Checkoff Report Investments Made by Growers for the Future of the Peanut Industry.
Banks and financial institutions celebrate peanuts during Georgia Peanut Bank Week The Georgia Peanut Commission and the Georgia Bankers Association joined forces Oct. 15-19, 2018, in an effort to promote Georgia’s peanut industry during the 42nd annual Georgia Peanut Bank Week. Financial institutions and local banks across the state offered a tribute to Georgia’s 4,500 peanut farm families and the sustainability they provide to Georgia’s state and local economies. The 2018 theme, “Bank on Georgia Peanuts,” showcases the sustainability peanuts provide on and off the farm, as well as highlight the fact Georgia peanuts contribute more than $2 billion annually to the state’s economy; a contribution that helps maintain Georgia’s largest industry: agriculture.
Mississippi Peanut Growers Association donates CPR in Schools Training Kit The Mississippi Peanut Growers Association, as part of their partnership with the American Heart Association Gulf Coast Heart Walk, donated two CPR Kits to help train the next generation of lifesavers. The MPGA funded CPR in Schools Training Kits that will train D’Iberville Middle School and D’Iberville High School students and their families. The kit was presented to the faculty and students in an assembly at the beginning of this school year. Malcolm Broome, executive director of MPGA, presented information on the heart healthy benefits of peanuts at the event and conducted media interviews with two television stations. Cardiac arrest is the leading cause of death in the U.S. Unfortunately, only 41 percent of people who experience a cardiac arrest at home, work or in public get the immediate help they need before emergency services arrive. Because of the alarming statistics, the Mississippi legislature passed a bill requiring all Mississippi graduating seniors to receive hands-only CPR instruction. The donation from MPGA will provide the schools with resources that can assist in fulfilling the CPR graduation requirement. “Nationally, each hour 38 people experience a cardiac arrest outside of the hospital setting and, tragically nine out of 10 will not survive,” says Christin LeBoeuf, American Heart Association regional vice president. “The simple act of learning CPR can transform health outcomes for our community. We are thankful for the support of Mississippi Peanut Growers.”
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Southeastern Peanut Farmer October/November 2018
Georgia Peanut Commission promotes peanuts through sporting events across the state The Georgia Peanut Commission exhibited at the Chick-fil-A College Kickoff Game at the Mercedes-Benz Stadium in Atlanta, Georgia, Sept. 1, 2018. During the event, GPC promoted peanuts at Fans were able to sample peanut an exhibit in the Fan Zone products at the Georgia Peanut Commission exhibit in the Fan Zone twice reaching an at the Chick-fil-A Kickoff Game. estimated 40,000 fans. In the exhibit, fans had the opportunity to sample roasted peanuts and snap a photo of themselves with the GPC Instagram photo board and post it on social media. Also, fans were able to play a game at the booth to win a number of peanut promotional items ranging from koozies to peanut stress balls and Crazy Richards peanut powder. To further the promotion, GPC designed a full-page ad in the game program and promoted peanuts through the videoboard and LED ribbon board throughout the game, which had an attendance of 70,103 fans. Prior to the event, GPC was listed as an official sponsor on the game website. Throughout the fall, the Georgia Peanut Commission Fans were also able to snap sponsored peanut promotional a photo with the Georgia advertisements with the Atlanta Peanut Instagram sign. Braves baseball and the University of Georgia and Georgia Tech football. Thirty-second and 10-second promotional messages aired on the Atlanta Braves Radio Network through 680 The Fan, which has approximately 3.5 million listeners per week throughout the Southeast from July to October. Also, a 30-second promotional message airs during the UGA and Georgia Tech football season through IMG, where up to 56 radio affiliates broadcast the message. The commission is also promoting peanuts in the Statesboro area on the campus of Georgia Southern through radio ads, website and in-game promotions on the video board and a tailgate for their Ag Day event prior to the Nov. 10 football game. Promotions at a variety of sporting events continues to help spread the powerful peanut message.