Business
5 KEYS TO UNDERSTANDING CHINA Written and Compiled by Ryu Jaeyun Jul 2016 | 268 pages | US$ 24.99 | Softcover | 8.81 x 5.98 x 0.66 inches ISBN: 978-1-62412-074-9
A former Samsung negotiator with twenty years of experience in China shares his insights on Chinese culture as well as practical tips for doing business with the Chinese. Drawing on firsthand knowledge of the Chinese market, the author guides readers through the ins and outs of localization and negotiation. In China, he argues, a society deeply informed by a Sinocentric worldview, Western-defined global standards won’t get you very far; to succeed in doing business there, a correct understanding of Chinese national pride, among other things, is essential. The author is recognized as a China expert by the Chinese themselves, having even being invited to lecture at the Central Party School, where elite members of China’s Communist Party are trained. His vivid accounts of his own business dealings in China are interspersed with incisive commentary on the definitive elements of Chinese culture for a fascinating read. Supplying an array of Chinese proverbs and classical Chinese references for context, the author provides a wealth of instruction that is sure to benefit Western business professionals working and negotiating with the Chinese as well as the casual reader interested in learning more about China.
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