Personal Digital Marketing Course in Ahmedabad

Personal Digital Marketing Course in Ahmedabad  o o o o o o o  o o o o o o o o o  o

Introduction to SEO Basics Importance of SEO Types of SEO Techniques White Hat SEO Black Hat SEO Grey Hat SEO Ad copy Understanding Search Engines How Search Engine works?

Data Server Index Server Spiders / Crawlers Page Rank Alexa Rank Google Sandbox Google Dance Recover from Penalization SEO Research & Analysis Market Research

Keyword opportunity Website Analysis Competitors Website Analysis Keyword Research and Analysis Types of keywords (Informational, Transactional, Location-Based Keywords) o How to Choose Best Keywords o Tools available for Keyword Research o Initial Ranking Analysis o Keyword Research Tools o Introduction Google Webmasters Tool  Website Design SEO Guidelines o Content Research o Content Guidelines o Content Optimization o Design & Layout  XML Sitemaps o How To Create o Usage & Benefits  Wordpress o Creating Wordpress Websites o Wordpress Website Setup & Configuration o o o o o

How to use SEO in Wordpress Sites On Page Optimization URL Optimization Domain Names & Suggestions Keywords - URL mapping Title Attributes Meta Tags Optimization (description, keywords, no follow, no index) o Navigation o Content Optimization (Headings, Bold Text, Anchor Text), User-Friendly, Authoritative Content o Content Duplicity: how to get rid o Image Optimization (size, weight, dimension, ALT and Title tags) o Internal Linking o Sitemap (html and xml) o Canonical Tag o Robots Meta Tag o Structured Data o Various Redirections (301, 302) o Page Not Found Page 404 Error o Rich Snippet o  o o o o o

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Google Algorithms Server and Hosting Check Latent semantic indexing Off-page Optimization Page Rank Link Popularity Link Building in Detail Directory Submission Social Bookmark Submission Blog Submission Articles Links Exchange Reciprocal Linking Submission to Search Engine RSS Feeds Submissions Press Release Submissions Forum Link Building Competitor Link Analysis Mobile Optimization What is Mobile Optimization?

Mobile SEO Best Practices Page speed Don't block CSS, JavaScript, or images

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Site design for mobile Don't use Flash Optimize titles and meta descriptions Optimize for local search Mobile site configuration App Store Optimization App name Compelling Description Unique icon Screenshots and videos Localize listing Outside promotion Frequent Update Encourage ratings and feedback APP Keywords APP Description Google Analytics Introduction to Google Analytics Installing Google Analytics Real Time Tracking Site Usage Visitors Analysis

Demographics, Geo, Behavior, Technology etc o Traffic Sources / Channels o Interpreting Bars & Figures o Goal Settings and Tracking o How Google Analytics can Help SEO o Webmaster Central & Bing/Yahoo o Preparing Ranking Report o Preparing Traffic Report o Securing Ranks  Google Webmasters Tools o Introduction to Google Webmasters o Tracking Pages o Tracking Demographics o Setting Global Distribution o XML Sitemaps o Preparing Ranking Report o Preparing Traffic Report o etc  SEO Tools o Keywords Planner o Page Speed Insights o Woo Rank o

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Alexa Moz Similar Web SEO Quake Majestic SEO Google Various Updates and Its Effect Google Panda Google Penguin Google Hummingbird Other Updates

SEM (Search Engine Marketing) Introduction to SEM SEM Tools & Techniques SEM Tools Image Creating Tools - For Image Marketing o How to Create Images for Different AD Formats of FB, Google etc o Getting Copyright Free Images Online o Video Making Tools - For Video Marketing

How to Create Videos for Different AD Formats of FB, Google etc  Facebook & Instagram Marketing o Creating Facebook Brand Page o Getting Page Likes (Free/Paid) o Introduction to Facebook ADs Manager o A/B Testing o Goal Settings o Targeting Audience o Keywords Research o Creating Different AD formats o Setting Bids & Budget o Display ADs - use images from Image Creating Tools - e.g. check our images on FB page o Facebook Pixels - To Target Website Visitors o Facebook Page Like Ads o Facebook Brand Promotion ADs o Facebook Website Visitors ADs o Facebook APP Promotion ADs o Linking Facebook & Instagram Pages o

Instagram Page Follow ADs Instagram Brand Promotion ADs Instagram Website Visitors ADs Instagram APP Promotion ADs Non Paid Marketing Techniques on Facebook & Instagram  Twitter ADs o Creating Twitter Page o Creating Twitter Image ADs o Targeting Audience  Linkedin ADs o Creating Linkedin Page o Creating Linkedin Image ADs o Targeting Audience  Webinar Marketing o Introduction o Webminar Marketing Websites o Skype Marketing & Settings o Shooting Webminar Mails o Jooining Meetings  Quora Marketing o Creating Quora Page o Link & Website Marketing o o o o o

Creating Content Dos & Don't in Quora to avoid

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Google ADs Registering with Google MyBusiness Registering with Google ADs Keyword Research & Planning Targeting Audience Goal Setting Creating Search ADs Creating Image ADs - use images from SEM Tools o Creating Video ADs o Creating Brand Promotion ADs o Creating Video ADs o Creating APP ADs o Creating Gmail (Email) ADs o Creating Remarketing List o Targeting Website Visitors o Understading PPC o Setting Bids & Budget

Adjusting AD Bids & Check Response AD Tracking Generating Reports Understanding Reports Linking Google ADs & Google

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Linking Google ADs & Google Analytics o etc  Youtube Marketing o Creating You tube channels o Set Keywords o Run Youtube Image & Video ADs o Understanding 5 sec skip Ads, 25 sec skip ADs & Charges o Earn Money on Youtube  Google AD Sense o Creating AD Sense Account o Linking Website with AD Sense o Earn money on website via Google ADs o Setting AD formats on Website o Using Display ADs on money o

Track Earn money on Website Email Marketing Introduction multiple Email Marketing Platforms like MailChimp, Mailjet etc o Creating Mobile Responsive Emails o Creating Effective Emails o Landing Pages o Uploading List o Shooting Email Campaign o Campaign Analysis o Choosing Best Performing Emails  SMS Marketing o SMS Marketing Websites o Create Effective SMS o Shooting SMS Campaign  APP Marketing o Paid & Non Paid Marketing Techniques o AD Campaigns on Facebook, Instagram, Google etc  Make Money Online or Become a Freelancer o Freelancing Techiques o  o

Freelancing Sites Affiliate Marketing Amazon Affiliate Marketing Introduction o Registering with Amazon o Setting up products o Selling online  Whatsapp For Business o Configuration o Automated Messages o Custom Product Listing etc  Other Benefits o 5 Google Certifications - Guidance & How to Get it for Free ! o Hubspot Certification - Guidance & How to Get it for Free ! o Live Access to Live Digital Marketing Campaigns & Tools on Live Projects for Practice - to make you expert - Many Wish but Most Don't Get it. WE PROVIDE ! No Additional Charges, for FREE !  Freelancing Techniques  Multiple Live Projects  Multiple Live Projects o  o

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