C
EDITOR’S NOTE
Magazine published monthly by Sensi Media Group LLC.
© 2021 Sensi Media Group. All rights reserved.
“Challenges are an
opportunity to reassess and grow.”
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… said someone at some point. Actually, it was me. I said that because damn if this past year and four-plus months haven’t been some of the most challenging times of our lives, our businesses, our mental well-being, and our optimism. Sensi is no exception. We’ve paused printing to focus on digital, brought on different leadership, and sat in waiting for things to get “back to normal”—whatever the hell that means. The truth is, we have no idea what will happen this fall or winter or in 2022, so all we have is right now. As an editor, my hope is to continually pump out stories; find new brands that generate excitement; seek out cannabis companies that actually support women, inclusion, and diversity. And yes, those terms are being used so much they’ve become synonymous with everyday conversations. And they should—because this nation and this industry are in desperate need of a little introspection and a gut check. I’m looking for brands that support LGBTQ, Black and Brown and Asian communities. Those that stand up for equality in the industry and are upping their branding image. Enough with the ads of hot girls smoking a joint already. Let’s class this industry up, shall we? It’s executives, boss babes, designers, innovators, doctors, nurses, educators, architects, artists, heck even scientists (probably a lot of scientists) who consume cannabis. Perhaps it’s time to market this magical plant as it deserves to be seen—as a lifestyle alternative to alcohol and hardcore pharmaceuticals, and a way to bring a community together through thoughtful curation and conscious choices. So while we take the next month or two to get back to print, take time to reevaluate what cannabis means to you. It’s not meant to be a teenage enticer; it’s meant to be a source of balance and creative infusion, and a great uniter. Let’s rewrite the cannabis playbook. Live intentionally and, for fuck’s sake, be kind to each other.
The truth is, we have no idea what will happen this fall or winter or in 2022, so all we have is right now.
Dawn Garcia @dawngarcia
J U LY 2021
S E N S I M AG .C O M
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