AVANTI PRESS
AVANTI • A*PRESS • AMERICA • NIQUEA.D
Dear Avanti Sales Representative,
You already know the word “avanti” translates as ADVANCE. It’s the perfect word to describe the Avanti Press passion for the forward path, and the creative intensity to make cool, positive, smart, high quality cards shared and enjoyed all over the world.
The company ethos to ADVANCE especially supports Avanti sales representatives:
• Your Avanti Back Office is now ABO On the Go, advancing speed, convenience, accuracy, and delivery efficiency.
• Selling options now include margin-expanding multi-brand incentives for retailers.
• 2026’s Happy 250 USA display punctuates the America card line’s unifying celebration of the country’s core values, heart, and history. Happy 250 USA is a perfectly timed retail attention-getter!
• Existing America retailers will benefit from the NEW Happy 250 USA signage options for their stand-alone displays.
• New Card Introductions for Avanti, A*Press, America by the talented creatives whose ideas, humor, eye for detail, and dedication advance the sustained retail performance of these card lines.
• NIQUEA.D sales are growing at a rapid clip, earning retail trade buyers’ embrace while once-prominent premium card lines fade and falter.
More ADVANCE reinforcements:
• A recent customer survey in Gifts & Decorative Accessories magazine ranked HUMOR as the #1 birthday sentiment. And who sells the #1 Humor Card line in the trade? You do.
• What you do matters. Behind the digital noise pollution, the greeting card remains Jane Q. Public’s #1 preferred type of mail to receive. The greeting card advances a lasting, tactile, personal form of sharing love and laughs and memories.
With thanks for all you do,
CHIP OWEN Executive Vice President
REP REFERENCE Tips and Tricks
AVANTI PRESS
WELCOME TO 2026
AND YOUR NEW IMPROVED AVANTI PRESS
REP PRODUCT PORTFOLIO.
This manual is crafted to provide you with a comprehensive product portfolio with separate sections for each of the Avanti Press brands.
The new binder design allows for brand updates, which will be provided as new designs are introduced. In addition, it also includes a new section for you to add seasonal catalogs. This binder will allow you to
add additional pockets to hold supplies, such as new account forms or seasonal exchanges. Make it your own, but treat your binder well, as it has a two-year life expectancy.
4 ORIGINAL BRANDS. 1 EASY SOLUTION!
An award-winning combination of products that sell and sales reps who produce results!
FOUR ORIGINAL BRANDS
Shoppers expect variety, they demand options. Retailers need to provide variety: our four original brands offer a wide spectrum of looks, attitudes, sentiments, and price points.
ONE EASY SOLUTION
When it comes to greeting cards, retailers need to offer hundreds of SKUs refreshed frequently with new content – this can become complicated to manage. We make it easy!
PRODUCTS THAT PERFORM
Register sales are the ultimate seal of approval from consumers. Winning the impulse sale is what we do best, and our turn rates are some of the best in the industry.
OUR PROGRAM FOR RETAILERS
Benefits are for customers with 84 pockets or more of NIQUEA.D, America and A*Press everyday cards on year-round displays and 96 pockets or more of Avanti everyday cards on a year-round display.
FREE EVERYDAY DISPLAY
Initial display is provided at no charge with purchase of greeting cards (for program accounts). Customer is responsible for display freight costs. However, display upgrade kits are available at no charge.
FREE CARD FREIGHT
Orders over $150 qualify for free freight. All orders under $150 are charged an additional shipping and handling fee of $14.95.
DATING
Net-30 invoice dating available on everyday reorders with verified references completed on the New Account Agreement Form.
EXCHANGES
Credit for damaged cards may be applied to nonseasonal reorders with verified removal of the cards from the store. No refunds. NIQUEA.D non-seasonal product cannot be exchanged for credit.
MEET YOUR AVANTI PRESS SALES & SUPPORT TEAM
Chip Owen Executive Vice President
chipowen@avantipress.com 313.262.8662
Dana Hunt Director, North American Field Sales Development
danahunt@avantipress.com
313.262.8680
Regina Rosenthal Manager, Field Sales Development
Training Coordinator and Normans reginarosenthal@avantipress.com 917.621.4307
Stuart Bunn
Canadian National Sales Manager
stuartbunn@avantipress.com
800.228.2684 ext. 8689
Mandy Stewart Order Processing Coordinator mandystewart@avantipress.com
313.457.2217
Greg Bruce
Senior Credit and Returns Coordinator
gregbruce@avantipress.com 313.457.2215
Tom Kilcourse Chief Commercial Officer
tomkilcourse@avantipress.com 313.262.8750
Kari Knowlton Director of Business Development
Raley’s, Natural Grocery, Sprouts kariknowlton@AvantiPress.com 313.262.8692
Deb Marxhausen Director of Business Development
Pet Supplies Plus and VCS
deborahmarxhausen@avantipress.com 313.262.8645
Sevi Stokes Director of Business Development ACE Hardware
sevistokes@avantipress.com 313.262.8633
Karen May
National Sales Executive, USA
Southwest Buying Group, Purchasing Power Plus karenmay@avantipress.com 313.262.8696
Keith Lee Customer Solutions Specialist
Parcel, True Value, Do it Best keithlee@avantipress.com 313.262.8631
Sally Heekin
Director, Customer Operations
sallyheekin@avantipress.com
313.262.8648
Briauna Horton
Customer Care Representative
Plan-o-Gram Management
briaunahorton@avantipress.com
800.228.2684
Lisa Hughes
Customer Care Representative
New Account Set-up
lisahughes@avantipress.com
800.228.2684
Carrie Hull
Customer Care Representative
Care Cat Emails
carriehull@avantipress.com
800.228.2684
Gay Kruemcke
Outbound Customer Care Representative
Outbound New Business Leads
gaykruemcke@avantipress.com
313.262.8601
Colleen Quick
Outbound Customer Care Representative
Outbound New Business Leads and New Account Welcome Calls
colleenquick@avantipress.com 313.262.8616
Bobby Nayh
Customer Operations Manager
bobbynayh@avantipress.com
313.262.8652
Amy Campbell
Customer Operations Coordinator
Assist with ACE, Southwest Buying Group, Purchasing Power Plus
amycampbell@avantipress.com
313.262.8607
Natalie Carnagie
Customer Operations Coordinator
Assist with Pet Supplies Plus, and VCS nataliecarnagie@avantipress.com 313.262.8651
Audrey Meyers
Customer Operations Coordinator
Raley’s, Natural Grocers, Sprouts, and Canadian Tire audreymeyers@avantipress.com 313-262-8622
Avanti Care Cat
Customer Care Representative carecat@avantipress.com 1-800-228-2684 • Option #2
New Account newaccounts@avantipress.com
Planogram Assistance planogramteam@avantipress.com
Credits gregbruce@avantipress.com
Commission Questions danahunt@avantipress.com
2026 CALENDAR
JANUARY
Jan 1: New Year’s Day - Avanti Offices Closed
Jan 7-10: SWBG at Dallas Market
Jan 13-19: Atlanta Winter Market 2-663
Jan 19: Martin Luther King Jr. DayAvanti Offices Closed
Jan 25-29: Las Vegas Market
Jan 31: Winter Lookbook
*Renaud Bray Refresh
FEBRUARY
Feb 1-3: *Noted at New York Now
Feb 2: Easter, Mother’s Day & Grad Auto Avanti Ships
Feb 14: Valentine’s Day
Feb 24-26: ACE Hardware Show -Louisville, KY
Feb 15: Fall & Christmas Seasonal Credits Due
*Dan’s Supreme Refresh
MARCH
March 3: 2026 Fall Holiday Catalog
March 8: Daylight Savings Starts
March 21-23: Do It Best Show - Orlando
APRIL
April 15: New Avanti & NIQUEA.D Cards
April 5: Easter
April 30: Spring Lookbook
*Coborns, Norman’s & Sprouts Refresh
MAY
May 1: Father’s Day & Grad Auto Avanti Ships
May 10: Mother’s Day
May 19-21: Licensing Expo - Las Vegas
May 25: Memorial Day - Avanti Office Closed
*Indigo & VCS Refresh
* Tentative refresh dates - actual date may vary based on project demands
FREQUENTLY ASKED QUESTIONS
Q) Does Avanti Press charge Account’s credit cards at the time of shipment?
A) No, Avanti Press only charges credit cards on the first of the month following the shipment.
Q) Can I change an order after it is submitted?
A) Most of the time, once it is submitted, it is difficult to stop. TIP: if you have a question on an order, hold the order for approval, then release the order after you have your answer. If you want to add something to the order but are not sure how, add a note and it will be reviewed prior to shipment.
Q) Can only Customer Care change a caption for a pocket?
A) No, you can change a caption –see video Managing The Perfect POG - Move, Remove & Changing Designs on Vimeo
JUNE
June 5: Summer Auto Avanti Ships
June 9-14: Atlanta Summer Market
June 14: Father’s Day
June 15: New NIQUEA.D Cards
June 16-21: SWBG at Dallas Market
JULY
July 1: New A*Press Cards
July 3: Independence Day ObservedAvanti Office Closed
July 4: Independence Day - Avanti Office Closed
July 15: Spring Seasonal Credits Due
July 26-30: Las Vegas Market
*Norman’s America & Specs Refresh
AUGUST
Aug 1: New Cards: Avanti
Aug 1: Last Day to Order NIQUEA.D Boxed Christmas
Aug 2-4: New York Now
Aug 21: Halloween Auto Avanti Ships
ADDITIONAL
TIPS & TRICKS?
For additional tips and training visit APU (Avanti Press University) on Your Avanti Press homepage.
SEPTEMBER
Sept 7: Labor Day - Avanti Office Closed
Sept 14: Spring 2027 Holiday Catalog
Sept 15-17: Atlanta Fall Market
Sept 30: Fall LookBook & New Product Intro
OCTOBER
Oct 6: Christmas Auto Avanti Ships
Oct 31: Halloween
NOVEMBER
Nov 1: Daylight Savings Ends
Nov 26: Thanksgiving - Avanti Office Closed
Nov 27: Avanti Office Closed
DECEMBER
Dec 12: Valentine’s Day Auto Avanti Ships
Dec 15: New Product & 2026 Rep Reference Manual
Dec 24: Christmas Eve - Avanti Office Closed
Dec 25: Christmas - Avanti Office Closed
Dec 31: New Year’s Eve - Avanti Office Closed
TESTING FOR SUCCESS
Our point-of-sale retail testing cycle puts new Avanti brand cards in the market every 90 days to boost your sales. But that is only the beginning.
TEST WITH THE BEST
Every new design we create gets tested in the strike zone in hundreds of stores. They are side by side with our best designs –the competition is fierce!
STRIKE ZONE
Planning for Performance
Your Personal Planogram
Avanti Sales Represetatives use an online interface that mirrors retail planograms allowing them to consistently monitor– and improve – the performance of the display
Yellow= Best Seller
Move the card location when a best seller gets too far out of the strike zone.
RED= Not Reordered in the Last 12 Months
Move to a new pocket to create freshness or swap for a new design.
GRAY= Soon to be Phased Out
Cards will be swapped out on reorder, unless the category is over allocated in which case you need to force in an item of a relevant category.
MAXIMIZING SALES BY MANAGING THE POG
Ensure best sellers (yellow designs) are rotated to Rows 2, 3 or 4
Red Pockets: Red Pockets have not been reordered in over one year.
Level 1 accounts should have no red pockets
Level 2 accounts should have no red pockets at eye level and < 5 % total
TIP: using the swap feature in ABO will allow you to move pockets around on the display AND eliminate the “old” designation.
Level 3 accounts should have limited red pockets but they should be rotated to the bottom of the fixture
Level 4 accounts keep rows 2 or 3 with new & best sellers, no red pockets Avoid gray pockets. These are discontinued designs that are no longer supported.
MAXIMIZING SALES IS ALL ABOUT LOOKING GOOD!
MERCHANDISING & REORDERS
10 Simple Steps for EVERY STORE VISIT to Ensure Your Account Maximizes Sales:
1. Ask the owner or manager for the Avanti Press reorder.
2. Locate display and straighten all pockets to planogram before you start.
3. Pull any damaged cards and put aside for credit.
4. Open the reorder box. Save the packing slip.
5. Using the product ID tickets, work product one unit at a time onto the display ensuring each pocket has a pocket header properly placed.
6. Keep trash and waste in a trash bag or shopping basket for easy disposal.
7. Re-check that all product is to planogram, swap pockets as needed, and are ready for you to write an order.
NIQUEA.D MERCHANDISING TIPS
1. Follow the Visual Merchandising Map included in the box to insure proper fit. When possible, merchandise cards according to their true orientation – horizontal cards shown horizontally, and vertical cards shown vertically.
2. Make sure the reorder tickets are tucked behind the cards, never in front. For short/smaller designs, the Avanti Press reorder ticket may need to be folded in half. Reorder tickets should not be visible to the customers.
8. Place an order EVERY visit using ABO on the GO. Level 1 & 2 accounts order if there are 3 or less, all other accounts order at 2 or less.
TIP: If there are empty pockets, shift some cards from neighboring pockets so that the display still looks good until your reorder arrives
9. Process Avanti Press everyday exchanges for old, shopworn cards with an everyday reorder. Deface or destroy credited cards at the store. You can process exchanges using fillable PDF exchange forms or via ABO.
10. Check out with the store manager and show them your good work!
3. Discard any foam or cardboard cushion shipping slips that ship with select cards for protection. In addition, discard any Design Group reorder tickets that may be included in the package.
4. Make sure your pocket headers are in place to help shoppers find the categories they need.
PROCESSING CREDITS IN THE FIELD
• Avanti Press exchanges can be applied directly to an everyday reorder. Except for some accounts like ACE who use an account specific form.
• NIQUEA.D non-seasonal cards are not eligible for return.
• Avanti Press Seasonal credits are submitted using the Seasonal Returns tab (YAP page under Seasonal Tools). NIQUEA.D seasonal must be returned by the account.
• Use the Avanti Press Everyday Exchange form or the Seasonal Return form if retailer needs copy.
• Scan or take a photo of the form and forward to gregbruce@avantipress.com.
• All credits must include: Account Number, Store Name, and Rep Name.
• Make sure to follow any additional requirements of the retailer.
In ALL Cases:
• ALL product except for NIQUEA.D should be destroyed after the credit is written and left in the store.
• Please ask the retailer where they would like you place it for recycling.
NEED A FORM?
Scan the codes or vist the website below to download editable PDF forms
ABO ON THE GO
INSTANT-ORDERING APP
Exclusively for Avanti Press Sales Representatives
(Currently only available for iOS devices)
The next time you hit the road, put ABO in your pocket and GO!
This app allows you to submit orders three ways:
1. View POGs and touch images to order (includes Hold, Change or Swap features)
2. Scan the UPC code on back of card or reorder ticket to add to cart
3. Manually enter by browsing categories and adding to cart
Additional Features:
• Process everyday exchanges
• Customize Ship Dates and PO Numbers
• Email orders for approval
How to get ABO on the GO
1. With an iOS device scan the QR code to install
2. Trust the developer certificate, this is a one-time process to allow the app to run on your device
• Sales target update
• Service percentage updates
• Daily out-of-stock updates
Available for iOS devices only
Things to Remember
• The app only works currently on iOS (Apple) devices
• The app currently requires internet connection
Trust the Developer Certificate
Attempt to Open the App:
Open the app. You should see a message stating that the developer is not trusted.
Go to Settings:
1. Settings > General > VPN & Device Management (this should appear after you attempt to open the app).
2. You’ll see Avanti Press, Inc. listed under the Enterprise App section.
Trust the Developer:
1. Tap “Avanti Press, Inc.” and then tap “Trust Avanti Press, Inc.”
2. Your device will require a reboot. After that, you’ll be able to open the app without any issues.
Want to Learn More
The App is installed... Now what?
• You can login using your email address (not your rep code) and ABO password.
• If you don’t remember your ABO password, enter your email address first and tap “Forgot Password” to receive an email with instructions on how to change your password.
• Password changes made from the app apply only to the app – your ABO website login and password are not affected.
Scan QR code or visit link below to watch our detailed training video on using ABO on the Go.
OVERCOMING NEW BUSINESS OBJECTIONS
ACKNOWLEDGE LOYALTY:
That is great that you’re already supported. What do you like best about them?
ACKNOWLEDGE LOYALTY:
I get that greeting cards may not be at the top of your mind right now.
DIFFERENTIATE:
Emphasize what makes Avanti Press different without discrediting the other vendor.
ACKNOWLEDGE WITH HUMOR:
I’m guessing like many buyers I work with, times have been hard.
DIFFERENTIATE:
What if we explore how I could remove the hassle for you?
ASK:
If there is one thing that they could do better, what would it be?
ACKNOWLEDGE HESITATION:
I totally understand big decisions take time.
OFFER A SUGGESTION:
What if I give you a quick preview now so you can decide when Greeting Cards might be able to considered?
ASK:
Would a quick chat now help for when you could make it a priority?
ASK:
Would that work for you?
Schedule a follow-up and inform them of the special terms deadlines. ASK:
What specific questions are still on your mind?
ACKNOWLEDGE:
Sure, I can do that.
PROVIDE CONTENT:
Just to make it relevant, what specific information should I include that will assist you in making a decision?
ASK:
Would those outcomes align with what you’re focusing on right now?
ACKNOWLEDGE LOYALTY:
ASK: Would that approach work for you? I’m not interested.
I’m sure you already have a product that works for you.
OFFER A SUGGESTION:
What if I give you a quick preview of how Avanti Press can save you time and provide you with some of the highest return on investments in the industry?
ACKNOWLEDGE:
REFRAME:
ASK: What aspects of the solution do you see as having the biggest impact on your challenges? Your price is too high.
I hear you, pricing is always a critical factor.
Let’s assume we can align on pricing. Do you feel confident that Avanti Press could help you achieve your sales goals?
Let’s talk next quarter.
ACKNOWLEDGE:
Of course I can follow up then if that works best for you.
PROBE LIGHTLY:
Can I ask you one quick question before we set that follow-up appointment?
We are happy with what we have.
ACKNOWLEDGE LIGHTLY:
That makes sense - if it’s working, sometimes I think, why make a change?
REFRAME:
That said, some of my other retailers have thought the same thing until they saw how we helped them increase sales and sell more units.
I can’t make the decision by myself.
ACKNOWLEDGE SUBTLY: I understand.
REAFFIRM WITH CONTEXT:
Thank you for letting me know. This is a perfect location for Avanti Press greeting cards, and I want to make sure I’m sharing information with the correct person.
ASK:
What do you expect to change between now and when we next meet?
ASK:
Would you be open to seeing if there’s an opportunity for us to increase your sales?
ASK INDIRECTLY:
Would it make sense to explore this together before we involve others?
We tried Avanti Press in the past or something similar and it didn’t work.
AVOID REACTING DEFENSIVELY: I completely understand.
REFRAME THE CONVERSATION:
What if I show you how Avanti Press has evolved over the past few years? We are different.
We don’t have room for an greeting cards/another vendor.
ACKNOWLEDGE:
Space is at a premium these days.
REFRAME:
Avanti Press and NIQUEA.D are typically more productive than other products that occupy the same amount of floor space.
TRANSITION BACK TO THE PITCH: I think you will be pleasantly surprised.
ASK:
Is there anything currently on the floor that is not up to standards ? OR
If I were able to help you find less then 2 square feet, would you be interested?
OVERCOMING REORDER OBJECTIONS
ACKNOWLEDGE:
You appreciate their partnership with Avanti Press.
ACKNOWLEDGE:
I am sorry to hear that. Has anything changed since you began selling greeting cards?
“I don’t need a reorder.” My greeting cards aren’t selling. The card fixture is in a poor location.
SHARE:
Greeting cards are an impulse item. To maximize sales, they need a great location.
REMIND THEM:
As an Avanti Press partner, their program allows for old-age and discontinued designs to be exchanged. While you are in the account offer to do a review of the display to determine if the display needs to be refreshed.
ACKNOWLEDGE:
It looks like your display could use a refresh - I noticed some of the designs have slowed down.
CONSIDER HOW TO ASSIST:
Is the fixture in a good location? Are there old or discontinued designs on the fixture? Does the account need a category review to adjust the captions mix? Does the fixture need to be cleaned - removing dust and dirt really help increase sales. Does the signage need to be refreshed?
OFFER A SUGGESTION:
Look around the store and suggest a location. This will help keep sales strong and steady.
FACT:
An account had a 144-pocket spinner in a poor location selling 5 cards per week. Account agreed to move the spinner towards the cash register; the next week they sold 38 pieces.
ASK:
REMINDER:
Avanti Press wants to keep displays filled with the BEST. Level 1 accounts should not have any red or gray pockets.
ACTION:
On each visit, review old-age (RED POCKETS) and discontinued (GREY POCKETS), and offer an exchange.
ACKNOWLEDGE:
REINFORCE:
Best Sellers perform when at eye level on the display.
IF NO ORDER IS TAKEN:
COMMUNICATE TO RETAILER: I want to let you know that I moved the best seller into better pockets to increase your sales! Account states
Swapping pockets to refresh the display will increase sales. ABO on the GO is the easiest way to swap pockets. Before placing reorder, open the POG, select “Swap Pockets”, select the two designs to swap, lastly physically move the designs. Now place the reorder.
Would you be open to a review of the current display for an exchange to refresh your display with new best sellers?
Note in ABO Visit No Order, add who you talked to, and the date of your next visit. IF the account is a Level 1 or 2, please return in 30(L1) or 60(L2) days. All other accounts should be revisited within 90 days.
ASK:
Is it okay if I review the display? There may be some suggestions I can offer to help you.
ASK:
Would you be open to a short-term test moving the fixture to this location? Let’s see if it double your sales.
IF NO:
Leave a REP FEEDBACK note in ABO to share where the fixture is located.
CELEBRATE SUCCESS WITH THE RETAILER:
Avanti has new designs and I want to be sure you receive them. I am ordering in x new designs, and I have included an exchange for $x with this order.
The person who approves orders isn’t available.
ACKNOWLEDGE:
Confirm when the buyer may be available.
ACKNOWLEDGE:
While I am here, I want to review, straighten, and clean up the display. I will look at what may need to be ordered but won’t submit the order until I talk to x.
Order does not meet $150 for free freight.
ACKNOWLEDGE:
Some customers would rather have a small order and pay the small fee vs. empty pockets.
REFRAME:
A $150 order with price point $3.95 is only 13 packages. Review your display one more time: are there y designs you overlooked, are there old-age or discontinued designs that could be ordered, could you include a best seller?
ACTION:
Follow-up with your buyer for approval to submit.
ACTION:
If you are unable to get a $150 order, enter the order on ABO but DO NOT finalize. Reach out to the Avanti Sales Support Team for guidance and next steps.
The display has old-age pockets before you visit the account.
ACTION:
Before you go into the store, developed a plan by downloading the Control Cross Reference to identify OLD AGE pockets.
TO FIND THE CONTROL CROSS REFERENCE: Go to ABO
Select Control Tools
Select Cross Reference
Customer won’t allow reorders.
ACKNOWLEDGE:
Maintaining an Avanti Press display with everyday cards are part of our Partnership Agreement
The
brands
ACKNOWLEDGE:
PROBE LIGHTLY:
What are the objections to placing a reorder. Is this short-term or long-term. If the objection short-term, if so what can we offer to assist? If long-term, and we are unable to get an order over 365 days, review with Avanti if the account should be close.
or category mix is off and isn’t selling.
Avanti Press wants all displays to be productive.
Small changes can be made by forcing in a new design. Large changes require a Business Review.
ACTION:
If a brand or captions (i.e. New Baby, Wedding…) are not performing, connect with the Avanti Sales Support Team to discuss options and alternatives.
The account would like a business review.
Business Reviews are one of the best opportunities to grow your sales and partner with a retailer.
Account is not on POG.
ACKNOWLEDGE:
The best way to know how an account is performing is with computer analytics.
You can print a simple Business Review from ABO. TO FIND THE BUSINESS REVIEW: Go to ABO Select USEFUL TOOLS Select BUSINESS REVIEW
ACTION:
Place order to replace old-age pockets with NEW BEST SELLING designs.
REMINDER:
Only active program customers are eligible for seasonal exchanges.
REFRAME:
If an account is not on a planogram, they (and you) may be missing out. Statistics have proven that accounts on planograms perform at a higher level by offering clearer insight into sales insights, old-age and discontinued pockets.
REP INSIGHT:
Reps state that accounts on planogram take upward of 30% less time to manage.
COMMUNICATE TO RETAILER:
Let me reach out to Avanti Press for support on how we can maximize your display.
ADDITIONAL SUPPORT:
Connect with the Avanti Sales Support Team for detailed Business Review and support.
ACTION:
Connect with the Avanti Sales Support Team to discuss how to transition an account to a planogram.
1.800.228.2684
carecat@avantipress.com
Fax orders: 800.875.9690 SHOWROOM
Atlanta AmericasMart Building 2, Suite 663
PRESENTATION The Avanti Press
4 Brand Introduction
AVANTI PRESS
AVANTI • A*PRESS • AMERICA • NIQUEA.D
TIPS FOR A SUCCESSFUL PRESENTATION
One of the keys to successful new business is telling a compelling story. This section is designed as a training tool that provides tips for developing your Avanti Press story. To encourage you to tell your story, a copy of this presentation to give to your retailer is available to print on YAP in the proposals and presentations tab. We hope this section will empower you for success.
- Dana Hunt, Director Sales
• SALES IS ABOUT RELATIONSHIPS
Frame yourself as knowledgeable, reliable and trustworthy. Research your prospect by walking the store prior to the appointment. Find out how long have they been in business. Who is your competition? What are their greeting card needs? Identify pain points, customer base, likely objectives, and be prepared with display placement suggestions.
• IDENTIFY THE KEY DECISION MAKER. Learn one personal fact about them at the beginning of your meeting, remember the fact for future conversations.
• REVIEW AND PRACTICE YOUR PRESENTATION – MAKE IT YOURS. A smooth presentation takes time to master. Practicing your pitch will help you deliver your message with confidence.
• HAVE A 4 BRAND PROSPECT BOX SENT IN ADVANCE. To do so, enter the store details in your ABO Prospect Menu.
• CONFIRM APPOINTMENT TWO DAYS BEFORE. Retailers are busy. Call or send an email prior to the appointment with the video links to Atlanta and Taylor.
SAMPLE EMAIL:
Hi Mary,
I hope this emails finds you having a nice day. I wanted to confirm our appointment next Tuesday, June 29 at 9 am to review ways to enhance sales with greeting cards. As you have time, I encourage you to view the videos below to see firsthand how Avanti Press’ four original brands can support your needs and why I enjoy representing them. I look forward to our meeting!
The Avanti Press Solution
Avanti Press Delivers
• BE PREPARED.
Make sure that you have your supplies ready to go:
• Samples of Each Brand
• Avanti Fixture App Download
• Display Footprints
• 4-Brand Brochure
• Current LookBook
• Current Seasonal Catalogs
• Proposals
• New Account Form
• Stamped Thank You or Blank Card
• DURING YOUR PRESENTATION REFER TO THE COMPANY AS “AVANTI PRESS”. “Avanti” is one of our four brands.
• SELL FOUR BRANDS: By presenting each brand’s unique characteristics, you increase the opportunity for larger placements. Try to say each brand name at least three times during your presentation. Why three? Repetition emphasizes importance and allows the buyer to associate each brand’s personality with it’s name.
• HAVE A STORY ABOUT YOUR FAVORITE DESIGN AND HAVE SAMPLES OF EACH BRAND. Buyers relate to stories and see themselves and their family members in the imagery, which makes them attractive ways for sharing and celebrating. Have your samples set up in your bag or on the table in the same order as your presentation.
• BE RESPECTFUL OF THEIR TIME.
Begin your meeting by acknowledging the amount of time they’ve agreed to spend with you and plan your presentation to stay within the agreed time. “Thank you for agreeing to spend 15 minutes with me today.”
• ENGAGE THE CUSTOMER, LISTEN, AND ENCOURAGE FEEDBACK.
A successful sales presentation is a conversation between the you and the buyer
• LEAVE SPACE FOR QUESTIONS.
Ask how their current brands are performing. How can Avanti Press help them to be a greeting card destination? Do they have a large enough selection of humorous cards? Remember – funny makes money!
• BE WILLING TO CLOSE WITHOUT COMPLETING THE PRESENTATION.
If the buyer has already indicated an interest, skip the presentation and ask the closing questions.
• ASK FOR THE SALE.
If they aren’t ready, close with an agreement on next steps and a date for the next appointment.
• DON’T GIVE UP!
A no is a no for today, it isn’t a no forever
• SEND A CARD!
Follow- up with a Thank You, even if you don’t close. Write your message as soon as you leave the meeting and drop in the mail.
1. Express Gratitude and Interest for Working Together.
Confirm meeting length.
2. Engage Your Buyer
Get to know them, allow them to get to know you and have a powerful opening statement.
EXAMPLE : I love how your store is displayed and your product assortment, especially your selection of baby gifts, my niece is expecting, I see several possible gifts.
• Ask what they know about Avanti Press. If they are not familiar show the Sales Video.
• Avanti Press offers four powerful brands with a wide spectrum of looks, attitudes, sentiments, and price points.
• The Avanti brand experience provides your customers with the variety they expect.
Rep Notes
• Avanti in Italian means to move ahead or moving forward because Avanti is forward thinking and strives to constantly deliver results.
• Avanti Press was founded in 1980, is over 45 years old, and is privately owned. Our founder, Rick Ruffner, is actively involved in all aspects of our business.
• Avanti, A*Press and America cards are printed in the US, which limits out of stocks. NIQUEA.D products require special processes and are produced both internationally and domestically.
• We license to publishers in 25 countries and appear in 12 different languages.
Rep Notes
• Our distribution center is in Taylor, Michigan just south of Detroit.
• Avanti Press has exceptional shipping. Most US reorders ship same day. For our Canadian customers, we ship twice a week.
• Avanti Press’ goal is to make it easy:
• We offer a vendor managed Plan-O-Grams (POGs.)
• This data assisted tool allows Avanti Press to gather information for business reviews
• It ensures the most productive designs are placed in the most productive pockets
• It identifies slow selling and discontinued designs
• Inventory tickets are included in reorders which makes merchandising quick and easy.
• All 4 brands ship together
• All 4 brands are invoiced together
• All of this from ONE company and ONE rep.
Rep Notes
• Avanti Press has four unique brands: Avanti, A*Press, America and NIQUEA.D.
• Each brand has its own personality and audience which allows them to successfully stand on their own.
• Let’s talk about Avanti.
Rep Notes
• The Avanti brand is about BRIGHT - BOLD colors. Our competitive price points lead to high productivity, and our family-friendly content ensures that there is something for everyone.
• The magic of Avanti is the 1-2 punch. The image attracts and the verse sells.
• Each image is a narrative snapshot telling relatable stories with laugh out loud characters.
EXAMPLE: Hand them a card that you can relate to and share why you relate to the image.
• No one does funny better than Avanti Press.
• Avanti performs best when we place at least 144 pockets. This provides the perfect balance of captions (Birthday, Anniversary, Friendship, Blank, etc.) to meet the consumers’ needs.
Rep Notes
• Avanti designs are carefully created by our talented team of art directors, digital illustrators and designers. Nobody does it like we do!
• We keep at it until we love it.
• When we love it, we test it at retail.
• If the consumers love it, then we add it to the line, and then you get to love it too.
• If nobody loves it, then back to the drawing board it goes!
Rep Notes
• A*Press is designed and written for adults who have a sharp sense of humor and love to have fun.
• A*Press consists of eye-catching designs featuring bold typography that stands on it’s own or compliments additional graphics on the front of the card.
• Each A*Press card is enhanced with unique textures and embellishments.
• The surprise funny payoff on the interior keeps consumers laughing. While the tone of A*Press skews towards an adult audience it never crosses the line.
EXAMPLE: Hand them two or three designs and allow them time to read it.
• A*Press is a great compliment line with a fun boutique feel at a very competitve price point.
Rep Notes
• America is a collection of authentic, archival photographs that capture iconic and everyday moments consumers can connect with.
• All images are extensively researched and includes works from some of the 20th Century’s greatest American photographers.
• Each card contains a little history on the back. (SHOW THEM A CARD and hand it to them)
• Conversational and lighthearted verses.
• America has broad appeal and engages consumers of all ages.
• A handful of America card designs include a QR code on the interior which adds an extra amount of surprise and delight.
EXAMPLE: Open a card with the QR Code, take out your phone and show the video.
Rep Notes
• Retailers are creating specialty gift departments for America’s 250th - they need greeting cards!
• Features NEW iconic imagery including the Statue of Liberty, Mount Rushmore, “The Kiss” by Alfred Eisenstaedt, Fireworks over the Washington Monument, Marilyn Monroe, Elvis, Babe Ruth and more!
• Have you seen any other card publisher serving this need for retailers? We haven’t — Happy 250 USA is something truly unique and on-trend.
• Maximize sales with an 84-pocket stand-alone spinner.
• Our NEW 24-pocket corrugate display is an EASY solution, designed to last all year.
Rep Notes
• The NIQUEA.D brand offers a touch of modern elegance designed to create an immediate impression and memorable moment.
• The designs feature stunning treatments: gems, foil, embossing, flocking, and laser-cut paper and wood are just a few. Couple these award-winning designs with the written word, and the sender and the receiver are connected on an intimate and personal level.
• NIQUEA.D includes specific captions: Mom, Dad, even Baptism or Bar Mitzvah to expand the Avanti Press four brand experience.
EXAMPLE: Show a few of your favorite designs. Explain the elements and point out the attention to detail even with the envelope – another surprise and delight moment.
Rep Notes
• Avanti Press offers a seasonal program that will automatically send your seasonal cards, allowing you to focus on other parts of your business. At the end of season, a credit toward future orders is issued for unsold product. And did I mention 60 days dating? We make the seasonal ordering and exchanges seamless and hassle free.
• Show specific cards and why you personally like them.
• Seasonal cards could add 30% or more of additional revenue for your greeting card department.
Rep Notes
• NIQUEA.D’s attention to details especially on their seasonal cards create a lasting memory when the card is opened. We know seasonal cards are often kept as a lasting keepsake making these cards even more special.
• Look at the attention to detail on these designs: Hand them a samples and point out the envelope designs
• Depending on your program level unsold NIQUEA.D seasonal cards are fully exchangeable when you return the product to the Avanti Press distribution center.
Rep Notes
• Our programs consist of spinners to full in-line departments. Our spinners show all designs full-face in a small footprint.
• While we offer several options of spinners, we know our 192-pocket spinner with a base of just over 29 inches offers you the best dollars per square foot. Consider this, you would need at least 8 linear feet to display the number of pockets you could have on this display.
• On a 192-pocket spinner, I would suggest either all Avanti or 144-pockets of Avanti and 48-pockets of A*Press.
• Our 84-pocket spinners are designed to elevate and feature the NIQUEA.D, America and A*Press brands as stand alone collections.
Always present the 192-pocket first but IF you know that 192-pockets will not work, present other options.
Rep Notes
• Spinners work great for most of our retailers.
• Avanti Press is more than just a spinner greeting card company.
• Using a four-brand strategy, we can create and customize a department up to 40 feet.
• The bigger the space, the bigger the sales.
Rep Notes
This is the Avanti Press brand experience. What brands do you feel will best meet your customer’s needs?
• Discuss options: fixtures and terms.
• Have new account paperwork ready to complete.
• If you are unable to close, determine the next steps needed to close the sale. Plans should include who will complete required tasks, the timing, and date of your next appointment.
Be sure to send a greeting card and thank the buyer for this opportunity!
Rep Notes
Rep Notes
DISPLAY IT LIKE YOU MEAN IT!
The most powerful greeting card department with the least amount of effort... Customized to meet every retailer’s needs.
192-POCKET WIRE FOUR TOWER
Full Display: DISP192
Base Only: AV192BASE
Top Only: AV192HDR
29.75" Base Footprint
33.25" Spin Diameter
75" High (without sign)
Display Cost: $942.06 US/CDN
Shipment Boxes: 6
SCAN FOR INSTRUCTIONS:
RETAILER INVESTMENT
192 Avanti Pockets
Estimated Product Cost: $2,387 US • $2,849 CDN
144 Avanti Pockets + 48 A*Press Pockets
Estimated Product Cost: $2,512 US • $3,011 CDN
144-POCKET WIRE THREE TOWER
Full Display: DISPAV144
Base & Top: AV144BASE
26.25" Base Footprint
29" Spin Diameter
75" High (without sign)
Display Cost: $752.16 US/CDN
Shipment Boxes: 4
SCAN FOR INSTRUCTIONS:
RETAILER INVESTMENT
144 Avanti Pockets
Estimated Product Cost: $1,805 US • $2,144 CDN
96-POCKET WIRE TWO TOWER
Full Display: DISPAV96M Base & Top: AV96MBASE
28" x 14" Base Footprint
73.5" High (without sign)
Display Cost: $426.79 US/CDN
Shipment Boxes: 3
SCAN FOR INSTRUCTIONS:
RETAILER INVESTMENT
96 Avanti Pockets
Estimated Product Cost: $1,225 US • $1,455 CDN
84-POCKET
NIQUEA.D DISPLAY
DISPLAY CODE: DISP84NQN
23" x 23" Square Base
76" High (without sign)
Display Cost: $639.80 US/CDN
Shipment Boxes: 3
SCAN FOR INSTRUCTIONS:
NIQUEA.D 84-POCKET
DISPLAY SIGNS
SIGN KIT FOR INITIAL SET UP: 84NDSQKIT
INDIVIDUAL SIGN CODE: 84NDSQSIDE
4 Signs needed for each display 18" x 4.125"
Sign come with pre-applied adhesive squares. Remove label and press firmly to secure the signs. Position as shown.
RETAILER INVESTMENT
84 NIQUEA.D Pockets
Estimated Product Cost: $1,600 US and CDN*
*Cost may fluctuate slightly based on assortment and price points.
84-POCKET
A*PRESS DISPLAY
DISPLAY CODE: DISP84ALL
20" x 20" Square Base
76" High (without sign)
Display Cost: $587.80 US/CDN
Shipment Boxes: 3
SCAN FOR
INSTRUCTIONS:
A*PRESS 84-POCKET
DISPLAY SIGNS
SIGN KIT FOR INITIAL SET UP: 84APSQKIT
4 Signs total for each display 15.125" x 4.125"
LOGO SIGN
SIGN CODE: 84APSSQSD
Sign will attach to display with 3 command strips provided with initial shipment. Position as shown.
RETAILER INVESTMENT
84 A*Press Pockets
Estimated Product Cost: $1,258 US • $1,510 CDN
84-POCKET AMERICA DISPLAY
DISPLAY CODE: DISP84ALL
20" x 20" Square Base
76" High (without sign)
Display Cost: $587.80 US/CDN
Shipment Boxes: 3
SCAN FOR INSTRUCTIONS: AMERICA 84-POCKET DISPLAY SIGNS
SIGN KIT FOR INITIAL SET UP: 84AMSNDKIT
4 Signs total for each display 15.125" x 4.125"
LOGO SIGN
SIGN CODE: 84AMSQSD1
QTY: 2
TWO WOMEN ON BOAT
SIGN CODE: 84AMSQSD2
QTY: 1
PRESERVATION BAND
SIGN CODE: 84AMSQSD3
QTY: 1
Sign will attach to display with 3 command strips provided with initial shipment. Position as shown.
THEME MERCHANDISING HEADER STRIPS & SIGNS
SIGN CODE: 84AMTHMKIT
RETAILER INVESTMENT
84 America Pockets
Estimated Product Cost: $1,007 US and CDN*
*Cost may fluctuate slightly based on assortment and price points.
Management Approval Required
CODE: NIQCFD 16" Deep x 18 64" High Shipment Boxes: 1
MAKE AN INLINE IMPACT!
The traditional greeting card aisle just got upgraded with stunning full-face merchandising! Our branded in-line displays come in 4-foot sections designed to WOW shoppers with high visibility access to each collection, providing in-depth coverage of the most popular sending categories. All in-line fixtures should be reviewed with Sales Management team prior to presenting to your customer.
INLINE FULL FACE DISPLAY (AVAILABLE IN 4 FT INCREMENTS)
Minimum 12 Foot Placement • Management Approval Required
DISPLAY CODE: DISP4FTFFN
47.5625" wide x 18.5" deep x 70.88" high
Display Cost per 4-Foot Increments: $737 US/CDN
Ships on a Pallet in a Large Carton Standard Freight Depends on Size: $171-$345 US/CDN
AVANTI SEASONAL SPINNERS
24-POCKET FLOOR SPINNER
Full Display: DFG24
15" Base Footprint
63.25" High (without sign)
Display Cost: $114.00 US/CDN
Shipment Boxes: 1
SCAN FOR INSTRUCTIONS:
RETAILER INVESTMENT
Estimated Product Cost: $266 US • $301 CDN*
*Cost will fluctuate based on seasonal assortment and price points.
15-POCKET FLOOR SPINNER
Full Display: DFL15
15" Base Footprint
63.25" High (without sign)
Display Cost: $122.45 US/CDN
Shipment Boxes: 1
SCAN
FOR INSTRUCTIONS:
15-POCKET COUNTER SPINNER
Full Display: DFG15
11.375" Base Footprint
28.5" High (without sign)
Display Cost: $119.40 US/CDN
Shipment Boxes: 1
SCAN FOR INSTRUCTIONS:
RETAILER INVESTMENT
Estimated Product Cost: $215 US • $245 CDN*
*Cost will fluctuate based on seasonal assortment and price points.
FOR PROGRAM ACCOUNTS ONLY
28-POCKET NIQUEA.D
SEASONAL SPINNER
DISPLAY CODE: DISP28NQS
12" x 12" Base Footprint
63.25" High (without sign)
Cost: $463.00 US/CDN
Shipment Boxes: 3
SCAN FOR INSTRUCTIONS:
28-POCKET NIQUEA.D
SEASONAL DISPLAY SIGNS
LOGO SIGNS
SIGN CODE: 28NDSQSIDE
2 needed for initial display set-up. These signs are permanent and will not change with each season.
7.25" x 5.5"
Signs come with pre-applied adhesive squares. Remove label and press firmly to secure the signs. Position as shown.
SEASONAL SIGNS
SIGN CODES: See pg 17
Signs will ship with seasonal card order.
RETAILER INVESTMENT
Product Cost will vary based on designs selected.
EVERYDAY SIGN CODES
INLINE SIGNS (DESIGNS SUBJECT TO CHANGE)
AVANTI INLINE SIGN
47.5" x 8"
SIGN CODE: AV4FT01
A*PRESS INLINE SIGN
47.5" x 8"
SIGN CODE: AP4FT01
AMERICA INLINE SIGN
47.5" x 8"
SIGN CODE: AM4FT01
NIQUEA.D INLINE SIGN
47.5" x 8"
SIGN CODE: ND4FT01
NIQUEA.D UPC DISPLAY SIGNS
NIQUEA.D 84-POCKET VERTICAL STRIP SIGN (LEFT)
2.9375" x 59.75"
SIGN CODE: NDUPC84STR
4 Signs needed for each display
NEW NIQUEA.D UPC 84-POCKET TOP SIGN (BELOW)
13.5" x 9"
SIGN CODE: NDTOPSPIN
1 Sign needed, attaches to top of display with sign clip.
AVANTI SEASONAL SPINNER SIGN CODES
Valentine’s Day CODE: VA2026
Easter
CODE: EA2026
Mother’s Day CODE: MD2026
Father’s Day SIGN CODE: FD2026
Summer SIGN CODE: SUM26
Halloween SIGN CODE: HAL26
Christmas SIGN CODE: XMAS26
NIQUEA.D SEASONAL 28-POCKET SIGN CODES
2 Logo signs and 2 Seasonal signs needed per display.
Logo signs will not change.
Logo Sign
7.25" x 5.5"
CODE: 28NDSQSIDE
Valentine’s Day
7.25" x 5.5" CODE: 28NDVAL
Easter
7.25" x 5.5" CODE: 28NDEAS
Mother’s Day
7.25" x 5.5" CODE: 28NDMOM
Father’s Day
7.25" x 5.5"
SIGN CODE: 28NDDAD
Graduation
7.25” x 5.5”
SIGN CODE: 28NDGRAD
Halloween
7.25" x 5.5" SIGN CODE: 28NDHAL
Christmas
7.25" x 5.5" SIGN CODE: 28NDCMAS
Feel Good Funny
2026 Product Catalog
No One Does Funny Better... NO ONE!
• Quirky characters
• Relatable stories with broad appeal
• Universal language of laughter
• Made in USA
THE PERFECT AVANTI DISPLAY!
192-Pocket 4 Tower Spinner
29.75" Base Footprint
33.25" Spin Diameter
75" High (without sign)
Display Cost: $942.06 US/CDN
Estimated Product Cost: $2,387 US • $2,849 CDN
“I
May all your dreams have extra
The
It’s
Your
Are the sunglasses too much?
I can’t even handle your awesomeness!
Beside every woman is her crazy best friend! Happy
...your social security number is 1! ...you took your driving test on a dinosaur! ...”getting lucky” means you found your car in the parking lot! ...you remember when the Dead Sea was only sick! ...your back goes out more than you do! ...even your birthday suit needs ironing! ...you remember when rainbows only came in black and white! ...the candles cost more than the cake! HAPPY BIRTHDAY
Classy and sassy... sunrise to sunset!
My bikini told me to go to the gym but my sweatpants said, “Nope, you’re perfect.”
Some days you finish the pizza... Other days, the pizza finishes you.
Sympathy
Holding
Wishing
New Pet Pet Thank You
Pet Sympathy
Bright, Bold & FUNNY!
Bolder & FUNNIER!
• Designed and written for adult recipients
• Bold graphics and typography engage consumers
• Big attitude with a smart sense of humor
• Each card enhanced with unique textures and embellishments
• Made in USA
BIRTHDAY
BIRTHDAY
...and oh, so Fabulous! Happy Birthday
206417
Except you can’t blame it on the dog. Happy Birthday
206410
...creak and pop wherever we go!
206449 I’m stumped... How many is that? Happy Birthday
206447 Happy Birthday
206446
You sparkle from the inside out! Happy Birthday
206412
They’re hairy, inhale their food, and fart. They like cars and balls, a good nap and snore. They’re messy but afraid of the vacuum. And they make really great friends. Happy Birthday
206411
...as the first time we thought we were old. Happy Birthday
BIRTHDAY: WIFE BIRTHDAY:
206926 NEW
The one & only YOU is the only one for ME! Happy Birthday
206925 NEW
...who really is my better half! Happy Birthday
206921 NEW
You nurture, nourish, and brighten our days... Wishing you a Birthday that’s beautiful in every way!
NEW And I want the whole world to know it! Happy Birthday
BIRTHDAY: MOM FRIENDSHIP
BIRTHDAY: DAD
206930 NEW
You make questionable emissions and weird, funny noises, and you’re a bit slower to accelerate but you never go out of style! Happy Birthday
206929 NEW
...Guy On A Toilet. And the Greatest Of All Time! Happy Birthday
FEEL BETTER
SYMPATHY
Heart, Humor & History
2026 PRODUCT CATALOG
• Authentic images from some of the greatest photographers and archives
• Conversational and heartfelt messages
• Appeals to consumers of all ages
• Made in USA
PRICE POINTS
84-POCKET SPINNER
20" x 20" Base 76" High
Display Cost: $587.80 US/CDN Estimated Product Cost: $1,007 US/CDN
IT’S AMERICA’S BIRTHDAY!
Discover America at Its Best
ICONIC PRODUCT OFFERING!
Bring focus to America’s Birthday with our Happy 250 USA 24-pocket outpost display. Anchor your Made in USA or patriotic gift zone; use as an aisle disruptor or create impulse sales near the register.
NEW designs and best-sellers
16.25" x 16" square base • 63" high with sign
Prepack with Display Code: 24PKT250
Estimated Cost: $308.40 US/CDN
SPECIAL EDITION HAPPY 250 USA SIGNS
Available for the 84-pocket spinner shown to the left.
UPGRADE OPPORTUNITY
Current 48-pocket AMERICA retailers can upgrade to the new 84-pocket spinner featuring the themed collections and RECEIVE 10% OFF YOUR ORDER* AND A FREE DISPLAY! Plus, a limited-time Happy 250 USA signage and window cling.
*Order must be for the full display cost of the 84-pocket assortment in 6’s – cards on current display can be transferred to new assortment.
Actual assortment may be adjusted through the year as new cards are introduced.
a side-splitting, belly-laughing, knee-slapping, rip-roaring good time!
You’re
Wishing
Wishing you clear skies ahead
Every day is a new day
Just above the clouds, the sun is always shining.
“Believe you can, and you’re halfway there.” -- Teddy Roosevelt
Hope you feel souper soon
Laughter
You’ve got this California
Hope you’re on the road to recovery.
Wishing you clear skies ahead. Feel Better Soon
Wishing you peace and strength during this
BLANK WITH QUOTE
206746
Sometimes the smallest things take up the most room in your heart.
Philippines
204262
“It is not in numbers, but in unity, that our great strength lies.” -- Thomas Paine
New
203974
“There ain’t a man livin’ who hasn’t talked to his dog.” -- Hank Williams Nebraska
204474
“Uncommon valor was a common virtue.” - Admiral Chester W. Nimitz
Cover: Iwo Jima
Interior: Virgina
Interior Image
203662
“What lies behind us and what lies before us are tiny matters compared to what lies within us” -- Ralph Waldo Emerson North Atlantic Ocean
202946
“The most effective way to do it is to do it.”
-- Amelia Earhart Northern Ireland
NIQUEA.D Traditional
Sentiments with Exquisite Style and Treatments
An Original Collection by Dominique Schurman
Product Catalog
CONTENTS
COLLECTOR’S EDITION pg. 1-5
BLANK pg. 7-12
BIRTHDAY pg. 13-38
FAMILY BIRTHDAY pg. 39-43
FRIENDSHIP pg. 44-45
LOVE pg. 45-46
ENGAGEMENT pg. 47
BRIDAL SHOWER pg. 47
WEDDING pg. 48-51
ANNIVERSARY pg. 52-55
NEW BABY pg. 56-58
THANK YOU pg. 59-62
GET WELL pg. 63-64
SYMPATHY pg. 65-68
CONGRATULATIONS pg. 70
RETIREMENT & RELIGIOUS pg. 71
STATIONERY pg. 73-92
A Priceless Gift UNIQUE • DIFFERENTIATED EXTRAORDINARY
“It has always been my passion to create exceptional greeting cards that inspire others to reach out and make meaningful and lasting connections with the special people in their lives. NIQUEA.D is a pure expression and embodiment of this dream!” – Dominique Schurman
The written word is incredibly powerful and our desire to connect with others is an innate and profound human quality. The perfect card given at the right time is a priceless gift and can become a moment to be cherished for years to come.
Officially launched in 2020, NIQUEA.D traces its roots back to its home in Papyrus retail stores operated by Dominique Schurman, where it was the in-house luxe brand for gifts and stationery. NIQUEA.D reflects the culmination of Dominique’s work, and her experience designing greeting cards and personal expression products that are unique, differentiated and extraordinary.
value exceptional and original greeting cards that create lasting connections.
84-Pocket
NIQUEA.D DISPLAY
DISPLAY CODE: DISP84NQN
23" x 23" Square Base 76" High
Display Cost: $639.80 US/CDN
Estimated Product Cost: $1,600 US/CDN*
*Cost may fluctuate slightly based on assortment and price points.
introducing COLLECTOR’S EDITION
ELEVATING GREETING CARDS INTO WORKS OF ART!
Each Collector’s Edition card features 3 designed components: thoughtfully crafted and stunningly embellished greeting cards, a collectible envelope with coordinated interior liners, and a matching solid envelope for presenting and mailing. This truly exceptional collection of greeting cards was created to bring timeless beauty and grace to everyday life. There’s nothing like it on the market today!
FLYING CRANES | NB0508
Embellishment: Tip-Ons, Foil, Embossing
Enjoy your special day to the fullest and make each and every day this year count! Happy Birthday
8.375 x 5.375 | Retail $18.95
3 | Unit Cost $28.43
BUTTERFLIES AND FLOWERS | NB0435
Embellishment: Tip-Ons, Vellum, Foil, Glitter
Wishing you abundant happiness and love Happy Birthday
8.375 x 5.375 | Retail $18.95
VINTAGE JAPANESE FLOWER AND FIGURE | NB0494
Embellishment: Tip-Ons, Vellum, Gold Tassel, Gems, Foil, Glitter, Embossing
Today is all about the amazing person you are and wishing you every beautiful thing on this very special day Happy Birthday
5.375 x 8.375 | Retail $18.95
3 | Unit Cost $28.43
CONTEMPORARY FLORAL WITH CHEVRON | NB0434
Embellishment: Foil, Beads, Embossing
Wishing you a beautiful day, week, month and year of endless possibilities and happiness
8.375 x 5.375 | Retail $18.95
3 | Unit Cost $28.43
COLLECTOR’S
CHEETAH
WITH FLOWER CROWN | NB0433
Embellishment: Flocking, Feathers, Tip-Ons, Foil, Glitter, Embossing
You are just extraordinary and every year you become more wonderfully YOU! Happy Birthday
5.375 x 8.375 | Retail $18.95 Pieces/Unit 3 | Unit Cost $28.43
PEONY ON GOLD | NB0430
Embellishment: Tip-Ons, Foil, Glitter, Gems, Embossing
You are extraordinary! Warmest birthday wishes to one of the most amazing women I know
5.375 x 8.375 | Retail $18.95
3 | Unit Cost $28.43
BIRTHDAY FANS | NB0432
Embellishment: Layered Tip-Ons, Foil
Hope you have a day full of excitement, happiness and dreams come true! Happy Birthday
5.375 x 8.375 | Retail $18.95
3 | Unit Cost $28.43
DIE-CUT BOUQUET | NB0428
Embellishment: Die-Cut, Tip-Ons, Foil, Glitter, Gems, Embossing
Hoping this birthday brings what your heart desires the most Have a truly beautiful day!
5.375 x 8.375 | Retail $18.95 Pieces/Unit 3 | Unit Cost $28.43
COLLECTOR’S
BIRTHDAY CATS | NB0427
Embellishment: Tip-Ons, Foil, Gems, Embossing
What a day for celebrating wonderful you!
5.375 x 8.375 | Retail $18.95 Pieces/Unit 3 | Unit Cost $28.43
TWO FLAMINGOS | NF0083
Embellishment: Tip-Ons, Gold Cord, Gems, Foil, Embossing
You have always been my forever love… Then, now and always
5.375 x 8.375 | Retail $18.95
3 | Unit Cost $28.43
GRAPHIC LANDSCAPES | NBL0090
Embellishment: Foil, Embossing Blank inside for a personal message 5.375 x 8.375 |
COUPLE IN PARIS | NA0061
Embellishment: Tip-Ons, Foil, Glitter, Embossing
The longer we’re together the more I fall in love with youLet’s make this amazing, romantic story never end Happy Anniversary 5.375 x 8.375 | Retail $18.95
HEART WREATH | NW0060
Embellishment: Tip-Ons, Foil, Glitter, Embossing
Here’s to the beginning of a beautiful life together
5.375 x 8.375 | Retail $18.95 Pieces/Unit 3 | Unit Cost $28.43
STYLIZED
FLORAL ON INDIGO | NS0050
Embellishment: Flocking, Foil, Gems, Embossing
May you be comforted by the outpouring of love surrounding you With Deepest Sympathy
8.375 x 5.375 | Retail $18.95
3 | Unit Cost $28.43
PEONY CAKE | NW0059
Embellishment: Tip-Ons, Gems, Foil, Glitter, Embossing
Wishing you joy, love and happiness on your wedding day and as you begin your new life together
5.375 x 8.375 | Retail $18.95 Pieces/Unit 3 | Unit Cost $28.43
Commemorate any special occasion with the perfect expression of your thoughts and feelings. This collection offers a myriad of options and styles to meet your needs, ranging from humorous to elegant. express YOURSELF
FOREST WITH STREAM | NBL22007
5
SAILBOAT | NBL20107
6
HEART | NBL20108
PINK ORCHIDS | NBL20093
QUILLING PEACE SIGN | NBL20070
Embellishment: Handmade Paper Filigree
6
LOVE GARDEN | NBL20031
7
QUILLED HEART ON BLUE | NBL20069
Embellishment: Handmade Paper Filigree
5
HUMMINGBIRD | NBL20018
VELLUM MAGNOLIA BRANCH |
PEACOCK FEATHER | NBL20005
MUSHROOM CLOCHE | NBL2014
Embellishment: Layered Handmade Mixed Materials, Acetate Cloche, Glitter
4.5 x 5.875 |
SILVER HOT FOIL HEART | NBL2011
QUILLED JACOBEAN FLOWER |
NBL2009
B LANK CARDS
BULL AND BEAR | NBL2012
Embellishment: Flocking, Foil
UNDERWATER SCENE | NBL2010
Layered Vellum, Glitter, Foil
BOUQUET | NBL0110
BICYCLE | NBL0109
6
B LANK CARDS
LASER-CUT AMERICAN MONUMENTS |
NBL0100
Embellishment: Handmade, Die-Cut, Tri-Fold, Foil, Embossed, Gold Pearl Liner
PARIS PHOTO | NBL0051
MOSAIC PEACOCK | NBL0049
EMBROIDERED BUTTERFLIES | NBL0015
VELLUM GROWING FLOWERS | NBL0010
B LANK CARDS
DOGS WITH PARTY HATS | NBL0025
VELLUM HUMMINGBIRD | NBL0013
VELLUM QUINCE BRANCHES | NBL0009
POPPY
B LANK CARDS
TWO FLOWERS & HUMMINGBIRD | NBL0003
FUZZY CAT | NB22128
Embellishment: Faux Fur, Felt, Paper Tip-Ons, Ribbon, Tissue, Foil, Embossing
Hope your day is filled with fun!
LEMON TREE | NB22123
Foil, Embossing
DIE-CUT MARTINI | NB22117
DIE-CUT CUPCAKE | NB22126
Embellishment: 360 0 Die-Cut, Micro Bead Sprinkles, Epoxy Doming, Foil, Embossing
Have an absolutely indulgent birthdaywith a cherry on top!
HANDMADE BOAT SCENE | NB22120
Embellishment: Paper Tip-Ons, Wood Boat, Foils, Embossing
Wishing you a carefree, Perfect kind of
BIRTHDAY CAT | NB22114
FUZZY
DOG | NB22112
Embellishment: Faux Fur, Felt, Paper Tip-Ons, Ribbon, Tissue, Foil
Hope your day is full of everything that makes you happy!
MEADOW FLORAL | NB22110
Embellishment: Paper Tip-Ons, Foils, Glitters, Gems, Seed Beads
Wishing you a walk in the grass barefoot and a smell all the flowers kind of day!
MULTI-COLORED BOUQUET | NB22106
Embellishment: Paper Tip-Ons, Velvet Ribbon, Foil, Glitter, Seed Beads, Gems
You!
FRESH CUT FLOWERS |
NB22111
Embellishment: Mirrored Acrylic Tip-On, Foil, Glitter
Wishing you a day as beautiful as you!
LONG STEMMED FLORAL | NB22108
Embellishment: Foils, Glitter, Embossing
Sending love your way and wishing you
BEACH SCENE | NB22105
Embellishment: Foil, Embossing
QUILLED
CAMPER BIRTHDAY | NB22103 Embellishment: Handmade Paper Filigree
Wishing you sunshine and adventure in the year ahead
WILDFLOWERS |
NB22045
QUILLED CANDLES ON BALLOONS | NB22055
QUILLED
CAKE SLICE | NB22028
QUILLED BIRTHDAY QUEEN | NB22014
PICKLEBALL SMASH | NB22012
Embellishment: Tip-Ons, Foil
Wishing you a day filled with laughter and lots of fun!
LONG-HAIRED DACHSHUND | NB22002
LETTERING ON BIRTHDAY CAKE | NB20524
GLAMOUR CAT | NB22005
Embellishment: Handmade, Faux Fur Tip-On, Embossed, Foil, Die-Cut Tip-On
FLOWERS VASE AND LETTERING | NB20527
SUNFLOWERS | NB20522
HUMMINGBIRD | NB20521 Embellishment: Handmade Paper Filigree
May your birthday be filled with laughter, love and joy!
QUILLED FLORAL
ORIGAMI BIRTHDAY | NB20495
BIRTHDAY BLUE CLASSIC CAR | NB20411
CANDLES | NB20519
ORANGE ORCHID | NB20488
ROW OF COCKTAILS | NB20401
BIRTHDAY ICONS ON BLACK | NB20397
Embellishment: Foil, Rhinestones
There’s no such thing as too much happy! Have an amazing birthday!
MARBLE CAKE WITH FLOWERS | NB20288
Warm wishes for an extraordinary day and year
OUTFIT WITH FUR COAT | NB20281
THREE POPPIES | NB20359
Embellishment: Vellum, Foil
May your year bring an abundance of happiness
GUMMI BEAR CUPCAKES | NB20285
PUPPY IN RAINBOW CROWN | NB20279
Happy Happy Happy Happy BIRTHDAY!
VASE WITH FLOWERS AND KITTY |
NB20251
FIDDLING CAT |
NB20222
TATTOO WILD FLOWER BOUQUET |
NB20169
MALE BOAT SCENE | NB20232
BEST YEAR YET | NB20206
ROSE
TIARA | NB20168
GIRL ON MOON | NB20166
Foil, Glitter
DIE-CUT BASEBALL | NB20108
CUPCAKE | NB20079
DIE-CUT SCOTCH
| NB20110
PACKAGES AND BALLOONS | NB20083
TREE | NB20063
HEART BALLOONS
| NB20059 Embellishment: Handmade Paper Filigree
Wishing you an amazing birthday in every way!
CRANE WITH SUN |
NB20049
PANDA
WITH PRESENT | NB20040
CHECKERED SHIRT | NB20051
GOLF | NB20048
CAKE WITH BANNER | NB20038
LASER-CUT EIFFEL TOWER | NB20028
Embellishment: Sculpted Layered Laser-Cut, Foil, Glitter
Have an ooh, la la Birthday!
FLAMINGO | NB20009
Embellishment: Handmade, Faux Fur Tip-On, Foil, Glitter, Gems
Celebrate your birthday in your own incredible
CHERRY BLOSSOM TREE | NB20015
Embellishment: Handmade, Die-Cut Vellum Tip-Ons, Foil, Glitter, Embossed
Wishing you everything that makes you happy Have an absolutely amazing day
WOOD STAG | NB20007
Embellishment: Laser-Cut Wood Tip-On, Foil
Wishing you a day to celebrate and remember always QUILLED THREE FLOWERS BOUQUET | NB2127
QUILLED BUTTERFLY CAKE | NB2124 Embellishment: Handmade
VASE OF FLOWERS | NB2122
Foil, Embossing
Birthday
BIRTHDAY GOLF BAG | NB2118
Paper Tip-On, Epoxy Doming, Foils, Embossing
| NB2113
LETTERPRESS
TEXT WITH WREATH | NB2121
Embellishment: Letterpress, Foil, Embossing
DECORATIVE ELEPHANT | NB2115 Embellishment: Foils, Glitter, Gems, Embossing
FLORAL CAKE CARD ON GOLD FOIL | NB2109 Embellishment: Paper Tip-Ons, Glitter, Foil, Gems, Embossing
Par-tee like a Golf Star!
Birthday
Embellishment: Dimensional Paper Pop-Up, Felt, Foil
BALLOONS | NB2107
Embellishment: Foils, Glitter, Embossing
Sending happy thoughts your way and best wishes for a wonderful day!
FLORAL ON BLACK | NB2046
Embellishment: Paper Tip-Ons, Foil, Gems, Tassel Side-Tie
You look as ageless as ever! Here’s to celebrating YOU on your birthday!
HAPPY 60TH B&G SPRINKLES | NB2035
Foil, Embossing
Cheers to amazing, Brilliant you!
HAPPY BIRTHDAY WITH DOTS | NB2052
Embellishment: Letterpress, Foil
HAPPY 70TH B&G BURSTS | NB2036
Embellishment: Foil, Embossing
you Joy, Laughter and all the things you love
HAPPY 50TH B&G STREAMERS | NB2034
Embellishment: Foil, Embossing
HAPPY 40TH CONFETTI TOSS | NB2033
Embellishment: Letterpress, Foil
Celebrate and embrace this exciting chapter!
HAPPY 21ST CONFETTI SPARKLERS | NB2031 Embellishment: Letterpress, Foil
QUILLED FLAMINGO | NB2029
Wishing you a celebration that’s uniquely you!
HAPPY
30TH CONFETTI DOTS | NB2032
Embellishment: Letterpress, Foil
Cheers to you in this exciting new decade!
QUILLED PINEAPPLE CAKE | NB2030 Embellishment: Handmade
QUILLED BIRTHDAY CUPCAKE | NB2027 Embellishment: Handmade Paper Filigree
SKINNY WOMAN | NB2026
Foil, Embossed, Gems, Glitter
I think I’ll shut her up with some birthday cake. Happy Birthday!
QUILLED BIRTHDAY BALLOONS | NB2013
EXAMPLE | NB2007
BIRTHDAY
BIRTHDAY BEAR | NB2020
| NB2010
TIGER BIRTHDAY |
NB2004
Embellishment: Handmade, Faux Fur Tip-On, Die-Cut Tip-On, Glitter
Hope your birthday is grrrreat!
SUN AND LETTERING | NB0525
DANCING GIRAFFE | NB2001
Embellishment: Handmade, Faux Fur Tip-On, Flower Tip-On, Glitter, Foil
The day is all yours - have a marvelous time!
FIVE CANDLES, LETTERING | NB0523
Embellishment: Tip-Ons, Gems, Foil
BOUQUET | NB0518
DAY OVER FABULOUS |
NB0516
Handmade Paper Filigree
BOY CUPCAKES | NB0485 Embellishment: Handmade Paper Sculpture, Glitter, Foil
CHOCOLATES
| NB0471
GIRL CUPCAKES | NB0486
Embellishment:
QUILLED POODLE BIRTHDAY
| NB0480
GLAM WOMAN WITH MARTINI | NB0462
DOG IN FLAMINGO GLASSES |
NB0457
Embellishment: Handmade, Glitter, Tip-Ons, Gems, Feathers
Have a Spectacular Birthday!
LASER BORDER WITH GROWING FLORAL
| NB0400
Embellishment: Laser-Cut Tip-On Foil Frame, Foil, Glitter Flowers
Here’s hoping that today marks the beginning of another wonderful year for you! Have a very Happy Birthday
BICYCLE WITH FLOWERS | NB0415
Embellishment: Handmade, Foil, Glitter, Tip-Ons
SHOOTING STAR RAINBOW | NB0337
Embellishment: Layered Laser-Cut, Star Rhinestone
You are a Star, today and everyday Wishing you a Fantastic Birthday! CAT, MOUSE AND MARTINI | NB0307
LLAMA AND FLOWERS | NB0303
PERFUME & HUMMINGBIRD | NB0300
Embellishment: Printed Die-Cut Acetate, Tip-Ons, Foil
Blank inside for a personal message
HOT AIR BALLOON | NB0290
Sculpted Layered Laser-Cut
Cheers to another year full of adventures!
LEOPARD SCOOTER | NB0286
QUILLED ELEPHANT HEAD | NB0295
Embellishment: Handmade Paper Filigree
HAPPY BIRTHDAY!
Have
AMAZING LETTERING | NB0289
Embellishment: Laser-Cut Wood, Felt Flowers, Beads, Foil
ELEGANT CAKE | NB0250
RACE CAR | NB0241
| NB0228
LEMON TREE AND PLANTS | NB0240
| NB0231
YOU THE MAN | NB0163
| NB0154
FLYING BALLOONS | NB0144
ROW OF MARTINIS ON BLACK | NB0158
WINE GLASSES | NB0149
SUNSHINY BIRTHDAY | NB0139
YOGA GIRL | NB0135
Embellishment: Foil, Glitter
May your day be restorative, relaxing and filled with joy Wishing you the happiest of birthdays
BIRTHDAY BAR CART | NB0112
Embellishment: Foil
This calls for something bubbly! Cheers to you on your special day!
HAPPY YOU DAY | NB0132
Embellishment: Tip-On Crystals
every moment of it
DIE-CUT HOT DOG | NB0109
Embellishment: Die-Cut, Foil
dog! It’s your birthday Hope you have a great day topped with all your favorite stuff
RAINBOW LADY | NB0085
Embellishment: Handmade Paper Filigree
is all about glamorous, beautiful you Happy Birthday!
BIKE WITH FLOWERS | NB0069
SUSHI BIRTHDAY | NB0058
WINE BOTTLE | NB0067
GARDEN WITH QUOTE | NB0060
EMBROIDERED LEAVES & FLOWERS | NB0052 Embellishment: Embroidery, Fabric, Foil
PRINCESS CAKE | NB0044
ROW
PUPPIES | NB0041
DONUTS | NB0047
Embellishment:
JUVY
DAISY DRESS | NB0042
WHITE FLOWER HANDBAG | NB0036
Indulge and Enjoy! Happy Birthday!
PINK FLOWERS WITH LEAVES | NB0032
Embellishment: Sculpted Vellum, Glitter, Embossed
Sending lots of love and warm wishes on your special day
LONG DRESS | NB0030
Embellishment: Handmade, Fabric, Satin Ribbon, Gold
You
WITH HAT | NB0027
BIRTHDAY CARDS
ORANGE FLOWER EMBROIDERED | NB0031
Embellishment: Embroidery On Fabric, Fabric Frame, Foil
Celebrate the moment Make a wish and may all your dreams come true!
Happy Birthday!
PEACOCK LASER | NB0029
your Birthday is as spectacular as you are
UNICORN WHITE | NB0026
B IRTHDAY CARDS
BIRTHDAY CAKE |
NB0025
Embellishment: Sculpted Layered Laser-Cut, Foil
Birthday!
HANDMADE ON
WOOD
| NB0017 Embellishment: Handmade, Die-Cut Vellum Tip-Ons, Foil, Glitter, Embossed
LEOPARD
MULES
| NB0011
ORCHIDS IN VASE | NB0019
Embellishment: Handmade, Sculpted Vellum Tip-Ons, Foil, Glitter, Embossed
Hope you have a wonderful birthday filled with love, joy and all the things you most enjoy
ROW OF VASES AND PLANTS | NB0013
Embellishment: Handmade, Die-Cut Vellum Tip-Ons, Foil, Glitter, Embossed
Sending you warm wishes for a very Happy Birthday
FLOWER HEART | NB0010
CAKE WITH PIG | NB0008
Embellishment: Handmade, Tip-Ons, Foil, Glitter
You deserve the best
FLOWER BUTTERFLY | NB0005
Embellishment: Handmade, Die-Cut Vellum Tip-Ons, Foil, Glitter, Gems, Embossed
Warmest wishes for a beautiful birthday and a wonderful year ahead
x 5.25 |
TIERED FLOWER CAKE | NB0006
Embellishment: Handmade, Paper Sculpted Tip-Ons, Foil, Glitter, Gems
You deserve all the things bright and beautiful today Happy Birthday
BOUGAINVILLEA | NB0002
Embellishment: Handmade Vellum Sculpting, Foil, Glitter, Ribbon
Sending love and warm wishes on your special day
WIFE LOVE LETTERPRESS | NB2138
HEART WIFE | NB20515
FLOWER WIFE | NB0167
WIFE HOT AIR BALLOON | NB2093
ROSES WIFE | NB20070
MOM FLOWERS WITH GOLD | NB20104
MOM WITH FLOWERS | NB20064
Embellishment: Handmade Paper Filigree
Wishing my wonderful mom a truly special and beautiful day
MOM FLOWER CART | NB2086
MOM TEACUP | NB0155
MOM WILDFLOWER CAKE | NB2091
ELEPHANT | NB0181
HUSBAND LOVE LETTERPRESS | NB2137
HUSBAND PICNIC SCENE | NB2094
Embellishment: Mixed Handmade Materials, Paper Tip-Ons, Epoxy Doming, Foil
To the man that always makes my day, I can’t think of a better way to spend one than celebrating you! Happy Birthday, my love
x 7 | Retail $9.95
|
DAD OAK TREE | NB2095
Embellishment: Laser-Cut Wood Tip-On, Foil
You gave me strong roots and helped me grow. Thank you for your support, love and guidanceI will always look up to you. Happy Birthday
DAUGHTER CLOCHE | NB2098 Embellishment: Tip-Ons, Microbeads, Foils, Glitters
Wishing you a day full of sparkle and joy! Happy Birthday
BEST DAD EVER | NB2136
Embellishment: Foil
Wishing you a day as wonderful as you are. Happy Birthday
DAD GOLD LEAVES | NB0107
Embellishment: Foil
QUILLING CUPCAKE | NB2097
Embellishment: Handmade Paper Filigree, Foil
Wishing you smiles for every moment of your special day. Have a wonderful time and a very Happy Birthday!
DAUGHTER | NB0189
Embellishment: Foil, Glitter, Ribbon
I couldn’t be more proud to celebrate you on your special day Happy Birthday with love
SISTER PINK FLOWERS WITH FOIL | NB0247
BROTHER SPORTS CAKE | NB2100
DAUGHTER HIBISCUS FLOWERS | NB0105
Embellishment: Foil, Glitter, Gems
SON CANDLES ON KRAFT | NB2096
TO MY BROTHER | NB0219
GRANDMA MAILBOX | NB2089
Embellishment: Paper Tip-Ons, Die-Cut Corners, Foil, Glitter, Small Gems
Sending you much love and beautiful wishes for a very Happy Birthday
GRANDMA FLOWERS | NB0101
Foil
GRATEFUL GRANDPA | NB0217
Embellishment: Letterpress
BUTTERFLY GRANDMA |
NB0171
Embellishment: Glitter, Gem
Your love and support mean the world to me You are the best Grandma ever! Happy Birthday
GRANDMA HEARTS | NB0035
Embellishment: Die-Cut Hearts, Stitching, Foil
LUCKY ME STRIPE | NF20021
QULLING HEART | NF2009
FRIENDSH IP CARDS
TWO WOMEN HUMOR | NF20011
TWO BEARS | NF2000
FRIEND MILLION THINGS |
NF0022
GRATEFUL - BAD DAYS GOOD | NF0017
KISSING COUPLE QUILLING | NF2004
Embellishment: Handmade Paper Filigree, Foil
Every day spent with you is a dream come true. With all my love
HEART SHAPED SUSHI |
NF0078
Handmade, Dimensional Tip-Ons, Wood, Foil
You maki me happy
LOVE CARDS
TWO CHAMPAGNE GLASSES FRIENDSHIP | NF0087
Embellishment: Handmade Paper Filigree
ROW OF HEARTS | NF0039
Foil
HEART SHAPED DIAMOND RING | NE0003
Handmade, Gems, Foil, Glitter, Embossed
on your happily ever after
CHAMPAGNE FLUTES | NWS2000
STACKED WORDS | NE0002
BRIDAL SHOWER CARDS
BATHTUB | NWS0002
Congrats!
QUILLED IVORY HEART | NW22000
Handmade Paper Filigree
CELEBRATING YOU BOTH May you have a bright and beautiful future together
LASER-CUT HEART WREATH | NW20040
WEDDING HEART | NW0015
CAKE | NW20069 Embellishment: Handmade Paper Filigree
YAY WEDDING | NW20025
BUTTERFLY CAKE | NW20011
QUILLED LOVE FOREVER | NW2007
Embellishment: Handmade Paper Filigree, Foil
...AND A LIFETIME OF Happiness TOGETHER
CRYSTAL HEART |
NW2005
Embellishment: Paper Tip-Ons, Foils, Embossing, Gem
May your life together be filled with love and friendship, and beautiful moments that become cherished memories. Congratulations!
CAR | NW0068
3-D WEDDING SHADOW BOX |
Embellishment: Dimensional Shadow Box, Foil
NW2006
Wishing you a lifetime of happiness together. Warmest wishes on your wedding day
LETTERPRESS WHITE FLOWERS | NW2001
Embellishment: Letterpress, Foil
MR. & MRS. FEATURE LETTERING | NW0048
Embellishment:
TWO HEARTS DRAWN IN SAND |
NW0047
Embellishment: Embossing, Glitter, Sand
On your Wedding
Wishing you a day full of love & laughter.
COUPE CHAMPAGNE GLASSES | NW0042
Foil, Glitter
STYLISH COUPLE SHOES
| NW0046
Embellishment: Handmade, Tip-Ons, Foil, Glitter
Cheers to you and your forever love STORYBOOK CASTLE | NW0038 Embellishment:
| NW0031
VELLUM HYDRANGEA | NW0030
Embellishment:
VESPA PHOTO | NW0028
MR. AND MRS. WITH RING | NW0018
BRIDE & GROOM WITH FLOWERS | NW0001
HAPPILY EVER AFTER TOPPER |
NW0027
SPECIAL DAY | NW0010
ME TALKING, YOU LISTENING | NA20039
SWING | NA20010
HANDMADE MUSHROOM COUPLE
| NA2005
HEARTS | NA20017
PINK FLORAL WREATH | NA20002
CLASSIC CAR AT DRIVE IN |
NA2003
Embellishment: Layered Handmade Materials, Paper Tip-Ons, Foils, Embossed
Our love story is the best of all time! Happy Anniversary
HEART WITH LETTERING | NA2001 Embellishment: Acetate Cover, Glitter, Ribbon Side Tie, Foil
50TH ANNIVERSARY | NA0033
CRYSTAL HEART & BUTTERFLIES | NA2002
Embellishment: Paper Tip-Ons, Gems, Foil, Embossed
Every day spent with you I’m reminded how lucky I am. I lover our life and I love you. Then. Now. Always
VELLUM AND HEARTS
| NA0056 Embellishment: Vellum, Foil, Grommet
25TH ANNIVERSARY | NA0032
TRUE LOVE STORIES |
NA0030
ANNIVERSARY CARDS
WRITTEN IN THE STARS |
NA0029
ANNIVERSARY PUZZLE PIECES | NA0007
Embellishment: Handmade Paper Filigree
We are meant to be together now and forever Happy Anniversary
CHERRY BLOSSOM ANNIVERSARY | NA0005 Embellishment: Vellum Sculpting, Foil, Glitter, Gem, Embossed
HEART WITH 2 BIRDS | NA0001
ANNIVERSARY ROMANTIC SCENE | NA0006
Embellishment: Handmade, Foil, Gems
PANDA HOLDING HEART
| NA0004
Embellishment: Wooden Tip-On
ELEPHANT IN BATH TUB | NBS0004 Embellishment: Handmade Paper Sculpture, Gems, Glitter, Foil
STORK AND BUNDLE | NBC20037
WOODLAND ANIMALS | NBC20015
EW BABY CARDS
DRIVEN LETTERPRESS | NBC20026
BABY SNEAKERS BOY
| NBC20005
Embellishment: Handmade, Fabric, Tip-Ons, Foil
May your new baby fill your life with never ending joy! Congratulations on the arrival of your wonderful baby boy.
4.5 x 5.875 | Retail $9.95
3 | Unit Cost $14.93
BABY
SHOES WITH SPARKLE | NBC2000
Embellishment: Foil, Embossed, Iridescent Fabric 5 x 7 |
So excited to welcome you to the world. Wishing you pure happiness and joy!
BABY GIRL OUTFIT | NBC0055 Embellishment: Handmade Fabric Sculpture, Foil, Pearl Liner 3.625 x
HANDMADE BABY CLOTHES LINE |
NBC2001
Embellishment: Handmade Chenille Bear, Knitted Bootie, Wood, Foil
So sweet & precious! Wishing you all the happiness in the world
BASSINET | NBC0056
Handmade Paper Filigree
So very happy to celebrate the arrival of your adorable new baby!
BABY BOY OUTFIT | NBC0054
NOAH’S ARK | NBC0051
Embellishment: Handmade, Tip-Ons, Glitter, Embossed
Welcome to the world! Congratulations The child grew and became strong, filled with wisdom; And the favor of God. Luke 2:40
BABY BOTTLE GIRL | NBC0004
BABY
SNEAKERS GIRL | NBC0006
Embellishment: Handmade, Fabric, Tip-Ons, Foil
May your new baby fill your life with never ending joy! Congratulations on the arrival of your wonderful baby girl.
BABY BOTTLE BOY | NBC0003
GARDENING |
NTY20066
GRATITUDE | NTY20010
WORLD MAP | NTY2005
DOG BRINGER | NTY20025
THANK YOU FLOWERS CLOCHE | NTY20007
QUILLED BUTTERFLIES | NTY2001
LETTERPRESS FLOWERS | NTY2000
Embellishment: Letterpress, Foil
For Everything
BOUQUET AND LETTERING | NTY0067
Tip-Ons, Gems
So grateful
VELLUM HYDRANGEA BOTANICAL BORDER | NTY0047 Embellishment: Vellum Flowers, Glitter, Rhinestone
RAINBOW AND LETTERING | NTY0068
Embellishment: Tip-On Gems, Vellum, Glitter
PURPLE ORCHID | NTY0060 Embellishment: Handmade, Tip-Ons, Embossed, Foil, Gems, Glitter
Your kindness is warmly appreciated Thank you
LASER-CUT MERCI BEAUCOUP | NTY0046
THREE BOUQUETS | NTY0029
Tip-Ons, Foil, Rhinestones, Ribbon
FLOWER PINEAPPLE | NTY0027
Embellishment: Tip-On Flowers, Sequins, Rhinestones
| NTY0022
| NTY0021
| NTY0020
MONARCH LAYERED LETTERS | NTY0019
Foil
GLITTER TREE GREEN | NTY0006
IN BOWL | NTY0003
TABLE SETTING | NTY0008
THANK YOU WREATH | NTY0004
LASER FLORAL | NTY0001
DIE-CUT TEA CUP | NGW20005
Embellishment: Die-Cut, Foil, Embossed
Hope each day you’re feeling better and better
DO AS I SAY | NGW2000 Embellishment: Glitter, Foil
Do as I say, not as I do. Get well soon!
GET WELL LETTERING WITH FLOWERS | NGW0013
Foil, Rhinestones, Glitter
Hoping you feel better soon!
GET WELL WITH ICONS | NGW2002
Embellishment: Paper Tip-Ons with Handmade Treatments, Foil, Embossed
Sending healing thoughts for a speedy recovery
HUMMINGBIRD AND LILY | NGW0017
Embellishment: Ribbon, Glitter, Foil, Rhinestones
Thinking of you and wishing you well
BUTTERFLIES MONARCH | NGW0012 Embellishment: Foil, Glitter
DOG | NGW0009
PLANTS IN CLOCHE | NGW0004
CAT | NGW0008
MEADOW SCALLOP | NBL0082
QUILLED PINE TREE | NS22000
Embellishment: Handmade Paper Filigree
Wishing you comfort and peace during this difficult time. Thinking of You
WILD ROSES | NS20026
Vellum Band, Foil
Wishing you peace in this time of sorrow
FINE ART BLACK WITH GOLD | NS20010
Embellishment: Foil
LANDSCAPE WITH TREE | NS20046
Embellishment: Deckle Edge Tip-On, Foil
You are in our thoughts and hearts.
NIGHT SKY | NS20014
With deepest sympathy for your loss
WISTERIA TREE IN CLOCHE | NS20004
FEATHER | NS20002
Embellishment: Sculpted Layered Laser, Foil
May loving memories bring you peace, comfort, and strength.
BLUE FLOWERS BOUQUET
| NS2005
Paper Tip-Ons, Foil, Glitter, Blue Satin Ribbon
WILLOW TREE NEAR WATER W/SAILBOAT |
NS2006
Embellishment: Paper Tip-Ons, Wood, Handmade Materials, Foil, Glitter
Thinking of you and sending heartfelt wishes
SIMPLE STEM IN VASE |
NS2003
SKETCHY HEART | NS0062
IRIS SYMPATHY | NS0061
Embellishment: Handmade Paper Filigree
Sending you love and caring thoughts during this time of sorrow
FLOWERS LILAC AND WHITE |
NS0058
Thinking
Handmade Paper Filigree
and
PHOTO WITH VELLUM BRANCH | NS0034
BUTTERFLY AND LETTERING | NS0059
Embellishment: Vellum, Foil, Embossed
You are being deeply held in our hearts during this sorrowful season. May each hug and kind word remind you how very much you’re loved
NO RIGHT WORDS | NS0047
GOLD DANDELIONS ON WOOD | NS0030
Embellishment:
EMBROIDERED FLOWERS | NS0025
Embellishment: Sculpted Embroidery, Fabric, Foil
We surround you with love during this difficult time We are so sorry for your loss
RAINDROP SYMPATHY | NS0022
Embellishment: Foil
Wishing you peace and comfort during this difficult time
HELEN KELLER QUOTE | NS0013 Embellishment: Letterpress
May you find comfort in the memories that will forever stay with you
SYMPATHY CARDS
CROSS | NS0023
Embellishment: Foil
Wishing you peace and strength in this time of sorrow May love surround you and bring you comfort
BLUE OMBRE WATERCOLOR | NS0017
Embellishment: Foil
POPPIES | NS0006
Embellishment: Handmade Paper Filigree
Our hearts grieve with you
PINK BLOSSOM | NS0001
Filigree Gold Foil
Thinking of you and sharing the sadness of your loss
MAGNOLIA IN VELLUM | NS0005
Embellishment: Handmade, Vellum Tip-On, Foil, Glitter, Embossed
CHAMPAGNE BOTTLE | NC22002
Paper Tip-Ons, Glitter, Foil, Embossed, Gems
LAYERED LETTERING | NC20001
HIP HOORAY | NC20002
Foil
WAVES | NR0001
Embellishment: Foil
Wishing you a little piece of paradise Congratulations on your retirement
BAT MITZVAH DOT | NBM0002
Cherish this special day We are so proud of you
CROSS CHRISTENING | NCS0001
Embellishment: Foil
May God bless you today and always
BAR MITZVAH DOT | NBM0001
Today we celebrate all that you have learned and all you have become Mazel Tov
thoughtful DETAILS
NIQUEA.D brings its stylish art and exceptional quality to fine stationery collections and coordinating gift packaging. Each product is adorned with thoughtful touches and superior details for the discriminating shopper. The stationery collection is the perfect complement to our broad greeting card collection.
17 OUNCE AZURE COLLECTION
• Fully printed glass vessel with gold foil background art
• Gold metal lid with crystal knob
• 100% top shelf soy wax
• 8% fragrance concentration
OCEAN MIST | NCD4003
Fragrance: Salt Cavern
With high notes of Eucalyptus, Sea and Water, accented with subtle notes of rose and orange blossom, this candle will remind you of fresh ocean air.
Burn Time: 55 hours
Dimensions: 4.5" D x 4.5" H
Minimum: 6 pieces
Retail: $39.95 US $49.95 CDN
Wholesale: $19.975 US $24.975 CDN
DAYDREAMS | NCD4002
Fragrance: Sea Salt
With high notes of Citrus, Bergamot, Eucalyptus and Coconut, these bright notes are enriched by the soft note of coconut and clove. This results in an uplifting fragrance with soft overtones.
MIDNIGHT | NCD4001
Fragrance: Summers Night
With high notes of Lavender, Citrus and Bergamot, this fragrance has a splash of pepper, sage and geranium. It is enriching and soothing and will remind you of summer days by the beach.
15 OUNCE PARADISE COLLECTION
• Fully printed ceramic vessel with foil details
• Burnt wood lid with crystal knob
• 100% top shelf soy wax
• 8% fragrance concentration
TEAKWOOD
| NCD2005
Fragrance: Mahogany Teakwood
With high notes of Violet, Mint and Citrus Bergamot and undertones of pine and rosemary, this fragrance is lovely and subtle, perfect for a relaxing afternoon.
SPARKLING PEACH | NCD2004
Fragrance: Sparkling Peach
With high notes with hints of summer-peach, melon, berries and lemon, this fragrance will remind you of the soft breezes of a summer day.
MIDNIGHT
SKY | NCD2002
Fragrance: Summers Night
With high notes of Lavender, and Citrus Bergamot, this fragrance has a splash of pepper, sage and geranium. It is enriching and soothing and will remind you of summer days by the beach.
BLISSFUL DAY | NCD2001
Fragrance: Fresh Cotton
With high notes of Lavender, and Citrus Bergamot, this fragrance has a splash of pepper, sage and geranium. It is enriching and soothing and will remind you of summer days by the beach.
Burn Time: 55 hours
Dimensions: 4" D x 6" H
Minimum: 6 pieces
SUMMER WAVES | NCD2003
Fragrance: Sea Salt
With high notes of Citrus, Bergamot, Eucalyptus and coconut, these bright notes are enriched by the soft note of coconut and clove. This results in an uplifting fragrance with soft overtones.
15 OUNCE BLOSSOM COLLECTION
• Fully printed glass vessel with gold foil background art
• Gold metal lid with crystal knob
• 100% top shelf soy wax
• 8% fragrance concentration
COOL BREEZE |
NCD3004
Fragrance: Sea breeze
With high notes of water, herbs and citrus, this scent will transport you to a stroll along the river.
FRESH GREEN | NCD3003
Fragrance: Bamboo
This unique fragrance has a fresh scent with high notes of cedar wood, violet and amber, and this will bring freshness to every room.
PINK PETALS |
NCD3001
Fragrance: Pink Sands
With tropical high notes, this fragrance is enhanced with touches of melon and jasmine. It’s island time!
Burn Time: 44 hours
Dimensions: 4.5" D x 4.5" H
Minimum: 6 pieces Retail: $39.95 US
US $24.975 CDN
SUMMER SUN | NCD3002
Fragrance: L’eau de Neroli
This fabulous fragrance feature all dimensions of citrus with high notes of lemon and orange. It will remind of your Meyer lemon tree!
16 OUNCE PEARL COLLECTION
• Iridescent glass vessel with foil details
• Gold metal lid with crystal knob
• 100% top shelf soy wax
• 8% fragrance concentration
LUSH ORCHARD |
NCD1006
Fragrance: Atomic Orange Blossom
With high notes of jasmine, tuberose, pineapple, amber and cedar wood this fragrance feels like a walk in a tropical garden.
SPRING GARDEN | NCD1005
Fragrance: White Bouquet
With high notes of Gardenia, honeysuckle and jasmine, this fragrance smells like a warm summer day.
BEAUTIFUL OASIS |
NCD1003
Fragrance: Salt Cavern
With high notes of Eucalyptus, Sea and water, accented with subtle notes of rose and orange blossom, this candle with remind you of fresh ocean air.
MIDNIGHT SKIES | NCD1002
Fragrance: Summers Night
With high notes of Lavender, and Citrus Bergamot, this fragrance has a splash of pepper, sage and geranium. It is enriching and soothing and will remind you of summer days by the beach.
Burn Times: 55 hours
Dimensions: 4.5" D x 5" H
Minimum: 6 pieces
SUMMER SUNSHINE | NCD1004
Fragrance: Sea Salt
With high notes of cassis, melon, pear and violet, this delightful fragrance has a fruity yet sophisticated mood.
WHITE CLOUDS | NCD1001
Fragrance: Linen Fresh
With high notes of Fresh green, Jasmine and rose, this fragrance will remind of you of a fresh field of flowers... transport you to a dreamy day in a meadow.
EXOTIC ORCHIDS | BOXED NOTECARDS | NBB0029
20 Cards | 20 Envelopes, 4 Assorted Card Designs Foil accents enhance details
4 x 6 | Keepsake Box Retail $22.95 | Pieces/Unit 3 | Unit Cost $34.43
THANK YOU | NBB0027
10 Cards | 10 Envelopes Foil accents enhance design
6 x 4.5 | Retail $14.95
Cards |
THANK YOU | NBB0026
Envelopes
GOLD
SILVER
WISTERIA UNDER CLOCHE | NBB0020
10 Cards | 10 Envelopes
accents enhance design
4.5 x 6 | Retail $14.95
3 | Unit Cost $22.43
SYMPATHY BLOSSOM BRANCH | NBB0016
10 Cards | 10 Envelopes
6 x 4.5 | Retail $14.95
THINKING OF YOU CAT PEEKING |
10 Cards | 10 Envelopes Foil accents enhance design
4.5 x 6 | Retail $14.95
NBB0017
HOUSEPLANTS | NBB0015
10 Cards | 10 Envelopes Foil accents enhance design
BOXED NOTECARDS
HUMMINGBIRDS | NBB0008
20 Cards | 20 Envelopes, 4 Assorted Card Designs
WATERCOLOR
FLORALS | NBB0007
20 Cards | 20 Envelopes, 4 Assorted Card Designs
BUTTERFLIES | NBB0006
20 Cards | 20 Envelopes, 4 Assorted Card Designs
ORNAMENTAL TREES WITH ASIAN FLORALS | NBB0004
20 Cards | 20 Envelopes, 4 Assorted Card Designs
MODERN FLORALS | NBB0003 20 Cards | 20 Envelopes, 4 Assorted Card Designs
ELEPHANTS | NBB0001
20 Cards | 20 Envelopes, 4 Assorted Card Designs
OH BABY LETTERING | NEN0021
Embellishment: Tip-Ons, Foil
2.75 x 2.75 | Retail $3.75
WOODEN ELEPHANT | NEN0020
TWO HEARTS | NEN0019
Embellishment: Foil
2.75 x 2.75 |
CONGRATS LETTERING | NEN0017
Embellishment: Glitter, Foil
YAY LETTERING | NEN0016
Embellishment: Tip-Ons, Foil
2.75 x 2.75 | Retail $3.75
DOG BRINGER | NEN0014 Embellishment:
LASER-CUT BORDER | NEN0011
Embellishment: Laser-Cut, Foil
2.75 x 2.75 |
FLOWER BUTTERFLY | NEN0010 Embellishment: Tip-On Flowers, Gems, Glitter
BIRD & BLOSSOM | NEN0009
Embellishment: Glitter, Foil
2.75 x 2.75 | Retail $3.75
ORCHID IN VASE | NEN0008 Embellishment: Vellum
CAT BEHIND VASE | NEN0007
Embellishment: Foil, Glitter, Gem
2.75 x 2.75 | Retail $3.75
12 | Unit Cost $22.50
HOUSEPLANTS | NEN0006
Embellishment: Tip-Ons, Foil 2.75 x 2.75 | Retail $3.75
SPARKLERS | NEN0005
Embellishment: Tip-Ons, Foil, Gems
2.75 x 2.75 | Retail $3.75
12 | Unit Cost $22.50 MAKE A WISH | NEN0004
CANDLES | NEN0003
Embellishment: Foil
2.75
FLOWER CUPCAKE | NEN0001
Embellishment: Tip-On Flowers, Gems, Foil
2.75 x 2.75 | Retail $3.75
Embellishment: Flocking, Foil
PEACH MELBA | NJ0008
Embossed Details, Ribbon Bookmark, Gilded Edges
HOUSEPLANTS | NJ0004
EXOTIC ORCHIDS | NJ0001
ENCHANTED GARDEN | NJ0006
A WONDERFUL WORLD | NJ0002
Book bound with Elastic Closure 192 Lined Pages, 96 Sheets
Embossed Details, Ribbon Bookmark, Gilded Edges
Book bound with Elastic Closure
Lined Pages, 96 Sheets
Embossed Details, Ribbon Bookmark, Gilded Edges
Book bound with Elastic Closure
192 Lined Pages, 96 Sheets
Embossed Details, Ribbon Bookmark, Gilded Edges
Book bound with Elastic Closure
Lined Pages, 96 Sheets
Embossed Details, Ribbon Bookmark, Gilded Edges
Book bound with Elastic Closure
192 Lined Pages, 96 Sheets
ENCHANTED GARDEN
| NP0006
Foil accents enhance notebook details
75 printed pages with designed cover Magnet Back
4.75 x 9 | Retail $9.95
3 | Unit Cost $14.93
PEACH MELBA | WRITING SET | NWS20008
NOTEPADS
A WONDERFUL WORLD | NP0002
EXOTIC ORCHIDS | NP0001 Foil accents enhance notebook details
75 printed pages with designed cover Magnet Back 4.75 x 9 | Retail $9.95
3 | Unit Cost $14.93
WRITING SETS
30 Sheets | 20 Envelopes, 20 Address Labels, NIQUEA.D Seals
9.25 x 6.75 Keepsake Box | Retail $24.95 Pieces/Unit 3 | Unit Cost $37.50
30 Sheets | 20 Envelopes, 20 Address Labels, NIQUEA.D Seals 9.25 x 6.75 Keepsake Box | Retail $24.95 Pieces/Unit 3 | Unit Cost $37.50
BIRDS | WRITING SET | NWS20005
30 Sheets | 20 Envelopes, 20 Address Labels, NIQUEA.D Seals
GRACE CHAO | NSS0010
12 - 7 x 5 Correspondence Cards | 12 Foil Lined Envelopes | NIQUEA.D Seals
7.5 x 5.5 x 2.15 Keepsake Box | Retail $19.95
Pieces/Unit 3 | Unit Cost $29.93
TROPICAL PARADISE | NSS0009
12 - 7 x 5 Correspondence Cards | 12 Foil Lined Envelopes | NIQUEA.D Seals
7.5 x 5.5 x 2.15 Keepsake Box | Retail $19.95
Pieces/Unit 3 | Unit Cost $29.93
12 - 7 x 5 Correspondence Cards | 12 Foil Lined Envelopes | NIQUEA.D Seals
7.5 x 5.5 x 2.15 Keepsake Box | Retail $19.95 Pieces/Unit 3 | Unit Cost $29.93
NSS0003
12 - 7 x 5 Correspondence Cards | 12 Foil Lined Envelopes | NIQUEA.D Seals
7.5 x 5.5 x 2.15 Keepsake Box | Retail $19.95
Pieces/Unit 3 | Unit Cost $29.93
PEACH MELBA | NSS0008
MAGIC & WONDER |
EXOTIC ORCHIDS | NSS0001
12 - 7 x 5 Correspondence Cards | 12 Foil Lined Envelopes | NIQUEA.D Seals
7.5 x 5.5 x 2.15 Keepsake Box | Retail $19.95
Pieces/Unit 3 | Unit Cost $29.93
PUZZLES
PEACH MELBA | NPZ0008
Foil accents enhance details
Gap-free, secure locking puzzle pieces Plastic, resealable, dust-free bag and art guide included 500 Pieces | 20 x 20 Finished Size | 8 x 8 Packaging Size
CURIOUS CATS | NPZ0007
Foil accents enhance details Gap-free,
ENCHANTED GARDEN | NPZ0006
Foil accents enhance details Gap-free, secure locking puzzle pieces
PUZZLES
BEAUTIFUL BIRDS | NPZ0005
Foil accents enhance details
Gap-free, secure locking puzzle pieces
Plastic, resealable, dust-free bag and art guide included
500 Pieces | 20 x 20 Finished Size | 8 x 8 Packaging Size
Pieces/Unit 3 | Retail $17.95 | Unit Cost $27.00
A WONDERFUL WORLD | NPZ0002
Foil accents enhance details
Gap-free, secure locking puzzle pieces
Plastic, resealable, dust-free bag and art guide included
500 Pieces | 20 x 20 Finished Size | 8 x 8 Packaging Size
Pieces/Unit 3 | Retail $17.95 | Unit Cost $27.00
MAGIC & WONDER | NPZ0003
Foil accents enhance details
Gap-free, secure locking puzzle pieces
Plastic, resealable, dust-free bag and art guide included
500 Pieces | 20 x 20 Finished Size | 8 x 8 Packaging Size
Pieces/Unit 3 | Retail $17.95 | Unit Cost $27.00
EXOTIC ORCHIDS | NPZ0001
Foil accents enhance details
Gap-free, secure locking puzzle pieces
Plastic, resealable, dust-free bag and art guide included
500 Pieces | 20 x 20 Finished Size | 8 x 8 Packaging Size
Pieces/Unit 3 | Retail $17.95 | Unit Cost $27.00
SEASONAL REFERENCE Tips and Tricks
GET SERIOUS ABOUT SELLING SEASONAL CARDS
SEASONAL CARDS CAN CONTRIBUTE UP TO 30% OF A STORE’S ANNUAL REVENUE.
FUN FACT: Dollars per pocket on seasonal can be higher than everyday dollars when you order appropriately and keep pockets restocked. Plus, seasonal takes up very little space in the store which increases dollars per square foot.
What are the core differences between selling Avanti and NIQUEA.D seasonal in a Program Account?
AVANTI BRAND
Selling Moment
“HANDS OFF” Usually occurs when a programed account is opened by including an Auto Avanti seasonal subscription
NIQUEA.D
“HANDS ON” Occurs prior to each season because there is no Auto Avanti seasonal subscription
Unit Size 4 cards 3 cards
Fixture 15-Pocket, 24-Pocket, 36-Pocket (rare)28-Pocket
YES
Returns
Fully returnable for program customers. Cards must be defaced and given to the store for recycling. Customer receives an credit for future purchases. Accounts not maintaining an everyday program are not eligible for exchange for seasonal cards.
YES – with condition
Fully returnable for program customers when retailer sends unsold stock back to Avanti Press Fulfillment Center. Customer receives credit for future purchases.
NOTE: NIQUEA.D is sold as Net Commission.
DON’T FORGET
THE MID-SEASON CHECK-IN:
Here’s a little secret—mid-season replenishment may be more important than you think . Remind your buyers that when those top sellers start selling, it’s time for a restock. For many holidays, 50% or more of the cards will be sold in the last 2 weeks before the holiday. No one likes an empty display, and a mid-season boost keeps the momentum going. Offer to help them stay on top of inventory by adding seasonal cards to everyday reorders, so they don’t have to pay freight and never miss out on a sale.
KEEP IT IN STOCK!
We aren’t claiming that men are procrastinators, but over 50% of Valentine’s Day card sales happen in the last 2 weeks before the holiday! Check out the sample retailer Valentine’s Day sales below.
AUTO AVANTI IS EASY
Auto Avanti keeps your displays performing all year round. While some holidays do better than others, the continuity of seasonal cards is what drives the bonus revenue for retailers. Every season is important
REMINDER:
AUTO AVANTI IS CURRENTLY AVAILABLE FOR THE AVANTI BRAND ONLY.
SPOTLIGHT NEW DESIGNS
Nothing says “buy me” like brand-new designs! Make sure your buyers see the latest and greatest from both Avanti and NIQUEA.D. New designs bring a freshness to our seasonal assortments, and who can resist something new?
FACT: WE MIX NEW CARDS WITH BEST SELLERS IN ALL PRE-PACKS
LOCATION, LOCATION, LOCATION
Guide your buyers to place the display in high traffic locations and be sure to merchandise the new and top-selling cards on the top rows—eye level is buy level!