Goodwill Letters
Congratulations This is a goodwill letter on the part of the company or the salesperson to a client. It congratulates an internal client on an accomplishment. Capital Life Insurance Co. 369 Wilmington Blvd. • Camden, NJ 07102
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May 7, 20XX Seth Tinkerton Jr. District Manager 839 Littleton Ct. Morningside, NJ 07112 Dear Mr. Tinkerton: Congratulations on being the top district manager for March and April. You can be proud of your hard work, and we’re glad you work with us.
Acknowledgment of Accomplishment
Capital Life honors its high achievers with our Call to Excellence Award. Your achievement in sales will be recognized at the June Convention in Philadelphia. We would like you and your agents to be our guests at a special banquet on June 5, 20XX, at 7:30 p.m. in the Cameo Room of the Hotel International, during which you will receive the award.
General Statement About Achievement
Once again, congratulations! It is because of managers like you that Capital Life has achieved the success it enjoys.
Restatement
Specific Details
Sincerely yours, Signature John R. Liu Vice President JRL:cco
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