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SENSORIUM1 Deniz Ural | Thesis Project | 2018 - 2019


THANK YOU This project could not have come to life without the help of so many wonderful people. I would like to acknowledge, Alexander Manu, Matthew Lincez, Steve Karpik and Jean-Christophe Foolchand for playing major roles in the making of this project. Thanks to my family and Daniel Sidorowicz, for supporting my dreams and loving me unconditionally, never doubting me and always believing in me. Thanks to my friends for the love and the support. Thank you all endlessly for helping me make my dream a reality. I promise to all of you that I will never stop working towards the vision that I have. I will always strive to create more magic and inspiration in the world.

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TABLE OF CONTENTS All We Have Is Now......................................................................4-5 Biography......................................................................................6-7 Magic.............................................................................................8-9 We Are All One.........................................................................10-11 Pitch...........................................................................................12-19 Discovery..................................................................................20-21 Future Of Values.......................................................................22-25 Future Of Experience................................................................26-27 Mindfulness............................................................................ .28-29 Research & Themes & Questions...............................................30-65 Relationship..............................................................................66-67 Healing Our World...................................................................68-69 Stakeholders............................................................................70-71 Starting Point...........................................................................72-77 Distancing................................................................................78-79 User Scenarios & Maps............................................................80-83 Location...................................................................................84-91 Technology..............................................................................92-99 Future Scenarios & Maps.....................................................100-115 Business & Branding............................................................116-121 Reflections...........................................................................122-123 Behind The Scenes...............................................................124-130

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ALL WE HAVE IS NOW

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I BELIEVE IN KINDNESS.

I WANT TO BE AN INSPIRATION WHEREVER I GO.

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WE ARE ALL ONE

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IMAGINE THIS...

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when you enter a space, the space knows you are there

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the space knows who you are. 15


This space has the power to transform your life by transforming itself in response to you.

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If we can understand the power of this relationship, we can enjoy... 17


every single moment


of our lives. ever y sin gl e moment of our li ve s.


It’s About

Dis co ve ry. 20


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What is wrong with you?

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Nothing.

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A Future of Values

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Some of us believe that there is something inherently wrong with us, but there is nothing wrong. I want to create spaces where everyone can freely and fully vibrate in the frequency of their own beings. I envision an inclusive future full of connection, full of love and kindness, full of magical moments, full of healing through dance, music and lights. I am ready to work hard with my endless passion to transform people’s lives through sentient and transformative space experiences.

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Experience

People

Context

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Activity


The value of designing experiences will be more important than ever in the future. As automation is taking over, we have more time to understand what life is about. This is living in the moment and sharing. The future of experience is innovative, sentient and transformative space experiences that allow humanity to reach collective elevation.

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Mindfulness Mindfulness


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Research


Themes The Meaning of Everything

Architecting Feelings

Eudaimonia

Spatial Metamorphosis

Performative Technologies

True Spirit

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Framework of N.O.E.M.A

Orchestra of Sensations Body as Interface

Philosophy of Audience

Improvisation

Bending Reality

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Spatial Metamorphosis This theme deals with the concept of immersive spaces, and the potential of experience in maximized spaces. 34


How can you make a space both inclusive and exclusive at the same time?

How can you transform people’s lives by transforming a space? How can a place be a metaphor for a feeling?

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Improvisation This theme deals with the concept of improvisation, its meaning and value.

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What is the place and value of improvisation in performance, in life and in business?

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Body as Interface This theme explores the place, the value and the potential of bodies in performance.

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What does it mean to be present and absent?

What is the potential of the human body? How can the potential of the human body bemaximized with technology?

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Bending Reality This theme deals with the concept of unreality and illusion achieved by the emerging technologies. 40


How will the reality change in the future?

How can you bend the perception of reality with technology? How will they shape our realities and the meaning of performance?

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Performative Tech This theme deals with present and future technologies and how they are impacting the future of performance and our realities.

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Will performance have greater business value?

How will new interfaces shape our realities and our experiences of performance? What does a “live� performance mean? How is that changing with technology?

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Drones

Mixed Reality Projection

Interactive Projections Augmented Reality

AI VR

Real Time Graphics

Hybrid Spaces

Motion Capture

Connectivity

Computer Vision

Mass Computional Power

Robotics

TECHNOLOGY

Wearables Subconscious Mindset

Algorithmic composition of sound and image

Telematics

Work Place

Light

Sharing Instinct

Entertainment Industry Media

Community

PERFORMATIVE

RITUAL

Thoughts Feelings

Power

Self-Discovery

PERFORMANCE

Basic Need

Social Media

Stage

Behavior

Religion Spiritual

Embodiment

SUBJECTIVITY

Experience

Collaborative Works

Fake

Movement

Time Truth

Being

Presence

Liveliness

Meaning

Consciousness

Non Reality Concepts Alternate Realities Telepresence

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True Spirit This theme deals with the concept of rituals, their importance, and their value in our daily lives.

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Purpose Connection Community Belonging

e Lov


No matter where we come from, no matter what our realities are, we all need love, the sense of belonging, community, connection and purpose to have a functioning, healthy and balanced life. Sentient and transformative space experiences, like love and kindness, will play a big role in healing our world.

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Eudaimonia This theme deals with the importance of performance for well-being and the potential of performance in health care. 50


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Framework of N.O.E.M.A This theme explores the intersection of the concepts of phenomenology and performance.

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What is real? What is experience?

How can performance change the way people see life and themselves? Are all experiences clouded by our previous experiences, culture and our own realities?

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Architecting Feelings

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Orchestra of Sensations This theme explores the concept of senses and their place in our lives, performance and well-being. 56


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Philosophy of Audience This theme deals with the concepts of being present, being mindful and preparing the audience to take in information. 58


How can we make the audience ready/open /present/mindful before a performance?

How can we design the entry point to maximize engagement? How do we reach collective synergy?

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The Meaning of Everything This theme deals with the concepts of existentialism, the greater impact of performance and purpose.

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How can performance change the way we see/shape/shift our lives?

Is performance a universal need? Why do you live if you do not feel alive?

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Te c h n o l o

S o c i a l

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g i c a l

l nta me

Economical

n iro

Env

al ic Po lit

Performance


Performance is a universal need and it is interrelated with every aspect of life. Our natural calling for rituals, dance and music remains consistent throughout history, regardless of where we are in the world. Sensory experience is what keeps us connected with our surroundings, ourselves and others. We are sentient beings and we need to live within systems that recognize that. Sentient and transformative space experiences have the power to unite and connect people. This will be the beginning of healing our world, one step at a time.

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Opportunity Map Philosophy of Audience

Spatial Metamorphosis

Orchestra of Sensations

Eudaimonia

Performative Technologies

Framework of N.O.E.M.A

Architecting Feelings

The Meaning of Everything

Body as Interface

Bending Reality

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Improvisation

True Spirit


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WE DO NOT EXIST WITHOUT SPACES AND SPACES DO NOT EXIST WITHOUT US.

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You.

Spaces

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Imagine that we live in a world where people feel deeply connected to themselves and to their surroundings. Imagine a future where instead of taking medications, we are prescribed experiences. Imagine that we can prevent and treat diseases with experiences. Our understanding of health must change on a fundamental level by reaching a more holistic approach. Our spiritual, mental and physical states are all interrelated. This understanding is the beginning of collective healing, it is a chain reaction in the process of healing our world.

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Stakeholders

Audience Education

Health Industry Government

Entertainment Industry

Creative Careers Funding

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Producers Writers / Authors

Technicians Performers / Artists

Editors / Publishers

Managers / Agents

Photographers

Entertainment Lawyers

Designers

Engineers / Programmers / Coders Architects Scientists

Directors / Filmmakers Translators

Film Television Theatre / Drama

Art Funding

Fashion Marketing / Communications

Support

Advertising Music / Musicals / Opera

Grants

Sponsors Donors

Dance / Ballet

Investors

Recording Companies Production Companies Distributing Companies

Everyday People

Therapists Treatment / Prescription Psychedelics Nursing Homes

Education Institutions School of Life

Limited Lifespan Mental Illness Addiction Disabilities Prevention 71


Starting


Point


What if we could create a space where our sense of time and space are one?

What if I can create a space that has the ability to communicate and create a relationship with people?

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DISTANCING I have added a “distancing phase� to the 5 steps of experience. This phase distances the audience from their daily lives and ensures that when they enter, they can enter fully present physically and mentally. A distancing phase can have many forms ranging from a meditation session, to a quiet staircase, to a long tunnel or hallway. In the case of Sensorium1, the distancing phase is a quick mindfulness practice. The stronger the responses of the spaces are according to their audiences, the stronger the relationship will be; which will remain the audience present in that moment.

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Scenario And Maps ATTRACTION

X sees the structure form and gravitates towards it. X is given a set of headphones and the data collecting device. X enters Sensorium1.

DISTANCING X enters and hears -Welcome,- from their headphones. X is guided through a quick meditation session. X is guided towards the second phase.

ENTRY X hears music. X enters Phase 2 fully ready to absorb the experience.

ENGAGEMENT Sensorium1 interacts with X by displaying their heart beat variability data through LEDs as a spectrum of light.

TRANSFORMATION

EXIT

X feels connected, curious and intrigued after seeing the room turn blue, X jumps around to see how that would affect the room.

Exit is not directed. X stays in Sensorium1 and exits whenever X wants.

EXTENSION X feels connected, sees spaces differently and is excited to have more sentient and transformative space experiences.

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ATTRACTION

DISTANCING

ENTRY

ENGAGEMENT

TRANSFORMATION

ENTRY

ENGAGEMENT

TRANSFORMATION

Storytelling Mindfulness Practice & Preparation

EXTENTION

EXIT

ATTRACTION

DISTANCING Storytelling Mindfulness Practice & Preparation

EXTENTION

EXIT

Data

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ATTRACTION

DISTANCING

ENTRY

ENGAGEMENT

Heart variability sensor gathers data from individual

Room interacts with the audience

TRANSFORMATION

Room displays input data as light

EXTENTION

EXIT

Data

ATTRACTION

DISTANCING

ENGAGEMENT

ENTRY

Room interacts with the audience Room constantly adjusts to the live data

EXTENTION

EXIT

Data

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TRANSFORMATION Space Metamorphosis Healing & Conectedness Benefits


ATTRACTION

DISTANCING

EXTENTION

EXIT

ATTRACTION

DISTANCING

EXTENTION

EXIT

ENGAGEMENT

ENTRY

ENGAGEMENT

ENTRY

Process Transformation continues

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TRANSFORMATION

TRANSFORMATION


Location


RESEARCH

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THE STRUCTURE

SCALE MODEL OF 1:10

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I HAVE BUILT THIS STRUCTURE WITH JEAN-CHRISTOPHE FOOLCHAND

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THANK YOU FOR HELPING ME MAKE THIS VISION COME TO REALITY 91


Technology


I HAVE COLLABORATED WITH A COMPUTER SCIENTIST FOR THE TECHNOLOGICAL COMPONENTS OF SENSORIUM1 I have worked with Steve Karpik in the past to choreograph a dance routine for 3 NAO robots that danced in a children’s exhibition in China.

Toronto, 2015

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I love multidisciplinary projects and there is so much strength and beauty between the collaboration of performance and technology. The possibilities are endless. I am excited to see how I can push this innovative relationship further during my career.

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TECHNICAL PROCESS EEG DATA

In the beginning of the project, I wanted to collect EEG data as input and planned to collaborate with MUSE2. I would like to give thanks to Hesam Masoumi and MUSE2 for supporting projects like these. After a period of research and trial, we decided we were limited by the time we had to dig into the complex data stream that is brainwaves.

HEART RATE DATA Instead, we decided to look into heartbeat data as for our input. After having software compatibility issues with MUSE2, we started to consider other products for the collection of biofeedback.

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HEART VARIABILITY DATA

I am excited to see what other kinds of biofeedback data I can use for future Sensoriums. In the future, I am excited to come back to brainwaves and transform spaces simply with our brain activity. Imagine, your thoughts are manifested into visual experience.

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LIST OF MATERIALS

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TOP VIEW

ELECTRICITY

DATA

COMPUTER Arduinos & LED Strips LED Strip (1) installed on the ground LED Strip (2) installed on the ground


Future Scenarios


Experience Formula ATTRACTION

DISTANCING

ENTRY

ENGAGEMENT

TRANSFORMATION

EXIT

EXTENTION

Desire

Distancing Method

Spatial Metamorphosis

Relationship

Awareness

Awareness

Connectedness

Goals

Mindfulness

Interaction

Healing

Connectedness

Healing

Motivation

Maximize Entry Point

Personnalized

Ideas

Inspiration

Inspiration

Sensory Input

Engagement

Behaviour

Objects

Discovery

Discovery

Movement

Space

Fun

Time

Challenging

People

Storytelling (depending on target audience) Cognition

Perception Familiarity Memory Beauty Knowledge

Self-Awareness

Rewarding

Absorbing

Compelling Element of Suprise Engaging

Non-Frustrating

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Self

Emotional, Intellectual and Physical State

Transformation


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Sensoriums for institutions will provide people with a space where they can connect, heal and feel safe. These spaces will give them a moment to regain their sensations and re-author their self.

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Sensorium777 Daniel has been feeling very lonely for the past few months. These days, he does not want to do anything; he has trouble getting up from bed. He does not feel motivated to do anything, he even has not touched his piano for a month. With a sense of resilience, he decides that he needs to see a therapist. His new therapist tells him that he does not have depression. Instead, he needs to be in spaces where he feels connected to himself and his surroundings. She prescribes Daniel Sensorium777. Sensorium777 is located at a big public theater. As he enters the big theater, he is confused as to why the lights are so dark and he is reminded that he is on his own. Suddenly, holographic white forms start appearing. As Daniel looks at these transformative forms, they seem to shift into words. He reads, “Never give up”. Then to his left white forms say, “Dream Big”. As he continues to walk, he reads ahead of him, “You got this” … Stepping closer and closer to the stage, he passes, “Follow your heart” … He realizes that he is now standing in front of a piano. He goes up, sits down, takes a deep breath, and starts playing. As he starts playing, the whole theater shines with the light of seven bright stars. As Daniel re-discovers his passion for playing under the light of the stars, for a single second, he sees the face of the most beautiful woman he has ever seen. He stops playing. Little did he know, he was going to meet the love of his life that day.

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Synesthetic From the recent meeting May had with her daughter’s middle school teacher, May found out that her daughter, Mia, cannot read. Her teacher, Deniz, told May not to worry and she recommended that they try Sensorium33. May books an appointment for her daughter, Mia, to Sensorium33. Deniz told May that she would assist them during this experience. Before they enter Sensorium33, a headset is given to Mia to put on in order for the Sensorium33 to collect her biofeedback and brain activity. When they enter the space, the walls slowly shape themselves into pages of a novel. When Mia is asked to read, she quietly stands and looks at the walls. Suddenly, many colors appear within the words, surrounding them, outlining them; eventually words fully shift to color. “Oh, her brain is active… She is reading!” says her teacher. After this experience, they understand that Mia is synesthetic rather than illiterate. With the full context now revealed, the mother is very relieved. Her teacher is motivated to accommodate to her needs appropriately and to assign her future Sensoriums that might be helpful to her.

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Future Scenario Maps

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ATTRACTION

ATTRACTION

DISTANCING

DISTANCING

ENTRY

ENTRY

ENGAGEMENT

ENGAGEMENT

Distancing Practice Space Metamorphosis Personnalized Experience

Data

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TRANSFORMATION

TRANSFORMATION

EXIT

EXIT

EXTENTION

EXTENTION


ATTRACTION

DISTANCING

ENTRY

ENGAGEMENT

TRANSFORMATION

Distancing Practice

Spatial Metamorphosis

Relationship

Relationship

Interaction

Interaction

Spatial Metamorphosis

Storytelling

Data

Data

DISTANCING

ENTRY

ENGAGEMENT

TRANSFORMATION

EXIT

Distancing Practice

Spatial Metamorphosis

Relationship

Relationship

Awarness

Interaction

Interaction

Connectedness

Spatial Metamorphosis

Storytelling

Transformative Objects

Personnalized Experience

Data

EXTENTION

Transformative Objects

Personnalized Experience

ATTRACTION

EXIT

Data

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Data

EXTENTION


ATTRACTION

DISTANCING

ENTRY

ENGAGEMENT

TRANSFORMATION

EXIT

EXTENTION

Distancing Practice

Spatial Metamorphosis

Relationship

Relationship

Awarness

Awarness

Interaction

Interaction

Connectedness

Connectedness

Spatial Metamorphosis

Storytelling

Transformative Objects

Personnalized Experience

Data

Data

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Data

Healing


Business


Branding


Business Model KEY PARTNERS - Multimedia Studios - Performers - Health Industry - Mindfulness Community - Galleries - Education

KEY ACTIVITIES

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

- Expand, enhance, re-define everyday - Creating, designing, life through sentient building, researching, and transformative prototyping, installing space experiences. doing magic.

- Personal - Memorable - Connected - Empathetic - Caring

- Everyday People - Entertainment Industry - Performers - Health Industry - Education

KEY RESOURCES

CHANNELS

- Stakeholders - Computer Scientists - Technology - Spaces - Philosophical Concepts

- Social Media - Concerts - Festivals - Events - Conferences - Galleries - Public Spaces

- Application of the Experience Formula

VALUE PROPOSITION

COST STRUCTURES

REVENUE STREAMS

- Physical and Conceptual Labor - Technology & Equipment - Renting & Building Spaces - Marketting

- Customers & Audience - Partners & Seat Capital - Sponsors - Grants - Donations

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Brand Pyramid

ALL YOU HAVE IS NOW

A young woman. She is alive, bold, joyful, colorful with an authentic and distinct style. She is open, adventurous, curious, energetic, childlike, excited and loves life.

Brand Essence

Human Characteristics

Present, Emotional, Elevated Sensations, Connected, Wonder Seeking, Awe, Curious, Aware, Part Of Something Bigger, Interested, Engaged, Excited. User Emotions Enjoy every single moment of life. Enhance feelings of connectedness. Discover the self. Experience letting go and the freedom beyond. Reflect on biofeedback to develop a new awareness of well-being. Transform how people see life, spaces, themselves and others. Benefits Personification of spaces as understanding, emotional and fun beings that can Creation of new behaviors and interactions for both spaces and humans. Showing people that their existence has an impact on the world, others and themselves. The Distancing phase builds awareness to reach sensational and spiritual elevation. Prescribing experiences to heal the world.

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Distinct Attributes


Perceptual Maps EXTROVERTED

Elevated Sensations Engaged Excited

Discovering THINKING G

Present Curious

INTROVERTED

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Emotional Connected

FEELING


EXTROVERTED

FUTURE SENSORIUMS

SENSORIUM1

OE

THINKING

FEELING

INTROVERTED

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REFLECTIONS

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BEHIND THE SCENES


Design Philosophy..............................................................3 Pitch................................................................................4-5 Stakeholder Map...........................................................6-15 Design Objective...............................................................16

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Design Philosophy..............................................................3 Pitch................................................................................4-5 Stakeholder Map...........................................................6-15 Design Objective...............................................................16

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WHEN YOU BECOME LOVE, YOU ATTRACT LOVE.

Profile for Orchestra Of Sensations

SENSORIUM1  

Deniz Ural | Thesis Project | 2018 - 2019

SENSORIUM1  

Deniz Ural | Thesis Project | 2018 - 2019

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