the music will stop playing.

But for iPhone and iPad users with iOS 7 there is a way to work around the problem (sorry Android users, you’re still out of luck). The process is quite simple, instead of opening the YouTube app, open YouTube in Safari or Google Chrome and play the desired song. Once the music starts, exit the browser using the home button, this will cause the music to stop (don’t panic!). To have the music playing again, swipe up from the bottom of your iPhone screen to bring up the Control Center. In the space where you would usually see the title of the song, there should see the name of the YouTube song open in your browser. Hit play and presto! You can now get back to that game of Flappy Bird or any other recreation of the game, with your favorite song playing in the background. (Extra Tip: Combine together multiple Youtube videos into a playlist with repeat on and you got yourself a never ending music player)

t has been a few months since the release of the Google Glass’s. With the new technology that inputs a display onto a pair of glasses, come with a new set of rules and etiquettes. Google has released an official set of do’s and don’ts for people who are using the new technology. Most of the list is basically updated basic courtesy for using smart phones.


Since the Google Glass was released there has been a lot of pubic disruption caused because of the technology. Such as: Bars and strip clubs have banned the device, A woman in California was pulled over for wearing the Google Glasses while driving, and a man was arrested by Homeland Security for wearing it to a movie theater. Even Google’s own chairman, Eric Schmidt, has said the headsets can be “weird” and “inappropriate”. People who wear the glasses may make others feel watched and unsafe, or ignored because of a tiny floating monitor only the Glass user can see. These behaviors made society coin a new term for these people, “Glassholes”. Although the term is a bit difficult to trace back to the origin, but one of the earliest mentions of the word was on a Twitter account of @Startupl Jackson. @ TechCrunch followed this mention up in January with a piece about Glassholes.


Before now, Google has remained very quiet about the etiquette of using the Glasses, despite overwhelming evidence that the rules were needed - fast. Eric Schmidt did make some mentions of etiquette at Harvard in April 2013, when he said that giving voice commands to the Glass when in public is extremely awkward. Schmidt also noted that there are places where the Glass is entirely unwelcome, just like someone getting judged for holding a smartphone in an obvious photo taking posture in the bathroom. The following are found among the many rules that Google gave for its Google Glass Explorers: Do: “Ask for permission. Standing alone in the corner of a room staring at people while recording them through Glass is not going to win you any friends” Don’t: “Glass out… If you find yourself staring off into the prism for long periods of time, you’re probably looking pretty weird to the people around you.” Don’t: “Be creepy or rude (aka, a ‘Glasshole’). In places where cell phone cameras aren’t allowed, the same rules will apply to Glass. If you’re asked to turn your phone off, turn Glass off as well.”


Background Streaming was supposed to be introduced to the YouTube app around last year. But as of now there is no sign of this much needed feature. And with Google’s All Access streaming service being introduced last year, the future looks dark for YouTube Streaming. eventhough the Google Play subscrioption for the all music access is not world wide.

SAVING YOUR PHONE AFTER WATER BY ANDREY TEN Water is probably the greatest enemy for a digital device, especially for a phone. In our daily lives, our phones are very important to us, and many people just can’t live without them. This also means that the phone’s life is in constant great danger. Water can lead to breaking a phone if it’s not removed fast, and of course getting rid of the water as soon as possible will help save the phone.


Let’s first look at the things you shouldn’t do when the phone meets its worst enemy, water. Do not ever put it in the oven to or use heat to dry the phone because the heat might lead to another problem of destroying the inside of the phone. When getting rid of the water that is stuck in the edges, you should be careful not to actually let more water in, and putting the phone in rice (which many people do) by itself might not be a good idea, too.


So then what are we suppose to do when the phone is wet? The very first thing you should do is remove the battery, if it is possible. If not, turn it off immediately. Shutting off the power will help save your phone. If putting your phone in rice is the only option, wrap it with a paper towel and then put it in because it is not very safe for your phone to make contact with the plain rice. The best method of saving your phone is to use a product that dries wet phones. If you are too lazy to buy one, you should probably start collecting the desiccant packets that are included in many different products. Just be sure to keep it closed tight for the chemicals to do their job later when needed. Yes, many new phones coming out are partially waterproof. However, most of our phones are still not, and the waterproof function in the phone tends to mess up with its design and weight. To avoid all problems, we should first and foremost be very careful in keeping our electronics away from water.

GOOGLE GLASS ETIQUETTE BY ALEXANDER SOHN Starting off as a “tilebased map with a cluttered interface”, Google Maps has been developing significantly. The latest Google Maps includes pictures of the streets, a pinpoint to clearly signify one’s destination, the cycle of the Moon and Sun, three dimensional displays of the Earth, and the quickest travel routes. All of these features have been improved since the last update. Google Earth initially had blurred images of the buildings and structures. It also caused problems such as difficulties in trying to figure out the correct passageways. The new Google Maps shows three dimensional buildings and gives clear images of the roads. Google Maps not only shows the directions for clueless drivers but it also shows the quickest travel route to the users. In addition, when users are wondering about the current traffic in certain streets, they can see the real-time traffic data on the map. How convenient is that!


PS. The Xperia Z2 in the photo is actually made to be water proof.


For the busy traveler, Google Maps can provide the arrival times of trains and buses in case they want to plan to travel ahead of time. Previously, Google Maps did not pop up quickly enough which frustrated many users. With the new updates, the loading speed has improved drastically. And for those who are looking for great places to eat, Google Maps is one step ahead of you. Google Maps provides the ratings of each restaurant when users simply search up key words. For example, if a user types in ‘Chinese restaurant’ in the search bar, the nearby restaurants are signified in certain colors with dots. When the user clicks on one, the ratings of the restaurant along with its location comes up. Also, there is a pile of photos of the restaurant for the users to see. All of these new features and software updates have improved Google Maps significantly. Bernhard Seefeld, Product Management Director of Google, said, “When we get to five years from now, we’ll have evolved this thing to beyond what we can even imagine."

behind the ad banner “I am a 17 year old student, living in Seoul, South Korea. I usually browse Wikipedia and for writing essays, but now I am browsing a Buzzfeed article. Oh and I just looked at a pair of glasses on Amazon.

When a user visits a webpage,

This represents a consumer digital profile. Each square is a piece of anonymous information about a person that can be collected automatically when browsin—what they’re intersted in, what sites they visit, and sometimes their age and gender. From here this brick of a profile is tossed from one place to another. And this is its story. world Here is the story of how the ads of the Internet works—LILLIAN SHENG AND IAN KIM


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he advertising industry is now surpassing its century-long infancy, which may be referred to as “the Wanamaker era”. Initially it was John Wanamaker, a devout Christian merchant from Philadelphia, who in the 1870s, not only contrived department stores and price tags, but also became the first modern advertiser when he promoted his stores through publishing of newspapers. With his business mind, Wanamaker propounded a joke that seems like an economic law in modern days: “Half of the money I spend on advertising is wasted,” he said. “The trouble is, I don’t know which half.

catering , has failed to yield profound impact, says Rishad Tobaccowala, the chief innovation officer of Publicis, one of the world’s largest advertising corporations, and boss of Denuo, a Chicago-based unit within Publicis.

Greg Stuart, the boss of the Interactive Advertising Bureau, a trade association, approximates that advertisers waste $112 billion a year in America and $220 billion worldwide by sending messages that reach the wrong audience, or none at all. The numbers prove to be just over half of the advertisers’ total spending, hence proving Wanamaker’s statement to be accurate.

Tobaccowala describes advertising as “an atom bomb dropped on a big city.” The best exemplification is the 30-second spot on broadcast television. A public viewing polling service, such as Nielsen, estimates how many television sets are tuned to a certain channel at a given time. Advertisers then pay a rate called CPM (cost per thousand) for the right of exposing the target audience to the advertisement. If Nielsen approximates that 1 million people are watching a show, an advertising paying a CPM of $20 would gain $20,000 for his commercials, which hence alludes to the “atomic bomb”.

However Wanamaker did not foresee the Internet. Companies ranging from Google, the world’s most valuable online advertising agency impersonated as a search engine, to tiny Silicon Valley offices, many of them only a few months old, are now selling advertisers new tools to reduce waste and better advertise. Though they come in various forms, marketing strategists have one thing in common: an aim to substitute the archaic method of advertising, in which advertisers pay for ‘potential and projected’ audiences, with one where advertisers pay only for real and tangible actions by consumers, such as clicking on a web link, sharing a video, placing a call, printing a coupon or purchasing a good. Now, advertisers have struggled with achieving that aim. “Segmentation”, the prevailing advertising philosophy of the past two decades that responds to fragmentation in the media with an equal

On the other hand, the new advertising models centered on Internet technologies such as social media campaigning and personalized ads are innovative. Advertisers now “make lots of spearheads and then get people to impale themselves”, says Richard Toboccowala, CEO of Denuo Digital Agency. The concept is based on consumers’ initiatives to interact with what they find online.

Simply put, a consumer may query a search engine with keywords such as, “used cars” or “house rental”, and then scan the search results as well as the sponsored links from advertisers, and then click on the desired link. In essence, the consumer, by searching and clicking on the link, has indicated an intention twice. The mean cost to an advertiser from such combination is approximately 50 cents, which converts to a CPM of $500, in comparison to the average CPM in traditional or exposure media, which appears to be $20. A consumer’s action, in other words, is 25 times more valuable than his exposure.


A 2013 report from the Web service PageFair announced that 22.7 percent of visitors to 220 Web sites use adblocking software, which automatically removes most ads from a page. The numbers were greatest in gaming and technology Web sites, which tend to have a more concentrated group of tech savvy users. PageFair predicted that the practice was elevating at a rate that insinuates the obliteration of ads by 2018. But some may refute this saying. For one, PageFair earns revenue by helping companies evade ad blocking. Additionally, Till Faida, co-founder of Eyeo, which produces the Adblock Plus software, said Adblock Plus for browsers was being installed 170,000 times a day. Earlier in 2013, Google drove out Adblock for Android mobile from its Google Play Store, making it harder to get the mobile version. “This had a significant impact on user growth,” Faida says. Google has welcomed the opportunity to make income from mobile ads, partly due to the decline in the price that advertisers pay Google for non mobile Web advertising. Despite such developments, not is all sunshine for internet advertising– or at least for the people working in the industry. What ads are, how they work, and what role they play to attract consumers are changing, too. Internet advertisements are created to suit our tastes and needs. Companies do this by tracking us, online and offline, and algorithms then suggest ads that we will act upon. The ads will be pushed out for a period of days or months, which means that one single ad is relatively insignificant and ineffective.

advertisement. If the advertisement fits, the process ends there, and an ad is returned for the advertisers to push out, in hopes of attracting your attention. But what if the server doesn’t have an ad that matches consumers’ interests? Without a preliminary advertisement, an ad server forwards your profile to an international ad exchange, where a system of different ad servers explore and investigate the ad and bid on it real time. A throng of third-party servers enters a bidding war for the opportunity to show you an ad, with the highest bidder attaining your awareness. All this happens within a fraction of a second. On any website, the same computation engine processes different profiles in attempts to matching it with yours, and to compete against the millions of other companies and servers that wish to sell to you. As a result, advertising will have a less important role in marketing. Phil Fernandez, chief executive of Market, an online marketing company, says he encourages and counsels companies to put out even more ads, which is now cheaper than it was a couple of years ago. Fernandez’s comments indicate the balance may be shifting from a memorable, quality based ad culture to a quantity one. Additionally, “corporations now have campaign people and infrastructure people, they are building databases of advocates for themselves. They are thinking about durable relationships with their customers because it is a rare commodity in a fragmented world,” says Fernandez., which makes sales management software, is also investing in social media marketing and direct advertising companies, in hopes that corporations will be interacting directly and less expensively.

Major companies like Canon and Toyota are connecting with their customers from all sorts of places, such as from the inside of an Internet-connected camera or a connected car. Other companies are setting up to maintain relationships with 100 million or more people at a time. If it turns out that companies turn their products, like cars and cameras, into media devices, majority of advertisements will be transmitted there. If that were to happen, Web pages and agencies that depend on them will have to compete to continue making revenue. By employing information gathered from Internet cookies, social media, and more, an ad analytics programs are able to create a profile of various metrics, similar to a QR code, containing everything it knows about you based on your search history, your age, your email, where you’re located, etc. With the code created, the ad server tries to match it against a preliminary


It is a remarkable advancement in the context of a practice began as Wannamaker black-and-white TV spots both in delivery and tailoring. Does this trouble you? Does this intrigue you? There is no doubt the transformation of the advertisement landscape and its now inextricable relationship with internet services is a cause of concern and opportunity. On one hand, the personal data analysis aspect seems only to raise more concern about information freedom and privacy than ever before. Yet, it is hard to deny the effectiveness and convenience for both consumer and advertiser. The potential for niche producers and entrepreneurs who are in themselves the heart and soul of commerce on the web is especially great. In that way, internet advertising is the most internet-y thing to have come about in a long time. If there is one thing to take away from the advent of E-advertisement it isn’t going anywhere and that like it or not it is in one form or another the future: fast, furious and very much in its nature increasingly catered just for you.



EBOOKS “Having a computer with no Internet is like having a bowl with no food in it”


is one of the most-liked pages on Facebook today. Most people use their computers to do something on the Internet, whether it is checking their Facebook notifications, watching funny cat videos, or playing online games. In fact, today in the 21st century, it is hard to imagine using a computer without Internet connection. Hence, three years ago, Google made a new type of laptop computer called the “Chromebook” with the basic idea that a computer without Internet is like having a bowl with no food in it. Google’s reasoning? If most people only use their laptops for the Internet, why not create a laptop specifically for the Internet? Based off its popular Internet browser

Google Chrome, Google designed an entirely new operating system: Chrome OS. Many critics, including Microsoft, have emphasized the functions that Chromebooks could offer and does not offer. Microsoft even coined the term, “Scroogled”, to highlight the fact that there is no Windows or Office, and warned potential customers that, with the Chromebook, Google would be able to track everything that users are doing. However, in response to these comments, Vance McAlister wrote an interesting post nailing why the Chromebooks are so appealing


“The true value in ChromeOS is what it DOESN’T have. Critics say “a Macbook or Windows laptop will give you the same Chrome browser, plus a lot more as well!”, but that misses the point entirely. Those laptops don’t come with the killer feature of Chrome OS: the LACK of a traditional OS. The lack of a traditional OS means you do not have to deal with the myriad frustrations of Windows, Mac or even Linux. You get instant on, constant updates, no registry corruption, no accumulated accretions and eventual slowdowns, no viruses and conflicts. In theory, as long as the hardware holds up, a Chrome OS device will be as slick and responsive in five years as it is out of the box.”

‘I’ve got my kids brainwashed: You don’t use Google, and you don’t use an iPod.’ — Steve Ballmer, Microsoft’s Former CEO

‘competition [from google] isn’t what’s going to kill Microsoft. ’ — Satya Nadella at Code Conference with Walt Mossvberg and Kara Swisher

‘Let’s see if they still want to run the business in two or three years.’ — Bill Gates, on Sergey Brin and Larry Page, 2003 —14—


hese comments perfectly illustrate why Microsoft is afraid of the Chromebook. For one, Google has already created a world-leading operating system in the mobile industry using the Android OS, while both Google Chrome and Google Apps are widely popular and critically acclaimed. And with the Chromebook, Google is trying to fuse these two and make its mark in the personal computer market (a market typically dominated by Microsoft). In fact, even Apple’s Mac OS has less than 7% of the OS market share. Some people argue in favor of Chromebooks, claiming they are easy to use, simple, fast, and have most of the important functions that people use. On the other hand however, Microsoft has made many episodes of the “Scroogled” campaigns to emphasize the “essential functions” that Chromebooks do not have. One glaring flaw, of course, is the lack of Microsoft Office. And, to be fair, this is absolutely true. But one has to consider the app that could replace MS Office: Google Drive. Besides doing much of what Microsoft Office does, Google Drive allows for multiple users to edit at the same time. Moreover, Google Drive can even be used in offline mode, which means that even if there is no Internet connection for the Chromebook user, he or she can create or edit any type of document with the Chromebook, whether that is a plain Word document, Excel spreadsheet, or a PowerPoint presentation. This is what Microsoft is really afraid of: less reliance and use of its Microsoft Office applications. And since Microsoft has already essentially been shut out of both the mobile OS and the web browser industry, Microsoft is doing everything in its power to retain the MS Office customer base. Yet, according to a survey from CITEWorld, 64% of the respondents who have been using Google Apps for at least two years admit they will reduce their usage of MS Office.

Another exciting feature? Despite its limited hard drive capacity, Chromebook users can still store data in the Cloud, guaranteeing a back-up for all user files. Of course, when the laptop is not connected to the Internet, it will have to save the data on the computer, but whenever it is connected to the web, the Chrome OS automatically updates the changes onto the online

Thompson has clearly stated that the Chromebook and Netbook are entirely different. Even though the price of the Chromebooks in the market is very similar to that of the Netbooks, Thompson has highlighted the fact that Google is trying to employ an efficient operating system that focuses on the main features that most computer users spend their time on. And with the new Acer’s $199 C720-2848, HP’s

“In theory, as long as the hardware holds up, a Chrome OS device will be as slick and responsive in five years as it is out of the box.” database. Again, quoting McAlister, However, the biggest advantage that the Chromebook has is the “inexpensive” cost. There is a commonly held misconception of Chromebooks that they are just like Netbooks. But Ben Thompson, a writer in Stratechery, points out the difference when he said, “Actually, they (Netbooks and Chromebooks) are the exact opposite sort of experience. Netbooks had a full operating system crammed into tiny cheap hardware. They were terrible. Chromebooks have similar hardware to Windows PCs (or similar to Macs, in the case of the Pixel), but with a dramatically simpler and more lightweight user experience. It’s “inexpensive”, not “cheap”, because the experience isn’t compromised.” While there may be some exaggeration in some parts of his arguments,


$279 Chromebook 11, and Samsung’s $249 Dual band Wi-Fi with optional 3G Chromebook all have tremendously competitive prices of less than $300. As more and more people use smartphones and tablet PC’s, many countries already have extremely thorough 3G and 4G network systems. For example, in Korea, many telecommunication corporations have started employing the Carrier Aggregation technology of its Long Term Evolution frequencies that can go up to 450Mbps in all South Korean territories. Considering the rapid development in telecommunication technologies and increasing demand of smartphones, Google has great potential with its Chromebooks. As more and more users gain better and more constant access to the Internet, Chromebooks may soon become more familiar to us all.



The best audio devices to have for the summer














A project always starts with an idea and for Project Loon, that idea was simple:

Imagine having the internet everywhere.


nd this isn’t some exaggeration, hyperbole or sarcasmeverywhere, as in literally all regions and settlements on earth. Because in reality, only 2.7 billion of the world are connected. Because really, two thirds of the world are left with no source of live information to even know what’s going on. So Google here is wanting to change that... by looking up. There’s a small division of Google called the Google X… and that’s pretty much all we know about it. This secretive labbased team focuses on the big-scaled things. Not just operating the data server or improving web access, but the big ideas that will benefit the whole world to a new scale. The employees there are tipping the line between intelligent and silly; they like to look at the moonshot ideas and in the end, make

reality. Google Glass is a prime example of their madness. And now, Google X is trying to get internet everywhere. Project Loon is what it’s called. It’s a crazy plan- there will supposedly be balloons, thousands each equipped with a radio transmitter and an antenna, that will float 20km up high at the stratosphere to create a network of internet connectivity. This is double the altitude of commercial flight, and for one, you won’t be able to see them with a naked eye. But it’s real. The balloons are actually able to maneuver themselves by climbing and dropping to different heights of unique winds. Think of it as rising and falling to conveyer belts in different floors, going all in different directions. Once afloat, each should space out evenly and “talk” to one another, receiving data from a ground provider and eventually sending wireless signals to homes equipped with specialized antennas.




hese antennas are unique to Project Loon. To create internet speeds as fast as 3G, the prototype transmitters currently use 2.4 and 5.8 GHz ISM bands that are open for everyone. Google says they’ve developed radios and antennas specifically for Loon that does not interfere with other radio signals. But to have a consistent, stable coverage, the balloons are tested to space out evenly through simulations. Variables like the speed of the balloon’s climb to different winds, or how high these can rise, allow Google to get an idea of how the balloons could interact with other balloons to make sure they’re evenly spaced out- so that there’s always a balloon to connect to a home. Meanwhile, at the homes, a ground antenna is built to receive signals from all angles. A reflector underneath a dual-polarised “patch antenna” allow flexibility in collecting the radio waves. Unlike geostationary satellites that remain still relative to earth, these Loons are constantly spinning and drifting. This makes a fixed-position antenna barely consistent, if at all. To compensate with such irregularity, the ground Loon receivers are equipped with reflectors to maximize signal reception. But the best part of the antennas are those “dual-polarized” patch-antennas on top of the reflector. Just like a polarized pair of sunglasses, the magnetic waves of the antenna are oscillating in one direction. To ensure those patch antennas collect signals from all directions, two are layered facing two different directions so when one doesn’t receive, the other does. All of this is encased in a balloon-esque receiver that looks… pretty.

Loon Mission Control sends orders for the balloons to rise or fall depending on the wind data. But how can helium balloons do so so freely? The “Crochi” system, developed by Google, pumps air in and out of the helium balloon. This plays around with the density of helium; pump air in, the balloon will become more dense and heavier, thus sink down. Pumping air out will lighten the apparatus, allowing for more lift. The different heights achieved by the Loons will bring them a good sense of direction by wind. The energy needed for the pump, as well as all the other electronics in the balloon, needs to be reliable yet clean. An answer can be found by using the sun. The whole system will be sustainable while also being environmentally clean; efficient monocrystalline solar panels create up to 100 watts of power under sunlight, providing enough to use for the day and to store for the night.

For Google keep the spinning and drifting balloons under control, the


Using the helium and solar panels, the goal for a single flight of a balloon is 100 days (or 3 laps around the earth). Pumping air in and out throughout the day, warming it up by the sun and cooling it down at night will stress the balloon itself tremendously. To prevent any leaks of helium from occurring, multiple materials are being testedpolyethylene, for one, is resistant to damage from constant stretching and exposure to extreme temperatures. This brings up another issue- how much will the cold affect the lithiumion batteries? Temperatures in the stratosphere go down to negative 70 degrees Celsius. It is vital for the battery to be kept insulated for maximum electricity capacity. Again going with this sustainable theme, the electronics will be encased in a thermal blanket that reflects all heat from the antenna, transmitter and pump back into the battery to keep all warm… for free.

So far, test flights have been conducted in New Zealand with 30 balloons for pilot testers. Ever since its launch at June of 2013, Google’s Project Loon has been constantly evolving, and there’ s no slowing down. The research and development still continues today, at 2014. A new goal is to create a ring of stable internet connectivity in the 40th south parallel. This bizarre concept is not even close to being finalized; there still are many years to come before the “internet for everyone” truly becomes internet for everyone. But why would Google push so much to achieve such goal? In the Project Loon introduction video, a child narrates of how internet for rural areas could mean better education opportunities. Internet for everyone means improved medical care, better weather data for farmers and even a base for disaster relief.




owever, regardless of the innovative audacity and potential benefits provided, an enterprise the scale and unprecedented as the Google Loon involves significant risk to say the least. It is for Google a massive gamble. While a technological behemoth who has significant resources, the fact is the current costs of the project while undetermined is expected to to be very high. Google’s decision to pursue this is by no means a small meal gamble considering there is no clear profit source available to support the program (though there are discussions of broadband sharing and certain pay-foraccess services for more broadband). So why is Google pursuing such a high-risk venture? Well, first of all, this type of is in line with and in par with other projects Google has recently unveiled. Unlike Facebook and other companies recent policies of buying out competition and threatening innovation, Google executives seem to think innovation itself is a better business strategy. Also the potential benefit of billions of new internet users and therefore potential Google services consumers seems to vastly outweigh for Google the investment costs. The fact that, while the vast majority of Google’s potential ideas are not realized, the Google Loon was selected and has even been given a coming-online date of 2020 seems to demonstrate Google has faith in the projects potential and that its worth the risk. Yet, a point of concern that must be examined despite the potential benefits despite the risk, is that surprisingly there is competition in this field of providing internet to traditionally

underprivileged regions. The Google Loon project will be in the coming years face a variety of competing programs. The high sunk cost of the Loon may see serious threat from the more conventional and ‘practical’ traditional telecommunication service provider as the underprivileged ‘Global South’ itself develops. However, even amongst Silicon Valley there are a number of projects that have missions similar to the Loon. Facebook for example has its own project based of its recent purchase of Titan Aerospace to deploy Internet providing solar power drones, which are actually scheduled to come online before the Google balloons are projected to. There has arisen criticism from various sections of the business and technology world in Silicon Valley as well as beyond. Such criticisms have usually been based on the feasibility aspect. Questions about the performance have been raised from the ability of the solar panels on the balloon to provide sufficient power to the limited lifespan of these balloons of fifty five days. It has also been pointed out that the fact is the Google Loon service will depend highly on the cooperation and effectiveness of a host other supporting system from local cell providers to get ground-based support to provide stability. There have also been concerns over the side effects the Loon array could have on other infrastructure. An example of this is a signal interference concern raised by the Square Kilometer Array project (global satellite and surveying initiative) where developers and astronomers who worry that the lower end of the two ISM bands that Loon uses will interfere with the mid-band frequency range (0.5 GHz-3 GHz) used in the SKA project.


However, there have also been criticisms towards the project in a philanthropic aspect of the project. A significant voice in that camp is none other than Microsoft founder and leading philanthropist, Bill Gates, who has said Google’s Project Loon is nothing more than a publicity stunt or even if serious will result in little actual benefit for the people it is intended to aid. Gates has pointed to the fact that while cost of the project is unprotected or disclosed it is likely to be very high. He has argued that the funds would better be served if they provided for basic amenities like medicine and food, which are basic necessities they lack. The argument goes that what is the point of providing internet for people whose real needs are in survival. There is however a defense to be made for Project Loon’s usefulness. There is still no denying that the purpose is very worthy. When concurrent with other developmental aids, the internet could provide a magnifying effort in helping those in the disadvantaged areas by providing access to communications and information they prior lacked. On the term of feasibility and efficacy, Google has cited that it is still continually researching technical aspects like lengthening and recycling the lifespan of balloons. Finally, it has said that in terms of competition, they are already said to be in talks over possible deals and resource pooling arrangements with telecommunications providers so that both sides can rent out broadband on each others transmission assets (balloon and on ground transmitters). Overall, Google has stated that its recent beta trials in New Zealand for the project have functioned as intended and will move on.



he real significance of the Google Loon is not the immediate internet access it will provide, whether that outcome is to become reality or not. The Loon signifies a reaffirmation that, as Silicon Valley becomes more ‘establishment’, the industry is still committed to innovation and ‘changing the world’. In recent years, even as services and products improve, giants such as Google, Facebook and others have struggled to bring us watershed developments (i.e personal computer, smartphone, social networking) as they once did. The Loon

is a subsidiary of Google X: Google’s greater project to ‘change the world’. The Google X program has produced everything from the Google Glass to the self-driving vehicle. Extrapolating on that sense of renewed purpose, in essence, the overall meaning of the Loon project is as following: it means technology doesn’t have to just be a tool to make corporate profits or photo filters for teenagers that it seems to be gravitating towards. Loon ultimately represents a role for technology as being what it always was envisioned to be as empowering, egalitarian and never less than groundbreaking.





LOL. OMG. CUTE. FAIL. In 2008, when MIT Media Lab graduate Jonah Peretti founded the website BuzzFeed, even its most avid readers wondered whether or not it would become a legitimate journalistic enterprise. By 2014, however, Buzzfeed has become an internationally viral lab that not only makes everything go viral, but also devotes articles to serious journalism, with topics such as politics, Technology, and business. The website, according to, currently ranks 11th on the most popular websites list in the US, ranking above Wikipedia and


It can be asserted that Buzzfeed gives ‘buzz’ to some media form(be it a video, a picture, or an event) and has the ability to make everything go ridiculously viral. In fact, Buzzfeed generate 34 times the traffic the original source generated.




So just exactly how does Jonah Peretti accomplish this? How can he make a website that takes a video of some kid doing stupid acts and make it 34 times more popular? The answer comes from the strong notion that Buzzfeed knows its target audience: The-bored-atwork community. These are the people who are on the computer everyday, for most of their day, except that they are not doing work all the time. Buzzfeed knows that there are more than enough these bored workers around, and exploits their boredom. These people are looking for small, bite-sized entertainment around the internet, enough to keep them distracted from bored. This is exactly what Buzzfeed offers; As Peretti expressed in the

SXSW conference, half of the time for an article should be focused on its idea, and another half for how it is to be spread. He also expressed that articles should be focused on three things: emotions, Sociability, and Sharability. This is the future of Journalism that Peretti sees. Articles, in the future, will depend on whether people will share them. In order to make people share articles, they have to be emotional. No one shares anything that they do not care about. Another group of audience that Buzzfeed exclusively targets, is the bored-in-line community. These people are people who are bored in between events and activities,


typically on their mobile devices. These people are looking for even smaller bites of entertainment, such as a short video clip, or a typical “top 10” list and so forth. They were one of the main catalysts for making buzzfeed popular, and filled with cute cat videos.

“No one shares anything that they do not care about. “

Jonah Peretti (as horse) with his colleagues including Jon Steinberg (far left) COURTESY OF PETER YANG WIRED

Dao Nguyen (with Peretti), BuzzFeed’s director of growth and data

Luke Lewis, BuzzFeed’s new UK editor, with Peretti’s head in the back.

Editor in chief Ben Smith and Peretti in the red hoodie.


That is, usually, not an ttractive feature for an informative website, but for buzzfeed, it may just be its forte. The influx of information creates an environment where things really do feel ‘buzzed’, as if the user is standing in the middle of a room of celebrities and journalist. It also gives an impression that the user will never run out of entertainment, which is exactly

there are literally hundreds of them in Buzzfeed, offering everything from “Are you a Psychopath? “ to “Which Marvel Character are you?” These seem to have the most popularity because, of the nature of Buzzfeed’s audience; They are looking for a way out of their boredom, and what is a better way to that then to take quizzes on which superhero they could have been and saved the world instead of sitting in a boring office and copying papers?

In some ways, Buzzfeed’s unique web interface also attributes to its success. Articles in buzzfeed are not only categorized by their relevant content, but can also earn badges. These badges are named after popular modern acronyms, such as LOL and OMG. The unique badges which are appealing towards the Buzzfeed’s audience adds both share value and personality to the website. Share value is crucial for a site like Buzzfeed, where getting media viral quickly is one of the best functions and merits of the website. Also, when a user visits the website, he or she is immediately met with an influx of information.

DIAGNOSTIC QUIZZES Buzzfeed also, unlike other websites, offers other forms of content in lieu of simple articles, such as diagnostic quizzes, selective lists and advices. The diagnostic quizzes are usually popular;


“Are you a Psychopath?“


Despite all its success and renown, Buzzfeed had been raised several concerns regards to the legitimacy of their journalism. Many people do not consider Buzzfeed as serious journalism, more as a centre for gossip and distracting hype. When Buzzfeed ran an article on Donald Trump, for example, Trump was unhappy with it and called Buzzfeed as ‘terrible and irrelevant.” Others believe that since Buzzfeed focuses on emotional appeal of articles, that they become no longer literary worthy, designed to appeal rather than to inform or critique.

There has also been several criticisms questioning just how original Buzzfeed is. Some claim that the site borrows many of the original sources of images, or videos and simply wraps them in a fuller and sharable package. People have found that most of the viral footages originate from website such as reddit and 9gag. In fact, in 2013, A photographer sued Buzzfeed for over $3.6 Million dollars, over a series of soccer-related photos. Although it is doubtful that the photographer will win the lawsuit, the event did raise an issue of much importance with the current culture: copyright laws. Peretti himself asserted that any content shared on Buzzfeed does not

violate the copyright laws, due to its ‘transformative’ nature. Nevertheless, the whole lawsuit highlighted once again just how unfitting the copyright laws are to the digital age. Buzzfeed pays copyright to formal sites such as reuters, but also often pulls media from amateur sources such as twitter and tumblr. As for the critique on the journalistic legitimacy of Buzzfeed, Peretti has started to address some of those issues. He never intended Buzzfeed to be solely a ‘viral lab’ and had made the website with the intention of expanding it into serious journalism, much like Huffington Post, which Peretti founded. last month, He hired indiewire writer Alison Willmore, to critique film. This will be Buzzfeeds first attempt to criticise anything, while also operating under their “No Haters” mantra. She has been advised to write both positive and negative


reviews of films in order to obey the mantra. He also hired Ben Smith, a celebrated write from Politico, to take charge of their politics section, getting Buzzfeed involved with much more serious topics and events. They have been recognized with covering and leading in topics such as LGBT Teens, which is often ignored by other social and journal websites. Nevertheless, it is difficult to see Buzzfeed throw off their cat videos and viral marketing and diving into serious journalism all the way anytime soon; After all, it is what made Buzzfeed, well, Buzzfeed. It is what marks Buzzfeed’s uniqueness. Besides, Buzzfeed’s presence has increased from the website itself to youtube, twitter and other social media, with its prime goal of increasing share value and therefore, viralness. Buzzfeed will always be full of viral buzzes.


“Terrible and irrelevant. “ - Donald Trump

THE VIRAL MEDIA Peretti himself didn’t invent the idea of a ‘viral lab’ but he saw patterns to how we reacted to viral media, and the nature of these media that made them become viral. He recognized these sometime before buzzfeed was even conceived, in fact. He was a creator of viral media, before Buzzfeed. He uploaded a series of email exchanges he made with Nike on a website, which went viral because Peretti’s order of personalized nike shoes was cancelled due to the fact he wanted to write the word ‘sweatshop’ on it He also gained quite a lot of controversy over the website, where Peretti pretended to be an economist named John Lott, and gave counterfeit advice to random economic problems asked on the site. He later apologised for the website. In 2005, Peretti also hosted a contagious media showdown, an event designed to create media sensations, where the participant with the biggest hit would win a prize. With these events up his sleeve, Peretti sure knew how a viral media worked before he even began buzzfeed. His ability to recognise and replicate patterns regarding viral media definitely has been inherent to not only buzzfeed’s creation, but also its success. The sharing mentality to running and managing buzzfeed doesn’t just increase its popularity: it also increases its revenue. The site draws in over 14.2 million unique viewers, which is the result of just how sharable

content is on the site. These viewers are then exposed to ads generating incredible amounts of revenue for both the advertisers and the site. Its been evident that another popular social network website, Facebook has been struggling to generate revenue with ads and finding a method to implement ads in a friendly way that would not detract popularity of the website. Felix Gillette, from Bloomberg Businessweek thought buzzfeed’s approach to this may just be the ideal model for the ‘facebook era.’ Although the company has not disclosed specific revenue numbers, it is estimated to have revenue of around $15,000 per employee in 2011. This type of success comes, again, from Peretti’s unique ideas and business tactics. His approach to his websites is less from a business standpoint, but more from a scientific one: he leads buzzfeed more as a scientist then as a businessman. “What if you assume people’s home page isn’t your site but Facebook or Twitter or StumbleUpon, or one of these social sites? said Peretti, and responding to that idea, he has been basing his website not only to be optimized for search engines ( to be discovered on search engines, such as google, more often.), but also for social networks, to be optimized for people who base their browsing experience on social network sites such as Facebook. And no doubt it is fair to say that Facebook has become increasingly the web hub for most young users of


the internet. Peretti recognizes this, and has been urging all his publishers to cater their posts to be able to be shared on Facebook and other social networks, which was what abled their viral posts to be shared so many times and gather exponentially more ad views: if its on facebook, everyone will eventually see it. This rising trend of social media becoming the central hub for the average users is not something to be glossed over simply. It may very well be the future of modern internet experience. Most importantly, more and more websites have begun to notice this and address this phenomenon; with Peretti and his Buzzfeed leading, websites are being optimized more and more to be found and connected with social networking websites, and as Buzzfeed has shown, increased revenues and popularity. In a way, Buzzfeed is the future of how social news and entertainment will be delivered online- at least in respect to the current trends outlined by thousands of datas of users. Whether that will be a positive change is an entirely new debate, however. The shift from pure journalism to gearing articles to be ‘sharable’ and targetable for the ‘bored at work/shift/home/ phone’ community may result in loss of genuine content, and critical work that is often shunned by the masses. It is no doubt that websites similar to Buzzfeed will arise, and eventually overtake other journalistic websites such as the New York times.( in terms of internet traffic and general popularity) It is those enterprise’s responsibility to find a way to market themselves in a sociable yet still critical to the modern audience: the balance between integrity and publicity has never been so blurred.

Colophon Screen shots of copyrighted computer software, and the copyright for its contents is most likely held by the author(s) or the company that created the software. It is believed that the use is for identification of, and critical commentary on, the software in question qualifies as fair use under copyright law. Press images of products are meant as intended by the corporations to be used by press and/or industry analysts . Standard practice giving attribution to press images are as follows—Press images are to be accompanied by the applicable proprietary attribution shown on the page of the image and only there. Thus further atribution in the Colophon is not necessary. The Tech Crewsaders are also under protection from these laws in relations to use of medias: From 17 U.S.C. § 107 Notwithstanding the provisions of sections 17 U.S.C. § 106 and 17 U.S.C. § 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phono-records or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include:

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Additional Attribution and Citations for Photographs Used, that is not in Public Domain:

Tech Crewsaders Publications

Bloomberg. Satya Nadella. 2014. Getty Images. Aljazeera. Web. 8 June 2014.

Dhira Web Khewsubtrakool


Bruhn, Ashley Muir. Waterproof IPhone Case. 2013. Hither and Thither. Web. 8 June 2014.

Seongwoo Choi

Crook, Jordan. Jonah Peretti. 2013. TechCrunch. Web. 8 June 2014.


Morris, Lucy. Nokia 5110. 2013. Her? Web. 8 June 2014.

Patrick TomHon, James Yuh, Lillian Sheng, Ian Kim, Alex Byun

Peter Yang. Jonah Peretti (as Horse) with His Colleagues. 2014. WIRED UK. Web. 8 June 2014.


Peter Yang. Luke Lewis, BuzzFeed’s New UK Editor. 2014. WIRED UK. Web. 8 June 2014.

Ashton Le Cornu, Celine Meylemans, Yoonjie Park, Nathan Cheung, Christopher Yoonjae Kim

REUTERS. Buzzfeed Office. 2014. FOX Small Business. Web. 8 June 2014.


Richards, Paul J. Bill Gates. 2014. AFP—Getty Images. NBC News. Web. 8 June 2014. Tama, Mario. Steve Ballmer. 2013. Getty Images. Business Insider. Web. 8 June 2014.

Alexander Sohn, Andrew Kim, Andrey Ten, Andy Cho, Anno Chang, Callum McEachen, Chris Changhyun Kim, Floruen Tu, Jackie Bharwaney, James Whong, Jinwook Lee, Justin Kae, Kathleen Lee, Lucas Hong, Patrick Hahn, Sabrina Sung, Samuel Kim, Steven Paik, Stian Mikalsen, William TomHon, Yong Choi

Washburn, Alex. Chromebook Pixel. 2013. WIRED. Web. 8 June 2014. ํYang, Peter. Dao Nguyen (with Peretti). 2014. WIRED UK. Web. 8 June 2014. Yang, Peter. Editor in Chief Ben Smith (and Peretti). 2014. WIRED UK. Web. 8 June 2014. Zambelich, Ariel. Broken Samsung. 2014. WIRED. Web. 8 June 2014.

MEMBERS OF THE TECH CREWSADERS Alex Byun, Alexander Sohn, Andrew Kim, Andrey Ten, Andy Cho, Anno Chang Ashton Le Cornu, Ayushi Mistry, Callum McEachan, Celine Meylemans, Chris Kim, Chris Yoonjae Kim, Dhira Web Khewsubtrakool, Elliot Shim, Floruen Tu, Ian Kim, Jackie Bharwaney, James Whong, James Yuh Jinwook Lee, Justin Kae, Kathleen Lee, Lillian Sheng, Lucas Hong, Michael Mussel, Nathan Cheung, Patrick Hahn, Patrick TomHon, Rodrigo Elizondo, Sabrina Sung, Samuel Kim, Seongwoo Choi, Steven Paik, Stian Mikalsen, William Paek, William TomHon, Wonhee Cho, Yong Choi, Yoonjie Park Visit us online in many different places on both Google+ and Facebook For the online version of the Tech Crewsaders Magazine and news post that did not make it to the Post visit For inquiries please email us at techcrewsaders@ or use the contact form at Seoul Foreign School, 55-1 Yonhi Dong, Seodaemun-Gu, Seoul, Republic of Korea, 120-823, +82-2-330-3100


Summer '14 Tech Crewsaders Magazine  

This is the Summ er2014 issue of our monthly education technology magazine for both Teachers and Students in Seoul Foreign High School

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