THE LIFE
Alexander trusts her gut and looks for synergy as partnerships develop with brands such as Alice + Olivia and retailers such as Macy’s, Urban Outfitters, Uncommon Goods, and Neiman Marcus. Last year, Kush Queen participated in New York Fashion Week. Alexander isn’t afraid of taking risks. “Earlier this year, we went to Beautycon, which was a ballsy move because CBD was allowed at the last moment and a majority of the 5,000 people in attendance were new to CBD.”
“People buy beauty products to feel something… I want to push that boundary.” —Olivia Alexander, Founder, Kush Queen
The beauty industry is a significant next step. “People buy beauty products to feel something (usually pretty), but they don’t make us actually feel anything. I want to push that boundary,” Alexander says. “Under our makeup, we’re covering inflammation and redness. The idea is that in wearing CBD or THC in a makeup primer or foundation, we’re putting powerful anti-inflammatory and endocannabinoids onto the skin, which are being absorbed into the bloodstream.”
“The business is all-consuming, and this year I got a life coach to help find some balance,” Alexander shares. “As a start-up, working seven days per week in survival mode to the point of exhaustion is unsustainable.” Now is the time for Kush Queen to solidify its position in the health and wellness market and achieve sustainable growth through online sales, local dispensaries, and mainstream retailers. And they are. DECEM BER 2019
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